The Wanaka Sun

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Thur 30.08.12 - wed 05.09.12

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Runabout racing

Let’s talk about sludge page 2

World Cup boy boom

Wanaka’s Garett Shore competed in the runabout division of the South Island Winter Endurance Series at Glendhu Bay on Saturday. More on page 8.

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wanaka.tv PHOTO:PHOTO: wanaka.tv

Adaption key to success Tim Brewster

Back on track page 7

Hounds on the hill

page 12

rental listings

sunclassifieds

page 15

Reports of reduced visitor numbers in Wanaka this winter are being attributed to a change in buying habits and reaction to negative early season ski reports in the national media. With a month to go in the ski season some retail businesses are reporting a decrease in monthly turnover of ten to 15 percent compared to two years ago. Online buying has also affected thetraditional“bricksandmortar” retail business model and New Zealand consumers have taken note of the difficulties of overseas economies and modified their spending, Paper Plus manager Chris Lumsden said. “It’s my opinion there’s been a cultural shift. We’re doing business in a different environment so we have to do it differently.” The ongoingdifficultiesforChristchurch home owners has meant a big reduction in numbers from that area he said.

PHOTO: wanaka.tv

Snow conditions are generally considered to be superior to last season, but television footage showing bare slopes below Coronet Peak’s access road just

prior to the school holidays and reports of rain on ski areas just after the school holidays has been partially blamed for a slow period in July. “There’s definitely been a

shift in spending, and the online business is something you have to look at, but our customers still like coming into a store and having a chat about the sport

and lifestyle. The passion of the staff rubs off. We’re all here to ski and go running and biking and they like that,” Racers Edge co-owner Charlie Cochrane said. With the general consensus from operators that conditions are better than last year, it has been frustrating for ski areas to hear negative reports. “We have had overwhelming feedback from our guests that Cardrona is riding well which has resulted in excellent word of mouth. Overall visitor numbers and Australian visitors are up from 2011,” Cardrona Alpine Resort marketing coordinator Charlie Curel said. The resort has noticed a shift toward later bookings and has invested strongly in social media and distributing digital images to media organisations to keep prospective visitors up to date, she said.


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