The WC Press Fashion Issue - August 2014

THE BOROUGH  AUGUST 2014

FASHION

SHOWCASE

TREND WATCH

PREVIEWING THE LOOKS FROM OUR UPCOMING FASHION SHOW

4 MUST-HAVE STYLES FOR THE FALL SEASON

LOOK BOOK

the

FASHION FASHION ISSUE ROUND-UP THE BOROUGH’S MOST STYLISH BOUTIQUES

FASHION ADVICE FROM WEST CHESTER’S RETAILERS

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AUGUST 2014 THEWCPRESS.COM

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AUGUST 2014 THEWCPRESS.COM

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Monday-Friday: 11:30am-10pm Friday & Saturday: 11:30am-2am Sunday: 12:00pm-8:00pm

THE WC PRESS | VOICE OF THE BOROUGH

The

Press PUBLISHER Dan Mathers dan@thewcpress.com ADVERTISING MANAGER Nick Vecchio nick@thewcpress.com EDITOR Jack Lindeman jack@mathersproductions.com COPY EDITOR Kehan DeSousa kdesousa@thewcpress.com GRAPHIC DESIGNER Julie Ryan jryan@mathersproductions.com CONTRIBUTING EDITORS Jesse Piersol jpiersol@thewcpress.com Kate Chadwick kchadwick@thewcpress.com CONTRIBUTING PHOTOGRAPHERS Luke O’Brien snappedstudio.com Justin James Muir welaughwelove.com Andrew Hutchins afhutchins.com

Every generation laughs at the old fashions, but follows religiously the new.

- Henry David Thoreau COLUMNISTS Becca Boyd bboyd@thewcpress.com Debbie DeSantis ddesantis@thewcpress.com Brad Liermann bliermann@thewcpress.com Jennifer Ozgur jozgur@thewcpress.com DJ Romeo romeo@thewcpress.com Published By...

Mathers Productions 13 South Church Street West Chester, PA 19382 mathersproductions.com 610-344-3463

The WC Press is a monthly magazine distributed free of charge to more than 250 businesses. For a free digital subscription, visit thewcpress.com.

For more information about specific distribution locations, visit thewcpress.com/distribution.

Worth

Noting

Our no-nonsense table of contents

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FROM THE EDITOR Dan Mathers reflects on changes in male fashion sense

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FASHION ROUND-UP We ask local retailers for their best fashion advice

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OWNER OF THE MONTH Christy Cogrove chats about life at La Difference

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LOOK BOOK The best of fall fashion supplied by the best of West Chester

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BARTENDER OF THE MONTH Chatting with Jennifer Marquez of Kildare’s Irish Pub

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FALL FASHION MUST-HAVES The trends to keep an eye out for this coming season

AUGUST 2014 THEWCPRESS.COM

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THE WC PRESS | VOICE OF THE BOROUGH

Fromthe

Editor

“Being perfectly welldressed gives one a tranquility that no religion can bestow.”

–Ralph Waldo Emerson

I own the same pair of sneakers in three different colors. Both my pants and my shirts are labeled “fitted.” I vary my watch, my shoes and my belt each day based on the rest of my clothes. I even put three different products in my hair. This is nothing new for me—I’ve put considerable time and effort into the way I look for years. What is new? My friends used call to me gay for being so meticulous; now it seems like I’m not the only guy who cares anymore.

Men who take pride in their appearance have become mainstream. They pay $30 for a haircut, they buy their clothes at designer stores, and they compliment each other on what they’re wearing. As far as I can tell—based on observing my dad while I was growing up—these are all relatively new trends. It used to be that men threw on whatever was clean, comfortable and approved by their significant other. These days, even my dad buys his jeans at Diesel.

But maybe that slovenliness was just a fad. I’ve watched Mad Men; I know straight men weren’t always slobs. Maybe it’s that, for the past few decades, a large swath of society associated the act of men dressing well and caring about their appearance with the act of men being attracted to other men, and now—as we experience a massive cultural shift in the way we view homosexuality—straight men are upping their sartorial game.

So, if Mad Men is to be believed and my theory holds true, I’d probably track the trend back to about 2003, when another hit TV show, Queer Eye for the Straight Guy, was attracting 3.36 million viewers per episode. That’s when the term “metrosexual” became common parlance.

And yet, I can’t remember the last time I heard the word “metrosexual.” Did it die off naturally like “phat,” “going postal” and plenty of other terrible slang that entered the lexicon around the same time? Or was it just an unspoken understanding that the term was wildly offensive to a whole lot of people? Maybe it’s that “metrosexual” stopped being a buzzword, and taking care of yourself started being the norm.

Sure, it’s possible my theory on the correlation between fashion and sexuality is partly true, but I’m going to throw out one more, way simpler option: maybe it’s just part of growing up, as individuals and as a society. It’s not about gay or straight—it’s about recognizing that people will judge you on everything, so you might as well open as many doors as possible by wearing the right clothes and looking your best.

Hell, I know I’ve grown up. My childhood friends still remind me I used to have a rat tail; now I get my hair cut at a salon every other Thursday. And because I see so many of the same faces every time I visit Salon Chemistry, I know I’m not the only guy who cares anymore. Now if only I could get my friends to stop calling me gay for knowing the difference between mint and green, red and burgundy.

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THE WC PRESS | VOICE OF THE BOROUGH

FASHION

Terry Heyman chats with West Chester fashion retailers about their thoughts on personal style, business in the borough and what they’d never be caught dead wearing.

Meet Our Retailers:

Round-up

Lauren Mekel, the owner of Artifact Boutique on Gay Street for five years, prefers a laid-back look

Ashley Tischler, the co-owner of Tish Boutique on Gay Street, just celebrated the store’s one-year anniversary. Her personal style is simple, but she notes that adding stylish pieces to a classic wardrobe keeps it fresh.

Christine Hansen has owned Christine’s Consignment, located right outside the borough, for 20 years.

Christine describes her own style as casual, comfortable and contemporary.

Malena Martinez is the owner of Malena’s Vintage Boutique on Gay Street, a curated collection of the best of fashion’s past. She describes her personal style as “ironic boho chic.”

Steve Riek, owner of May23 clothing and accessories boutique on Gay Street, opened his doors in February 2013.

He describes his personal approach to fashion as “whatever is on top of the clean laundry pile.”

Polly Zobel took over the reins at Kaly in September 2013 from her mother, who started the store in 1987. Like the pieces in her store, Polly prefers a comfortable, funky, earthy look.

Antoinette Poluch, the owner of Obvi on High Street for the past eight years, likes mixing classics with an edge and says her style is easy and evolving.

Kiki Comerford, who has owned Jane Chalfant with her husband for the past 25 years, says her style is more on the classic side.

Ilysa Biles, the owner of Blink on Gay Street for the past twelve years, says she’s a sucker for a silky blouse and anything lace or crochet.

Kristy Mak, the owner of Nich on High Street for the past seven years, describes her look as eclectic and mood-driven.

1. What’s the biggest mistake women make when it comes to fashion?

“Discount over quality.” –Malena “Stressing too much about it.” –Lauren

2. What’s worth the splurge?

“Outerwear and handbags. You could wear the same coat and handbag every day, so make sure it works perfectly for you. You'll get your wear out of it, so don't sweat the price.” –Kristy

3. What’s not worth the splurge?

“Unless you’re in love with it or it’s one-of-a-kind, there are too many affordable options to go broke on your wardrobe” –Antoinette

4. What is one thing any woman can do right now to look more stylish?

“Accessorize. You could leave the house in a plain white tee and jeans and you'll look casual. But if you add a statement necklace, then your look is suddenly more puttogether and deliberate.”

–Kristy

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THE WC PRESS | VOICE OF THE BOROUGH

5. What do you want your customers to know when they walk into your store?

“Atticus, the Yorkie, will love you more if you bring him treats.”

–Steve

6. What can’t you stop yourself from buying?

“Lockets. I have a vintage and antique locket collection.”

–Malena “Definitely jeans. I always find a reason.” –Lauren

7. What’s your go-to outfit for a Saturday night out in West Chester?

“On a Saturday night I would wear my DL1961 skinny denim with a bright silk tank from Amanda Uprichard... and a heel of course!” –Ashley

9. What item in your closet do you get the most wear out of?

“A black maxi dress. I can change up my entire look just by accessorizing differently.” –Lauren

8. Where do you personally like to shop, (other than your own store)?

“I love vintage furniture, so I'm always on the hunt for a good vintage shop or flea market.” -Lauren

10. What’s the one item in your closet you could never part with?

“A jacket I picked up in our shop 20 years ago. It’s a novelty black-and-white houndstooth – timeless!”

–Kiki

11. Any fashion regrets?

“Parachute pants… but not really. I'd still rock a pair.” –Steve “Bell-bottom jeans.” –Lauren

13. What’s the best piece of fashion advice you’d like to share with our readers?

“Organize your closet. I had things all over the place, but once I organized, I was able to see what I owned and what I needed. I wear more of what I have now because I can find it easily.”

–Ashley

12. What’s one item that you'd never be caught dead wearing?

“Crocs. I’m all about comfort, but I just can’t.”

–Antoinete

14. What’s the best thing about owning a store in the borough?

“The people. We have been in town for 25 years and have gotten to know so many wonderful people. We have watched their children grow up and have gotten to know their families. It is the most rewarding thing.” –Polly

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Owner of the

Month

PHOTO & INTERVIEW Luke O'Brien

Christy Cosgrove of La Difference Salon & Day Spa offers second-generation knowledge and style.

How did you get into the salon business? My mother was a hairdresser and

she owned a salon as I was growing up. I was always helping, watching and learning from her. Eventually I realized that I was good at it, and I developed a passion. I have been cutting and coloring since I was 19.

In addition to learning from your mother, did you study anywhere else? I did. I went

to Empire Beauty School in Pottstown, PA. When did you open La Difference? Well, our first location was on the corner of Market and Darlington, and we opened that in 1990. We moved here in 2001, and it really turned out to be a blessing—we had an opportunity to build something that was our own.

What was the vision for La Difference at that point? Our current location once had

a small house which we preserved—the brick wall from it is part of our interior. The vision has always been to create a place that provides the highest-quality services but in a comfortable, homey environment.

How do you like being at this location?

We love it. Having a parking lot is a huge advantage. Also, this location is an ideal size—we have more than 12 chairs in our salon, a huge back area with massage and quiet rooms, and our staff comprises more than 30 people. Moving here really helped us to expand.

What services do you offer? Most popular would have to be the hair services.

That’s where we started, and we specialize in all things hair—colors, cuts, blowdrys, straightening. We also offer facials, massages, waxing, body wraps and anything involving nails. It’s head to toe here.

How important is hair when it comes to fashion? I’m also an educator for L’Oreal,

and that keeps me up to speed with what is in right now in the fashion world and what hair styles complement those fashion trends. During NY Fashion Week, L’Oreal will come in and work with us using their new products and explain to us what works

with today’s trends. In the past we’ve seen Bohemian, flowy styles become popular in the fashion world, but now we are seeing clothes become a little more tailored, or fitted, and the hairstyles are doing the same.

How long have you been an educator with L’Oreal? I would say roughly 20 years.

I am a nationally board-certified hair colorist, which is one of the higher grades of certification you can reach. I travel to New York City, Boston, Chicago, DC, and all over to teach my techniques. It’s beneficial, not just for me, but also for my staff.

With everything you have going on, are you still pretty hands-on with clients here at the salon? Absolutely. I am behind the

chair Tuesday through Friday. Like I said, I have a serious passion for hair, so I’ll be hands-on for as long as I can.

What do you think sets La Difference apart? We always strive to be on the cut-

ting edge of trends, to offer our clients the latest styles and teach them how to recreate them at home. With that being said, we firmly believe that “cutting-edge” doesn’t have to mean “cold.” We take pride in offering a very warm, relaxed environment.

We want our clients to feel at home when they come in, and we do everything we can to make that the case.

AUGUST 2014 THEWCPRESS.COM

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One bite and you’re hooked

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It’s hard to beat our California BLT with tots and an IPA

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THE WC PRESS | VOICE OF THE BOROUGH

The Real (estate)

Deal

Entrepreneur and Realtor Brad Liermann keeps tabs on development here in the borough

Really, the train thing again?

In a lot of ways, West Chester still has room to grow and change and continue to reshape its identity.

The insane amount of in-town construction right now should prove that. In other ways, the borough remains what it will always be: an amazing, small, college town and county seat that’s vibrant and allows residents a taste of city life without city-living costs.

There are also things that West Chester is not: It is not the home to a minor league baseball team; it is no longer a backdrop for the Jackass crew; and it is also not a town serviced by train. And that’s okay.

Recently West Chesters’ Borough Council voted to form a committee to discuss the restoration of rail service to the borough. For those of us who live in the borough, walking to catch a train into the city sounds perfect, and it would be... if we ignored the facts. The fact is there’s a train stop four and a half miles away. The fact is that the only feasible route for the train would take commuters longer than if they chose to drive to Philadelphia, because the Media/Elwyn Line doesn’t even have high speed capabilities, which means accessing the city from West Chester could take as long as two hours.

Most importantly, the fact is that the cost of re-establishing the line could be as high as $500 million.

Considering the state of the current infrastructure in this region (a major highway bridge is leaning the wrong way in Delaware), earmarking that kind of money to give train service to the wealthiest county in the state is farfetched at best.

And let’s not forget that a Chester County planning commission identified the restoration of train service for the West Chester borough to be “low priority” years ago and has no plans to change that decision.

Instead, we need to focus energy and resources on projects in this borough that are feasible. For example, the Uptown Entertainment Alliance needs access to a buildingwhich could be used as a temporary space for performance art while they work out the purchase and renovation of the Armory. There are plenty of empty buildings around the borough that could serve the need well. Choosing to back a project like this, one that needs support and momentum, may prove of paramount importance to seeing the arts take their place in this town, and projects that shape this community for the better are worthwhile endeavors that improve the quality of borough life.

Instead of creating committees to study the possibility of an inefficient and highly unlikely project, council resources need to be directed towards solving realistic issues. The focus should be on keeping this place vibrant as what it is, a small, college town and county seat without a train stop… or a baseball team. bliermann@TheWCPress.com

AUGUST 2014 THEWCPRESS.COM

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Great Food, Great Drinks

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THE WC PRESS | VOICE OF THE BOROUGH

Tell Me something

Good

Kate Chadwick takes a moment to spotlight a local citizen for doing something swell

Who she is: Ginnie Ashton

What she does: Ginnie is a volunteer with the Women’s Auxiliary at Chester County Hospital, and has been actively involved with the annual Chester County Day event, the oldest house tour in the country, for 50 years.

Why we’re writing about her: When Ginnie was brought to our attention for this column, we were told that she’s been volunteering with the Ladies’ Auxiliary for 50 years, and assumed that she was perhaps in her 70s. She is, in fact, 98 years old, and she is still going strong.

A Chester County native, Ginnie was born in Kimballsville and has always lived within a six-mile radius of the borough, raising her three children here. She began working as a volunteer after she retired from her career as a secondary school teacher, and her pet project has always been Chester County Day. Held annually on the first Saturday in October, Chester County Day offers tours of local historical homes and is one of the most popular of the hospital’s fundraisers, drawing 3,500 participants from around the country. “I remember the first one that I did. We went to all of the houses, and were invited to the cochair’s home for tea in the afternoon,” Ginnie recalled.

What she likes about West Chester: “Anything you need is here,” Ginnie told us. While she agrees that West Chester is a thriving community today, she said “It was thriving in a different way, say…back in the ’50s. Back then it was more department stores and doctors. Now it’s more restaurants and lawyers.” Among her favorite spots to visit is Iron Hill Brewery, where she loves the food, but would prefer to sip a glass of wine over one of their signature brews. “And I love Three Little Pigs on High Street,” she said. “They have good food, and they’ve always supported Chester County Day nicely, giving discounts to the participants.”

What we like about her: Her zest for life. “When you retire you don’t have to stop working,” Ginnie told us. “You can always be useful to someone who needs you.” She now works primarily in the maternity ward. “I used to deliver the Daily Local News to the rooms with a pencil and paper,” she said. “And we’d take pictures of the babies and update the register every day. Now I’m more of an ambassador. I figured after 95 or 96, I should slow down a little. I just gave up driving last year, but I still get around town.”

Moral of the story: Aging gracefully is a skill. “Ginnie is the epitome of elegance,” said Tom Gavin, Director of Event and Volunteer Fundraising at CCH, told us. “She has impeccable manners, is always welldressed, and quick with a smile and a kind word. I’ve never heard her say an unkind word about another person, and I have never heard her complain. She’s always thinking about what she can do for other people, and by focusing on the good in life and in others, Ginnie seems to have found the fountain of youth.”

For more information on the Women’s Auxiliary at Chester County Hospital, please call 610-431-5330, or visit aux@cchosp.com.

kchadwick@thewcpress.com

AUGUST 2014 THEWCPRESS.COM

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Yummy.

Hand-dipped ice cream and flavored cones, specialty cakes, cookies, cupcakes, pies, scones, gourmet coffees, and cupcake decorating parties. mention this ad for a free mini cupcake

Judy’s Just Desserts 237 E Gay St, West Chester judysjustdesserts.com 610.696.4814

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BOOK The best of fall fashion, supplied by the best of West Chester

Photographer Justin Muir Stylist Genessa Lynn

AUGUST 2014 THEWCPRESS.COM

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creating memories for years to come

GREYSTONE HALL

© John Shetron

Your childhood dreams can come true...

© Michael Brun

Engaged couples and their families are welcome to visit us at our weekly open house Wednesday from 6:00 pm through 8:00 pm GREYSTONEHALL.COM Info@Greystonehall.com  610-696-1272  1034 Phoenixville Pk

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ARTIFACT

dress Artifact $59 shopartifact.com

AUGUST 2014 THEWCPRESS.COM

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BLINK

dress Keepsake $189 shopblink.com

AUGUST 2014 THEWCPRESS.COM

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CHRISTINE’S

top BCBG $23 jeans Daughters of the Liberation $35 shoes Michael Kors $39 necklace $30 christinesconsignment.com

AUGUST 2014 THEWCPRESS.COM

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The largest selection of sweaters and novelty jackets from the US and around the world!

123 N High Street West Chester, PA janechalfant.com 610.696.0290

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shop local this fall & see the Best Sweater Selection in the area

JANE CHALFANT

dress Hale Bob $198 janechalfant.com

AUGUST 2014 THEWCPRESS.COM

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KALY

dress Effie’s Heart $101 kalyclothing.com

AUGUST 2014 THEWCPRESS.COM

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MALENA’S

Vintage Poncho $68 Vintage Sterling Silver & Turquoise Jewlery $26-$120 malenasboutique.com

AUGUST 2014 THEWCPRESS.COM

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May 23 May 23 Clothing and Accessories 117 West Gay Street * West Chester, PA 19380

Shop

Online www.May23Online.com

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All Baking Done on Premises 15 N Church St ď‚Ą 610-344-9674

MAY 23

top The Classic $28 jeans JUST USA Black $58 boots Wanted $79 may23online.com

AUGUST 2014 THEWCPRESS.COM

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Excite all of your senses

at West Chester’s most alternative & unique boutique! A vast array of “one-of-a-kind” products, including...

Hip Clothing • Bags & Accessories • Jewelry Galore • Incense/Oils/Candles • Tapestries/Blankets • Eclectic home/Dorm décor • Hemp products • Grateful Dead, Bob Marley & ‘60s Memorabilia • Tie Dyes & Cool T-shirts • Hand-blown glass & local artwork • Tobacco accessories • Groovy Gifts Gift Certificates Available

130 W. Gay Street 610-431-6607 www.moonflowershop.com A portion of our proceeds go to environmental and pro-peace charities!

All major credit cards accepted. Open 7 Days A Week

10% off purchase with student ID! SINCE 1992

Authentic Italian Gelato Handmade in West Chester WCU Students Receive $1 Off!

Monday-Thursday: Noon-10pm Friday-Saturday: Noon-11pm, Sunday: 2-9pm

WCGelato.com

132 E Gay St

211 E Market St  610.429.0467

www.chefanti.com

Busy Week Ahead? Let Chefanti do the cooking!

Classes at... Peter’s Salon & European Spa 1009 West Chester Pike

Take Chefanti to the Beach!

CarolThiel.Zumba.Com

Fresh, healthy, order-ahead, family-style meals available for take-out or delivered.

Order online for one night or a whole week!

Prepared meal packages now available for your weekends at the shore!

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Bring this ad to your first class and it’s FREE carolt.zumba@gmail.com 610-436-6464

Contact Carol for Current Hours

MOONFLOW-

cardigan Angie $41 dress Gypsy Rose $54 fb.com/moonflowerwestchester

AUGUST 2014 THEWCPRESS.COM

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NICH

kimono Ya Los Angeles $40 dress Ya Los Angeles $40 shopnich.com

AUGUST 2014 THEWCPRESS.COM

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OBVI

necklace Girly Accessories $40 dress Double Zero $38 obvionline.com

AUGUST 2014 THEWCPRESS.COM

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SALON

www.salonxquisite.com 610.701.8163 1243 West Chester Pike

 All of the latest Cuts, Color, Highlighting and Styles   Brazilian Keratin Treatments   Ammonia-free Color   Conveinient Online Booking and a Super Friendly Staff  Come See What All the Buzz is About!

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TISH

leggings BCBGMaxAzria $138 knit sweater BCBGMaxAzria $228 white t-shirt Alternative $36 tishboutique.com

AUGUST 2014 THEWCPRESS.COM

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Home

Becca Boyd has a passion for good food

Beccanomics

Though this epically terrible winter turned us into a bunch of Debbie Downers, each warm summer afternoon reinstates our geniality. If anything, the silver lining to way too much snow is gratitude for climbing temperatures. With that in mind, these recipes should provide you with a crowd-pleasing sweet treat and a pasta salad that works equally well for lunch and dinner. Both will also keep your kitchen time short, so you can get out and enjoy these glorious days!

S’mores Rice Krispie Treats — Makes 25 bars 3 tbsp. butter, 1 (10 oz) bag mini marshmallows 6 c. puffed rice cereal, 1 c. bittersweet chocolate chips, melted 1 package (about 8 rectangles) honey Graham crackers 2 c. marshmallow fluff 1. In a saucepan over medium heat melt mini marshmallows and butter together, stirring frequently until smooth. Add cereal and stir to coat; reduce heat to lowest setting. 2. Spray a 9x13” pan with nonstick spray and press half of cereal mixture into bottom of pan with wet hands. Melt chocolate in a glass mixing bowl in the microwave for 30-second increments, stirring in between until smooth. 3. Drizzle cereal with melted chocolate. Place fluff in the bowl that melted chocolate was scraped out of and microwave for 30 seconds. Scrape half of the fluff onto the chocolate in the pan and spread with a rubber spatula to evenly cover surface.

4. Cover fluff with Graham crackers, breaking squares to fit if necessary. Scrape remaining fluff onto Graham crackers and evenly spread across the surface. 5. Top with remaining rice krispie mixture (that you had left over low heat on the stove).

Press down with wet hands. Let cool or chill at least 25 minutes before cutting into squares. May be kept at room temperature in air-tight container at least two days.

Zucchini & Tuna Pasta Salad with Spinach Pesto — Serves 4-6 1/2 lb. whole wheat rotini, fusilli or penne, Juice of 1 large lemon 3 c. tightly packed fresh baby spinach, 1/2 tsp. kosher salt 1/2 c. tightly packed fresh basil leaves, 11 oz. light tuna 2 garlic cloves, minced, 2 tbsp. grated parmesan cheese 2 tbsp. olive oil, 3 scallions, sliced, 1 zucchini, diced fine 1 (15 oz) can white beans, drained and rinsed 1/4 c. chopped roasted almonds 1. Bring a large saucepan or pot to boil over high heat. Add 1 tsp. salt. Add pasta and cook as package directs. Drain and rise with cold water. 2. Meanwhile pulse spinach and basil in food processor until decreased in volume. Add garlic, salt and cheese and pulse until finely chopped. 3. Combine lemon juice and olive oil and add in through the chute while the machine is running. Process until smooth, scraping down the sides of the bowl once— this should take 30 seconds. 4. Combine cooked pasta, zucchini, tuna and scallions in a large mixing bowl. Add pesto to bowl and mix. 5. Add beans and almonds and stir gently to combine.

Refrigerate, covered, up to three days. bboyd@thewcpress.com

Saturday, September 6 Chester County Historic Society

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THE WC PRESS | VOICE OF THE BOROUGH

Children in

Tow

Jennifer Ozgur is a mother, wife and teacher who still finds time to get out and about with her family

The Fashion Issue got me thinking about the many different looks I’ve explored over the years. In junior high, my major goal was to acquire whatever Carol Seaver wore on Growing Pains: pegged pant legs, legwarmers, multiple Swatch watches, CocaCola shirts, Liz Claiborne purses, Tretorns and top-siders (with spiral laces), Giorgio perfume… I could fill the rest of my column with the requisite items of the “In Crowd.” It was a very label-conscious time as an ’80s adolescent. You either had it, or you didn’t.

High school came along and so did counterculture. Nirvana brought grunge—finally, I could fit in with one of my dad’s flannel shirts. Hip hop (or more specifically, Kris Kross) made overalls popular. Goth was easy—if it was black, it was in. Edie Brickell introduced bohemian and ethnic styles into the mainstream. Fashion was as simple as picking a music style.

College was a lesson in irony—a “higher education” brought the ability to go to “class” in PJs. My internship and subsequent first job had me rummaging the back of the careers section in every department store at the Exton Mall. I felt the need to look professional. Hello, preppy blazers and Dockers khakis. I felt a certain rush going from work to happy hour in my power heels with a fresh coat of war paint on my fingers.

Then, something happened—I became a mom. When big eyes look up to you and depend upon your judgment, those “must-have” items in the fashion world no longer create a personal crisis. Priorities take a drastic shift. I’m okay if an outfit has spanned a few seasons, as long as I can afford winter coats for my children. I’m fine with a few stains on some sweats as I go grocery shopping if my daughter’s Girl Scout uniform is clean and ironed for her meeting and my son isn’t wearing yesterday’s lunch today.

If my jeans stay the same size I had in college, I’m happy.

That’s not to say I’ve thrown fashion to the wind. I love peoplewatching in town for inspiration when I feel my wardrobe could use a pick-me-up. Most recently, I found myself wanting to get my hands (or, rather, feet) on a pair of wedge espadrilles with wrap-around ties to go with some billowy skirts or loose-fitting linen drawstring pants—such a light, airy look that is easy to warm up with a sweater wrap when fall weather comes.

But I’m no longer a slave to the fads that are here today and gone tomorrow. Rather, I’ve found my own personal style: colors that make me look alive, as opposed to what’s in vogue; cuts that complement my body type; fabrics and prints that speak to me, rather than pop culture dictating what’s in my closet.

I am glad I shed all that stress I had as a teenager, desperate to fit in all those years ago. That age is right around the corner for my daughter. I pray that her sense of self is tougher than mine was at that time, so she can escape the pressures of her peers. I hope to instill in her the knowledge that what she wears should not be the defining criteria for acceptance. Fashion should be fu n. jozgur@thewcpress.com

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Official Guinness

Available June Through August

Merchandise + Apparel

Available at Kildarespub.com

18 W Gay St | West Chester, PA 19380 | (610) 431-0770

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THE WC PRESS | VOICE OF THE BOROUGH

Bartender of the

Month

PHOTO & INTERVIEW Luke O’Brien

California native Jennifer Marquez has brought her craft to the East Coast at Kildare’s Irish Pub. How did you make your way over here? My boyfriend took a job over here

about a year ago. We both moved and got a place in Chester Springs.

How do you like it on the East Coast? I love it! I had visited Philadelphia before and I always liked the vibe. I feel really lucky that I got a job in West Chester because this is such a cool town.

What do you like about West Chester?

There’s so many options if you want to go out and grab dinner or some drinks, so when we have friends in town, we

can head into the borough and entertain very easily. It’s a quaint and charming town, but it is still a whole lot of fun—it has the best of both worlds.

How long have you been working at Kildare’s? I have been working here for a

year, but I bartended in California for 10 years prior to moving here.

And you enjoy Kildare’s? It’s a fun place to work and the people are always interesting. I really enjoy our early crowd because they come in and strike up a conversation. Kildare’s also has a younger late crowd, and they can be a ton of fun. I like the fact that I get to experience both kinds of clientele at one job. Also, I feel like West Chester, and the East Coast in general, really appreciates their craft beers and Kildare’s does a good job at carrying lots of them and rotating new ones in.

Are you a craft beer drinker? I like my craft beers. We carry a Sixpoint Resin in cans right now which is a good go-to.

I also really like anything made by Lagunitas, which we always have. In fact, Kildare’s is doing something really cool

right now and it happens once a month: It’s called the Beer Dinner, and we bring in craft beers and pair them with meals.

We have had some reps come out and explain the beers while people drink and eat, and it’s been a great way for customers to enjoy and learn about craft brewing.

Has it been a good summer here so far? Yes. Aside from the Beer Dinners

we've been seeing a lot of bachelorette parties and birthdays. Also, our happy hours keep people coming in a lot, so it’s been good.

What is the happy hour like? We do a $12, a $15 and a $20 special. Those are two-hour open bars and the costs dictate the quality of beer and liquor. From 5-7pm every day we have half-off appetizers and on Thursdays all our drafts are $2 and we have $3 house wine. Fridays it’s $3 for any draft and $4 house wine.

When can we stop in and have a drink with you, Jennifer? This is my gig, so

come in anytime! I am making a trip back to California in the end of July, and after that you can catch me at Kildare’s!

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THE WC PRESS | VOICE OF THE BOROUGH

n o i h s a F l l Fa must-haves story Courtney Conigliaro

You've seen the best of what the borough has to offer, and you've gotten a feel for who's selection best represents your personal style.

Now we want to offer you the chance to stay way ahead of this year's trends as you browse those boutiques—here are the looks you'll see on catwalks and sidewalks this autumn.

If you’re one to have your cake and eat it too (at least when it comes to comfort and style), then you're going to be thrilled with what we're about to tell you, because this fall, comfortable fashion is no longer just for the boys.

The fashion forecast for fall 2014 is heavy on nostalgia. Many of the styles you see will remind you of old favorites (remember, fashion is cyclical!) that have been transformed into modern staples.

Best of all, this year 'comfort' and 'couture' are no longer mutually exclusive. After raiding the runways and lookbooks, we’ve found the top four trends that are about to fill your closet (but won't empty your checking account).

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THE WC PRESS | VOICE OF THE BOROUGH

Jimmy Jimmy Skinny Nico Blue Galaxy

Carina Chambray Shirt Guess by Marciano

Denim daze

Hooded Denim Jacket Free People

Relaxed Overall True Religion

Flare Jeans Mango

It’s not new, and it’s never going away, but the world’s top designers still managed to make this old stand-by feel exciting by tweaking time-honored formulas. Let’s start with overalls: once the preferred uniform of the Baby-sitters’ Club, cool kids in New York, Paris and London are now pulling them on (and attracting street-style photographers in droves). High-waisted, flared jeans are also back again, and for good reason: nothing helps cinch a silhouette and lengthen legs like this cut. Topping the list of denim trends this season? Denim on denim. Whether you’re pairing selvedge skinnies with a chambray shirt, or mixing up the material in shades of blue, gray, white and black, seeing double never looked so good.

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THE WC PRESS | VOICE OF THE BOROUGH

on the e g n i r F You read that right—fringe is back, and just in time to feel fresh again. Whether it appeared on bags, boots, skirts or cardigans, the trend was everywhere on the runways, which means it’ll soon trickle down to a boutique or department store near your. If you’re looking to work the trend into your fall wardrobe, pick up a fringedleather handbag or kick it Southwestern style in fringed-suede boots.

Leather not your thing? Up the luxe factor with a tasseled kimono or beaded fringe dress in the best flapper style. Whichever route you choose, the embellishment brings a bit of added movement to every outfit, so you’re sure to have some more swing in your step.

Kimono Nasty Gal

Ankle Boot Free People

Suede Vest Urban Outfitters

Printed Clutch ASOS

Leather Jacket Kate Moss for Topshop AUGUST 2014 THEWCPRESS.COM

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Meet Our Stylists...

Hailey is a Penn State grad with a degree in Art who went on to receive her esthetician license at the Jean Madeline Aveda Institute. She also attended their Academy of Makeup and worked with editorial makeup artist Rudy Miles and received a certificate in Makeup Artistry.

She enjoys helping clients find the best treatments for their specific skin care needs and translating her love for the arts into her work as an esthetician from brow shaping to the latest makeup fashions.

New clients who book with Hailey receive 50% Off Facials!

Kathy is celebrating 30 years as a stylist with Peter’s Salon!

She is a manager and Artistic Director who loves dimensional coloring. She attends many seminars and continues to find new ways to help her clients. She’s also a mentor to our emerging stylists and loves to share her experience. Her dynamic personality is reflected in her styling creativity.

New clients booking with Kathy receive a complimentary cut with any color service!

1009 West Chester Pike West Chester, PA 19382 610.436.6464 peterssalonandspa.com 58

THE WC PRESS | VOICE OF THE BOROUGH

Women's Classics TOMS

mad for Plaid

Trench Coat Clover Canyon

Flannel Button-down The Vintage Twin

Infinity Scarf Renee's Accessories

Shirt Dress Joie

Plaid hit runways at New York Fashion Week (NYFW) in fresh iterations that don’t reference hipsters or grunge rockers. Luxury brands and mainstream retailers alike are embracing the pattern that made Cher Horowitz a household name with an emphasis on buffalo plaid (the broad, red-and-black checkered pattern), non-traditional tartans in neon pinks and greens (Altazurra had some great skirts in this style), and big, blown-out prints like those at the Dior show. The best part? You can channel this trend with just about any piece of apparel. Go all out ‘in a bright trench or keep it basic with a subtle scarf. Either way, it hits the right rustic note when there’s a bite in the air.

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We are Insurance. We are Farmers.

Brandt van Naerssen agency owner Business 610-386-7326 Fax 610-441-7583 Cell 610-745-3276 bvannaerssen@farmersagent.com www.farmersagentpa.com

1000 Continental Drive, Suite 500 King of Prussia, PA 19406-2820 www.farmersagentpa.com

Friday & Saturday

Live Acoustic 9PM NO COVER Fri.

8/1

Sat. 8/2 Fri.

8/8

Sat. 8/9 Fri.

8/15

Sat. 8/16 Fri.

8/22

J2

Sat. 8/23 1227 WEST CHESTER PIKE, WEST CHESTER, PA 610.436.52222 ďƒ‹ WCBLARNEYSTONE.COM

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THE WC PRESS | VOICE OF THE BOROUGH

under Wraps

Midi Blanket ASOS

Woven Print Scarf ASOS

Blanket Coat Chloé This has absolutely nothing to do with the Snuggie. Blanket wraps are stylish, practical, easy to wear, and you’re going to see a lot of them this season. From Burberry to Free People, this trend appeals to the masses in a “yes-I’mwarm-and-I-look-good-too” way. In addition to functionality, the blanket wrap has been translated into multiple styles, including Chanel’s tribalinspired ponchos and wrap sweaters, Michael Kors’ posh blanket capes, and drapey knits. Just add your favorite leggings and boots and you can spend a day on the town while still feeling like you’re curled up on the couch under your favorite throw.

Blanket Poncho Burberry

Pullover Poncho Free People AUGUST 2014 THEWCPRESS.COM

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Computer Support (clothing optional)

Introducing RemoteWC!

Remote technology support services you can trust.

(Anytime, anywhere, in any attire)

Schedule your remote session today at RemoteWC.com Brought to you by West Chester Computer Doctors, located in the middle of the block at 28 South High Street www.computerwc.com  610.431.0400  support@computerwc.com

Runway

Mix

DJ Romeo curates a list featuring the top tracks to be played at our third annual fashion show

Although it is often neglected by reviewers and generally ignored by the public, what’s playing when the models hit the runway can make or break a show. It’s usually a hybrid of electronica, indie rock, dance tracks and remixes of current chart toppers.

The following is a list of the songs you’ll hear me playing at our Third Annual WC Fashion Showcase at the Chester County Historical Society on September 18. djromeo@thewcpress.com

Milky Chance – “Stolen Dance (Embody Remix)” Sam Smith – “Stay With Me (Rainer & Grimm Remix)” Route 94 ft. Jess Glynne – “My Love” Faul & Wad Ad Pnau – “Changes” Lilly Wood & The Price – “Prayer in C (Robin Schulz Remix)” Pharrell – “Happy (Vaux & Rivera Remix)” Ed Sheeran – “Don’t” One Republic – “Love Runs Out” Beyonce – “Pretty Hurts (R3hab Remix)” Above & Beyond ft. Alex Vagas – “Sticky Fingers” Charli XCX – “Boom Clap” Cash Cash ft. Bebe Rexha – “Take Me Home” Chromeo – “Jealous (Chainsmokers Remix)” MKTO – “Classic” 5 Seconds of Summer – “She Looks So Perfect” Dillion Francis & DJ Snake – “Get Low” Tove Lo ft. Hippie Sabotage – “Stay High” AJR – “I’m Ready” Kiesza – “Hideaway” Katy Tiz – “The Big Bang” Coldplay – “Sky Full of Stars (Bassanova & Diddy Dutch Mix)” Sam London – “Move Your Body” Shiba San – “Okay” Arty Angel Taylor – “Up All Night” John De Sohn ft. Andreas Moe – “Long Time” Bleachers – “I Wanna Get Better” David Guetta ft. Sam Martin – “Lovers of the Sun” Duke Dumont ft. Jax Jones – “I Got U” Seinabo Sey – “Younger (Kygo Remix)”

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