The WC Press - Section 1 - September 2012

VOICE OF THE BOROUGH  SEPTEMBER 2012

Back to school The Story of Zukin Realty p. 19 | Meet WCU’s President Weisenstein p. 43

2

the w c pres s | voice of the borough

Is your Mac not quite what it used to be?

An upgrade from West Chester Computer Doctors will accelerate your late model Macbook, iMac, or Mac Pro to a performance level you thought was only available from a new system.

Stop in and ask us about it today.

West Chester Computer Doctors located in the middle of the block at 28 South High Street  computerwc.com  610.431.0400  support@computerwc.com

4

the w c pres s | voice of the borough

The Press Do you mind if we dance with your dates?

Publisher Dan Mathers Dan@thewcpress.com Editor Jack “Pinto” Lindeman Jack@thewcpress.com Advertising Manager Nick “Otter” Vecchio Nick@thewcpress.com Staff Photographer Adam “Bluto” Jones Adam@thewcpress.com Published By The WC Press 13 South Church Street West Chester, PA 19382 610-344-3463

The Team...

NICK VECCHIO managed to earn himself a journalism scholarship that he put towards his education at West Chester University. While there he simultaneously pursued a major in Sociology, a minor in Communications and a masters in Nightlife. His college experience was so formative that he never managed to outgrow it. adam jones didn’t have the typical college experience: he bounced from Temple to the Art Institue, from Philly to West Chester. While he excelled in courses, it seems pretty clear to those of us who know him that he hated every single minute of sitting still and listening to someone else talk.

Jack Lindeman has taken plenty of criticism for deciding to major in English. Family and friends constantly badgered him. “What are you going to do with that degree?” they’d say. Well, when he got accepted into grad school at Cambridge, it seemed he’d silenced his critics... until he settled on an equally “useless” post-graduate degree.

september 2012 | thewcpress.com

5

Authentic Italian Gelato Handmade in West Chester

WCU Students Receive $1 Off with Student ID during September

132 East Gay Street Mon-Thurs Noon-10pm Fri-Sat Noon-11pm, Sun 2pm-9pm

We are Insurance. We are Farmers.

Brandt van Naerssen agency owner Business 610-386-7326 Fax 610-441-7583 Cell 610-745-3276 bvannaerssen@famersagent.com

1000 Continental Drive, Suite 500 King of Prussia, PA 19406-2820 www.farmersagent.com/bvannaerssen

6

the w c pres s | voice of the borough

53

43 table of contents

19. From Baltic Avenue to Boardwalk

43. Hail to the Chief

29. Employee of the Month

47. Let’s Talk Favorites

33. The Look

55. Bartender of the Month

41. Makeover

69. Local Talent

How Stan Zukin came to be West Chester’s landlord

Don’t try slipping a fake ID past Everett Gilliam Kristy Mak previews the comfy sweaters of the season Calista Grand styles over one lucky lady

21

41 33 27

Dr. Weisenstein’s at the helm of West Chester University The people of West Chester voice their opinion Keith Kubatka talks up Kooma’s new location Keith Reed knows tattooing is a unique artform

69

8

the w c pres s | voice of the borough

From the Editor...

Doing grown-up homework

I trace my disdain for school all the way back to second grade. I made lifelong friends in my first-grade class, but when we received the following year’s class assignments, I was the only one left out. Instead, I spent second grade friendless, sitting across the table from a kid who felt the perpetual need to covertly flaunt his genitals on the desk. I dreaded every day of school that year.

I ended up with friends the following year, but by then school was tainted. Worst of all, we were being expected to memorize times tables and do real work. I wasn’t feeling it, and there was no amount of “does not complete day-to-day assignments” marks on my report card capable of motivating me. I coasted through twelve years with every teacher, every year, telling my mother, “He doesn’t try.” She hated hearing that. In retrospect, I’m sorry Mom. Back to school was never a happy time for me. I didn’t rejoice in new backpacks and Lisa Frank pencil cases. Of course I’d already torn through the entire summer reading list by mid July, but you could bet I wouldn’t have my essay ready for day one… or week one. It wasn’t until I got into publishing that I started making my deadlines.

Now I’m assembling this magazine, and I’m celebrating back to school for the first time since first grade. I’ve enjoyed it, thanks to an interview with WCU’s President, Dr. Greg Weisenstein, and a phenomenal story about how Stan Zukin, by owning half the borough, became the de-facto voice of the students living there. I also have to extend a thank you to Ariel Johnson, Ali Manter, Nick Halladay, Walt Taylor, Ben Weston, and our own Nick Vecchio for joining me in recreating the movie poster from Accepted for our cover. I hope you enjoy this magazine as much as we did, and that heading back to school isn’t as dreadful for you as it was for me. Dan Mathers

To the Editor...

Our favorite response this month I am intrigued by the taunt in your July 2012 issue that states “One does not simply walk into our office.” My staff and I walk up and down Church Street every day, with dogs on leashes, wondering what would happen if we just wandered in. Perhaps next time one of us is nearby we’ll give a shout and you can toss out some biscuits for our four-legged friends. Then, you had to go and call yourselves “Really, really, ridiculously good looking.” So, of course I had to send an email to introduce myself. -Jen Galfano, PetCare Group We hope everyone is catching onto the relevant movie references we’re building into our masthead each month. If you think you know what it is, email us and let us you you got it! The “really good looking” line was a quote taken from the movie “Zoolander,” but we stand by the assertion that we’re quite attractive. I think Nick backed that statement up rather nicely in his modeling debut for Mainline Men’s Custom Clothiers last month. -DM

september 2012 | thewcpress.com

9

Hotel warner opening Photos by Adam Jones

August 18 The long-awaited opening of West Chester’s much-needed downtown hotel brought out the who’s who of West Chester

Lisa and Ben Stephens

Dee and Jim MacFadden

Joe and Sarah Finnaren

Fred and R anoa Bonsall

R ichard May, Malcolm Johnstone

U Ram se Your Ame Bucks rica ’s P at ie!

ing y r e t Ca eliver D and ilable!

Ava

So Much More Than Pizza...

Like, Review

and Follow!

Mon-Thurs 11am-10pm or Later | Fri-Sat 11am-12am or Later | Sun 12pm-10pm september 2012 | thewcpress.com 11 323 E Gay Street | PizzaForThePeople.com | 484-947-5115

Hotel warner opening Photos by Adam Jones

August 18 The long-awaited opening of West Chester’s much-needed downtown hotel brought out the who’s who of West Chester

12

Michael and Eileen R owan

Mayor Commita, Mark and Joanne Yoder

Jean Yoder, Allen Burke

Jan and Doug Gianfonte, Mary Manning, Ellis Manning

Darcie Goldberg, Christine Costello

Jamie and Mary Goncharoff, Dan Truitt

the w c pres s | voice of the borough

september 2012 | thewcpress.com

13

Hotel warner opening Photos by Adam Jones

August 18 The long-awaited opening of West Chester’s much-needed downtown hotel brought out the who’s who of West Chester

Christine Costello, R yan Costello, Maegan Staats

Chuck Christy, John Manion, Dick Yoder, Dale

Craig and Larry Goldberg

Elizabeth McGuire , Lori Zytkowicz, Patti Griffin

14

the w c pres s | voice of the borough

S

AU C E Y

12 E Ma r k e t S tr e e t

,W

er, PA e st Chest

610-69

6-977

0

12 E Market Street 610-696-9770 Delivery Available!!!

484-631-0241 ramsheadbarandgrill.com

West Chester’s First Gastropub

BuffAlo TuESDAyS: small pizza $4.72 18” Xl pizza $7.99 PEPPEroni wEDnESDAyS: small $4.72 18” Xl $7.99 HAlf PricE PizzAS 4-6 PM DAily!

come say hi to the Mad Turk!

Join us for...

Fort Collins Brewery Night Thursday, Sept 13th, 7-10pm

$5 Beer Flights Giveaways Brewery Representatives

Try Our New Fall Menu Cafe Seating Now Available.

facebook.com/sauceypizza

@sauceypizzawc

september 2012 | thewcpress.com

15

16

the w c pres s | voice of the borough

20-Something Dating Kaela Mast finds herself home alone, wondering what to do with all of her free time

If I were to grade my relationship at this very moment, it would probably rank about a C at best. You see, at the end of August my boyfriend embarked on a trip to Staples in search of a new book bag, black – always black – ball point pens, and 5-subject notebooks in preparation for one of the last remaining semesters before he completes his degree.

Normally, I would be all for my boyfriend finishing his degree. In fact, before I met him, having a degree was one of the standards all potential suitors had to meet. It didn’t matter if they were charming or had a bunch of money; education was probably most important to me. This is because, when it came time to meet the parents, I knew education would be a key topic of conversation, and my dad, a middle-school Social Studies teacher for more than 30 years, never accepted any guy into one of his daughters’ lives... even if he had masters degree from Harvard tacked up above his solid oak desk.

And yet, somehow my boyfriend did a great job convincing both my parents he wasn’t a total loser like some of the previous men they’d managed to suss out. However, there’s an even bigger reason his non-existent degree has put a strain on our relationship.

The bigger challenge is coordinating time with one another.

With a demanding course load and an even more demanding fulltime job, there was little time to coordinate date nights or even just catch a rerun of Friends on TBS. When your partner is gone for 13 hours a day, and you don’t get a chance to really talk, it kind of reminds you what being single is like. That is – minus all the random hookups. (Wait... Not THAT MANY random hooks.)

Our relationship grade took a serious dive when I demanded to hear about every detail of his day. His brain – nearing explosion with every marketing tactic he’d absorbed in class and every beer bottle that fell off the packaging line at work – was just not ready to give me an answer. Really, all the free time left me thinking, “Is this what I want? Is this worth it?”

Although we’ve hit a rough patch, I’m sure this isn’t the roughest bit of road we’re sure to face. As our relationship progresses there will be worse. I’m lucky to have some time with him, rather than no time at all. Instead of dwelling on the negative, I have been trying my best to make the most out of it.

I’m not in school, but I still like to learn, and I have free time to implement what I’m learning. My nights of Pinterest browsing are now manifesting into action. You wouldn’t believe all the things you can do with a mason jar, and let’s not get started on the variations of chocolate chip cookies my stove has been spitting out. I’m trying to continue learning while occupying my time, so I’m not left contemplating how lonely I am. Right now our relationship may not be breaking the curve, but we’re certainly not failing. After all, when things get overwhelming, there’s nothing wrong with taking a class pass/fail. kmast@thewcpress.com

september 2012 | thewcpress.com

17

18

the w c pres s | voice of the borough

“It used to be that you could judge a man’s wealth by his keys,” says Stan Zukin. If that’s the case, meet the wealthiest man in West Chester.

Photo Adam Jones Story Dan Mathers

From Baltic Avenue to Boardwalk

T

he obvious comparison is Donald Trump, but Stanford Zukin is no Trump. Sure, in West Chester the name Zukin is synonymous with real estate, but he’s not interested in huge, flashy hotels. “I don’t care if I’ve got the biggest, as long as I have the most,” he says. Whereas The Donald is renowned for bad hair and firing people, Stan is known for pocket watches and helping businesses get on their feet. Maybe their differences stem from the fact that Zukin didn’t just inherit control of his father’s $400 million real estate company – he paved his own way.

Zukin grew up in Logan, North Philadelphia. His father ran the family’s wholesale flower supply business, and his mother was what he describes as, “The typical Jewish mother of the time – a very ambitious woman who happened to be a housewife.” While his father was the businessman, Zukin credits his mother with giving him the motivation he needed in his career. “My mother would always tell me, ‘You need to work hard, to study, because you won’t get the job unless you’re better than the next guy – a lot better.’ I grew up during WWII, so prejudice against Jews was everywhere, and it was that prejudice that made it so you needed to be better.”

After graduating as a pharmacist from Temple University in 1962, Zukin experienced that prejudice first-hand. He applied for a position as a nightshift pharmacist at Maalox – one of the nation’s largest em-

ployers at the time – and didn’t get the job. “I wasn’t the best student,” remembers Zukin, “But I knew some of the guys who did get the job, and I was definitely better than them.” Despite many opportunities in the area, he had trouble finding anyone who’d bring him onboard.

Two years after graduation Stan and his twin brother Ronald moved to West Chester. Rather than seeking jobs at local businesses, they purchased their own: the original Thatcher’s Pharmacy. “It was the smallest pharmacy in town,” says Stan. “It was just an ordinary house at 33 East Market Street that was functioning as a drugstore.”

The brothers kept the store open 365 days a year and worked longer hours than anyone else. “When the other pharmacies were closed, that’s when people would come to us,” says Stan. Within a year that work ethic paid off, and they moved to a bigger location. Today, the original Thatcher’s Pharmacy is nothing but the small patch of tarmac next to First National Bank.

At the time the Zukins opened the new Thatcher’s location on the corner of Gay and Walnut, most retail storefronts in West Chester were vacant and even more closed their doors every day. “We started as just an apothecary,” says Stan, “but as other stores went out of business, we started selling what they used to. Eventually we had three departments of nothing but cards, and the cards alone were paying the mortgage. It was the busiest store downtown.” 

september 2012 | thewcpress.com

19

Again, the key to their success was the work ethic their mother had instilled. “We were still open every day after most stores closed by five or six o’clock,” Stan remembers. They stayed open 365 days a year, with the Christian employees working the Jewish holidays and the Jewish employees working the Christian holidays. “We were the only place open on Christmas. We sold tons of bread and bacon.”

During the next phase of Stan’s career he relied on what he’d learned from his grandfather, Abraham. “He was a Russian Jewish immigrant who came here with nothing. He invested in properties and became the godfather of our neighborhood,” says Stan. “People came to him for advice, he lent money and he helped people when they were in trouble. I sat on a footstool and watched. I learned the advantages of being a businessman. Most importantly, I learned the advantages of being a landlord.”

In the late sixties, the Zukins purchased their first property at auction for $15,000. They moved the offices of the drugstore into the upstairs of the new building at 7 N Church Street, and downstairs a company sold packaged produce. Years later Zukin Realty purchased 9 N Walnut Street, combined the properties, and today it houses Limoncello.

It was only two years before they purchased more real estate.

“We bought from the corner of Walnut where our pharmacy was, down through what is now The Social Lounge,” said Stan.

“The idea was for the rent from the apartments to one day cover the mortgage on the pharmacy.”

It was this purchase that gave Stan the epiphany that led to his real estate empire. “I needed money for renovating the apartments, and I noticed banks were willing to lend you money if you had property. That’s when I learned that the more property you had, the more you could borrow.” Stan wasn’t interested in sitting on equity. “If you put your money under your mattress, you’ll never get anywhere. Money is to be played with – think of it like playing Monopoly.”

Zukin is quick to compare his entire career to a game of Monopoly. “As a kid I was not good at baseball or football,” said Stan, “But I was really good at Monopoly.” The key, as it turns out, isn’t purchasing expensive properties like Park Place. It isn’t buying properties to be sold at a profit. Stan learned that you win by purchasing as many cheap properties as you can and building on them.

This mantra applied perfectly to his actual real estate purchases, taking on properties in need of restoration and putting more into them than they were worth. Because, as Stan puts it, “We do it for the love of what we do.” After all, he was never interested in a quick return – Stan was in it for the long haul. “When I started, West Ches-

20

the w c pres s | voice of the borough

ter was 60% vacant,” he remembers. “I wanted to mold this town, to help it grow. That way, the properties would one day be worth what I was putting into them.” Downtown West Chester now has dozens of beautiful buildings that were renovated by Zukin Realty.

The beneficiaries of many of these renovations have been the students of West Chester University. Zukin believes it’s crucial to a student’s growth for them to be integrated into the borough. “People don’t innately know how to live in this world,” says Stan. “We give them the opportunity to become better citizens by letting them live, work and study amongst adults, preparing them for the adult world.”

This practice has recently come under scrutiny. Strict measures are being taken to push students out of the downtown area. “I think, unfortunately, the leaders of West Chester don’t understand the importance of treating students just like everyone else,” says Stan. “It’s Managing the nearly 100 prejudiced, but students aren’t a properties maintained protected class – it’s legal but not

by Zukin Realty takes a necessarily moral. If you use laws talented team to do immoral things, what are we teaching these students?”

Student housing isn’t the only point where Zukin disagrees with local government. He contends they’re stunting development and making life harder for the town’s small businesses. He’d like to see an increase in population density to serve local business, but leadership disagrees. “They want to bring down the maximum height of a building from, I think, 90 feet to four stories,” says Stan. “That’s a step back in time that forces builders to erect wooden structures and rules out elevators.”

The problem Stan forsees is that the older demographic that borough leadership hopes will move downtown wants elevators, while the young people they’re forcing out are fine with stairs. “They’re wise people,” Zukin says, “but wise people don’t always make the best business decisions.”

But, in the end Stan feels it’s only a momentary setback. In his eyes, large apartment buildings are inevitable. “I think this town is going to continue to grow,” he says.

Ask how he’s been so successful, and Stan modestly defers praise.

He credits his brother, sons and daughter, labeling them “brilliant,” and “incredibly important to my success.” The highest praise goes to Elsa Zukin. “No one could have a better wife,” he says.

But, if you really push him for answers about how he’s ended up owning nearly 100 properties in West Chester, how his company rents more than 350 units every year, he’ll eventually admit that some of it has to do with him. “I’m patient, and I’m incredibly perseverant.

And, I don’t worry, because money’s really just Monopoly money, and everything you need to know about the real estate business can be learned on the Monopoly board.” WCP

september 2012 | thewcpress.com

21

Goshen Fair Photos by Andrew Hutchins

August 1 The annual fair draws a huge crowd over its week-long duration by offering snacks, games and rides for family-friendly fun

A. Jones

Taylor Haly, Erik Labe

A. Jones

Mike, Cole and Laura Wozniak

22

the w c pres s | voice of the borough

Sayler Stout, Jennifer Stout

A. Jones

Best Steakhouse in West Chester 116 East Gay Street 610-430-0203 NonnasWC.com

Traditional Italian Fare With A Flair our H y p p Ha nt e m n i a ntert E e v i L ining D o i t Pa -Sun r u h T Lunch s m o o R e Privat ds r a C t f Gi

125 West Market Street 610-760-7100 PietrosPrime.com

is n i t r a M s u Fabulo Live Music g Patio Dinin enu M l a n o s a e S s m o o R e t a v i Pr Gift Cards

september 2012 | thewcpress.com

23

Goshen Fair Photos by Andrew Hutchins

August 1 The annual fair draws a huge crowd over its week-long duration by offering snacks, games and rides for family-friendly fun

A. Jones

Stephanie Glancey, Tony D’Anotonio

A. Jones

Nick Pedro, Marissa Pedro

24

the w c pres s | voice of the borough

Andrew Solimeo, Arielle Hamerslay

A. Jones

Avoid ReAl EstAte MAyhem like Me

Ryan Estrada

realtor

1238 West Chester Pike West Chester, PA 19382 Office: 610-436-0400 Mobile: 814-880-2622 restrada@weichert.com www.ryanestradarealestate.com

Photo Adam Jones Makeup Deanna O’Hanna

september 2012 | thewcpress.com

25

Goshen Fair Photos by Andrew Hutchins

August 1 The annual fair draws a huge crowd over its week-long duration by offering snacks, games and rides for family-friendly fun

Bob, Sam

A. Jones

Scott

Chantal, Andre

26

the w c pres s | voice of the borough

Keely, Craig, Brianne, Scarlett

september 2012 | thewcpress.com

27

Welcome Back West Chester University

Four new craft beer lines,

including Barnaby’s IPA

Pumpkin Beers on Draft Try Dogfish Punkin Ale & Southern Tier Pumpking

28

the w c pres s | voice of the borough

p

eople remember Niccolo Machiavelli’s famous line, “It is better to be feared than loved.” The line has been used everywhere from A Bronx Tale to The Office, but that’s really only half the quote. Machiavelli argued that you only had to choose between the two if you couldn’t be both. Everett Gilliam has somehow managed the latter.

When you’re guarding the front door at Barnaby’s six nights a week, you can’t be soft. People have got to respect you, and you need to have the ability to handle anything that might arise. Everett’s got that, but he has also managed to earn himself friends and respect along the way. He’s known throughout the borough by townies, students, and business owners alike. So, we figured it might be a good idea for us to find out a bit more about the man.

Employee of the Month

Name: Everett “Big E” Gilliam Age: 41 Employed at Barnaby’s: 5 1/2 years Do you live in West Chester? I live in Southwest Philly and commute here six days a week. It’s not so bad – just 22 miles.

How long have you been bouncing?

I started working the job when I was 18 at a club in Long Island.

Why Long Island? I grew up there.

Where else have you worked? I’ve worked all over. I’ve spent time bartending, managing, doing private security for minor celebrities. I’ve worked on Delaware Avenue at places with 1,200 people each night.

So, did you come to West Chester to go to school? No. I went to Univeristy of Pennsylvania.

How’d you get into the Ivy League... not that we’re syaing you aren’t smart.

We hear you might have a photographic memory. I got into U Penn for football, but I didn’t graduate. I got hurt, and since I wasn’t playing football, I didn’t feel like being in school. As far as memory, mine’s not photographic, but if you give me details about someone you’re looking for – like if the police are looking for someone – I can usually tell you whether or not they’re here just from having looked at their ID. Speaking of identification, we hear you’re an authority on fakes. I’m not an official authority, but I have picked up on a lot of the changes to new fake IDs before

Students, here’s a heads up: If you’re trying to use a fake ID, and you see Big E, just turn around and walk away anyone else notified me about it.

Have police officers ever come to you for advice? Not directly, because it’s usually me handing the fakes over to them. I have had other people at other bars in town call me up to verify whether or not an ID is real.

How many fakes do you collect each month? It varies. In the month of September we’ll get a lot – maybe 20 – because the students haven’t figured out that this is not the spot to try to get in. The new kids com-

ing in don’t know, but by October they’ve figured it out.

What’re the consequences for getting caught? It could be a felony charge for presenting false identification, but we don’t usually involve the police unless the kid really tries to push it. Typically we just tell them to have a good night.

Do you have one piece of advice for a kid with a fake? If you want to keep your ID, don’t use it here. WCP

september 2012 | thewcpress.com

29

30

the w c pres s | voice of the borough

A Trainer’s Tips Christine Mooney shares her hard-earned insights on staying happy, healthy and upbeat For lovers of summer, this time of year can be a terrible nightmare, as students head back to school, schedules become structured, and “to do” lists that didn’t exist now get longer and longer. These things signify the seasonal end to the summer free-for-all, a time when we allow ourselves to forgo many of our typical responsibilities in order to celebrate the heat, the long days, and the long nights.

Autumn brings us back to reality... and back to discipline. While discipline may seem incredibly difficult, or downright impossible for some, you can become accustomed to it. In fact, you can become an expert. The trick is – like anything else – practice. You have to train.

Not long ago, conventional wisdom told us that the human brain stopped developing well before adulthood. In fact, science believed that most development probably happened in infancy or as early as gestation. But fast forward to now. Scientists are seeing the world a bit differently. As it turns out, the human brain has the ability to continue developing indefinitely, but there’s a caveat: you mustn’t prevent its continued development.

In the 20th Century, neuroscientists discovered neuroplasticity, the ability of the brain to alter its own structure and activity in response to stimuli. Implications of neuroplasticity range from better treating dyslexia to helping stroke victims move again. It also has profound implications for the average person, because neuroplasticity allows us to reactivate and rewire existing brain circuitry.

We can change our brains, make them grow, repurpose them to accomplish new tasks. That’s powerful stuff, but you need to know how to harness this power. And, again, it comes back to practice.

The first step is to control how you respond to stimuli. Envisioning the worst case scenario? Stop. Take a deep breath and practice envisioning a better scenario. The next step is choosing activities that alter the structure of your brain. Exercise is my preferred means, and neuroscientists have found that physical activity stimulates neuron generation in your brain and helps develop cognitive performance.

You can even use imagination to trick the brain into revamping bad memories. In effect, you can neutralize the long-term effects of painful memories by rewriting your memories. Sounds to me like a perfect excuse to daydream! [Editor’s Note: Sounds to me like “Total Recall”] What this means for those lacking in the discipline necessary to get themselves into the gym, make better choices at the grocery store, or simply get a much-dreaded chore finished is this: you must rewire your brain. And you do so by practicing the underdeveloped skill of discipline. For any given person, practice could simply mean skipping your usual trip to the fast food joint and heading to the grocery store instead, or not allowing a gym bag full of workout clothes to go unworn, sitting in the back seat of your car.

It won’t be fun at first. But it also won’t be long before you don’t notice the changes – you only notice just how much healthier and happier you’ve become. cmooney@thewcpress.com

september 2012 | thewcpress.com

31

32

the w c pres s | voice of the borough

The Look Nich keeps you ahead of the fashion curve Left: Songbird Sweater by Free People $98 Crayon Skinny Jeans by Voxx $58 Right: Brenna Cardigan by C. Luce $62 Glenda Dress by Costa Blanca $70

Photo Adam Jones Story Kristy Mak

F

all is quickly approaching and with it the need to change your closet from sundresses to big, yummy sweaters! While the typical color palette for fall is a little warmer, muted, and softer, this season we are seeing a carryover from the bright summer hues. Don’t be surprised if you see a highlighter yellow sweater bopping down the street. At Nich we’re offering this great coral chunky sweater, perfect when paired with royal blue skinnies. Just because daylight hours diminish, doesn’t mean your wardrobe colors have to.

Another ongoing trend will be the long, draped cardigan. Typically this piece is worn over a plain tee and jeans, but you can get more use out of those lesser-worn dresses by adding a cardigan and booties. Cardigans are truly the perfect transition piece for seasons and occasions. Yes… soon enough we’ll be curling up in our comfy, chunky sweaters that seem to hug us right back.

Summer, you were great while you lasted, but those cozy fall sweaters are calling my name. WCP

september 2012 | thewcpress.com

33

GROWERS MARKET Photos by Paul Imburgia

August 4 The West Chester Growers Market is your one stop for local produce, live music and handcrafted wares every Saturday

Lisa and Sarah Detwiler

Jon and Noah Greskiewicz

Carol and Paul Hauser

34

the w c pres s | voice of the borough

Lauren R obertson, Carolyn Graham

Sarah and Andrew Norris

september 2012 | thewcpress.com

35

GROWERS MARKET Photos by Paul Imburgia

August 4 The West Chester Growers Market is your one stop for local produce, live music and handcrafted wares every Saturday

Ellen April Handcrafted Soap

William

Kelly, Marissa

36

the w c pres s | voice of the borough

Kari Dandred, Maryann Baldassarre

R ob and Jenn Bizup, Freddie

121 East Gay Street, Prescott Alley Entrance Located behind Zukin Realty, Next to Doc Magrogan’s

610.696.6880 | Optimal Massage.com Benefits of Massage Therapy:

THE HIGH HOLIDAYS ARE COMING! The Jewish Fellowship of Chester County Welcomes You to our FREE High Holidays Services!

Decreased toxins, increased circulation, reduced stress, improved posture and joint flexibility, decreased blood pressure, strengthened immune system, faster workout recovery, decreased pain and tension, decreased anxiety and depression.

Massage is an act of self-care, not self-indulgence

SELICHOT AT TEMENOS FARM HOUSE 685 Broad Run Road, West Chester, PA Selichot: Saturday, September 8 at 7:30pm

An interactive, joy-filled, opening program for all ages and backgrounds

ROSH HASHANAH AT MILESTONE EVENTS 600 E. Market Street, West Chester, PA

Erev Rosh Hashanah: Sunday, September 16 at 5:30pm Join us for a dairy/vegetarian dinner after services

Rosh Hashanah: Monday, September 17 at 10am

While your experience at Optimal Massage will be relaxing, it is designed to improve your muscular health.

YOM KIPPUR AT TEMENOS RETREAT HOUSE

We don’t just want you to feel better; we want you to be healthier.

Join us for a dairy/vegetarian lunch after services

1564 Telegraph Road, West Chester, PA

Kol Nidre: Tuesday, September 25, 2012 at 6:15pm Yom Kippur: Wednesday, September 26, 2012 at 10am

Engaging, Inclusive Judaism for the 21st Century www.TheJFCC.com 484-947-6806

Mention this Ad and receive a 60-minute massage for $60 september 2012 | thewcpress.com

37

GROWERS MARKET Photos by Paul Imburgia

August 4 The West Chester Growers Market is your one stop for local produce, live music and handcrafted wares every Saturday

Jenn and Bev Schaeffer

Jeff and Jonathan Porter

Andrea and Zach DiProspero

38

the w c pres s | voice of the borough

Joe Beets & T he Cool Cumbers

september 2012 | thewcpress.com

39

40

the w c pres s | voice of the borough

Makeover

Photo Adam Jones

Calista Grand sets aside an afternoon to spoil one lucky customer

i

n order to acheive the style her client was looking for – something requiring minimal maintenance while allowing her hair to grow out – stylist Alicia fit her with heavy bangs with angles around her face and layers to round out the cut. Those layers will give more body. Additionally, she added that sun-kissed glow with an ombre coloring.

Makeup artist Kate applied a 15-hour wear liquid foundation to create the base of the client’s makeup. She then set it with a shimmer powder to achieve a “dewy” look. Kate then applied a champagne lid all over with a deep, reddish bronze crease to follow along with her golden skin. To finish it off she applied two coats of black, thickening mascara, then a pouty, baby-pink lip gloss to pull the look together.

Stylist Brittany then blow-dried her hair with a medium round brush for volume and to conceal the fine texture of her hair. She spiraled her hair around a curling iron, separating with fingers giving the illusion of lots of hair. The style was finished off with Calista TOOLS products, including OPT3 hair spray, Root Lift for volume and Instant Glisten for shine. WCP

september 2012 | thewcpress.com

41

42

the w c pres s | voice of the borough

Hail to the Chief D

r. Greg Weisenstein is genial, genuine and smiles routinely. If he has to explain something in order for you to fully understand his position, he does so in measured sentences, weighing the individual value of each word. He deftly navigates questions to circumvent any apparent negativity. He’s excellent at speaking politically, yet his answers always satisfy.

It is a specific skillset he developed outside of academia – after all, he hasn’t always been the President of West Chester University. He has found himself on advisory committees under Presidents Jimmy Carter, Ronald Reagan and George H.W. Bush and discussed national education policy with President George W. Bush. He has even represented the United States in direct talks with the former General Secretary of the USSR, Mikhail Gorbachev. A picture of the Soviet Union’s last leader and a younger, dark-haired Dr. Weisenstein sits on the windowsill of his office.

In his time at West Chester University he has been an advocate for environmental policy, appointing the school’s first sustainability coordinator and guiding the campus to smarter energy consumption through a transition to geothermal power.

His work with incorporating veteran’s programs at the university has earned him the prestigious General William E. DePuy Award, the Cadet Command’s highest honor.

Considering all he has accomplished, it is no surprise that Dr. Weisenstein is a busy man, so we were grateful that he made the time to sit down with us and discuss the role of the university within this community. 

Photo Adam Jones Interview Dan Mathers

september 2012 | thewcpress.com

43

Despite all that’s on his plate, Dr. Weisenstein is always quick to crack a smile Photo Adam Jones How long have you been in West Chester? My wife and I arrived here three years ago this past February. We have grown very fond of the community.

And you just came for the job? We did.

Where were you before here? At the University of North Dakota in Grand Forks, North Dakota.

What was your position? Provost and Vice President for Academic Affairs.

On a personal level, how do you enjoy the community?

Oh, my wife Sandra and I love the community. It’s a fantastic place to live. It’s convenient to everything: air travel, major cities on the East Coast, and right in downtown West Chester are fabulous restaurants, and wonderful little stores. We very much enjoy our time here.

I imagine it’s a bit different than Grand Forks. Much warmer. It is quite a bit different in many ways. The people in North Dakota are fantastic people, but we’ve found the same kind of people live here: people who are willing to help each other, people who are concerned about each other, concerned about the welfare of their community. These are the things that are important to Sandra and I because both of us have always been involved in the community.

To what extent? Sandra was vice president of the chamber and chair of business promotions in South Seattle, because she was a small business owner when we lived in that area. I’ve sat on chamber executive boards myself. We have always been engaged and involved in our communities.

Was University of North Dakota very tied into the community? It was tied into the community quite well because Grand Forks was a community that wanted to grow. For a num-

44

the w c pres s | voice of the borough

ber of very legitimate reasons, it was important that the community continued to grow, and the university was a major part of allowing that to happen. At one point the city made available a considerable amount of money to help the university with recruiting. They realized the quickest way for their community to grow would be to enable the university to continue to grow.

Should we expect to see continued growth at West Chester University? Yes. But not in the way it has for the past decade.

Over the course of the last ten years or so the growth that we’ve seen at the university has been right here in the borough. However, over the next couple of years you can expect to see growth through off-site locations like the graduate business center in Greenhill Corporate Park. Maybe you’ll even see some branch campuses in the future.

Why has there been this shift? Well, our growth needs to be based on what the community can absorb. Additionally, our old plan was to attain excellence. We’ve done that. Now we intend to build on excellence, like implementing doctoral programs.

Would you say that West Chester University is very involved with the community, or would you say there are almost two distinct communities? West Chester is very involved with the community. In 2010 the Carnegie Foundation for the Advancement of Teaching included us in their Community Engagement Classification. Only 115 institutions earned this classification.

So students are active in the community. Is the community interacting with the university? We’d like to encourage the community to become more involved with the university. We’re a cultural center here in the borough, and we want people to see us as a resource. This university is a great university because of this community, and we’d like to help make it better. WCP

Clothes Accessories Gifts Celebrating 6 years in West Chester

30 South High Street  610.696.2477  obvionline.com

Luxury Looks, Affordable Prices

september 2012 | thewcpress.com

45

All Baking Done on Premises 15 North Church Street  610-344-9674

46

the w c pres s | voice of the borough



Who has the...

Who has the...



Best Breakfast?

Nudy’s Cafe

Best Breakfast?

Market Street Grill

Best Breakfast?

Nudy’s Cafe

Best Coffee?

Fennario

Best Coffee?

Fennario

Best Coffee?

Fennario

Best Morning Snack?

Amore’s

Best Morning Snack?

Yori’s Bakery

Best Morning Snack?

Fennario Lunch Truck

Let’s Talk Favorites...

We asked, you answered. Here’s what West Chester likes best.

Ben Weston - Founder of EatWC.com

Steve Stradley - Custodian at WCU

Who has the...

Who has the...

Best Breakfast?

Market Street Grill

Best Breakfast?

Market Street Grill

Best Breakfast?

Market Street Grill

Best Coffee?

Penn’s Table

Best Coffee?

Starbuck’s

Best Coffee?

Fennario

Best Morning Snack?

Carlino’s

Best Morning Snack?

Carlino’s

Best Morning Snack?

Wally’s Weiner World

Kristy Mak - Owner of Nich

Kevin Mash - Owner of WC Computer Doctors

Who has the...

Who has the...

Who has the...

Best Breakfast?

Market Street Grill

Best Breakfast?

DK Diner

Best Breakfast?

Market Street Grill

Best Coffee?

Fennario

Best Coffee?

Country Bagel

Best Coffee?

Yori’s Bakery

Best Morning Snack?

Wally’s Weiner World

Best Morning Snack?

R oots Cafe

Best Morning Snack?

Yori’s Bakery

James Lapello - General Manager of Ram’s Head



Who has the...

Who has the...

Frank Herron - General Manager of Barnaby’s

Abbey R emington - Bartender/Marketer at Más

Dave Yori - Baker/Owner of Yori’s Church Street Bakery

Who has the...

Who has the...

Who has the...

Best Breakfast?

Market Street Grill

Best Breakfast?

Market Street Grill

Best Breakfast?

Market Street Grill

Best Coffee?

Carlino’s

Best Coffee?

I Don’t Drink Coffee

Best Coffee?

Carlino’s

Best Morning Snack?

Wawa

Best Morning Snack?

Yori’s Bakery

Best Morning Snack?

Yori’s Bakery

Stephen Spera - General Manager of Alibis Cafe

r or You e: F e t o V nlin i te s O Favor orites.me v t a l k fa

R yan Estrada - Realtor at Weichert Realtors

er ’s Chest W e s t B re a k f a s t : ll i te Favor Street Gri t e Mark

Deanna O’Hanna - Marketing Specialist at Kildare’s

Karen Cavin - Owner of The 5 Senses

You have an opinion, share it. Let us know your local favorites by voting at www.TalkFavorites.me Talk Favorites is a hyper-local, super-social medium for figuring out what’s best in your town. Log on to the site, ask questions about what’s best, or simply share your love for local businesses by voting on other questions that have already been asked. Check it out! september 2012 | thewcpress.com

47

SUMMER Thursdays Photos by Paul “MRSA” Imburgia

August 2

It’s a block party! Swingin’ Summer Thursday, the first Thursday of each month all summer long, is your chance to party in the street

Jeff, Jadyn

Jacqueline Beley, Lauren Beley

Alyssa Keller, Collin Clarke

48

the w c pres s | voice of the borough

Emily Opromolla, Evan Deakyne, Natalie Birmingham

Julia, Elaina

Lisa and R obby Muliawaw, Lulu

Pre-Season Sale

your source for custom shirts and suits

Everything 20% Off!

mainlinecustomclothiers.com

129 W Market St | 484-905-7098 Robert Graham, Ralph Lauren, Calvin Klein, Bugatchi

Summer Clearance Radiant. Luminous. Memorable.

Save up to 70%

Open Tuesday thru Saturday

10% discount with College ID or mention of The WC Press

138 W Market St  610-344-7747  Kalonhair.com  fb.com/KalonHairStudio september 2012 | thewcpress.com

49

SUMMER Thursdays Photos by Paul “MRSA” Imburgia

August 2

It’s a block party! Swingin’ Summer Thursday, the first Thursday of each month all summer long, is your chance to party in the street

50

David Gonzales, Princess

Jenn, Lakeya,Dave, Stephen

Alexa Vaders, John Vaders

Pat Cullen, Eddie Finegan, Kyle Sweeney, Kris Beckett

Dan, Dan

Peter Murnane, R yan Murnane, Amy Murnane, Andy Murnane, TJ Murnane, Jay Laufenberg

the w c pres s | voice of the borough

Disc Jockey • Door Prizes • 50/50 Drawing • Huge Cash Giveaway!

Antiques • Classics • Hot Rods • Customs • Motorcycles • All makes welcome!

1n7nuthal

2012

A

Westtown Rd. & Rt. 202, West Chester, PA IO AT TR GIS

RE

F

EE

RE

GIS RE F TR E R ADM EE AT ISSIO ION N FR

ISSION FREE

Faulkner West Chester 705 Autopark Blvd., West Chester, PA 19382 | (610) 436-5600

ADM

for directions and cancellation information

N

line Visit us onwww.FaulknerAuto.com

Please bring a canned food donation for our food bank!

Every 2nd Friday of the month

SEASON FINALE!

Sept 14

April - September 5:30pm-8:30pm See pictures from previous events!

Annual Police Cruise Night/Car Show Benefits Chester County Lodge #11 F.O.P.

september 2012 | thewcpress.com

51

SUMMER Thursdays Photos by Paul “MRSA” Imburgia

August 2

It’s a block party! Swingin’ Summer Thursday, the first Thursday of each month all summer long, is your chance to party in the street

Brendan Breslin, Kayla Broomall

Sean Leeder, Nat Linn, Adam T idball

Oysters Anyone? Daniel Dorf

Stephanie Markstein, Ben R eed, Bret Binder, Kimery Williams

J.R . Wagner

Max Ashley, Jim Heller, Taylor Nagel

Daily Pub Fare Specials

D aily Happy Hour 5-7pm

$3 Guinness

$5 Pub Plates $1 Off All Beers and Drinks

610-436-5222 september 2012 | thewcpress.com

53

54

the w c pres s | voice of the borough

While Keith Kubatka may have been promoted to manager, he still puts in his time behind the bar here in West Chester

Photo Adam Jones

Meet Our Bartender Of The Month From Kooma Name: Keith Kubatka Age: 36 Hometown: Downingtown What brought you to West Chester? Same as a lot of other people, I came here for school. I transferred from Pittsburgh to West Chester University.

Are you still living in the area? Yeah. I met my wife while in college, and we’ve been in the area ever since. We now have a son named Maks and a home out in Downingtown.

What did you do after school? I managed at The Rat. I was there for eight years Does that mean you were there when it closed down? I actually left before it closed, back in ‘06. From there I worked a variety of jobs in Exton, Manayunk and Philadelphia.

How did you get involved with Kooma? Well, I started when they opened in Wilmington. When I first came on I was a bartender, but I worked my way up to manager within like a year.

How’d you end up working in West Chester? The owners wanted to familairize me with the way things worked up here in West Chester to prepare for when we open the new location on Church Street. I’ll be managing there.

Oh, so we’re officially confirming the new location on the record? [Laughing] Yeah. I had to check with John and Scott, our owners, before sitting down for this interview. But they said I can talk about it.

Great, because I think a lot of people want to hear about it. What’s happening? Well, obviously we’re moving there because it’s bigger. And, while the owners’ focus has always been on food – and we will be expanding the menu – it offers us a great opportunity to expand our nightlife.

That’s a lot to tackle. Let’s talk about the food first.

You’re expanding the menu? Our bibimbab dishes have always been popular, so we’re going to be adding some new ones. We’ve got a new chef in here, David Ngo, and he has some great new ideas for other items that we’re trying out as specials here, getting customer feedback, then adding to the menu in the new location.

Will there be any new specialty rolls? Absolutely. We are expanding the sushi, too. And, while we’re bringing in some new rolls, we’ll still keep what’s working.

And nightlife? Our owners travelled around the country, visiting high-end clubs, and they’re going to bring a Vegas feel to the new location. We’ll still have a family feel, but after the dinner hour passes, the nightlife will set in.

What’s your nightlife like now? Primarily we get a great happy hour crowd and a lot of people who come in before dinner for a drink. It’s usually pretty easy to talk them into having more than just the one. Maybe coax them into a signature martini, like a French Whore or a Sexual Chocolate. Can you print those names? [Editor’s Note: Yes, yes we can]

september 2012 | thewcpress.com

55

The WC.September.2012_Layout 1 8/7/12 3:47 PM Page 1

Funky Functional American Art • engagement • wedding • graduation • birthday • anniversary • hostess gifts

5

The

Senses

North American Handmade Functional Works of Art

Mon~Fri\10 am to 6 pm • Sat\10 am to 5 pm • Sun\12 to 4pm Open Late Every 1st Friday

133 West Market Street, West Chester, PA • 610.719.0170

www.the5senses.com 56

the w c pres s | voice of the borough

We are pr oud to offer up a print version of everyone’s favorite bar game... and you won’t have to pay 50 cents. Actually, you can WIN money.

Compare the two photos at right.

They may look the same, but there are seven subtle differences between the two.

Find those seven differences and identify the item that has been changed. Then send an email to contests@thewcpress.com listing those items. You’ll be entered to win a $25 gift card to a local business.

Winners will be chosen at random, and their name will be posted to Facebook along with the solution at the end of the month. So make sure to like us and follow along if you want to play. Enjoy

We changed this photo taken at the Goshen Fair last month. Can you spot seven differences?

Facebook.com/thewcpress

1.

2.

3.

4.

5.

6.

7. september 2012 | thewcpress.com

57

10th Annual West Chester Rotary

Chili Cookoff Sunday 10/14/2012

Noon to 3 p.m. • Gay Street • Gates open at 10:30 a.m. • Rain or Shine Event

Beans Beans Good for the Heart the More You Eat ‘em The More You...

Should consider buying your Chili wristbands now to get The Best Darn Deal!

All you can eat Chili Wristbands on Sale Now – 3 for $25 70+ teams, Food - Business - and Craft Vendors, Wells Fargo Family Fun Center, Eagles game broadcast LIVE by Comcast Spotlight.

www.WestChesterChiliCookoff.com 58

the w c pres s | voice of the borough

Service Above Self

West Chester Rotary Club President Jeannie McGinn is already excited for this year’s Chili Cookoff The West Chester Rotary Chili Cookoff is just around the corner, and it has become one of the borough’s favorite events. (And I know it is mine!) This year the event celebrates its awesome 10th anniversary on Sunday, October 14.

Over the course of those 10 years the Cookoff has grown immensely.

The event now draws chili lovers from Delaware, New Jersey, New York, Maryland, Virginia and beyond. In fact, this year it will be expanding from its traditional home and will now encompass High Street from Chestnut to Market and Gay Street from Walnut to High. Why has the event become such a big hit? Because who doesn’t like the opportunity to taste chili from more than 70 different teams for just $10? Yes, you heard that right: for one all-you-can eat $10 wristband, you can enjoy chili to your heart’s desire. Try them all, then go back for seconds and thirds. Best of all, proceeds from the event always go to charity, so you know your chili-eatin’ bucks are being put to a good cause.

The event isn’t just about eating chili – it’s about judging it, too. There are several divisions, from non-profit, to business, to individual, but the big winner every year for Best Darn Chili is whomever brings home the People’s Choice Award. When you purchase your wristband you’re also handed wooden voting nickels, and as you try the chilis, pick out your favorite and offer them your wooden voting nickel. At the end of the day the event organizers count up all the wooden voting nickels and then (drum roll please) announce the People’s Choice Award at 3:30pm.

While it is well known that Rotarians were the first to put “fun” into the word fundraiser, often times the public isn’t aware of what happens to all the money that is raised through our chili wristband sales. Unlike other events in the borough, 100% of the chili wristband sales go right back to the needy in this community. In 2012 we will be giving more than $30,000 in grants to deserving recipients at an awards ceremony the public is invited to attend at 11:15am right on the Chili Cookoff Main Stage.

Each spring the West Chester Rotary Club begins their annual grant process whereby eligible organizations can apply for a grant. The grant money we disburse comes solely from the West Chester Rotary Chili Cookoff. We hope that with your help each chili wristband sold this year will make a difference. Discount wristbands are available in advance of the big day at the rate of three for $25. You can purchase those tickets at the cookoff ’s website, WestChesterChiliCookoff.com.

If you are reading this and thinking, “I Love Chili, I wonder how I can get involved?” You are in luck. There is still time to enter your team into the 10th Annual West Chester Rotary Chili Cookoff. Visit the website and enter your team today. If you need more information or have interest in being a vendor, please contact Sue Karr at 610-436-4400. jmcginn@thewcpress.com

september 2012 | thewcpress.com

59

THEATRE IN THE PARK Photos by Paul Imburgia

July 27 Commonwealth Classic Theatre presented a free showing of “Our Town” in Everhart Park

Sonja Lewandowski, Claudia Callahan

Mario Cavaliarro, Erica Imparato, Lauren Snow

Mark, Meghan, Jane, Andrew and Brad T hompson

60

the w c pres s | voice of the borough

You Won’t

september 2012 | thewcpress.com

61

THEATRE IN THE PARK Photos by Paul Imburgia

July 27 Commonwealth Classic Theatre presented a free showing of “Our Town” in Everhart Park

Gerry Deeny, Barrett McGee

Jerry McOscar, Kate Hoffman

Katherine Leary, Beth Serowsky

62

the w c pres s | voice of the borough

Daniel, Charé and Tristan Pishock

License to Sell Fran McMenamin Your Chester County Realtor

®

(484) 885-3822 CELL (215) 558-1029 EFAX (610) 363-6006 BUSINESS (484) 356-0540 FAX Fran@CBPref.com 390 Waterloo Boulevard, Suite 101 Exton, PA 19341 www.CBPref.com/franmcmenamin

september 2012 | thewcpress.com

63

THEATRE IN THE PARK Photos by Paul Imburgia

July 27 Commonwealth Classic Theatre presented a free showing of “Our Town” in Everhart Park

T he Stoltzfus Family, Paul McEwen

64

Allison Casner, Dan Casner

Juan A Perez, Leila M Perez, Ivan Perez, Sheyla Mendez

Lanie Presswood, Dan Hinderliter

Gina Cavallero, Michael Cora

the w c pres s | voice of the borough

september 2012 | thewcpress.com

65

www.petcargroup.com | info@petcaregroup.com insured & bonded

66

the w c pres s | voice of the borough

Pet Sitting Services - Chester County, PA U Pet Sitting U Pet Waste Removal U Dog Walking/Running U Pet Taxi U Overnight Stays U Dog Baths U Dog Training U Cat Care

The Makeshift Chef

Chelsea Durning is a cook by trade, and she knows how to scrap up a delicious meal with what’s left in your cupboard Everyone knows that the best “back to school” food staple is Ramen Noodles. It is easy to make and easy on the wallet, although it may not always seem like the healthiest choice. But, with a little creativity, you can transform those noodles into a meal that’s both affordable and healthy. These are a few of my favorite Ramen recipes: Ramen Chicken Fingers • 1 pound Boneless Chicken Breast 1 Package Ramen Noodles • 2 Tablespoons Italian Seasoning • 3 Eggs, beaten • 1 cup Flour • • ½ cup Oil • Salt and Pepper, to taste Cut the chicken into strips. Heat the oil in a deep pan. Crush Ramen Noodles. Combine the flour, Italian seasoning, salt and pepper in a small bowl. Dip the chicken strips in the flour and shake off the excess flour. Dip in the egg mixture and then the crushed Ramen Noodles. Carefully place the breaded chicken into the hot oil. Cook on each side for three minutes.

Asian Ramen Noodle Soup • 1 package Ramen Noodles (Shrimp flavored) 3 cups Water • ¼ pound of fresh or frozen shrimp • 1 Tablespoon Vegetable Oil • ½ cup Napa Cabbage, shredded • ½ cup Red Cabbage, shredded • 1 each of Red and Yellow peppers, thinly sliced • Scallions (green onions), thinly sliced • Cook noodles for 3 minutes in boiling water. Strain off one cup of the water. Add the cabbages and peppers to the cooked noodles. In a pan, heat the oil and cook the shrimp until they are pink (cooked thoroughly). Add the cooked shrimp to the noodle and vegetable soup. Garnish with scallions.

Cole Slaw Ramen Salad • 1 pound Red Cabbage 1 bunch Scallions (green onions) • ½ cup slivered Toasted Almonds • ½ cup roasted, Salted Sunflower Seeds • 1 package Ramen Noodles (Vegetable flavored) • ½ cup Oil • • ¼ cup Sugar 3 Tablespoons Apple Cider Vinegar • Ramen Noodle flavor packet • Combine the first five ingredients in a large bowl. Mix oil, sugar, apple cider vinegar and Ramen noodle flavor packet. Toss dry ingredients with dressing and serve. cdurning@thewcpress.com

september 2012 | thewcpress.com

67

AND

Piercing

Tattoos Piercings Dermals Phone: 610-738-7666

Hours: Sun: 12-5:30 Mon thru Sat: 1-9

Visit Us: x-tremeinktattoowc.com 136 EAST GAY STREET WEST CHESTER, PA

68

the w c pres s | voice of the borough

Photo Adam Jones

Local Talent Showcasing the World-Class Artisans of West Chester Artist: Keith Reed Medium: Tattoo Have you always been an artist? Not really. I mean, I drew when I was a kid, but I went to a private school, and it was really academically driven. There wasn’t much of a focus on the arts.

Then I moved to West Chester in ‘94 and graduated with a BA in history and a minor in philosophy from the University.

And what did you plan to do with that? My intent was to pursue a graduate degree so I could go on to teach at the collegiate level, to research and maybe write a book.

Then how did you end up here, an artist at X-treme Ink? I was getting tattooed here, and I noticed that a lot of people wanted to get body piercing done, but they didn’t have someone who could do piercing. At the time I had friends who were doing it, and I learned from them, so when one of the guys at the shop jokingly said to me, “Why don’t you do it?” I said, “Okay, I will.”

How did you get into tattooing? I came on as a piercer in July of 2001, and I started learning how to tattoo while I was here. Richard Beardon had opened the shop in March of 2000, and he offered me the opportunity to learn from him. He became my mentor.

You’re now a part owner in the shop? Yeah. Rich and I own it together now. He sort of retired from tattooing, so I run the day-to-day operations.

What do you like about the artform? It’s not like any other. You have to have a certain level of training, because there is two parts to it: the artform, and the craft. It is a trade you have

“You can’t mess up because it’s not like putting paint on a canvas,” says Keith R eed.

“T hese people are instilling a lot of trust in you.”

to learn. Plus, you have to build an audience, grow your clients.

You can’t mess up because it’s not like putting paint on a canvas.

These people are instilling a lot of trust in you. You’re only as good as your last tattoo.

How good was your last tattoo? I’ve been especially proud of a lot of the work I’ve done lately. The more frequently you tattoo, the more you really get into it. It becomes more natural.

What’s the longest you’ve ever worked on one piece? At one time? I’d say six to seven hours is probably the most, but I try not to work that long anymore. After a while it wears you out, and it’s like the law of diminshing returns.

If someone were looking to get a tattoo, what would you counsel them to consider? First and foremost, look at the artist’s work. Everyone has a portfolio of the work they’ve done, and you can gauge from that... unless they’re a total scumbag and just stealing other people’s work. The next step is to find an artist who matches what you’re looking for. If you want something super realistic, don’t go to someone who is more traditional. Finally, ask around. People like to talk about their tattoos, and they’ll let you know how their experience was.

As a shop owner, what do you stress to your clients and staff ? What I try to tell everybody is that we want to be a place where you can have a good experience. I want clients to walk away saying we listened, took our time, and made their tattoo seem important. You might do a million nice tattoos, but at the end of the day, if you’re known as a jerk, you’ve failed. WCP

september 2012 | thewcpress.com

69

The WC Press Networking Event Thursday, September 13 6-9pm At Alibis Cafe 15 N Walnut Street Free Drink Complimentary Appetizers Gift Card Giveaways Candiflyp Onstage After This is a FREE Event

70

the w c pres s | voice of the borough

Who’s That?

Below are three minimalist block sketches of different, unrelated, fictional characters. Think you can figure out who’s who?

Check our website for a hint, then tweet your answers @TheWCPress for a chance to win a gift card to a local business.

???

???

???

Every Wednesday:

All-You-Can-Eat Snow Crab

$23.99

september 2012 | thewcpress.com

71

72

the w c pres s | voice of the borough

A Three-Letter Word Jill McDevitt is the proprietor of Feminique and holds a master’s degree in Human Sexuality

Sex school is almost complete! I’ve been working on my doctoral dissertation like a madwoman, and the countdown is on for when I will finish my Ph.D. in human sexuality, becoming the only person in the world with all three of their degrees, a bachelor’s, master’s, and doctorate, in sex.

By the next issue, this article will come to you from Dr. Jill. I’m super excited!

Here is a list of the top five things you probably didn’t know about sex school: 1. There is such a thing as sex school. When I tell people I’m a sexologist, the first question is usually, “That’s actually a degree program?” The answer is yes! Sexology is the scientific study of human sexual behavior, and it’s just like every other science that deals with human behavior, such as psychology, sociology and even economics – it has research methodologies, theories and constructs, peerreviewed academic journals, professional organizations, and graduate school programs. It’s just that instead of studying the behavior of thinking, spending, or legislating, it’s sex.

2. It’s sex, but it’s still school. I took exams, spent countless hours in the library, wrote research papers, had internships, worked on team projects, and did everything else people do when they are in school. And there were lectures, hours and hours long, on topics like how social positionality impacts the epistemology of sexual history and pedagogical methods for adolescents on hegemonic masculinity.

After a given point, any topic, even sex, can get pretty dull.

3. It’s school, but it’s still sex. But it certainly wasn’t always dull.

In my schooling I’ve made genitals out of clay, watched people get lit on fire (with consent) during a BDSM demonstration, and interviewed prostitutes in Amsterdam. Until you’ve been in a classroom with 20 people, everyone sitting at desks in rows, taking notes while watching 70s porn, you haven’t lived.

4. Homework can raise eyebrows. Homework for sex school can be an interesting experience. My school books have raised undergrad roommate’s eyebrows, homework assignments that involved interviewing peers left people in my dorm thinking I was crazy, and just recently, while doing schoolwork at the public library, the website I was using was blocked. It has always been a process having to explain to people, “Yes, I’m reading about ______ (you name it: orgies, foreskin, pregnant sex), but I swear, it’s for school!”

5. Classmates are companions. I have seen dozens of my classmates – and at least two professors – cry in the classroom. So many people have demons surrounding sexuality that, before you can be a professional and help other people with their problems, you have to work out yours. Entire classes have been dedicated to catharsis.

Students talk about extremely difficult things like brutal rape experiences, issues with body image, and the pain of being ostracized by family for their gender or sexual orientation. In sex school, classmates often double as allies. jmcdevitt@thewcpress.com

september 2012 | thewcpress.com

73

VINTAGE GARAGE SALE Photos by Paul Imburgia

August 3 Vendors, food and live music inside the Chestnut Street parking garage every first Friday through September

Brandon T heriault, Angie Swartz

Goldie, Kris Jackson

Joan Moore, Mary Moore

74

the w c pres s | voice of the borough

Laury and Midge R eplogle, Sue Gaspari, Chris, Shannon, Tatianna, John, Julia and R yan Herbert

Debbie Mumford, Cara Herrmann

Christine and Jim Friedrichsen

Scarlett Payne, Jenny Vance, Mary R ossen

A vast array of one-of-a-kind products including...

Hip Clothing, Bags, Accessories & Jewelry Incense, Oils and Candles Tapestries, Blankets & Home/Dorm Decor Grateful Dead, Bob Marley & 60s Merchandise Tiedyes & T-shirts Handblow Glass & Local Artwork Tobacco Accessories 130 West Gay Street 610-431-6607 www.moonflowershop.com Portion of proceeds benefit pro-peace and environmental charities 10% Off With Student ID

september 2012 | thewcpress.com

75

VINTAGE GARAGE SALE Photos by Paul Imburgia

August 3 Vendors, food and live music inside the Chestnut Street parking garage every first Friday through September

Stacy Pavlik, Landon Hunsberger

Mary and Jim Kelly

Matt Grosso, Chrissy Sochonio

76

the w c pres s | voice of the borough

Dean Combs, Brent Combs, Jessica Combs

Carol-Jo Eick, Tony Webb

Shae, John

Jaime, Melissa, Amy

september 2012 | thewcpress.com

77

78

the w c pres s | voice of the borough

The Runway Mix

DJ R omeo curates a playlist that’s full of back to school hits for studying, chilling and – most importantly – partying Summer is the ultimate one-night stand... hot as hell, totally thrilling and gone before you know it. While the end of summer is disappointing, one of biggest perks of the season is the heat-seeking, chart-topping music that’s released for the youth of the nation to enjoy.

These are the songs that will be blasting in dorm rooms and parties, shared on facebook and added to ipod playlists. They will accompany you as you study for a big exam and will help people enjoy some of the best days of their lives. djromeo@thewcpress.com Song of the Month Imagine Dragons – “Radioactive”

Imagine Dragons are easy enough for studying, but good enough for chilling The Lumineers – “Ho Hey” Birdy Nam Nam – “Goin’ In” (Skrillex Goin’ Hard Mix) Meek Mill ft. Drake – “Amen” Alex Clare – “Too Close” Nas – “The Don” Karmin – “Hello” (Laidback Luke Mix) Bridgit Mendler – “Ready or Not” No Doubt – “Settle Down” Nicki Minaj – “Pound the Alarm” 50 Cent, Dr. Dre & Alicia Keys – “New Day” Maroon 5 – “One More Night” Florence and The Machine – “Spectrum” (Calvin Harris Remix) Avicii vs. Lenny Kravitz – “Superlove” Justin Bieber ft. Big Sean – “As Long As You Love Me” Green Day – “Oh Love” Of Monsters & Men – “Mountain Sound” Kendrick Lamar – “Swimming Pools (Drank)” Mac Miller – “Missed Calls” MGK ft. Ester Dean – “Invincible”

september 2012 | thewcpress.com

79