Us Brief Insight Manifesto Focus Idea Output
Play
Us Brief Insight Manifesto Focus Idea Output
Tom Graphic Design
Reuben Motion Graphics
Video 2
Amy Producing Film & TV
Simon Film/Video Interactive
Dario Computer Science
Sheeta Illustration Kirsty Interactive Installation
Chris Digital Media
Us Brief Insight Manifesto Focus Idea Output
The Brief • Amplifying the tiny • Collaboration and participation • Creating a layer to reveal a layer
Us Brief Insight Manifesto Focus Idea Output
Observing
Us Brief Insight Manifesto Focus Idea Output
Our insight... “Londoners value their time.”
Us Brief Insight Manifesto Focus Idea Output
• Team If asks “What if?” and makes joyful things happen • Inbetween A and B there is often boredom and monotony • Bringing the inbetween places to life • Somewhere between A and B there is something great waiting to happen
Us Brief Insight Manifesto Focus Idea Output
Focus Our goal is to fill in the ‘lost minutes’ to make them surprising and fun
Us Brief Insight Manifesto Focus Idea Output
Must
Should
Transitory Space Movement Interaction Real world/physical Virtual Platform London Live Playful Nature
Positive Group Enhancement Open to everyone Reward those who opt in Ability to grow
Could
Would
Visuals Light All inclusive Freebies
Endless Change the world
Us Brief Insight Manifesto Focus Idea Output
Interact London
Us Brief Insight Manifesto Focus Idea Output
Will you opt-in?
Us Brief Insight Manifesto Focus Idea Output
Accelerometers, GPS, camera feeds, trip wires, traffic data, microphones, pressure sensors, weather etc.
What happens? We would use the data we collect to provide the user with a distraction that is relevant and suitable to the moment they are in.
Team If’s Fun Curator
Mechanical sculptures, mobile games, actors, jokes, music, artwork, facts, vouchers etc.
Us Brief Insight Manifesto Focus Idea Output
Us Brief Insight Manifesto Focus Idea Output
Us Brief Insight Manifesto Focus Idea Output
Us Brief Insight Manifesto Focus Idea Output
Us Brief Insight Manifesto Focus Idea Output
Us Brief Insight Manifesto Focus Idea Output
We want to open our idea out to everyone. What distractions can you think of for London?
Us Brief Insight Manifesto Focus Idea Output
Us Brief Insight Manifesto Focus Idea Output
Thank you for your time. Questions?