sun Hailey
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Ketchum
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Sun Valley
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Bellevue
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Carey
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s t a n l e y • F a i r f i e l d • S h o sh o n e • P i c a b o Ketchum Firefighters collecting money for Muscular Dystrophy among this year’s Wagon Days Highlights
the weekly
read about it on PG 6
One Man March stops in the Wood River Valley Page 3
Sun Valley Brewery keeps the free music vibes going tonight Page 4
Kane gives high ratings to movie Our Idiot Brother Page 8
S e p t e m b e r 7 , 2 0 1 1 • Vo l . 4 • N o . 3 6 • w w w.T h e W e e k l y S u n . c o m
attle
Photo & Story By KAREN BOSSICK
J COURTESY PHOTO
She’s Got Moxie By KAREN BOSSICK
I
t’s the stuff of romance, scandal and drama. Leda Sanford’s “Pure Moxie,” that is. The first female publisher of a national magazine, Sanford abandoned a secure yet “bored” suburban home life in the 1960s in exchange for life on the edge as a top magazine editor and publisher in the male-dominated Manhattan magazine publishing world she calls “the Mad Men period of magazine publishing and advertising.” And she’ll tantalize an audience at The Community Library with her recollections tonight at 6 p.m., with a book signing with Iconoclast Books to follow. In 1975 Sanford became the first female publisher a “American Home,” a major U.S. magazine with a circulation of more than a million that eventually folded into “Redbook.” It ushered her into a world of jetsetting opulence that included private planes, five-star hotels, a state dinner at the White House and even a headline-making affair. It also unleashed her onto a staff in revolt—a staff of corporate-type men who had Stepford Wives waiting for them with dinner each night. After her stint with “American Home,” she directed the creation and reinvention of such magazines as “Bon Appetit,” “Chief Executive,” “Attenzione,” AARP’s “Modern Maturity” and “Get Up and Go!” as she trained her focus on baby boomers and re-invention with aging. “ ‘Pure Moxie’ is a memoir that reads like a best-selling novel,” said Michael Rybarski, co-founder of Age Wave Target Marketing and author of “StartUp Smarts.” “Some readers may wonder if all of this could really have happened, but the world of American magazine publishing was a frontier in the 1970’s and Leda was one of its leading pioneers. A business success story, an adventure, and a racy read all wrapped in one, ‘Pure Moxie’ is an absolute page-turner, with an inspiring moral.” Sanford, who was born in Tuscany but raised in the Bronx, has also written a book of inspirational columns titled “Look for the Moon in the Morning.” She currently lives in Sausalito, Calif. tws
of the
lades
Joel Dear and Doran Key will skate to benefit the Sun Valley Figure Skating Club and other local non-profit organizations during Saturday night’s Battle of the Blades, based on the show Dancing with the Stars, at the Sun Valley ice rink.
oel Dear became hooked on skating when he began skating on the frozen playground outside his grade school in Traverse City, Mich. Doran Key was coaching 7- to 10-yearolds to ski race for the Sun Valley Ski Education Foundation before Dear was even born. Now this odd couple has united to compete in Saturday night’s Battle of the Blades—a high-energy show based on “Dancing with the Stars”—at the Sun Valley ice rink. “I skated as a kid once or twice. But learning to skate with a partner and doing lifts and jumps is a whole new ball game,” said Key. “And, unlike snow, ice is very hard.” Key is one of nine guys and gals from the worlds of academics, dentistry, skiing, mountain climbing and the arts who have been practicing two-minute ice dance routines with skating pros for Saturday’s show. Three judges and an applause meter will determine the winners, with proceeds going toward the Sun Valley Figure Skating Club and other non-profit organizations dear to the hearts of the winners. Amateur competitors like Key were given 10 free lessons with professional skaters before plotting their routines with choreographers like LisaMarie Allen and Gia Guddat. Competitors have been happily spying on each other ever since in a page taken from the hit TV show “Glee.” Dear and Key, both Broadway fans, originally selected “For Good” from “Wicked.” But it was too slow, so they picked two other songs that played to Key’s athleticism and Dear’s gracefulness. Last Wednesday, with 10 days remaining until the competition, the two tried out a routine that Dear made up as they went along. Dear picked Key up and twirled around. Halfway into the turn, Key remembered to stick out her arm. Just as he finished, she managed a forced smile. Covered with elbow guards and other protective gear, Key made a few tentative leaps through the air like a fledgling bird learning to fly. She tried crossing one foot over another, teetering a little on the required element. A spinout. And another lift—ooh, she cracked her smile a little earlier this time. By the end of their 75-min-
continued, page 10
The Liberty Theatre