2018 Women In Business by The Weekly Sun

SUN WOMEN T H E W E E K LY S U N • W O M E N I N B U S I N E S S • D E C E M B E R 1 2 , 2 0 1 8

THE WEEKLY

IN BUSINESS

The women at Jane’s Holiday House in Hailey smile big at the store’s new location in Alturas Plaza. From left to right: Patty Albarran, owner Jane Drussel and Lori Jennings. Photo by Brennan Rego

ADVERTISER INDEX

Antique Alley............. ........Page 2 Cari’s Hair Care & Day Spa.................. ........Page 3 Christina Tindle, LPC..........Page 2 F-Stop................................Page 2 Feature Stories.......... Pages 4, 6, 7

Jane’s Artifacts & Holiday House........... .....Pages 3, 8 Spirit N’ Motion......... .....Pages 2, 3 Susan Elliott Andrews.........Page 6 The Tanning Co.......... .....Pages 2, 7 Wood River Insurance........Page 3 Wood River Massage..........Page 6

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SPONSORED SPIRIT N’ MOTION

Over 40 years of experience, Cari’s is your go-to place to LOOK YOUR BEST! Come see the Women In Business at Cari’s today!

AMANDA WILSON

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Spirit N’ Motion

pirit N’ Motion Athletic School, owned by Amanda Wilson, is the Valley’s premier athletic school for gymnastics. Amanda is happy to use her elementary education degree to teach children a sport she grew up with and loves. She feels blessed and grateful to work with all her amazing coaches, athletes and families. SMAS competitive team gymnasts compete December-April, traveling for meets in Idaho, Utah and California. This year they will be hosting a regional event called the Christmas Classic Dec. 15-16 and the Idaho Xcel State Gymnastics Meet in March over spring break at Wood River High School. SMAS competitive athletes train from 4-16 hours per week. SMAS offers classes in competitive and recreational gymnastics to all ages, from toddlers on up, from beginner to advanced. We have added a new Ninja Kids program, teaching a fantastic combination of gymnastics, martial arts, freeform, parkour, strength and obstacle course training. It’s a super-fun, energetic and highly athletic program. Open gym is every Saturday from 10:30 a.m. to 12:30 p.m. Anyone is welcome, at $10/hour! We also offer awesome-fun birthday or private parties on the weekends. Call Amanda at (208) 720-4306 or visit spiritnmotion.com for more information and to register online.

• Free Consultation For All Services • Wedding Party Appointments Essential Oils Available • Permanent Cosmetic Work • Eyelash Extensions • Nail Services • Waxing 14 East Croy St., Hailey

T H E W E E K LY S U N •

DECEMBER 12, 2018

WIB FEATURE

WOMEN IN BUSINESS: A 21ST CENTUR

BY EMILEE MAE STRUSS

or the first time in history, women are less than a percentage point away from becoming the majority of the national workforce. Since the enactment of the Women’s Business Ownership Act of 1988, women’s business ownership has skyrocketed. The Majority Report of the U.S. Senate Committee on Small Business and Entrepreneurship reports that small-business ownership by women grew from 4.1 million in 1987 to 8.6 million in 2013. As women advanced in the business world, the recession of 2009 hit hard, but women still recorded an economic impact of nearly $3 trillion in that year and created 23 million jobs in the process. These businesses now account for nearly 30 percent of all businesses in America. Still, women are not holding the highest-grossing income spots in America. Catalyst, a global nonprofit that works with some of the world’s most powerful CEOs and leading companies, released a study based off of the Standard & Poor’s 500, an American stock market index based on capitalization of 500 large companies commonly listed on the New York Stock Exchange or NASDAQ. Catalyst found that, in 2018, out of the 500 companies listed with the S&P, only 4.8 percent of CEOs and 11 percent of top earners are women. These percentages, of course, are higher than they’ve ever been, but far from where many women would like them to be. A woman’s success isn’t based solely on performance, but the perception of her availability to the workplace while managing traditional caretaking roles at home. Women often are forced to choose between childbearing and career development. Entrepreneurs like Karen Elitharp, Realtor and co-owner of Elitharp Real Estate Group, RSI Construction and Next Level Design & Furniture, as well as a mother of three, have more control. Elitharp said it works because she and her co-owner husband, Cory, view business and home life in an equal, teamlike manner. “My strengths are that It’s becoming more I can easily change for a situation and go with the obvious that the rate flow,” said Elitharp during of growth for women at a phone interview. “And the top is just a trickle and my husband is very talented and creative and is a everyone’s trying to figure huge support for me when out what to do about it.” I’ve double or triple booked myself.” Deborah Streeter, The couple is building entrepreneur and professor a home on their five-acre of personal enterprise and hobby farm and they are small business management at also building Stillwater Cornell University Premier, a mixed-use housing development in Eagle. Elitharp said that the hobby farm feeds her soul, and that she and her husband share the ethic of working hard at work they love. “We like to keep busy,” said Elitharp. “And we’ve been able to get our kids involved in what we do, as well.” Women who remove themselves from the workplace to raise children are finding it harder to reenter the workplace and to compete with childless female counterparts. In a study of hiring practices reviewed by Harvard, on average, mothers were significantly less likely to be recommended for a job and were offered $11,000 less in starting salary than childless women were. Furthermore, raters commented, saying that they assumed mothers to be “inherently less competent and less committed.” Forbes then used this study to display the vast difference for fathers in the workplace, finding that fathers are not penalized at all. Forbes quoted Deborah Streeter, an entrepreneur and professor of personal enterprise and small business management at Cornell University, “It’s becoming more obvious that the rate of growth for women at the top is just a trickle and everyone’s trying to figure out what to do about it,” Streeter said. Some of the issues Streeter mentions include companies allowing for daycare, acknowledging unconscious gender biases and overturning false narratives such as “women can’t work together.” Unconscious gender biases pin women in business to a lesser standard than those of their male counterparts. On a larger, global scale, it’s becoming increasingly apparent that in order to improve national gross domestic product, the first priority is to reduce the prevalent gender gap. The McKinsey Global Institute found that if every country could narrow its gender gap at the same historical rate as the fastest-improving nation in its regional peer group, the world could add $12 trillion to its annual GDP by 2025 (Forbes, 2017). While many businessmen and businesswomen agree that male and female differences can lead to industry and overall economic improvement, in 2018 the idea still rests in a blueprint phase—although some husband-wife teams, such as the Elitharps, are laying the groundwork for an empire that lacks gender biases and excels in cooperation.

“During the economic recession in 2009, the Majority Report of the U.S. Senate Committee on Small Business and Entrepreneu Pexels.com photo

The Women in S&P 500 Pyramid displays the percentages of women holding top positions in the countries 500 most successfu org

T H E W E E K LY S U N •

RY CONVERSATION

urship recounts that women held an economic impact of $3 trillion and created 23 million jobs.”

ul companies based off the stock market index. Creative Commons image, accessed via catalyst.

DECEMBER 12, 2018

WORDS FROM THE WISE

TEN INSPIRING QUOTES FROM WOMEN IN BUSINESS BY SUN STAFF

1. “Do one thing every day that scares you.” ~ Eleanor Roosevelt, the longest serving First Lady of the United States. 2. “Do the best you can in every task, no matter how unimportant it may seem at the time. No one learns more about a problem than the person at the bottom.” ~ Sandra Day O’Connor, the first woman appointed to the Supreme Court. 3. “Champions keep playing until they get it right.” ~ Billie Jean King, American tennis player who fought for equal prize money for female athletes. 4. “The most courageous act is still to think for yourself. Aloud.” ~ Coco Chanel, iconic fashion designer 5. “I want little girls to grow up knowing they can do anything, even play football.” ~ Jen Welter, the NFL’s first female coach. 6. “To love what you do and feel like it matters, how could anything be more fun?” ~ Katherine Graham, first American female Fortune 500 CEO. 7. “Each person must live their life as a model for others.” - Rosa Parks, civil rights activist. 8. “I attribute my success to this: I never gave or took any excuse.” - Florence Nightingale, nurse. 9. “Careers are a jungle gym, not a ladder.” ~ Sheryl Sandberg, COO, Facebook 10. “None of us can know what we are capable of until we are tested.” ~ Elizabeth Blackwell, first woman to graduate from medical school in the U.S.

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WIB FEATURE

CULTIVATING A CREATIVE OUTLET

Susan Elliott Andrews Certified Hypnotherapist

Offering Clinical Hypnosis & Hypnotic Regression Therapy

Create Positive Change Free 15 min

Some of the herd follow Ansley’s granddaughter. Courtesy photo by Calvin Ansley

Richfield Woman Crafts Yogurt & Cheese For Local Markets

DYNAMIC Consultation THERAPEUTIC & NURTURING MASSAGE BY AIMEE DURAND

www.BloomHealingArts.net Wood River Massageith&a Bodywork withGail Tamara small goat dairy, Ansley, Culp of sunvalleysusan@cox.net Picabo Desert Farms, in Richfield,

faithfully meets the demands of her business and creates yogurt and cheese for local markets. my journey, and my gift! “I am This a firmisbeliever in God’s my handcalling, in my life,” DYNAMIC Ansley said. Following life’s turns, including a farm-stay DYNAMIC THERAPEUTIC & NURTURING Supporting you to slow down, and become one with business not being the viable option hoped for, THERAPEUTIC & NURTURING your body. MASSAGE and her husband’s health condition that led to MASSAGE job loss, Ansley realized the growing to be- body with your Helping balance your need energetic come self-sufficient. Wood River Massage & Bodywork with Tamara Culp physical body. Wood River Massage & Bodywork with Tamara Culp “It is kind of funny how your life changes,” Inspiring health, wellness and over all consciousness Ansley said. “The very furthest thing from my for your body. Packaged yogurt ready for market. Courtesy photo by mind was to have a dairy.” Calvin Ansley Based on experience and no formal training, This is my journey, my calling, and This is my mygift! journey, my calling, and my gift! My clients say that every massage is different. she remembered the benefits of goat’s milk from Every client her child-rearing days.receives a custom – tailored dynamic theraSupporting you to slow down, and become one with peutic and nurturing massage. No routine here! Smile! DYNAMIC “When things get rough, you goone with what you markets, as well as at Atkinsons’ in Hailey and Supporting you to slow down, and become with your body. THERAPEUTIC & NURTURING know,” Ansley said. your body. Ketchum, and NourishMe and The Village MarHelping balance your energetic body with your My work, for 20 years, as a Nationally Certified massage So, she purchased a goat and began dabbling in MASSAGE ket in Ketchum. physical body. Helping balance your energetic body with your therapist has taken me to Chiropractic and on Resort yogurt and cheese making. Determination set her offices The logo the label, “We know this label isn’t Inspiring health, wellness and over all consciousness physical body. Wood River Massage & Bodywork with Tamara Culp on a new path. Taste testing the recipes with famSpas. I am licensed in Idaho. chic but the (product) inside is the best you’ll ever for your body. Inspiring health, wellness and over all consciousness ily and friends encouraged her. Eventually, the eat,” has gained attention and Ansley is proud of your body. My clients say that every massage for is different. herd grew, and shefrom took both cheese-making what she makes. Originally Idaho andclasses. California, I spent my early Every client receives a custom – tailored dynamic theraThe science of these products boils down to more Though it was not quite the plan she imagined, years traveling both internationally and in country. At 19 peutic and and nurturing massage. My No routine This is my journey, my calling, my gift! clientshere! say Smile! that every massage is different. of an artyears for Ansley. She continues to perfect her Ansley spends her days on the farm. Her rarely of age I was living in Upstate New York, working as Every client receives a custom – tailored dynamic theratechnique and flavors based on consumer feed-came My work, for 20 years, as a Nationally Certified massage -dletohands are the tools of her trade. She does it a waitress when an amazing healer our restaupeutic and nurturing massage. No routine here! Smile! Supporting you to slow down,has andtaken become with therapist me one to Chiropractic offices and Resort back. from milking your body. rant. This experience opened my eyes up all, to hands on heal-31 goats twice a day, preparing Spas. I am licensed in Idaho. “People love my yogurt,” she said. and packaging to scheduling, researchMy work, for 20 years, ing as awith Nationally Certified Helping balance your energetic body with your intention. The massage experience was profound and products, life yogurt comes in offices a variety ofResort flavors, in- ing farm requirements and tracking down parts. physical body. Originally from both Idaho and therapist California, I has spenttaken myThe early me to Chiropractic and changing for me. I knew now that I would become a mascluding plain, lemon curd, Key lime and maple She also stays informed on the regulations for years traveling internationally in country. Atin19Idaho. Inspiring health, wellness and over both all consciousness Spas.and I am licensed years of age I was living in Upstate New York, working syrup.as sage therapist. for your body. her micro-farm, including only using what seva waitress when an amazing healer came to our restau“I also have a California, vanilla-bean yogurt that is outra- en goats produce for her items. Though her husOriginally from both Idaho and I spent my early rant. This experience opened my eyes up to hands on heal- Education & Certification My clients say that every massage is different. geous,” Ansley said. and in country. At 19 band and granddaughter lend a hand, the work years internationally ing with– intention. The experience wastraveling profound both and life Every client receives a custom tailored dynamic theraHer current trio of products, Feta andas Chevre is time-consuming State University: BS Biology. My emphasis and she hopes to get the barn years of age I was living in Idaho Upstate New York, working peutic and nurturing massage. Nofor routine changing me. Ihere! knewSmile! now that I would become a mascheese, along with her top-selling yogurt, can to automated. sage therapist. a waitress when an amazing healer came to our restauwas both medical and ecological help both people My work, for 20+years, as a Nationally Certified massage be found locally at Ketchum and on Boise farmers’ “I am the farm,” she said. rant. This experience opened mythe eyes up to hands healand earth. therapist has taken me Education to Chiropractic offices and Resort & Certification Ansley has been following a rigid schedule for ing with intention. The experience was profound and life Spas. I am licensed in Idaho. The Scherer Institute of Natural Healing Santa NM Her duties vary depending on Idaho State University: BS Biology. for Myme. emphasis changing I knew now that I would become a mastheinpast fiveFe, years. was both medical and ecological to help both people sage therapist. Originally from both Idaho and California, I spent my early Continuing Educations: 24 hrs every 2the yrsseason, but Monday through Saturday have and the earth. years traveling both internationally and in country. At 19 specific themes. There are yogurt-making days, Scherer of Natural Healing in Santa Fe, NM years of age I was living in The Upstate NewInstitute York, working as Education & Certification which require 36 hours from start to finish and a waitress when an amazing healer came to our restauContinuing Educations: 24 hrs every 2 yrs yield 162 pints. Cheese-making days follow a rant. This experience opened my eyes up to hands on heal- Idaho State University:GET BS INBiology. TOUCHMy emphasis ing with intention. The experience was profound and life was both medical and ecological to help both people similar process. Then, market days typically start Phone: 208-720-7423 • Email: tamara@solarwork.com changing for me. I knew now that I would become a masat 3:30IDa.m., loading, traveling, selling goods and and the earth. GET IN TOUCH Pine Street Station • 400 S Main St., Suite 304 • Hailey, • 83333 sage therapist. Phone: 208-720-7423 • Email: tamara@solarwork.com meeting the daily milking times. At her busiest, The• Hailey, Scherer Institute of Natural Healing in Santa Fe, NM Pine Street Station • 400 S Main St., Suite 304 ID • 83333 Ansley feels as if days disappear. Education & Certification Continuing Educations: 24 hrs every 2 yrs “In the summer, there are no Mondays for me,” Idaho State University: BS Biology. My emphasis Ansley said. was both medical and ecological to help both people and the earth. Her dedication to this business cultivates inThe Scherer Institute of Natural Healing in Santa Fe, NM GET IN TOUCH come, memories and personal gains. Phone: 208-720-7423 • Email: tamara@solarwork.com Continuing Educations: 24 hrs every 2 yrs “I have to have a creative outlet; cheese- and Pine Street Station • 400 S Main St., Suite 304 • Hailey, ID • 83333 yogurt-making provide that outlet for me,” she said. GET IN TOUCH For more information about Ansley’s products, Phone: 208-720-7423 • Email: tamara@solarwork.com Pine Street 304 Pine Street Station Station••400 400 SSMain MainSt., St.,Suite Suite B1••Hailey, Hailey,IDID• •83333 83333 visit picabodesertfarm.com.

208.720.2529

A baby goat. Courtesy photo by Calvin Ansley

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WIB FEATURE

FEMALE BREWERS AND BREWERY OWNERS ARE ON THE RISE T

Kerry Kieres stands in front of her brewing equipment. Photo courtesy of Kerry Kieres

> DEPT. OF DERMATOLOGY WAKE FOREST UNIVERSITY SCHOOL OF MEDICINE

Holiday gift baskets Tanning package discounts 40% off lotions

BY HAYDEN SEDER

here is a rich history of the involvement and dominance of women in beer brewing. After being celebrated as brewmasters for much of history, women were pushed out of the now male-dominated industry for centuries. But now, women in the beer- and cider-making industry are making a comeback. A 2014 survey by Stanford University of more than 2,500 U.S. breweries found that for a quarter of those breweries surveyed, women occupied a top role of CEO or brewmaster. That number has only increased, resulting in a consistent rise of female-owned breweries or female head brewers. Since practically the dawn of time, beer brewing has been associated with females—from Sumerian brewers revering their beer goddess, Ninkasi, to Babylonians who held women in such high esteem that they were given the right to sell their own beer and encouraged to work as tavern keepers and professional brewers, to the Egyptian worship of the beer goddess, Tenenit. Women often brewed ale for their own households, only occasionally selling extra that was produced. It was at the end of the Renaissance and the beginning of the Dark Ages that women began to lose their role in creating the alcoholic beverage, coinciding with the persecution of witches. By 1700, European women had practically stopped brewing in any public forum, retreating into their houses to continue brewing small-batch beer. This tradition kept brewing alive even during Prohibition when brewing inside a home became mandatory. It is no surprise that, despite the detailed history of women’s involvement in beer making, they were soon pushed out by the defined gender roles of the 1950s and the marketing of beer toward men. But home brewing for many women never ceased, and today women are taking back the role they honed so long ago. “I think that women are loving beer more and they just want to produce it,” said Kerry Kieres, owner of Paragon Brewing in Coeur d’Alene. “In the past, it seemed like women enjoyed any drink that wasn’t beer, but now there are more options, like mild or fruity beer, that women are enjoying. If they’re enjoying it, they’re going to want

"Phototherapy (light) is an effective treatment for many illnesses."

Ginger Cantamessa of Downdraft Brewing. Photo courtesy of Ginger Cantamessa

to make it.” Kieres herself was originally a home brewer who enjoyed the process so much that she and her husband began entering their beers into competitions—and winning. As they learned more about the process, they realized they wanted to open a brewery. With women accounting for 25 percent of total beer consumption by volume in the U.S. and 37 percent of craft-beer consumption, it’s only natural that, as the number of breweries in the U.S. increases, so does the participation of women in the industry. In response to the rise of women as head brewers and brewery owners, two organizations began to assist in helping women: the Pink Boots Society and Barley’s Angels. The Pink Boots Society was founded in 2007 with 60 members with the intent to help women advance their careers in the beer industry. The organization currently has 1,035 members and growing. Barley’s Angels has chapters around the world dedicated to creating an environment for women to learn and explore the craft-beer industry. Jill Morrison, owner and brewmaster at Coeur d’Alene Cider Co., a craft cidery in northern Idaho, bought a five-gallon fermenter to try brewing at home several years ago, and the rest, they say, is history. “I think, historically, there has been a disproportionate number of male-to-female cider and beer makers and brewers,” said Morrison. “As equal opportunities present themselves and barriers are broken down, it’s only natural for more women to join the industry.” While women are certainly comfortable getting into the process of building recipes, learning about brewing, and putting themselves into the brewing process, there are still stereotypes held against women in this industry that need to be fought against. “Customers are often surprised that I do the brewing—most people assume it’s my husband,” said Ginger Cantamessa, owner and brewer at Downdraft Brewing Co., in Post Falls, who began home brewing when she was just 17. “I was this crazy punk rocker interested in doing new things and was fascinated by the process of brewing beer.” But aside from the surprise or scorn of some customers, the brewing industry itself is a community that welcomes the addition of more females in the brewery. “The industry is just a really cool place to be a part of,” said Morrison. “Everyone is out there doing the best they can and supporting each other along the way.”

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