AUTHENTIC
KOREA
We Are Your Partner
DELIVERING A TASTE OF HOME KOREA FOOD TRADING IS A LEADER IN ASIAN FOOD WHOLESALE AND DISTRIBUTION. FROM FOOD SERVICE TO RETAIL, WE SUPPLY THOUSANDS OF PRIVATE AND NATIONAL BRANDED PRODUCTS THAT CONNECT EASTERN MARKET TO WESTERN, MANUFACTURERS TO CUSTOMERS, AND GENERATIONS TO GENERATIONS.
CONTENTS 04 Our History 05 CEO Message 06 Mission Vision Values 07 National Brands 08 Core Strengths 10 Our Customers 12 Products
04 KFT MAKES THE DIFFERENCE
2016 2015 2014 2013 2012 2011 2010 2009
06.
Distribution Center move to larger facility (104,074 sq.ft.)
09.
Installs Korean Pavilion at 2015 GIC
11. 09.
Implementation of a New HR Management System Establishment of MOU between KFT and Dangjin City
03.
Participation in CRFA Show Participated in the SIAL show in conjunction with Orion Confectionary
11. 08.
Participation in Cathay Ball 2012 Declaration of VISION 2020 (Goal to Open 20 Branches by Year 2020)
10.
Establishment of MOU between KFT and South Jeolla Province
06.
Participation in Taste of Asia (One of Largest Asian festival in Ontario)
06.
CRM (Cumstomer Relationship Management) System Introduction Targeting Customer Management The Declaration of VISION 2015 (Opening of Advanced Logistic Centre) Achievement Award of Business Leader Winner from Character Community Awards Celebration Business Alliance Convention with Sinla University
05. 04.
From independent restaurants to retail conglomerates, KFT provides a diverse range of authentic products to communities across Canada.
2008 2007
08. 06.
Thornhill Lions Clip Appreciation Award Winner Ontario Newcomers Champion Award Winner
09.
Establishment of Business Alliance Bonvention with ‘Gutteurae’ from BuyeoGun Federal Lawmarker Appreciation Award Winner Launching of Accident-Free Campaign Company Name Change from MWF Trading to Korea Food Trading to Assume the Role of Logistic Centre The Declaration of Second Establishment (President Jeffrey Min’s Inauguration)
08.
2006 2005 2002
02.
Participation in Canada International Food Show Participation in Canada Grocery Innovation Exhibition
09. 05.
Participation in Toronto ‘Asian Food’ Festival Young-Kwang Yellow Corvina Festival
06.
MWF Trading Wholesale Open
05
THE LEADER IN ASIAN FOOD “CUSTOMERS’ SATISFACTION IS OUR NO.1 PRIORITY AND THEIR OPINIONS ARE OUR MOST VALUABLE ASSET”
CEO MESSAGE Korea Food Trading was founded to provide “a taste of home” to families who immigrated to Canada. There can be a lot of challenges for those living in a different country, far from family and friends. We provide a connection to home by offering our customers the foods they remember and love. Over the last number of years, Korean foods have increased in popularity throughout the Canadian population, which gives us the opportunity to share the foods we love with everybody. With this in mind, we are constantly looking for new ways to put our customers first and welcome them to the KFT family. As we enter the next chapter of our journey, we are excited to meet the challenges and demands of the rapidly growing market. We look forward to continued growth, while staying true to our history.
Jeffrey Min Jeffrey Byung Hun Min President & CEO
CEO MESSAGE
06 THE KFT DIFFERENCE
PASSION IS WHAT DRIVES US INTERGRITY AND AUTHENTICITY SET US APART. COMMUNITY AND TEAMWORK BRING US TOGETHER.
We are guided by a genuine passion to deliver a taste of home to our customers. From our founder to each one of our employees, we understand the lifestyles of immigrant families, because we come from immigrant families. Our experiences inspire us to work together to bring the very best products from Asia directly to your dinner table.
CUSTOMER
COMMUNITY ACCOUNTABILITY
MISSION
VISION
TO PROVIDE AUTHENTIC, DELICIOUS, HIGH-QUALITY ASIAN FOOD TO OUR CUSTOMERS.
TO BECOME THE PREFERRED ASIAN FOOD COMPANY IN CANADA.
VALUES ACCOUNTABILITY COMMUNITY CUSTOMER
INTEGRITY INNOVATION TEAMWORK
07 NATIONAL BRANDS
NATIONAL BRANDS
08 THE KFT DIFFERENCE
READY AND ABLE WE’RE FOCUSED ON PROVIDING THE BEST POSSIBLE PRODUCTS AT THE BEST POSSIBLE PRICES, TO DELIVER UNBEATABLE VALUE.
09 CORE STRENGTHS
KFT
DISTRIBUTION CENTER
VAUGHAN
8500 Keele Street, Vaughan, ON L4K 2A6 Tel : (905) 532-0325 Fax : (905) 532-0430 www.koreafood.ca
CORE STRENGTHS Throughout our company’s history, KFT has achieved success through understanding our customers’ needs and providing the best products at the best possible prices. We’ve compiled an exhaustive range of offerings and built a flexible, reliable network to deliver these products to our customers.
STRENGTH IN THE NETWORK
STRENGTH IN DIVERSITY
We operate our own fleet of trucks and utilize many other forms of transportation to reach our customers. By operating our own fleet, we improve customer service through distribution flexibility. Whether located in large urban centers or small towns where no other Asian distributor sells, we’re dedicated to getting our products into the hands of the people who love them.
We believe that product diversity is strength. For this reason, we’re focused on achieving maximum depth and breadth in our product lines. We carry dry, refrigerated, and frozen food, as well as non-food items. We supply a wide variety of fresh Asian produce, frozen meat, and seafood products to customers across the country. In all, we carry over 10,000 SKUs to fit every possible need and taste. STRENGTH IN PRIVATE BRANDS Innovative from the start, KFT carries its own private label line, in addition to the very large Korean national brands. Initially, many food items imported from Asia were either homemade or locally made and not unified brands. By adding labels and keeping promises on quality and pricing, we have been able to achieve recognition and success, particularly with our Assi brand. As one of the very few Asian food companies that can truly say its private brands can compete with national ones, we’re uniquely positioned in the global market.
We also believe that you’re only as good as your distribution network. Through various partnerships, KFT has built a solid platform for product delivery. Our distribution network covers Canada from coast to coast.
10 THE KFT DIFFERENCE
THE HEART OF OUR BUSINESS RETAIL ESTABLISHMENTS AND RESTAURANTS PUT OUR PRODUCTS ONTO THE PLATES OF OVER A MILLION CUSTOMERS PER YEAR.
11 OUR CUSTOMERS
AS A WHOLESALER AND DISTRIBUTOR, WE ARE ALWAYS LOOKING FOR NEW WAYS TO PUT OUR CUSTOMERS FIRST. AND WE’VE GOT A LOT OF CUSTOMERS - KFT SERVICES OVER 500 ACCOUNTS ACROSS CANADA.
OUR CUSTOMERS Our primary accounts are Asian retailers, restaurants, wholesalers, Canadian mainstream supermarket chains, food service, and manufacturers.
RETAIL Canadian -based Asian retail establishments are the foundation of our business. These stores, which can be found in major metropolitan areas like Toronto, Montreal, and Vancouver, as well as smaller cities like Halifax and Waterloo, range from less than 5,000 sq. ft. to over 140,000 sq. ft. in size. Additionally, as Asian food becomes more popular in mainstream Canada, major national grocery chains like Loblaws, Sobeys, and Wal-Mart have begun carrying our products.
FOOD SERVICE KFT offers a wide variety of food service items for independent restaurants and major chains. When it comes to food service, our motto is, “If we don’t have it, we can source it.” On the off chance that a certain item is missing from our inventory,
our sourcing network allows us to reach out to one of our thousands of vendors to find just the right product. We also have the flexibility to custom prepare orders, from ingredients to packaging.
MAINSTREAM CUSTOMERS Demand for Asian food is on the rise in Canada. Whether as a healthy diet alternative or a trendy dining choice, more and more Canadians are consuming Asian food at home and in restaurants. KFT has invested resources to meet this demand. Our success at the retail and food service level is largely due to our ability to supply top quality Korean products that deliver great value. Some of our past and present customers include: Costco, Wal-Mart, Highland Farms, Loblaws, No Frills, Sobeys, Freshco, Metro
12 PRODUCTS
KFT IS A LEADER IN ASIAN FOOD WHOLESALE AND DISTRIBUTION. THROUGH OUR OWN DISTRIBUTION NETWORK AND PARTNERSHIPS WITH OTHER DISTRIBUTORS, WE ARE ABLE TO SERVE A WIDE VARIETY OF CUSTOMERS THROUGHOUT THE WORLD.
A ONE STOP SOURCE FROM THE EXTENSIVE LIST OF KOREAN ITEMS WE CARRY, IF IT’S KOREAN FOOD YOU’RE LOOKING FOR, WE HAVE IT. WE PRIDE OURSELVES IN BEING A ONE STOP SOURCE FOR KOREAN PRODUCTS.
14 PRODUCTS
KOREAN FLOURS,GRAINS,NOODLES,RICE, SAUCES, CANNED GOODS, SNACKS; KFT CARRIES AN EXHAUSTIVE LINE OF FOODSTUFFS THAT LINE RETAIL SHELVES AND FOOD SERVICE PANTRIES.
15 KOREAN
FROM TOFU TO PICKLED VEGETABLES, OUR LINE OF REFRIGERATED GOODS NOT ONLY DEMONSTRATES THE BREADTH OF OUR PRODUCTS, BUT ALSO THE STRENGTH OF THE KFT SUPPLY CHAIN.
SOY SAUCE & BEAN PASTE
SAUCES
PICKLED & SALTED FOOD
SEASONINGS
RICE CAKE
DRIED VEGETABLES & SEAFOOD
TOFU
GRAINS & POWDER
FRESH NOODLES
16 PRODUCTS
KOREAN
RICE
COFFEE & TEA
COOKIES & SNACKS
INSTANT FOOD
INSTANT NOODLES
FROZEN INSTANT FOOD
REFRIGERATED SEAFOOD
ICE CREAM
CANNED FOOD
17
KOREAN
“DELIVERING A TASTE OF HOME.” WE’RE COMMITTED TO BRINGING YOU A TASTE THAT REMINDS YOU OF HOME, NO MATTER WHERE YOU ARE NOW.
DRIED NOODLES
FROZEN SEAFOOD
FROZEN DUMPLINGS
FISHCAKE
GENERAL BEVERAGES
TRADITIONAL BEVERAGES
FROZEN & REFRIGERATED PRODUCE
FROZEN FOOD
GENERAL MERCHANDISE
FROM OUR FAMILY TO YOURS INNOVATION IS IMPORTANT; SO IS TRADITION. AT KFT, WE KEEP BOTH THE FUTURE AND THE PAST IN MIND, PRODUCING PRODUCTS THAT HONOR OUR HERITAGE, WHILE MEETING THE DEMANDS OF A CHANGING MARKET.
8500 Keele Street, Vaughan, ON CANADA L4K 2A6