TABLE OF CONTENTS Section 1.0 Research
Section 3.0 Style Guide
Section 2.0 Creative Development 2.1 Mood Board 2.2 Logo Development 2.3 Color and Type
Section 4.0 Design Solutions 4.1 Print Media 4.2 Digital Media 4.3 Promotional Items
1.1 The Heart of Gold Story 1.2 Brand Positioning 1.3 Brand Objective 1.4 Competitive Review 1.5 Target Audience 1.6 SWOT Analysis 1.7 Action Plan
3.1 Logo and Usage 3.2 Typography and Voice 3.3 Color Palette 3.4 Images and Textures
xi