Mr & Mrs Albercrombie
Bobbie Townsend 52 years old
Mr.A: 80 yrs, Mrs. A: 75 yrs Discretionary income He and son had heart attacks Very shrewd with finances
target audience
Michelle Braxton
45 yr old computer analyst
The target audience is identified as men and women between the ages of 35 - 80, homeowners earning $250,000 plus annually, and retired individuals who have a substantial amount of discretionary income. This group is very sophisticated when it comes to spending their hard earned money. They also know someone close or otherwise who has dealt with heart related issues.
2.0 CREATIVE DEVELOPMENT
PERSONAS
Income: $450,000 Son has a heart murmur Shrewd with money
Earns $375,000 annually Mother died of heart disease Works for Fortune 500 CO in NY
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