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What does it mean to list with a full-service brokerage operation that serves as both a listing and buying representative exclusively for Cordillera Ranch real estate? With CR Realty, you get more than just a typical real estate brokerage; you get a comprehensive suite of marketing tools and customer service that are crucial to a successful real estate transaction. As a seller, you want assurance that your property is receiving the full attention it deserves and is being marketed in a way that expeditiously generates qualified buyers. That’s CR Realty.
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The only real estate brokerage office located inside the gates of Cordillera Ranch with access to exclusive market data, CR Realty is the undisputed leader in Cordillera Ranch home and land sales. Here are some of the important marketing tools CR Realty deploys to sell your property:
Leverage CR Realty’s Listing Power Cordillera Ranch residential listings are syndicated on over 50 websites, meaning that by listing with CR Realty your property will be marketed to numerous industry-leading websites and listing services. These include San Antonio Board of Realty MLS, Realtor.com, Zillow, Trulia, and many more.
On-site Sales Office (CR Realty Exclusive) Located in the Cordillera Ranch Visitor Center just inside the community gates, CR Realty has exclusive access to ‘walk-in’ prospects interested in Cordillera Ranch real estate. Home listing flyers are on display in the Visitor Center to help promote CR Realty property listings to buyers and realtors.
The Numbers Don’t Lie: CR Realty is Far and Away the Top Broker in Cordillera Ranch Historically consistent surperior results include CR Realty listings selling for 25% more than non-CR Realty listings. CR Realty typically accounts for 40% of all home sales in Cordillera Ranch – roughly double the nearest competitor. In addition, CR Realty sells over 70% of all Cordillera Ranch lots – more than triple the No. 4
2 company. Don’t you want your property listed with the real estate company that dominates the market?
Concierge Service (CR Realty Exclusive) CR Realty strives to make the showing process as convenient and seamless as possible. Appointments are set through Central Showing Services, which notifies your Listing Agent for approval of all showing requests. The concierge service also allows for communication with showing agents before, during and after showings. Keys are kept at the CR Realty office – there are no lock boxes at residents’ homes. Because of CR Realty’s exclusive, convenient proximity to the listings in Cordillera Ranch, CR Realty agents ‘stage’ your home for showings by turning on lights and opening window coverings to make the home “show-ready” in advance of the tour. And our agents preview your property with agents not familiar, emphasizing features, benefits and nuances versus sending stranders to your home to find their way around.
Selling Agents (CR Realty Exclusive) The CR Realty team doesn’t just consist of listing agents, they consistently represent buyers in a majority of transactions. That means they’re getting buyers in front of your listing. Most of our agents reside in, live and breathe the community, and are experts on the availability of lots and homes, published and not published in SABOR MLS. Nobody knows the Cordillera Ranch lifestyle and club membership better than CR Realty.
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CordilleraRanch.com (CR Realty Exclusive) The CordilleraRanch.com website has averaged approximately 11,000 monthly visits over a fiveyear period, and nearly 120,000 annually in that same timeframe. On the website, information can be found regarding CR Realty, listings of available homes and lots, and highlights of Cordillera Ranch’s most recent development. According to The National Association of Realtors, 40% of buyers start their property search on the internet and 90% of buyers conduct research online. Don’t you want your property listed on the only website exclusively dedicated to marketing Cordillera Ranch properties? CordilleraRanch.com generates the vast majority of new leads each year, with the “Available Homes” and “Available Lots” pages ranking as the most frequently visited other than the home page.
Social Media In addition to public relations and marketing, Cordillera Ranch promotes its messaging through multiple social media channels. Cordillera Ranch’s Twitter feed boasts more than 1,100 followers, while the community’s Facebook page has 1,800+ likes. More than 600 people follow its Instagram page.
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90% OF BUY E RS
CONDUC T R E S E A RC H ON L I NE
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Buffalo.Agency (CR Realty Exclusive) CR Realty has partnered with the industry leader in luxury community and private club media relations, Buffalo.Agency. The program focuses on constant outbound messaging to media outlets reporting on luxurious residential communities and the golf industry. Buffalo.Agency also assists with promotional activities that further enhance the Cordillera Ranch brand.
Outdoor Marketing Part of Cordillera Ranch’s strategic marketing includes billboards and road signage in both Boerne and northwest San Antonio. These campaigns are strategically placed in specific locations based on demographics and household incomes.
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Periodicals Major newspapers and periodicals play a major role in Cordillera Ranch’s marketing and public relations campaigns. In 2015-16, Cordillera Ranch received publicity from noted outlets such as the Robb Report, NewsMax, GOLF Magazine, World Property Journal, Contemporary Stone and Tile Design, and major daily newspapers throughout Texas. CR Realty also advertises in Texas Monthly, Houstonia, Texas Lifestyle Magazine, Golf Oklahoma, the Greater San Antonio Builders Association Parade of Homes, and various media outlets that focus on the Texas oil and gas industry.
Cordillera Ranch Living Magazine (CR Realty Exclusive) The bi-monthly publication focuses on the lifestyle and endearing residents that make Cordillera Ranch such a special place. More than 12,000+ magazines are printed, 8,000 of which are direct mailed to qualified prospects from the Cordillera Ranch proprietary database. Digitally, Cordillera Ranch Living is distributed to 30,000+ subscribers. Cordillera Ranch Living Magazine is consistently one of the top three lead generation resources for Cordillera Ranch.
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Digital Advertising Cordillera Ranch is a leader in digital advertising, optimizing Google AdWords and geo-targeting top-tier, highly qualified potential residents in Texas and throughout the western United States. The community’s YouTube channel features high-quality videos showcasing Cordillera Ranch’s clubs and homes to prospective buyers. In addition, Cordillera Ranch advertises in the Texas Golf Association’s bi-monthly digital magazine.
Television Advertising Cordillera Ranch has run thousands of television ads in recent years focusing on targeted demographics and channels throughout Texas.
Direct Mail CR Realty targets prospective buyers through direct mail advertising. These initiatives are split among different demographics, varying by home valuations, income, spending habits, previous subscriptions and hobbies.
Home Staging Services (CR Realty Exclusive) Cordillera Ranch offers up to one hour of complimentary home staging with a top-tier staging consultant.
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WE LOOK FORWARD TO WORKING WITH YOU! Come visit us at the Cordillera Ranch Visitor’s Center or contact us today at 830-336-3570 or 1-888-66-RANCH.