Growth beyond Saturation EzyMedia Overview Presentation
Index 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
EzyMedia Mission Print Media Overview Networks Mainstream Print Media Independent Print Media Overlooked Trends The Opportunity The Package The Franchise Factory Customers Potential Customers Benefits to Printers Coverage Map Conclusion
EzyMedia Mission
Deliver outsourced printing, software and advertising solutions for Independent Media.
Print Media Overview Local, Regional & Community Publishing dominated by Mega Corp. News Ltd, Fairfax Media, APN and WAN own 80% of Australia's newspaper titles: 12 national or state/territory dailies, 35 regional dailies and over 500 regional and suburban newspapers. Australian newspaper industry revenue in 06/07 was $7.23Bn Community papers continue to grow (approx. 37% of market) and around 20% are independent.
Networks Publisher Fairfax News APN WAN Ezyzine
250
200
Titles 220 180 75 20 19
150
NOT SHOWN HERE 100’s of independent magazines, 1000’s of publications by community groups, govt. departments, universities, corporations and peak bodies.
100
50
0 Fairfax
News
APN
WAN
Ezyzine
Mainstream Print Media 1. Accounts for around 80% of the market 2. 587 Regional & Suburban Community Newspaper titles in 2004 , combined national weekly circulation 13 million (IBIS) 3. Sector is cohesive, organised and integrated 4. 100’s of magazines
Independent Print Media 1. Accounts for around 20% of market 2. 220 independent newspapers in Australia generated $192m in revenue in 2006 3. Sector is disparate and disconnected 4. 1000’s of smaller publications
Overlooked
EzyMedia addresses the independent publishing niche!
Trends • • • • •
Broadband becoming pervasive across nation Software‐as‐a‐Service (SaaS) offerings becoming mainstream Local print media still strong Local independent print publishers deliver hyper‐local news and advertising as effectively as the larger incumbents Barriers to entry significantly reduced
The Opportunity •
Historically the incumbents have had better, more expensive in‐house technology and business solutions.
•
EzyMedia provides a low cost publishing package founded on world‐leading core technologies, which now enables current and in particular novice publishers to compete directly with the big end of town. Opportunities for 2nd tier stakeholders to build market share.
The Package EzyMedia provides a suite of solutions that allows anyone to professionally publish their own newspaper or magazine in print and online. The package includes: * Content Management * Sales Management * Selling * Ad‐creation * Ad‐booking * Websites * Layout
* Administration * Record Keeping * Printing * Distribution * Accounts
The Franchise Factory
Customers
Customers
Potential Customers 1. 2. 3. 4. 5. 6.
Entrepreneurs Community Radio Network Shopping Centres Community Groups & Peak Bodies Councils & Government Departments Corporations
New publications in the market • Value‐add existing customers • 220 independent publishers • Stake in online • Startup entry
Coverage Map Customers 80%+ prospects 50%+ prospects
Conclusion
EzyMedia provides independent printers with a timely solution for company growth and a stake in online media.