THIEL Design Case Study Portfolio by THIEL Brand Design

THIEL Brand Communication

keith walters

| Brand Architect

Strategic Planning Director

Brand Communications Planning + Design

keith @ thiel.com www.thiel.com

We are Brand Architects. We build integrated brand identity and marketing communications that tell your brand story and enhance your presence in the marketplace. Our clients range from start-ups and not-for-profits to multinational organizations.

We have an experienced team of business & design professionals. We share a common passion to create inspired work. We understand business. We are creative & strategic thinkers. We create communications that enhance your image and drive

your financial success.

O u r

a p p r o a c h

Think & Feel. It describes what your brand identity and communications need to inspire. It describes what differentiates your organization, and the meaning you bring to market. Design without meaning is just pretty pictures. Brand communications with meaning have the power to inform, explain and persuade. They tell your story. Think & Feel. It describes how we combine left-brain strategy with rightbrain creativity. It describes the unique combination of life and enhanced meaning that should define every brand. We operate in the space between both sides of the brain, developing ideas that resonate across all points of contact. We tell your story.

o u r

p r o c e s s

ANALYZE Defining Opportunities We think about your organization and research everything about it. Through this targeted research, we analyze your situation, discovering competitive insights and strategic opportunities.

VERBALIZE Setting the Direction We verbalize strategic objectives and develop your Brand Profileâ&#x201E;˘. Describing the essence of your organization, they become the guiding documents through which all creative decisions are made and measured.

VISUALIZE Creating Solution Options The feel of your organization, expressed across all media and touch points, brings your brand and key messaging to life. We visualize and create brand assets for every way you communicate.

REALIZE Producing the Solution We put your organization in the best light to realize positive and measurable results, efficiently producing and effectively delivering your differentiating communication tools.

O u r

C O R E

V A L U ES

Creativity based on strategy We base all design options on our client business objectives, using creativity to communicate, not just decorate.

Aptitude without attitude We respect and listen to our clientsâ&#x20AC;&#x2122; opinions and requirements, collaborating to reach the most effective solutions.

Highest ethics and integrity We uphold the highest standards in all client relationshipsâ&#x20AC;&#x201D; their success is our success.

Concern for the individual We are committed to our employees and clients, enabling them to work as a team to produce solutions that make a difference.

Do what it takes philosophy We give our best creative effort no matter the size of the project, maximizing value and meeting deadlines.

O u r

Research & analysis

Strategic planning

Brand identity

Employee branding

Marketing communications

Financial communications

Environments

Internet marketing

Video & motion graphics

C A P A B I L I T I ES

Market & industry research Perception research Internal branding research Competitive research ROI research Benchmarking / Best practices Marketing audits

Communication plans Brand strategy & positioning Brand mission & vision Brand Profile Key messaging & taglines New market opportunities Product development

Naming & nomenclature Visual identity Brand launch New product launch Stationery systems Brand standards

Internal brand launch Employee communications

Capabilities brochures Books Product literature Catalogs Advertising Direct mail Social media Package design Internal communications

Annual reports Investor communications

Environmental graphics Signage programs Trade show displays Trade show support Point of sale

Website development Email campaigns Advertising

Animations Videos DVDs

Case Studies

ABCD: After Breast Cancer Diagnosis

Integrated Communications

the power of one-to-one

c o m m e m o r at i v e m e a s u r i n g s p o o n s

audience specific brochures

ABCD Milwaukee, Wisconsin Developing the Brand After Breast Cancer Diagnosis (abcd) is a

creativity

ÂŽ

non-profit organization dedicated to providing one-to-one advice and comfort to those diagnosed with breast cancer. The integrated

2005 annual report

communications help to promote the essence of the organization to multiple audiences with SHIP DISCOVERY HOPE SUPPORT LOVE CARE CELEBRATION KINDNESS CONNECTING BELIEVING FRIENDSHIP INSPIRATION

2006 ANNUAL REPORT

an efficient and economical system of brand communications.

one-to-one: A community of Experience

the power of one-to-one

HOPE SUPPORT LOVE CARE CELEBRATION KINDNESS CONNECTING BELIEVING INSPIRATION COMFORT REASSURANCE EMPOWERMENT UNDERSTANDING STRENGTH FRIENDSHIP DISCOVERY HOPE SUPPORT LOVE CELEBRATION KINDNESS CONNECTING BELIEVING INSPIRATION COMFORT KINDNESS UNDERS

Melanie Holmes Doris Hooks Shirley Horton Kathy Hoth Rhonda Howard Janet Howenstine Kathleen Ingold Kathy Ionson Donna Johnson Denise Jones Holly Jones Jeanette Jones Anne Jost Joanne Jovanovich Claudia Kabler-Babbitt Bonnie Kahler Darlene Kanera Kandice Kauffman Amy Kielma Kimberly Kimpel Nancy Klein Nora Lee Koenig Becky Komisar Marilyn Kraar Debra Kraft Joy Krause Annie Kraut Shereen Kressin Teresa Krier Dianne Krukar E. Odessa Kuriga Carmella LaBonne Catherine LaFond Felice Leib Mildred Leigh-Gold Sheri Levin Judith Levy Rita Lewanauer Edna Lowe Jane Lukic Molly Mac Donald Lynn Maglio Patrice Mahon Alice Maki Delores Mantilla Nancy Margraff Judy Martine

f o c u s e d

one-to-one:

M E NTO RS

Drawing inspiration and strength from someone whoâ&#x20AC;&#x2122;s been there. â&#x20AC;&#x153;Numb and shockedâ&#x20AC;? is how Gertie Payne felt when she learned her breast biopsy had revealed cancer. With no family history of the disease and just a few weeks shy of her 50th birthday, the diagnosis hit hard. Though her family was supportive, Gertie had never talked with anyone who had survived breast cancer. â&#x20AC;&#x153;I was real depressed,â&#x20AC;? she recalled. â&#x20AC;&#x153;I thought maybe it would lead to something worse and I wouldnâ&#x20AC;&#x2122;t survive.â&#x20AC;? As she began treatment, which included a lumpectomy, chemotherapy and radiation, a hospital social worker suggested that talking to an ABCD mentor might help. The social worker facilitated the referral, and ABCD matched Gertie with Camellia Givens. â&#x20AC;&#x153;During my ďŹ rst conversation with Camellia, I went from â&#x20AC;&#x2DC;I hope I survive,â&#x20AC;&#x2122; to â&#x20AC;&#x2DC;I will survive,â&#x20AC;&#x2122;â&#x20AC;? said Gertie. â&#x20AC;&#x153;She ignited a spark in my mind that I will be well again.â&#x20AC;? Now an 11-year survivor, Camellia was diagnosed with

therapy, and radiation as well as reconstructive surgery six years later. She completed training as an ABCD mentor in 2006 and has mentored three women through ABCD. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;d been informally mentoring people anyway but the training taught me the proper way to do it,â&#x20AC;? Camellia said. â&#x20AC;&#x153;You let the other person do the talking. Youâ&#x20AC;&#x2122;re supportive; you help them understand how theyâ&#x20AC;&#x2122;re feeling and what to expect.â&#x20AC;? Most of all, Camellia tells other women to have a positive attitude. â&#x20AC;&#x153;You have to ďŹ ght it. There are more ups than downs.â&#x20AC;?

â&#x20AC;&#x153;Hearing that Camellia was a 10-year survivor gave me encouragement and inspiration.â&#x20AC;?

Gertie agreed. â&#x20AC;&#x153;Hearing that Camellia was a 10-year survivor gave me encouragement and inspiration,â&#x20AC;? she said. â&#x20AC;&#x153;Knowing that someone else has walked in my shoesâ&#x20AC;&#x201D;all women need this. â&#x20AC;&#x153;If I hadnâ&#x20AC;&#x2122;t met her, I donâ&#x20AC;&#x2122;t know if I ever would have reached the point of believing that I would get better.â&#x20AC;?

breast cancer in 1996 and underwent a mastectomy, chemo-

Gertie Payne (left) with mentor Camellia Givens

CARE CELEBRATION KINDNESS UNDERSTANDING STRENGTH FRIENDSHIP DISCOVERY HOPE SUPPORT LOVE CARE CELEBRATION KINDNESS CONNECTING BELIEVING INSPIRATION COMFORT REASSURANCE EMPOWERMENT UNDERSTANDING STRENGTH FRIENDSHIP DISCOVERY HOPE SUPPORT LOVE CELEBR

one-to-one:

M E NTO RS

A stranger becomes a friend who offers comfort and hope. Both just barely into their 40s. Just starting their families. And then the heart-stopping news: breast cancer.

As she struggled to cope, Dixie also worried about her husband thousands of miles away. They corresponded by email, but Dixie was torn between needing Mikeâ&#x20AC;&#x2122;s support and not

Diagnosed in December 2006, for Dixie Yeck it was the worst Christmas imaginable. Her husband, a Marine, was in

wanting to burden him with her fears. Shortly after Christmas, at Dixieâ&#x20AC;&#x2122;s request, ABCD matched Mike with Teriâ&#x20AC;&#x2122;s husband,

Iraq. She was home alone with two young children and a breast

also named Mike. The two Mikes â&#x20AC;&#x153;talkedâ&#x20AC;? by email until Dixieâ&#x20AC;&#x2122;s

cancer diagnosis.

husband returned from Iraq in early 2007.

With no family in the area, Dixie had no one to turn to. Scared and desperate, she remembered hearing about ABCD and picked up the phone. Two hours later, she got a call from Teri Frailing. â&#x20AC;&#x153;Teri was my lifeline, because I didnâ&#x20AC;&#x2122;t have Mike,â&#x20AC;? Dixie said. â&#x20AC;&#x153;Teri gave me hope, because I was hopeless. I donâ&#x20AC;&#x2122;t know what I would have done without her.â&#x20AC;?

â&#x20AC;&#x153;He had someone who could tell him how to prepare, what to expect and how to help me,â&#x20AC;?

â&#x20AC;&#x153;What ABCD gave me is as importantâ&#x20AC;&#x201D;if not more importantâ&#x20AC;&#x201D;than the medicine I got.â&#x20AC;?

Dixie said. â&#x20AC;&#x153;Just like me, he needed to be able to hash it over with someone who knows.â&#x20AC;? Dixie credits Teri for showing her that she could make it

As Dixie faced decisions about surgery and chemotherapy, Teri connected her with other ABCD mentors who shared their

through those terrifying days. â&#x20AC;&#x153;What ABCD gave me is as

experiences with breast reconstruction and other aspects of

importantâ&#x20AC;&#x201D;if not more importantâ&#x20AC;&#x201D;than the medicine I got.

treatment. In all, Dixie had ďŹ ve mentors, all facilitated through

You could pay hundreds of dollars for psychotherapy and it

Teri and ABCD.

wouldnâ&#x20AC;&#x2122;t be as effective as the simple, matched, credible help I got from ABCD.â&#x20AC;?

Dixie Yeck (above left) with mentor Teri Frailing

Mary Masanz Unis Matthews, Jr. Vida Matthews Sheila McCaffrey Toni McCallister Mary McCanna Lottie McCarty Gretchen McQuestion Megan Mendoza Dodi Metz Molly Miller Emma Muniz Vera Nathaniel Lee Nehmer Sally Jo Nelson Clara Nettesheim Betty Nevels Sue Nohelty Sheila Nonken Marilyn Nowak Enid Okokon Christine Olson Judith Ormond Cindy Ostaszewski Elaine Pagliaro Nellie Patterson Cathy Pernell Cyiark Patricia Petek Sandra Potter Tricia Price Carol Randall Duncan Helen M. Reed Lynn Reinick Sharlee Retzlaff David Rierson Pat Rierson Teresa Robinson Alice Rocque-Angermeier Laurie Rodgers Pam Ross June Rubner Diane Ruchalski Susan Scanlan Nancy Schaperkotter Jeanine Schauer Joline Schick Nancy Schiro

marketing kit

2006 annual report

%PO U GBDF CSFBTU DBODFS BMPOF billboard

$BMM "#$%

'VOEFE CZ ŃŽF ,PNFO 'PVOEBUJPO

T H I E L â&#x20AC;&#x2C6; D ES I G N

Milwaukee

414.271.0775

thiel.com

Naming & Brand Identity

Actuant Corporation

2008 annual report Actuant’s results are achieved from the execution of our Business Model, illustrated below:

SAlES Core Internal growth

r E Tu r n S

42% Europe

7% ROW

42% Europe

Other Aerospace Agriculture/Lawn & Garden Residential Construction OEM Electrical RV Infrastructure Power Generation Marine Wholesale Electrical Auto

ACTUANT

Other Aerospace Agriculture/Lawn & Garden Residential Construction OEM Electrical RV Infrastructure Power Generation Marine Wholesale Electrical Auto

6% 2% 2% 22% Industrial/MRO 2% 2% 3% 3% 4% 1 3% Retail/DIY 5% 6% 9% 1 1% Truck

PROCESS Acquisition Integration Model

22% Industrial/MRO

10% Oil & Gas

7% ROW

Sales by Geography

Actuant’s

6% 2% 2% 2% 2% 3% 3% 4% 5% 6% 9%

1 3% Retail/DIY

Other Aerospace Ag/L&G OEM Electric Residential Construction Infrastructure Power Generation RV Wholesale Electrical Marine Auto

7% 2% 2% 3% 3% 3% 4% 4% 5% 5% 9%

Other 7% Other 7% Aerospace 2% The model also drives us to focus on designing and Original Equipment Manufacturers (OEMs) Aerospace 2% by supplying Ag/L&G 2% Ag/L&G 2% 10% Retail Electrical 3% assembling products our customers need. We add OEM Electric turn-key systems anywhere in the world at a consistent OEM Electric 3% Residential Construction 3% Residential Constructioncan 3% expand to meet value by superior engineering, product innovation andInfrastructure high Power-Packer 3%quality standard. Infrastructure 3% Power Generation 4% logistics expertise. As a result, we are not asset intensive, demand without significant additional4% investment in Power Generation RV 4% 10% Oil & Gas RV 4% allowing more flexible manufacturing and reduced capital Electrical plant to extend its Wholesale 5% and equipment, and is well positioned Wholesale Electrical 5% Marine 5% Other spending requirements. technology into other end market applications, Marine 5% 1 1% including Truck Auto 9% Aerospace Auto 9% 22% Industrial/MRO off-highway vehicles and medical applications. Ag/L&G OEM Electric As an illustration, consider our Power-Packer truck Residential Construction business. Power-Packer has been delivering hydraulic Actuant continues to focus on creating shareholder value Infrastructure Power Generation actuation technology to truck manufacturers for almost by emphasizing both growth and above-average returns on RV Wholesale Electrical 40 years. Power-Packer has become the leading global invested capital. The disciplined execution of this business Marine Auto supplier by continuing to improve product performance, model has served Actuant well in the past, and will continue

increasing system capabilities, reducing customer’s costs

Free Cash Flow

rEInVEST

rEduCE dEBT

1 1% Truck 10% Oil & Gas

Sales by End Market

Actuant’s

emerges from our cash flow focused business model.

7% 2% 2% 3% 3% 3% 4% 4% 5% 5% 9%

return on Invested Capital

Employee development & Training

Actuant’s Diversity — 2008 Revenues $1.66 Billion

51% North America

EPS growth

Power-Packer has broadened its served market to include patient handling, offering a complete range of hydraulic and electro-hydraulic actuators for applications such as hospital beds, scan and operating tables and stretchers.

Power-Packer’s hydraulic pumps, cylinders, hoses and latches have given truck manufacturers such as DAF, Scania and Volvo the ability to lift cabs on cab-over-engine and conventional trucks safely and efficiently for decades.

51% North America

r E S u lTS

Incremental Earnings growth

Acquisitions

strategy

Here’s how it works. Actuant businesses focus on generating 10% Retail Electrical strong cash flow which is either used to reduce debt or

emerges from our cash flow focused business mode

Executing this model enhances the diversity of our revenue in terms of geography, customers and end

reinvested into core growth opportunities and business

markets. In turn, that diversity provides a level of

acquisitions. Actuant seeks to grow its core sales by 1.5-2.0X

consistency to our financial results.

10% Oil & GasGDP (Gross Domestic Product), focusing on new customers,

The model emphasizes cash flow. It guides Actuant

markets and geographies. We supplement that core

decision-makers to consider the best return for every

1 1% Truck growth with acquisitions which either complement our 22% Industrial/MRO

existing businesses or provide new markets or products.

efficiency projects are evaluated based on their cash flow

LEAD (Lean Enterprise Across Disciplines) continuous

return. Additionally, all employees’ incentive compensation,

improvement process and through acquisition synergies

from the CEO’s office to the shipping dock, is based on

utilizing AIM (Acquisition Integration Model). Robust

to direct our growth strategy into the future.

employee training and development ensures that we have

and expanding geographically into markets such as Turkey,

incremental dollar of invested capital. Core growth investments, acquisitions and all capital spending and

We accelerate cash flow by improving margins via our

return on invested capital.

the right people in the right place to execute our strategies.

Korea, China and Brazil. Power-Packer makes it easy for

getting results

Actuant’s Taicang, China, facility opened in August 2008 and operates as an engineering and manufacturing base for Actuant businesses, serving both the fast growing Asian market as well as customers across the globe.

It has been projected that 30% of Caterpillar’s future growth is likely to be in China. As Caterpillar takes a long-term, strategic view of supplier relationships, Actuant’s growing presence in China will provide better support to this important customer.

Actuant’s

2008 Annual Report

Using “Voice of the Customer” techniques, Enerpac designed the new XVARI air-powered hydraulic pump to meet its customer requirements for safety, performance and value.

Actuant’s

results from disciplined execution of our strategies.

growth

results from disciplined exe

to European and Asian trucks, off-highway vehicles and

especially those seeking to enter and broaden their sales

Actuant has delivered a 20% compound annual growth

Product innovation is one way the Actuant businesses

certain passenger car and light-duty truck platforms.

in this important growth market.

rate in sales since the 2000 spin-off. In 2008, Actuant

grow. This year, Enerpac introduced the new XVARI pump,

businesses like Hydratight, Enerpac and Maxima

an air-powered hydraulic pump that provides better

Other Actuant businesses seek to leverage our global

Finally, Actuant’s global customer relationships also

facility base to expand, especially our growing footprint in

create growth opportunities—especially in cases

China. In August, Actuant opened a new manufacturing

where numerous Actuant businesses serve a common

and assembly facility in Taicang, which consolidates

customer. For example, Enerpac’s strong relationship

three existing China-based operations into one. In addition

with industrial products distributor Grainger has opened

to manufacturing, Taicang will host shared engineering,

the door for other businesses such as Acme Electric

finance, customer service, human resources and marketing

and Simplex. Another important global customer of

benefited from robust global demand in energy, natural

control for the operator, is ergonomically designed and

resources and commodity-linked markets. Declining

leads to increased productivity. High-tech engineering

North American consumer confidence created end

and extensive end-user research led to innovative

market weakness for businesses including Gardner Bender,

product features that promise to create more competitive

Marinco and PowerGear.

differentiation in this important product segment.

Each Actuant business seeks to grow organically by

Actuant is capitalizing on technology and market trends

functions to serve a number of Actuant businesses. It

Actuant is Caterpillar. Currently, eight different Actuant

introducing new products, stretching its markets, or

to drive core sales growth, including at Gits Manufacturing.

will also work collaboratively with Actuant’s successful

companies provide products or services to Caterpillar.

expanding its customer base. It all begins with a strategic

Gits’ precision air-flow valving technology is critical for

sourcing operation, which today includes more than

Global customers like Caterpillar seek out suppliers with

plan. Each unit carefully examines market share and

reducing harmful emissions, improving fuel efficiency and

150 people sourcing nearly $150 million in products and

consistent quality, engineering, financial stability and a

industry trends, completes a map of current and potential

enhancing horsepower in diesel engines and turbochargers.

components annually. The Taicang operation represents an

global footprint, which our businesses provide.

customers, and develops a plan to achieve core growth.

Gits has the opportunity to expand its served market beyond its traditional North American heavy-duty truck base

enormous opportunity for all of the Actuant businesses, 7

2007 annual report

ctuant

INDUSTRIAL

Actuant Corporation

Segment Profile In 2007, our Industrial Segment generated sales of $427 million, a 31% increase over 2006, including 13% core growth. We provide high force hydraulic tools for use in end-market applications as diverse as positioning the roof on the Olympic Stadium in Beijing to lifting and positioning aircraft wings on today’s largest aircraft prior to attachment. Our joint integrity product line provides safety critical maintenance and repair products and services to global oil and gas and power generation customers.

G L O B A L L Y

Milwaukee, Wisconsin

Wind turbine manufacturers as well as wind farm

D R I V E N

maintenance contractors

T O

L E A D

rely on our products to ensure safe and

reliable connections.

Naming & Brand Identity Subsequent acquisitions of D.L. Ricci, based

For oil and gas, our competencies extend

Hydratight provides cutting edge technology

contributor to the Actuant port-

in the U.S., and Injectaseal, based in Germany,

to both on and offshore facilities as well as

and service to assure safe and reliable connec-

extended the geographic reach as well as

topside and subsea. Hydratight products and

tions for these “green” energy sources. Our

line was built more recently via a series of

broadened the product and service portfolio to

services are used during the full life cycle of an

technology is specified by leading wind turbine

acquisitions. It is a great example of our

include machining and leak sealing. Together,

installation, from construction to decommis-

original equipment manufacturers globally

acquisition strategy as well as our global

these businesses are known today as Hydratight,

sioning. The maintenance cycle of the joints on

including Gamesa, General Electric, Mitsubishi,

and comprise our Joint Integrity product line.

rigs and pipelines is critical to both safety and

Siemens and Vestas. We supply and support

The central value Hydratight provides customers

uptime, and Hydratight provides an unparal-

the full gamut of parties involved in the erec-

diversification. A torque wrench is where it all started. While Enerpac sold hydraulic torque wrenches, it was a small player. We identified oil and gas

Geographic Sales ● 40% North America ● 40% Europe ● 20% Rest of World

is reduced downtime and increased safety due

leled package of products and services to

tion and maintenance of wind farms, including

to reliable connections.

execute these requirements.

the OEMs, erection contractors and ongoing

and power generation as growing markets

Hydratight’s breadth and depth of products

Reliable connections are a necessity in the

where the torquing and tensioning of bolts was

and services is substantial. Our ability to develop

Torque wrench sales

maintenance providers. Hydratight has been

power generation industry as well. Whether

through Enerpac

involved in key projects such as Horse Hollow,

mission critical. This led us to acquire Hedley

integrity-related solutions enables us to work

bolting in place the reactor head at a nuclear

distribution tripled since

the largest wind farm in the U.S. (located in

Purvis and Hydratight Sweeney, both United

with the leading companies in our served

power plant or holding the blades on a wind

the 2005 acquisition of

Texas), and North Hoyle, the United Kingdom’s

Kingdom based companies, in 2005. With these

industries. With more than 20 locations stra-

turbine, failure is not an option.

Hydratight, highlighting

first major offshore installation.

acquisitions, Actuant became a complete joint

tegically positioned across five continents,

integrity solutions provider.

Sales by End Markets ● 40% Industrial ● 30% Oil & Gas ● 10% Infrastructure ● 10% Power Generation ● 5% Workholding ● 5% Other

Globally, wind turbine capacity is growing in

one of the revenue

Looking ahead, we will continue to augment

including the U.S., Brazil, Singapore, United

excess of 25% per year, and more than 45 gov-

synergies associated

Actuant’s Industrial Segment with new products

Kingdom, Saudi Arabia and a newly opened

ernments around the world have enacted laws

with building out the

and services and expand its geographic reach

facility in Kazakhstan, Hydratight is truly a

and regulations to support the growth of

joint integrity product line.

to assist customers in meeting increasing

global enterprise.

renewable energy sources like wind power.

The former Applied Power Corporation became Actuant as a result of splitting-

hile Enerpac has been a strong

folio for decades, the Joint Integrity product

creativity

Product Lines ● 62% High Force Hydraulic Tools ● 38% Joint Integrity

off the manufacturing services of Applied

global demands.

Power into this new company. The company manufacturers high-force hydraulic lifts,

2006 annual report

automotive con v ertible top systems and electrical tools and supplies. Because many of the company’s manufactured products involve action and actuation, the coined name Actuant was developed and selected to reflect

f o c u s e d

these attributes, as well as for its strong sound. The logomark projects strength and motion through its imbedded graphic icon and typography. The company has grown into a successful and profitable entity.

previous years annual reports

NE W I D ENTITY

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

AG Architecture

Naming & Brand Identity

s t at i o n e r y c o m p o n e n t s

new name & identity announcement

C a pa b i l i t i e s b r o c h u r e

7i½ÀiÊ Þ ÕÀÊ ÀiÃ ÕÀVi°Ê 9 ÕÀÊ >`Û V>Ìi°Ê

9 ÕÀÊ V >L À>Ì À°Ê 9 Õ½ Ê Ü À Ê Ü Ì Ê

Ã ViÀi]Ê

i Ì ÕÃ >ÃÌ VÊ

«i « iÊ

Ü Ê

ÌÕ Ì Ûi ÞÊ Õ `iÀÃÌ> `Ê Þ ÕÀÊ } > Ã°

> ViÃÊ >ÀiÊ Üi½ Ê `i ÛiÀÊ >Ê Ã ÕÌ Ê Þ Õ

` ` ½ÌÊ ÜÊ Þ ÕÊ Ü> Ìi`Ê pÊ LÕÌÊ iÊ

Ì >Ì½ÃÊ iÛi Ê LiÌÌiÀÊ Ì > Ê Þ ÕÊ >} i`°

7iÊÜ À Ê

COMMUNITY Ê Ü Ì Ê ÕÀÊV i ÌÃÊ

AG Architecture

Ì Ê i «ÊÌ i Ê>V iÛiÊ Ì i ÀÊ L iVÌ ÛiÃ

ity

Wauwatosa, Wisconsin Launching the Brand A change of ownership prompted a name

creativity

change and identity update for this architectural firm specializing in residential communities. The new identity suggests the new partnership, and the element of community, supporting the positioning phrase “A Sense of Community.” The new identity was launched with a memorable direct mail piece, and is supported by integrated communications that expand on the positioning

Newsletter

Direct Mail

f o c u s e d

phrase and its meaning for the firm and its work.

NEW IDENTITY

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

BorgWarner

Branding Campaign

97 19

print advertising

Annual Reports

BorgWarner Auburn Hills, Michigan Branding Campaign Although just one word, “driven” embodies

creativity

the spirit and momentum of BorgWarner.

g r o u p p r o d u c t p h o t o i l l u s t rat i o n s

It’s a state-of-mind that drives the company in their pursuit to sustain product leadership, customer satisfaction and shareholder value. This branding theme has evolved into a corporate mantra and has served as the foundation for annual reports, the corporate website, marketing collateral and advertising campaigns. It has been a unifying key

f o c u s e d

message that symbolizes the emotion c o r p o rat e w e b s i t e

behind the company and its development of automotive drivetrain products.

advertising

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

Country Insurance & Financial Services

video introducing the Country Brand Experience at b r a n d l a u n c h t o e m p l o y e e s

Brand Identity Program

Country Financial Bloomington, Illinois Brand Identity Program Strategic objectives Update the Country Companies name and identity to reflect its growth and expanded investment management and financial services offerings beyond insurance, and its presence throughout the country. Reflect the firmâ&#x20AC;&#x2122;s growth and update the dated visual identity. Integrated the messaging and imagery in all company communications.

customer brochures

creativity

ÂŽ

Strategic tools Market research revealed the attributes most desired by customers and helped to drive the development of the brand identity and communications. The new name, Country Insurance & Financial Services, was launched initially, and later modified to simply Country Financial. Driven by research identifying customer expectations and the Country personality attributes that allow the company to deliver the positive Country customer experience, the new brand identity was launched in 10 states. Employee launch events in Bloomington, Illinois; Salem, Oregon; and Las Vegas, Neveda, were orchestrated to communicate the Country brand attributes related to customer expectations. Brand launch components were developed for both employees and customers. A brand launch video featured agents and customers describing the Country customer experience, along with music that was used in nationwide advertising. An employee brand launch booklet was distributed at the launch events, and describes the Country brand attributes and customer expectations. Direct mail components announce acquisitions as the company continues to grow. A comprehensive Corporate Brand Standards manual describes the details of the integrated Country communications in all media. Comprehensive signage standards were developed for all Country offices around the country, and an agent office manual describes the required look of agent offices to reflect the Country brand attributes.

f o c u s e d

employee brand launch booklet

Return on objectives At the time of the brand launch, Country Financial was active in 10 states. It currently operates in 32 states. Employee Announcement

new logo

exterior Signage

T H I E L â&#x20AC;&#x2C6;DE S I G N

Milwaukee

414.271.0775

thiel.com

Creative Business Interiors

Brand Identity Program

Proposal system & pocket folder

brand launch direct mail

Creative Business Interiors Milwaukee/Madison, Wisconsin Brand Identity Program Strategic objectives Communicate the breadth of the firm’s business interiors capabilities. Better represent the creativity of the firm with an updated identity. Develop a unique positioning phrase. Develop verbal & visual consistency in communications.

T R AC Y S AGGIO Construction Services Coordinator

M I LWAU K E E

11217 West Becher St. Milwaukee, WI 53227

ph. 414.545.8500 fax. 414.545.8588

11217 West Becher St.

Milwaukee, WI 53227

tracy.saggio@creativebusinessinteriors.com

creativity

FLAP M I LWAU K E E

414.545.8500

f o c u s e d

merchandise

Strategic tools Market research revealed opportunities for the desired “creative” positioning, and the need to update the perception of the firm’s capabilities. The new visual identity features a contemporary icon that symbolizes a “space” being influenced by creativity, combined with contemporary typography. The positioning phrase “Experts at Work” conveys the expertise of the firm as a designer and builder of work spaces. The bright and fresh color scheme attracts attention and helps to project a more dynamic positioning. There is consistency among all communications in all media. A brand launch direct mail piece introduces the new identity and defines the firm’s capabilities—”Creative is Planned, Constructed, Painted, Furnished, Installed.” A new web site features simple navigation, a unique format and simple access to examples of the firm’s work. Applications of the new identity include a fleet of vehicles which serve as rolling billboards.

creativebusinessinteriors.com

MADISON

M I LWAU K E E 11217 West Becher St. M A D I S O N 1810 Wright St.

Milwaukee, WI 53227

Madison, WI 53704

ph. 414.545.8500

ph. 608.249.0904

fax. 414.545.8588

fax. 608.249.7350

s t at i o n e r y & b u s i n e s s p a p e r s

creativebusinessinteriors.com

1810 Wright St. Madison, WI 53704

ph. 608.249.0904 fax. 608.249.7350

Return on objectives In the year following the new brand development, the firm experienced the 2nd best year in its history. “The new brand identity has dramatically increased our presence and visibility, and has made us a player. Our new brand signals that we’re strategically thought-out, and that we’ve invested in the details of our business. The consistency of our communications projects a professional organization. People think we’ve dramatically increased our fleet, although we have the same number of trucks on the road!” Gary A. Zimmerman, Jr. President Creative Business Interiors

T H I E L DES I G N website

Milwaukee

414.271.0775

thiel.com

eppstein uhen : architects

WEBSITE

Naming & Brand Identity Program

eppstein uhen : architects Milwaukee/Madison, Wisconsin A Significant Milestone Strategic objectives Update the dated visual identity which featured a stylized portion of a Corinthian column capital. Institutionalize the firm beyond the existing ownership referenced in the previous name—Eppstein Uhen Architects. Commemorate the firm’s 100th anniversary, and represent the strong creativity and diversity of the firm with a comprehensive new brand identity.

creativity f o c u sed

stati o n e r y & B usi n ess pape r s

Strategic tools The new name, represented by the acronym EUA, allows the firm to grow and evolve without the need to change names to reflect changing ownership. The colon punctuation in the new logomark means, by definition: elaborating on what comes before— ”architects” defines Eppstein Uhen, and Eppstein Uhen defines architects. The colon is used in a variety of ways in firm messaging in communications. The structure of the logomark suggests architecture and the creativity of the firm. The brand launch mailer uses the colon to reveal the new name and identity, with future-oriented messaging—beyond : 2007, beyond : ? The capabilities brochure sequences information within a format of square pages of increasing size. The web site was dramatically updated to feature easy navigation and provides immediate access to the firm’s portfolio of projects through a grid of roll-over squares on the home page. Return on objectives The new brand identity promotes the creativity of the firm through a simple solution, and is a timeless solution as the firm continues to grow.

P r o p o sa l C o v e r s & f o l d e r

new logo

P r e v i o us L o g o

B r a n d Lau n c h A n n o u n ceme n t

THIEL DESIGN

Milwaukee

414.271.0775

t h ie l . c o m

Frantz Group, Inc.

Brand Identity Program

proposal system

c a pa b i l i t i e s b r o c h u r e

direct mail

Frantz Group Grafton, Wisconsin Brand Identity Program Strategic objectives Reinforce the firm’s market position and emphasize its focus on providing direct marketing services exclusively to technology companies. Update the visual identity to begin the firm’s brand story.

calling all franchisees WE WANT YOUR OPINION

Participate in the 2007 Franchisee Technology Adoption Survey™ to help form a collective opinion that will inform the industry.

creativity

print Advertising

Strategic tools Market research revealed the positive client perception of the firm’s total focus on technology marketing. The new logomark visually communicates the firm’s element of focus, and includes a strong and meaningful icon. The Focus is Power positioning phrase strongly communicates the firm’s focus, and is illustrated on certain applications with a symbolic depiction. The brochure is designed around the element of focus and describes the firm’s focus in delivering integrated direct marketing services. A direct mail piece represents the firm’s personal attention to clients, and the unique fold allows the cap of the Frantz employee to change to the client’s cap, as “we become you.”

Fill out the survey online:

July 23 to August 22 The goal of the survey is to understand technology adoption from the QSR franchisee perspective. This survey, which can drive change, is your opportunity to communicate back to franchisors and technology vendors — to make it faster, easier and more efficient to integrate new technology into your franchise.

Participate in the survey,

Return on objectives The firm has realized immediate success in attracting clients around the Focus is Power positioning, and is differentiated in the market. Employees are energized around the new brand identity, and the firm’s interiors and merchandise help to bring the brand alive.

f o c u sed

www.qsrmagazine.com/survey

and your name will be entered in a drawing to win an Apple iPhone that will make you the envy of your friends.

2007 Franchisee Technology Adoption Survey is co-sponsored by QSR Magazine and Frantz Group. Participation in this survey is restricted. It is only for QSR franchisees or their designees responsible for selecting, recommending or approving the purchase of technology used to run their franchised restaurant(s). Participants will be validated. Limit: one entry per person and per email address. For detailed information visit: qsrmagazine.com/survey/rules.

TFG2919 QSR-Adƒ.indd 1

www.qsrmagazine.com

www.thefrantzgroup.com

7/9/07 5:05:51 PM

Website

new identity

THIEL DESIGN

Milwaukee

414.271.0775

thiel.com

GRAEF

Brand Identity Program

w e b s i t e s p l a s h pa g e

brand launch mailer

GRAEF Milwaukee, Wisconsin Brand Identity Program

creativity

Strategic objectives Change the previous name of Graef, Anhalt, Schloemer & Associates, which limited the firm’s growth and activities in some national locations, was hard to pronounce, and the ethnic sound of the name was not universally well received. Update the dated visual identity and other communications components. Develop new language to better communicate the firm’s broad capabilities and close relationship with clients.

s t at i o n e r y & b u s i n e s s p a p e r s

proposal system

internal brand launch

f o c u s e d

Strategic tools Market research revealed the firm’s trusted advisor positioning with clients, and the opportunities to simplify the name and identity, especially with regard to national expansion. The new name GRAEF institutionalizes the firm beyond the names of the founding partners, and retains the simplest of the three names to pronounce. The accent mark over the “a” in GRAEF helps in pronunciation, and becomes a key structural element in the new logomark, as well as a format device in applications. The new colors represent the firm’s work in both the built and natural environments. The new positioning phrase “Collaborate | Formulate | Innovate” describes the firm’s working relationship with clients. The external brand launch piece reinforces the firm’s new first name, leading with the message “call us by our first name,” and features employees from the firm’s offices. Brochure and proposal templates allow the firm to customize print pieces and combine print-on-demand with pre-printed components. Return on objectives “Our previous name and identity held us back from national expansion. Our new brand identity is much more compelling going into new markets beyond Wisconsin, and exhibits a much higher level of professionalism. It was implemented as part of our strategic plan. Our new brand has also resulted in an increase in self pride with employees, and has brought together our national offices.” John Kissinger P.E., S.E. Regional Vice President GRAEF

new & old logo

T H I E L D E S I G N

Milwaukee

414.271.0775

thiel.com

Johnson Outdoors

Naming, Identity & Communications

annual reports

Johnson Outdoors Racine, Wisconsin Naming, Identity & Communications Outdoor recreational products was not

creativity

a n n u a l r e p o r t s / c o r p o r at e c o mm u n i c at i o n s

ÂŽ

apparent in this companyâ&#x20AC;&#x2122;s previous name, Johnson Worldwide Associates, and its visual identity did not relate to the diverse outdoor brands distributed by the company. The new name Johnson Outdoors and new identity simply and directly convey the essence of the company and its many brands, and also connect the Johnson name to the outdoors. The visual identity depicts an outdoor setting

with

branded

products

boldly

f o c u s e d

presented in annual reports and other communications materials. new name and identity

exterior signage

r e ta i l s t o r e g r a p h i c s

T H I E L â&#x20AC;&#x2C6;DES I G N

Milwaukee

414.271.0775

thiel.com

Kolb+Co.

Brand Identity Program

W EB S i t e modular firm brochure

Kolb+Co. direct mail

Milwaukee, Wisconsin Brand Identity Program The accounting firm previously known as Lauwasser

added

complimentary

Kolb

creativity

“ pa r t n e r s ” a d c a m pa i g n

businesses to serve its clients beyond traditional accounting and CPA services. A new firm name and brand identity signals these additional capabilities beyond accounting. The firm is now known as Kolb+Co., with a visual identity that features a distinctive “plus sign,” representing the firm’s additional, value-added services, as well as the mathematics and measurement inherent in

f o c u s e d

outdoor advertising

the firm’s services. A nomenclature system re-named the complementary businesses under the Kolb+Co. name. Marketing materials and advertising are unified, with the plus sign serving as a meaningful and rememberable visual element.

“ l e a d g e n e r at i o n ” a d c a m p a i g n

new Logo

old Logo

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

Brand Communications

Melinda Myers Horticulture Expert

Speaker’s kit

gardening tips videos

melinda myers, best known for her gardener friendly and practical approach to gardening, has more than 25 years of horticulture experience in both hands-on and instructional settings. Through her work and media presence, Melinda strives to spread her love of gardening to the home gardener, train professionals and ultimately light a “greening” fire in people. Melinda shares her expertise through a variety of media outlets, including television, radio, newspaper, magazines and her web site. She has received recognition and numerous awards, including the Garden Globe Award for radio talent and the Quill and Trowel Award for her television work, both from the Garden Writers Association.

horticulture professional gardening expert

Melinda has hosted “Great Lakes throughout the growing season on network FromSince the2001, American Nursery and Landscape Gardener,” a television show that airs on

television stations across the country.

focuses on producing the best results in

Melinda appears regularly as a guest expert

Association, she was awarded the Garden PBS stations throughout the country and Communicator’s the unpredictable climates Award. surrounding

Melinda’s combination of education,

Marilyn Reynolds, The Philadelphia Flower Show

the Great Lakes. The award winning show

Extension Young Adult Conservation Corps,

spends all of its time on location, visiting

she planned, implemented and supervised crews

famous gardens and sites throughout the

and qualifying her to spread her knowledge

working on urban test gardens, nature center

U.S. & Canada.

and love of gardening to others who share the

properties, and other conservation projects.

same passion. Her formal training includes

“Melinda had the right mix of info, humor and engaging the audience.”

As Director of the University of Wisconsin

professional work and backyard gardening give her a unique presence, setting her apart

a Bachelor of Science in Horticulture from The Ohio State University and a Master’s Degree in Horticulture from the University of Wisconsin-Madison. She is a certified arborist, started the Master Gardener program in Milwaukee and for 15 years was a horticulture faculty member with tenure. A majority of that time was spent preparing individuals for careers in horticulture.

radio shows. For more than 20 years, Melinda excited garden woes and answered their questions on “The Plant Doctor,” her top-rated,

Melinda’s Garden Moment TV segments.

one-hour radio show on WTMJ-AM.

of Wisconsin Extension allowed Melinda to

The one-minute gardening tip segments air

work with backyard, community, and master gardeners throughout the state. As Milwaukee’s Assistant City Forester, Melinda

melindamyers.com

helped manage the city’s street trees, boulevards, and green spaces. She serves as a horticulture

tv & radio personality

consultant to numerous community and beautification groups.

“Your dedication to horticulture, the environment, the fantastic benefits derived from gardening and teaching others your passion for combining soil, seeds and sun helped make our event a success.”

For more than 20 years, Melinda has written

books, including her most recent national

the popular “Gardeners’ Questions” column

title, Can’t Miss Small Space Gardening,

for The Milwaukee Journal Sentinel. Since

the Birds and Blooms’ Ultimate Garden

1996, she’s been a favorite amongst Birds

Guide, Jackson & Perkins’ Beautiful Roses

& Blooms magazine enthusiasts, where

Melinda Myers is known as a high energy,

· Philadelphia Flower Show

entertaining presenter who packs lots of

· Northwest Flower & Garden Show

useful information into her presentations. She is an experienced, knowledgeable, dynamic speaker, who has been invited events and trade expos across the country.

· Garden in a City Show

Her extensive education and experience

· P.L.A.N.T Seminar

mixed with her down-to-earth nature

· Midwest Gardening Symposium · Chicago Botanic Garden’s Woody Plant Symposium

she serves as columnist and contributing

qualify and enable her to connect with her audience – not only the home gardener,

Outstanding Perennials: Midwestern Edition

inspires readers through her column, while

and The Perfect Lawn Midwest Series.

serving behind the scenes as horticulture

Beginning or experienced gardeners always

editor. She has also written feature stories

find Melinda’s books to be a wonderful

for Fine Gardening magazine and Better Homes & Gardens.

D ouglas Hoerr , Douglas Hoerr Landscape Architecture, Inc.

· Chicago Flower Show

to present at many of the top flower shows,

editor. In Backyard Living magazine, Melinda

resource, providing the right mix of

· Great Lakes Trade Expo

Garden Dreams 2006

Made Easy: Midwestern Edition, Jackson &

“Small Space Gardening... Well organized, extremely comprehensive, and clearly illustrated, it will quickly become your indispensable guide to making expert decisions.”

· San Francisco Flower & Garden Show · Cleveland Botanical Garden Flower Show

Chris L andowski,

Perkins’ Selecting, Growing and Combining

information, guidance and inspiration.

“Melinda is a gem and it is so easy to work with her. She is every bit as sincere as what we see on the screen. She is a rare and good example of what it’s like to be your natural self, a rare thing these days on TV.”

listeners about gardening, relieved their

In 2007, Melinda Myers launched her Her 13 years of experience at the University

author & columnist Melinda has authored over 20 gardening

on various national and local television and

but professionals as well.

speaker & educator

P.O. Box 370331 Milwaukee, WI 53237-0331 414-727-1818 www.melindamyers.com

P.O. Box 370331 Milwaukee, WI 53237-0331 414-727-1818 mkm@melindamyers.com www.melindamyers.com

Horticulture Professional

Author and Columnist

TV and Radio Personality

Certified Arborist

Master Gardener

Horticulture Instructor

Speaker

Horticulture Professional

Author and Columnist

TV and Radio Personality

Certified Arborist

Master Gardener

Horticulture Instructor

Speaker

Melinda Myers Horticulture Expert Milwaukee, Wisconsin

P.O. Box 370331 Milwaukee,WI 53237-0331

Brand Communications m e l i n d a

m y e r s , h o r t i c u l t u r e

e x p e r t

g r o w i n g

a m o n g

f r i e n d s

This horticulture expert is recognized

creativity

s t at i o n e r y & b u s i n e s s p a p e r s

nationally through her appearances on PBS and regional television, as an author of multiple books on gardening and through

personal

appearances

and

podcasts. Our branding work for Melinda includes her brand identity, which begins to communicate her philosophy of the importance of below-ground horticulture

integrated

postcards, postcards

videos, and

above-ground system

speaker’s

personal

website

results.

stationery,

kit,

television

f o c u s e d

leading

appearance graphics

development

combine

to communicate her brand. The results have enabled Melinda to move from local and regional, to national prominence.

tv logo m u g & b o o k m a r k g i v e - a w ay

T H I E L D E S I G N

Milwaukee

414.271.0775

thiel.com

M e q u o n N a t u r e P r e sclient erve

B d reasncdr i Cp ot m i omi nu noi cf awt ioornks

donor report

Restore.

mission

a brief history....

Our mission is to be a guiding example of restoration by returning an urban/suburban area

With a generous gift from the Paddock Fund at the Greater Milwaukee Foundation, Mr. Richard Paddock

to pre-settlement conditions and establishing an environmental education conservancy

set in motion an effort that will save a square mile of land for future generations. As he looked out from his

and natural habitat that inspires exploration and cultivates stewardship, encouraging

Alexian Village apartment, he saw woods and fields stretching north outward from Milwaukee’s urban edge.

visitors to get off the path.

Dick said with a twinkle in his eye, “It would be good to save ‘a little land’.” The City of Mequon and the Ozaukee

Explore.

Discover.

Get off the Path

a r ep or t t o ou r donor s

Washington Land Trust took up his challenge, and today the Mequon Nature Preserve and adjoining Milwaukee County Kohl Park will preserve for future generations a green space that is the size of New York City’s Central Park. founding partners City of Mequon Greater Milwaukee Foundation Ozaukee Washington Land Trust

Table of Contents

8200 W. County Line Rd. Mequon, WI 53097 262.242.8055

Brief History Progress Private/Public Partnership Gifts Donors

1 2 4 4 5

check out our progress Swan Road Trail

Land Acquisition In 2002, the Greater Milwaukee Foundation, the Ozaukee Washington Land Trust, and the City of Mequon announced a goal to purchase a square mile of land to establish a premier environmental education and recreation facility for the greater Milwaukee community. Today, the partners have purchased 438 acres and protected in perpetuity another 112 adjoining acres. Only 90 acres remain to achieve the original goal. Land Restoration Another goal is to return the land to hardwood forests and wetlands as it was prior to European settlement in the 1830’s. So, volunteers have planted thousands of trees, and the Wisconsin Waterfowl Association has removed miles of drain tile. With the drain tile gone, wetlands have returned. The result is that a variety of species such as Sandhill Cranes, Leopard Frogs, and Crayfish are now returning to this newly emerging habitat. All of these changes will make for a richer learning experience for students of all ages. PieperPower Education Center The Ozaukee Washington Land Trust renovated a 12,000 square foot building to create a “sustainable structure” that demonstrates eco-friendly products and practices as well as to house our partners’ educational programs. Many generous gifts were supplemented by the efforts of volunteers and local businesses who donated equipment, supplies, materials, and their expertise. Today this education center has become an “environmental hub” for all to use.

Trails and Observation Tower

All visitors are welcome! The five-mile long trail system is nearing completion, and a 40 foot high observation tower has opened. 1 A bridge and boardwalks over several wetlands allow visitors to explore and discover a variety of habitats. Park at 10000 North Swan Road, Mequon, to begin your journey.

Management and Operation

The Ozaukee Washington Land Trust manages the land at the Mequon Nature Preserve as well as the PieperPower Education Center and several farmsteads with the assistance of one full-time employee, the Mequon Nature Preserve manager. To support the manager, the Land Trust relies on the dedication of volunteers, school groups, and university students as well as several seasonal college interns.

Endowment

The partners established the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation with a bequest and a major gift. The Mequon Nature Preserve Advisory Board is working to raise $2.5 million to provide long-term financial support assuring future sustainability of the Nature Preserve and its mission. Please remember the Mequon Nature Preserve in your estate planning.

Observation Tower given in Marie Kasten’s daughters’ names to honor their inspiring teachers

Trinity Creek Restoration

Norma and Gene Hayman Classroom

Before

Concordia University undergraduate ecology class

Riveredge Nature Center teacher with MPS students at the Mequon Nature Preserve

Mequon Nature Preserve...

a place like no other.

Mequon Nature Preserve and PieperPower Education Center

Doing the impossible...

The impossible has happened. Seven years we started journey to Theago, Mequon Naturea Preserve is a place like no other. restore almost one square mile of farmland to a rolling landscape Although the Preserve liescovered in the midst of a metropolitan area withThe overresults 1.6 million once there you will find with maples and oaks and meandering wetlands. are in.people, As yourself far away from the city’s hustle and bustle. You you walk the Preserve, you will see a startling transformation: will walk through nearly one square mile of hardwood ■ children racing up an observation tower towetlands, see a soaring forests, and hawk open fields. This close-in location youth ■ black-eyed susans and cone flowersenables replacing corngroups fields and students enrolled in K-12 programs, technical colleges, and universities to use this ■ students monitoring newly planted trees that will become space as their outdoor classroom. While young children are tomorrow’s forest catching grasshoppers, university students are studying water quality. Others come to hike, birdwatch, picnic, or ■ ducks paddling in a pond where soybeans once grew snowshoe. While the journey will take another 100 years, a place of unique beauty now exists. This land will never be covered with roof tops and driveways; Mequon Nature Preserve’s PieperPower Education Center is located it will be a peaceful refuge forever. at 8200 West County Line Road, Mequon WI. To learn more about

fundraising brochures

the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.

Printed on recycled paper.

How you can make a difference

Trails and the observation tower are open to the public sunrise to sunset, 365 days a year. 8275 West Donges Bay Road Mequon WI 53097

Education – support efforts to partner with schools and youth groups that bring students of all ages to the Mequon Nature Preserve and to keep the PieperPower Education Center open for everyone.

. Another wetland has emerged, attracting birds

c/o the Greater Milwaukee Foundation 101 West Pleasant Street, Suite 210, MIlwaukee, WI 53212

The Mequon naTure Preserve Greater Milwaukee Foundation and PiePerPower educaTion 1020 NorthcenTer Broadway

this quiet refuge is waiting for you!

Milwaukee, WI 53202 Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields. Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.

ronment

Come to Education the MequonCenter Nature Preserve

Public & Private Partners are sharing the costs

In 2002, the City of Mequon committed $2.5 million to establish the Mequon Nature Preserve. Since then, all funding has come through gifts from individuals, foundations and corporations, and from grants awarded by the State of Wisconsin. No property tax revenue has been used since 2002 to support the Nature Preserve. Because the State limits the amount of money the city can raise through property taxes, all financial support must come from other sources. So we continue to ask for your help to create a legacy for future generations.

The PieperPower Education Center at the Mequon Nature welcomes students of all ages. Young children will . AnotherPreserve wetland hasgrasshoppers emerged, attracting birds be catching while university students are wildlife. Sandhill and Great completing researchCranes projects. The Education Center supports A University professor talks with his students and other Blue Heron have efforts becomeand summer all these more.residents. Organizations dedicated to Oaks and maples are where corn and protecting oursprouting natural environment are holding educational soybeans once grew. workshops, lectures, and meetings. Three miles of trails are now open. Park at 10000 North Swan Road and lose yourself in a field of In addition to housing educational programs, the building asters ordemonstrates enjoy the shade of a sugar maple tree. The Mequon Nature Preserve is a place where children and its commitment to the environment through An observation tower willtechnologies, let you enjoyand this products used in all adults learn about their environment and participate in “green” practices, gentle landscape a new vantage point.and operation. land restoration and stewardship activities. Volunteers are aspects of from the building’s renovation

. .

Environmental Education Takes a Big Step

Mequon Nature Preserve...

a place like no other.

removing invasive plants, restoring wetlands, and planting thousands of trees.

Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.

Elementary school children spent a week studying their environment

The new observation tower gives you an amazing vantage point

10000 North Swan Road Mequon WI 53097

PieperPower Education Center 8200 West County Line Road | Mequon WI 53097 | 262-242-8055

8275 West Donges Bay Road Mequon WI 53097

Trailhead Parking loTs 8200 West County Line Road Mequon WI 53097 262-242-8055

PiePerPower educaTion cenTer

Please send your gift to: Mequon Nature Preserve Fund

mequonnaturepreserve.org

. .

Endowment – make a gift to the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation. The fund’s interest earnings will support the Nature Preserve—a place like no other—forever.

and other wildlife. Sandhill Cranes and Great Blue Heron have become summer residents. Oaks and maples are sprouting where corn and soybeans once grew. Three miles of trails are now open. Park at 10000 North Swan Road and lose yourself in a field of asters or enjoy the shade of a sugar maple tree. An observation tower will let you enjoy this gentle landscape from a new vantage point.

PieperPower Education Center 8200 West County Line Road Mequon WI 53097 262-242-8055

Land Restoration – buy trees, plants, and supplies for students and volunteers who contribute thousands of hours to restore the land to

the forest and wetlands it once was. Get off the path…

10000 North Swan Road Mequon WI 53097

Come to the Mequon Nature Preserve

Trailhead Parking Lots

Your gifts will help in the following ways:

a year of accoMPlishMenTs What were farm fields 6 years ago is now a signature facility serving children and visitors from throughout the region. A few of our recent accomplishments are listed below:

hosted over 100 meetings, workshops, and lectures at our PieperPower Education Center for students of all ages. constructed another two miles of trails, boardwalks and an observation tower that are making access to all parts of the Preserve easier than ever. restored another wetland. This open water and its native plantings offer a refuge for birds and small mammals.

installed a geothermal heating/cooling system and planted a sedum roof at the education center. These improvements demonstrate best “green” practices.

sharing our faciliTies Making your gifTs go farTher We are recruiting schools and community mission-related organizations

to make use of the Mequon Nature Preserve to enhance their programs. The Mequon naTure Preserve Listed below are some of the groups that now regularly use this facility: and PiePerPower educaTion cenTer Riveredge Nature Center with MPS elementary school students

Concordia University Located on the urban edge, the Mequon Nature Preserve is 438 acres ofWisconsin hardwood and forests, wetlands, and open fields. UWtoMilwaukee Geosciences Department Schools and community organizations bring children this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at Milwaukee Area Technical College - North Campus 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five Boy Scouts and Girl Scouts of America miles of the Nature Preserve. Tri-County, Rite-Hite, and the John C. Cudahy YMCAs Area High Schools Through sharing, we reduce the costs for everyone and stretch your dollars farther.

i d e n t i f i c at i o n & t r a i l s i g n a g e

fundraising folder

Mequon Nature Preserve Mequon, Wisconsin Brand Communications The mission of the Mequon Nature Preserve

creativity

ÂŽ

is to be a guiding example of restoration by returning an urban/suburban area to pre-settlement conditions and establishing an environmental education conservancy and

natural

habitat

inspires

that

exploration and cultivates stewardship.

Endeavoring to enlighten and educate through hands-on teaching and free exploration, the 400-acre nature preserve is supported by

f o c u s e d

a coordinated system of brand identity,

Christine nuernberg Christinen@mequonnaturepreserve.org cell: 262-623-1384