THIEL Design Case Study Porfolio Marketing by THIEL Brand Design

THIEL Case Study Portfolio

keith walters

| Brand Architect

Strategic Planning Director

Brand Communications Planning + Design

keith @ thiel.com www.thiel.com

We are Brand Architects. We build integrated brand identity and marketing communications that tell your brand story and enhance your presence in the marketplace. Our clients range from start-ups and not-for-profits to multinational organizations.

We have an experienced team of business & design professionals. We share a common passion to create inspired work. We understand business. We are creative & strategic thinkers. We create communications that enhance your image and drive

your financial success.

O u r

a p p r o a c h

Think & Feel. It describes what your brand identity and communications need to inspire. It describes what differentiates your organization, and the meaning you bring to market. Design without meaning is just pretty pictures. Brand communications with meaning have the power to inform, explain and persuade. They tell your story. Think & Feel. It describes how we combine left-brain strategy with rightbrain creativity. It describes the unique combination of life and enhanced meaning that should define every brand. We operate in the space between both sides of the brain, developing ideas that resonate across all points of contact. We tell your story.

O u r

Research & analysis

Strategic planning

Brand identity

Employee branding

Marketing communications

Financial communications

Environments

Internet marketing

Video & motion graphics

C A P A B I L I T I ES

Market & industry research Perception research Internal branding research Competitive research ROI research Benchmarking / Best practices Marketing audits

Communication plans Brand strategy & positioning Brand mission & vision Brand Profile Key messaging & taglines New market opportunities Product development

Naming & nomenclature Visual identity Brand launch New product launch Stationery systems Brand standards

Internal brand launch Employee communications

Capabilities brochures Books Product literature Catalogs Advertising Direct mail Social media Package design Internal communications

Annual reports Investor communications

Environmental graphics Signage programs Trade show displays Trade show support Point of sale

Website development Email campaigns Advertising

Animations Videos DVDs

o u r

p r o c e s s

ANALYZE Defining Opportunities We think about your organization and research everything about it. Through this targeted research, we analyze your situation, discovering competitive insights and strategic opportunities.

VERBALIZE Setting the Direction We verbalize strategic objectives and develop your Brand Profileâ&#x201E;˘. Describing the essence of your organization, it becomes the guiding document through which all creative decisions are made and measured.

VISUALIZE Creating Solution Options The feel of your organization, expressed across all media and touch points, brings your brand and key messaging to life. We visualize and create brand assets for every way you communicate.

REALIZE Producing the Solution We put your organization in the best light to realize positive and measurable results, efficiently producing and effectively delivering your differentiating communication tools.

O u r

C O R E

V A L U ES

Creativity based on strategy We base all design options on our client business objectives, using creativity to communicate, not just decorate.

Aptitude without attitude We respect and listen to our clientsâ&#x20AC;&#x2122; opinions and requirements, collaborating to reach the most effective solutions.

Highest ethics and integrity We uphold the highest standards in all client relationshipsâ&#x20AC;&#x201D; their success is our success.

Concern for the individual We are committed to our employees and clients, enabling them to work as a team to produce solutions that make a difference.

Do what it takes philosophy We give our best creative effort no matter the size of the project, maximizing value and meeting deadlines.

Case Studies

AG Architecture

Naming & Brand Identity

s t at i o n e r y c o m p o n e n t s

new name & identity announcement

C a pa b i l i t i e s b r o c h u r e

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AG Architecture

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ity

Wauwatosa, Wisconsin Launching the Brand A change of ownership prompted a name

creativity

change and identity update for this architectural firm specializing in residential communities. The new identity suggests the new partnership, and the element of community, supporting the positioning phrase “A Sense of Community.” The new identity was launched with a memorable direct mail piece, and is supported by integrated communications that expand on the positioning

Newsletter

Direct Mail

f o c u s e d

phrase and its meaning for the firm and its work.

NEW IDENTITY

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

Advertising

BorgWarner

p r o d u c t / e x p e r i e n c e c a m pa i g n

fuel efficiency/air quality ad

p r o d u c t awa r e n e s s a d

BWA 8392 What if Ad Buick Open

7/30/03

2:37 PM

Page 1

What if ? ...new-concept automatic transmissions saved fuel

...the safety of all-wheel drive was standard on family vehicles

...optimal engine performance meant skies stayed blue

At Borg-Warner Automotive we ask — and we answer. By providing new concepts and more choices in automatic transmissions, active all-wheel drive, engine timing systems, turbochargers and air-management systems, we’re improving V I S I T

O U R

W E B S I T E

A T

www.bwauto.com

fuel economy and air quality and delivering safety and convenience. We’re transforming the traditional to take the lead in powertrain systems. Go ahead and ask us…

what’s next?

face of leadership ad series

program ad

BorgWarner Auburn Hills, Michigan Advertising The advertising concepts for BorgWarner

company’s

heritage

and

creativity

the

include messages and imagery that promote history.

Its innovative value to the automotive industry, specific product performance attributes and value, and the technology leadership of the company’s people are also featured.

f o c u s e d

announcing the new powertrain technical center

c o m m e m o r at i n g f o r d ’ s 1 0 0 t h a n n i v e r s a r y

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

Bostik, Inc.

Market-specific Communications

t r a d e s h o w d i s p l ay

product & process posters

door & window sealant mailers

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7ITH OUR BROAD LINE OF SUPERIOR SEALANTS "OSTIK IS CLEARLY COMMITTED TO THE )NSULATED 'LASS INDUSTRY WITH PRODUCTS THAT IMPROVE YOUR PRODUCTION EFFICIENCY

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s CONSISTENT PERFORMANCE ON YOUR PRODUCTION LINE s CUSTOMIZED HANDLING AND STORING AS THE SEALANT CURES

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Window sealants brochure

C O M M I T M E N T & P E R S O N A L AT T E N T I O N

COMMIT TE D

We are the resource that will work with you to understand your needs and provide exactly the right solution. From initial needs analysis through product support, you benefit from our consultative approach. We listen to you and study your product design, materials and manufacturing process in order to specify the right sealant and provide the application knowledge that is critical to your success.

PERSONALLY COMMIT TE D

Concern for our customer drives our business approach, our cultureâ&#x20AC;&#x201D; and YOUR SUCCESS.

Our ultimate goal

WINDOW SEALANTS

is to help you achieve Our business approach is C U S T O M E R - F O C U S E D and

OUTSIDE

Front Cover

centered on A D D I N G V A L U E .

HIGH PRODUCTIVITY WITHOUT LINE PROBLEMS .

Bostik, Inc. Milwaukee, Wisconsin Market-specific Communications This industrial adhesives and sealants

creativity

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manufacturer required a system of product literature and communications tools to address multiple products and customer groups to explain the differentiating attributes of both the company and its adhesive products. While maintaining consistency, individual product

literature

components,

direct

mail and trade show materials highlight each productâ&#x20AC;&#x2122;s attributes and applications ta b l e t e n t

to specific markets. Key customer groups

f o c u s e d

are addressed with differentiating value messages and materials that promote the specific performance characteristics of each product, and raise the level of awareness of the product and corporate brands.

hygiene adhesives brochure

T H I E L â&#x20AC;&#x2C6;DES I G N

Milwaukee

414.271.0775

thiel.com

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print advertising

bus advertising

THIELâ&#x20AC;&#x2C6;DESIGN

Milwaukee

414.271.0775

thiel.com

Frantz Group, Inc.

Brand Identity Program

proposal system

c a pa b i l i t i e s b r o c h u r e

direct mail

Frantz Group Grafton, Wisconsin Brand Identity Program Strategic objectives Reinforce the firm’s market position and emphasize its focus on providing direct marketing services exclusively to technology companies. Update the visual identity to begin the firm’s brand story.

calling all franchisees WE WANT YOUR OPINION

Participate in the 2007 Franchisee Technology Adoption Survey™ to help form a collective opinion that will inform the industry.

creativity

print Advertising

Strategic tools Market research revealed the positive client perception of the firm’s total focus on technology marketing. The new logomark visually communicates the firm’s element of focus, and includes a strong and meaningful icon. The Focus is Power positioning phrase strongly communicates the firm’s focus, and is illustrated on certain applications with a symbolic depiction. The brochure is designed around the element of focus and describes the firm’s focus in delivering integrated direct marketing services. A direct mail piece represents the firm’s personal attention to clients, and the unique fold allows the cap of the Frantz employee to change to the client’s cap, as “we become you.”

Fill out the survey online:

July 23 to August 22 The goal of the survey is to understand technology adoption from the QSR franchisee perspective. This survey, which can drive change, is your opportunity to communicate back to franchisors and technology vendors — to make it faster, easier and more efficient to integrate new technology into your franchise.

Participate in the survey,

Return on objectives The firm has realized immediate success in attracting clients around the Focus is Power positioning, and is differentiated in the market. Employees are energized around the new brand identity, and the firm’s interiors and merchandise help to bring the brand alive.

f o c u sed

www.qsrmagazine.com/survey

and your name will be entered in a drawing to win an Apple iPhone that will make you the envy of your friends.

2007 Franchisee Technology Adoption Survey is co-sponsored by QSR Magazine and Frantz Group. Participation in this survey is restricted. It is only for QSR franchisees or their designees responsible for selecting, recommending or approving the purchase of technology used to run their franchised restaurant(s). Participants will be validated. Limit: one entry per person and per email address. For detailed information visit: qsrmagazine.com/survey/rules.

TFG2919 QSR-Adƒ.indd 1

www.qsrmagazine.com

www.thefrantzgroup.com

7/9/07 5:05:51 PM

Website

new identity

THIEL DESIGN

Milwaukee

414.271.0775

thiel.com

Inland Power Group

Marketing Communications

direct mailer

c o m pa n y n e w s l e t t e r

Inland Power Group Butler, Wisconsin Marketing Communications Evolving from the previous dual name Detroit

creativity

Diesel & Allison Transmissions, Inland Power Group now represents the activities of the company to repair vehicle fleets and provide key parts to keep commercial vehicles running. The positioning phrase “Ready to Run” describes the key value of the c o m pa n y b r o c h u r e

company

keep

vehicle

fleets

and commercial transportation vehicles operating and on the road. Integrated

f o c u s e d

communications components are designed to convey power and movement, and the people behind the company’s critical services.

advertising

brand launch mailer

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

Joy Global

Corporate Communications

E m p l o y ee D e v e l o p m e n t P r o g r a m

gathering insight

Employment Value Proposition

To identify Employment Attributes that attract and help retain superior talent, we

surveyed over 1,000 people, including

new and tenured employees, employees who have left us, and candidates who have chosen not to join us. We also studied the best-in-class results of a landmark survey by the Corporate Leadership Council to learn what various companies are doing to attract and retain good people.

Digging DEEPEr. Reaching FaRtheR.

joy global survey

1,100 Joy global employees 16 Lost candidates 19 Lost employees

objectives

how we need to operate

To attain our long-term

Strategic imperatives, we need to

continuously improve the caliber of our teams.

Toward our objectives, we must project

a strong Employment Value Proposition that gives Joy Global a competitive advantage

in the labor market. We must attract

and retain high-performing people who

have technical skills, experience, contacts and resources, peopleskills and passion â&#x20AC;&#x201D;

to step in, step up and succeed.

As an organization we will: messaging

Consistently communicate our commitment to provide Development Opportunities and Future Career Opportunities.

delivery

Joy Global Inc.

Facilitate Development Opportunities and Future Career Opportunities that increase

joy global strategic imperatives

Growth Operational Excellence High Performance Shareholder Value

as our business grows.

EVP = Messaging + Delivery 11

E m p l o y ee Rec r u i t i n g W e b s i t e

Joy Global Milwaukee, Wisconsin Corporate Communications The distinctive Joy Global Careers website

creativity

is the company’s foremost tool for attracting prospective employees. The site is designed to convey that Joy Global is “the team to be on” — highlighting the culture and people, performance expectations, technology focus and fiscal strength of the global corporation.

The 24-page Employment Value Proposition

annual reports

booklet defines Joy Global’s Employee Development

f o c u sed

Program for the hundreds of managers worldwide who are responsible for developing and retaining Focused on the Future oF Mining

high-performing talent. This “bible” sets the CEO’s expectations of management leaders.

fINaNCIaL HIGHLIGHts

to o u r s H a r e H o L d e r s

october 30, 2009

october 31, 2008

Net sales

3,598,314

3,418,934

Gross profit

1,152,800

990,005

Gross Profit Percentage operating Income

32.0%

29.0%

702,312

551,204

Operating Income Percentage Net Income

5 16

16.1% 374,278

4.41

3.45

0.70

0.63

103,104

108,425

Cash dividends per share

I am pleased to report that our fiscal 2009 was a year of record performance and significant accomplishments despite many challenges

19.5% 454,650

diluted earnings per share shares outstanding

% Change

that resulted from unprecedented volatility in our end-markets.

The Joy Global Inc. annual report is a vital

This past year we delivered record revenues, record earnings and record profitability, and we improved many other areas of performance. Earnings

(5)

per share were up 28 percent to $4.41 on a 5 percent increase in revenues to $3.6 billion. Our operating profit margin increased by 90 basis points

(in thousands, except per-share information)

from our prior best to 19.5 percent. Process improvements also helped working capital velocity, and we reduced both Accounts Receivable and

instrument for conveying the corporation’s financial

Inventory on higher sales. We also generated our second highest level of cash from operations despite a reduction in excess of $200 million in

JoY GLoBaL INC. is a worldwide leader in manufacturing, distributing and servicing equipment for surface mining, through its p&H Mining equipment business and underground mining, through its Joy Mining Machinery business.

customer Advanced Payments due to declining backlogs. I am also proud Michael W. Sutherlin President and Chief Executive Officer Joy Global Inc.

to report that 2009 was our safest year ever, with a lost time incident rate below 0.7 per one hundred full time workers. To put this in perspective, it is less than one-fourth the average rate of all manufacturing.

performance and strategic direction to the

JoY GLoBaL INC. 2009 aNNuaL report

eBit (in millions)

revenue (in millions) $2000

100%

$800

$1500

80%

$600

60%

$1000

Our fiscal year began with the global economy rapidly headed into recession and with commodity end-markets in a virtual freefall from their record levels of 2008. Our

40% $500

20%

0% 03

Aftermarket Original Equipment

and deferring mine expansion projects. Despite the pressures

$200

at the time, we addressed resulting contract cancellations

goodwill of major customers. I believe we balanced these Free Cash Flow (in millions) Free cash Flow*

two objectives appropriately, and will benefit from our

50%

$600

actions when these projects are re-activated.

40%

$500 $400

30%

made systemic changes in our cost structure. We moved

$0 04

*Reconciliation available at www.joyglobal.com

is essential in developing the appropriate verbal

conventional volume-based reductions, but we have also

$100

sensitivity

adjust our own business. Costs have come down by more

$200

10%

Critical

The sudden decline in incoming order rates caused us to

$300

20%

community.

and deferred Letters of Intent in a manner that served the long term interests of our business and preserved the

Aftermarket Sales %

return on invested capital*

investment

customers reacted quickly by reducing production levels

$400

*Reconciliation available at www.joyglobal.com

and visual messaging that influence decisions about investing in the company.

global reach. leading technology. j o y

g l o b a l

i n c.

2 0 0 7

a n n u a l

r e p o r t

joy global inc.

2008 annual report THIEL DESIGN

Milwaukee

414.271.0775

t h ie l . c o m

Kohler Company

Product Print Communications

p r o d u c t l i n e b i n d e r / ta b s y s t e m

f u l l l i n e c at a l o g s

G L A S S

B O D I E S

B A T H

W A T E R

S H O W E R

S H O W E R S & S H O W E R D O O R S

Kohler Company Kohler, Wisconsin

BAT H &

Product Print Communications Both the ‘Bodies of Water’ binder and tab

creativity

system and the full line catalogs were developed to capture the emotional appeal that the Kohler product line elicits. These materials employ a human lifestyle approach featuring dramatic photography and a rich color

palette

that

suggests

comfort

and sophistication. The materials offer a wide-ranging audience of architects, contractors, retail stores and consumers

f o c u s e d

a steady stream of innovative Kohler products.

COLORS

BODY S PA SYSTEMS

program identity

MENT TA I N ENTER& EN KITCH-

FAUCETS

b i n d e r ta b s

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

Kolb+Co.

Brand Identity Program

W EB S i t e modular firm brochure

Kolb+Co. direct mail

Milwaukee, Wisconsin Brand Identity Program The accounting firm previously known as Lauwasser

added

complimentary

Kolb

creativity

“ pa r t n e r s ” a d c a m pa i g n

businesses to serve its clients beyond traditional accounting and CPA services. A new firm name and brand identity signals these additional capabilities beyond accounting. The firm is now known as Kolb+Co., with a visual identity that features a distinctive “plus sign,” representing the firm’s additional, value-added services, as well as the mathematics and measurement inherent in

f o c u s e d

outdoor advertising

the firm’s services. A nomenclature system re-named the complementary businesses under the Kolb+Co. name. Marketing materials and advertising are unified, with the plus sign serving as a meaningful and rememberable visual element.

“ l e a d g e n e r at i o n ” a d c a m p a i g n

new Logo

old Logo

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

MARQUETTE

Marquette University

a l m c g u i r e c o u r t f l o o r d e ta i l

Al McGuire Court

Marquette University Milwaukee, Wisconsin Al McGuire Court To honor Marquette’s legendary basketball

creativity

coach, Al McGuire, the university updated its basketball floor design, renaming it “Al McGuire Court.” The new floor graphics were designed to appear strong on camera and serve to project a more dynamic image. The new floor also effectively combines the multiple identities of Marquette, the Bradley Center and Conference USA. Additionally, sports vending machine fronts were developed for on-campus locations.

f o c u s e d

sports vending front

T H I E L DES I G N

Milwaukee

414.271.0775

thiel.com

M e q u o n N a t u r e P r e sclient erve

B d reasncdr i Cp ot m i omi nu noi cf awt ioornks

donor report

Restore.

mission

a brief history....

Our mission is to be a guiding example of restoration by returning an urban/suburban area

With a generous gift from the Paddock Fund at the Greater Milwaukee Foundation, Mr. Richard Paddock

to pre-settlement conditions and establishing an environmental education conservancy

set in motion an effort that will save a square mile of land for future generations. As he looked out from his

and natural habitat that inspires exploration and cultivates stewardship, encouraging

Alexian Village apartment, he saw woods and fields stretching north outward from Milwaukee’s urban edge.

visitors to get off the path.

Dick said with a twinkle in his eye, “It would be good to save ‘a little land’.” The City of Mequon and the Ozaukee

Explore.

Discover.

Get off the Path

a r ep or t t o ou r donor s

Washington Land Trust took up his challenge, and today the Mequon Nature Preserve and adjoining Milwaukee County Kohl Park will preserve for future generations a green space that is the size of New York City’s Central Park. founding partners City of Mequon Greater Milwaukee Foundation Ozaukee Washington Land Trust

Table of Contents

8200 W. County Line Rd. Mequon, WI 53097 262.242.8055

Brief History Progress Private/Public Partnership Gifts Donors

1 2 4 4 5

check out our progress Swan Road Trail

Land Acquisition In 2002, the Greater Milwaukee Foundation, the Ozaukee Washington Land Trust, and the City of Mequon announced a goal to purchase a square mile of land to establish a premier environmental education and recreation facility for the greater Milwaukee community. Today, the partners have purchased 438 acres and protected in perpetuity another 112 adjoining acres. Only 90 acres remain to achieve the original goal. Land Restoration Another goal is to return the land to hardwood forests and wetlands as it was prior to European settlement in the 1830’s. So, volunteers have planted thousands of trees, and the Wisconsin Waterfowl Association has removed miles of drain tile. With the drain tile gone, wetlands have returned. The result is that a variety of species such as Sandhill Cranes, Leopard Frogs, and Crayfish are now returning to this newly emerging habitat. All of these changes will make for a richer learning experience for students of all ages. PieperPower Education Center The Ozaukee Washington Land Trust renovated a 12,000 square foot building to create a “sustainable structure” that demonstrates eco-friendly products and practices as well as to house our partners’ educational programs. Many generous gifts were supplemented by the efforts of volunteers and local businesses who donated equipment, supplies, materials, and their expertise. Today this education center has become an “environmental hub” for all to use.

Trails and Observation Tower

All visitors are welcome! The five-mile long trail system is nearing completion, and a 40 foot high observation tower has opened. 1 A bridge and boardwalks over several wetlands allow visitors to explore and discover a variety of habitats. Park at 10000 North Swan Road, Mequon, to begin your journey.

Management and Operation

The Ozaukee Washington Land Trust manages the land at the Mequon Nature Preserve as well as the PieperPower Education Center and several farmsteads with the assistance of one full-time employee, the Mequon Nature Preserve manager. To support the manager, the Land Trust relies on the dedication of volunteers, school groups, and university students as well as several seasonal college interns.

Endowment

The partners established the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation with a bequest and a major gift. The Mequon Nature Preserve Advisory Board is working to raise $2.5 million to provide long-term financial support assuring future sustainability of the Nature Preserve and its mission. Please remember the Mequon Nature Preserve in your estate planning.

Observation Tower given in Marie Kasten’s daughters’ names to honor their inspiring teachers

Trinity Creek Restoration

Norma and Gene Hayman Classroom

Before

Concordia University undergraduate ecology class

Riveredge Nature Center teacher with MPS students at the Mequon Nature Preserve

Mequon Nature Preserve...

a place like no other.

Mequon Nature Preserve and PieperPower Education Center

Doing the impossible...

The impossible has happened. Seven years we started journey to Theago, Mequon Naturea Preserve is a place like no other. restore almost one square mile of farmland to a rolling landscape Although the Preserve liescovered in the midst of a metropolitan area withThe overresults 1.6 million once there you will find with maples and oaks and meandering wetlands. are in.people, As yourself far away from the city’s hustle and bustle. You you walk the Preserve, you will see a startling transformation: will walk through nearly one square mile of hardwood ■ children racing up an observation tower towetlands, see a soaring forests, and hawk open fields. This close-in location youth ■ black-eyed susans and cone flowersenables replacing corngroups fields and students enrolled in K-12 programs, technical colleges, and universities to use this ■ students monitoring newly planted trees that will become space as their outdoor classroom. While young children are tomorrow’s forest catching grasshoppers, university students are studying water quality. Others come to hike, birdwatch, picnic, or ■ ducks paddling in a pond where soybeans once grew snowshoe. While the journey will take another 100 years, a place of unique beauty now exists. This land will never be covered with roof tops and driveways; Mequon Nature Preserve’s PieperPower Education Center is located it will be a peaceful refuge forever. at 8200 West County Line Road, Mequon WI. To learn more about

fundraising brochures

the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.

Printed on recycled paper.

How you can make a difference

Trails and the observation tower are open to the public sunrise to sunset, 365 days a year. 8275 West Donges Bay Road Mequon WI 53097

Education – support efforts to partner with schools and youth groups that bring students of all ages to the Mequon Nature Preserve and to keep the PieperPower Education Center open for everyone.

. Another wetland has emerged, attracting birds

c/o the Greater Milwaukee Foundation 101 West Pleasant Street, Suite 210, MIlwaukee, WI 53212

The Mequon naTure Preserve Greater Milwaukee Foundation and PiePerPower educaTion 1020 NorthcenTer Broadway

this quiet refuge is waiting for you!

Milwaukee, WI 53202 Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields. Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.

ronment

Come to Education the MequonCenter Nature Preserve

Public & Private Partners are sharing the costs

In 2002, the City of Mequon committed $2.5 million to establish the Mequon Nature Preserve. Since then, all funding has come through gifts from individuals, foundations and corporations, and from grants awarded by the State of Wisconsin. No property tax revenue has been used since 2002 to support the Nature Preserve. Because the State limits the amount of money the city can raise through property taxes, all financial support must come from other sources. So we continue to ask for your help to create a legacy for future generations.

The PieperPower Education Center at the Mequon Nature welcomes students of all ages. Young children will . AnotherPreserve wetland hasgrasshoppers emerged, attracting birds be catching while university students are wildlife. Sandhill and Great completing researchCranes projects. The Education Center supports A University professor talks with his students and other Blue Heron have efforts becomeand summer all these more.residents. Organizations dedicated to Oaks and maples are where corn and protecting oursprouting natural environment are holding educational soybeans once grew. workshops, lectures, and meetings. Three miles of trails are now open. Park at 10000 North Swan Road and lose yourself in a field of In addition to housing educational programs, the building asters ordemonstrates enjoy the shade of a sugar maple tree. The Mequon Nature Preserve is a place where children and its commitment to the environment through An observation tower willtechnologies, let you enjoyand this products used in all adults learn about their environment and participate in “green” practices, gentle landscape a new vantage point.and operation. land restoration and stewardship activities. Volunteers are aspects of from the building’s renovation

. .

Environmental Education Takes a Big Step

Mequon Nature Preserve...

a place like no other.

removing invasive plants, restoring wetlands, and planting thousands of trees.

Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.

Elementary school children spent a week studying their environment

The new observation tower gives you an amazing vantage point

10000 North Swan Road Mequon WI 53097

PieperPower Education Center 8200 West County Line Road | Mequon WI 53097 | 262-242-8055

8275 West Donges Bay Road Mequon WI 53097

Trailhead Parking loTs 8200 West County Line Road Mequon WI 53097 262-242-8055

PiePerPower educaTion cenTer

Please send your gift to: Mequon Nature Preserve Fund

mequonnaturepreserve.org

. .

Endowment – make a gift to the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation. The fund’s interest earnings will support the Nature Preserve—a place like no other—forever.

and other wildlife. Sandhill Cranes and Great Blue Heron have become summer residents. Oaks and maples are sprouting where corn and soybeans once grew. Three miles of trails are now open. Park at 10000 North Swan Road and lose yourself in a field of asters or enjoy the shade of a sugar maple tree. An observation tower will let you enjoy this gentle landscape from a new vantage point.

PieperPower Education Center 8200 West County Line Road Mequon WI 53097 262-242-8055

Land Restoration – buy trees, plants, and supplies for students and volunteers who contribute thousands of hours to restore the land to

the forest and wetlands it once was. Get off the path…

10000 North Swan Road Mequon WI 53097

Come to the Mequon Nature Preserve

Trailhead Parking Lots

Your gifts will help in the following ways:

a year of accoMPlishMenTs What were farm fields 6 years ago is now a signature facility serving children and visitors from throughout the region. A few of our recent accomplishments are listed below:

hosted over 100 meetings, workshops, and lectures at our PieperPower Education Center for students of all ages. constructed another two miles of trails, boardwalks and an observation tower that are making access to all parts of the Preserve easier than ever. restored another wetland. This open water and its native plantings offer a refuge for birds and small mammals.

installed a geothermal heating/cooling system and planted a sedum roof at the education center. These improvements demonstrate best “green” practices.

sharing our faciliTies Making your gifTs go farTher We are recruiting schools and community mission-related organizations

to make use of the Mequon Nature Preserve to enhance their programs. The Mequon naTure Preserve Listed below are some of the groups that now regularly use this facility: and PiePerPower educaTion cenTer Riveredge Nature Center with MPS elementary school students

Concordia University Located on the urban edge, the Mequon Nature Preserve is 438 acres ofWisconsin hardwood and forests, wetlands, and open fields. UWtoMilwaukee Geosciences Department Schools and community organizations bring children this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at Milwaukee Area Technical College - North Campus 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five Boy Scouts and Girl Scouts of America miles of the Nature Preserve. Tri-County, Rite-Hite, and the John C. Cudahy YMCAs Area High Schools Through sharing, we reduce the costs for everyone and stretch your dollars farther.

i d e n t i f i c at i o n & t r a i l s i g n a g e

fundraising folder

Mequon Nature Preserve Mequon, Wisconsin Brand Communications The mission of the Mequon Nature Preserve

creativity

ÂŽ

is to be a guiding example of restoration by returning an urban/suburban area to pre-settlement conditions and establishing an environmental education conservancy and

natural

habitat

inspires

that

exploration and cultivates stewardship.

Endeavoring to enlighten and educate through hands-on teaching and free exploration, the 400-acre nature preserve is supported by

f o c u s e d

a coordinated system of brand identity,

Christine nuernberg Christinen@mequonnaturepreserve.org cell: 262-623-1384