COURSE SCHEDULE
SkillsBootcampin DigitalMarketing
DIGITAL MARKETING
THINKEMPLOYMENT.COM
SCHEDULEUNTIL03AUGUST2024
LEARNERINFORMATION
LearnerInformation
Wehopeyou'reexcitedtostartlearningwithourSkillsBootcampinDigitalMarketing. There'salotinstoreforyouoverthenext12weekssohere'saneasytofollowguideon yourupcomingcourseschedule.
There'safewrulesyou'llneedtofollowwhenbookinginyourstudysessionssopleasemakesure ofthefollowingwhenlookingatyourtimetableandsequencelist:
THEUNITSINSECTIONA-HMUSTBE
COMPLETEDINNUMERICALORDER.
Thismeansthateachweekyoucanchoosebetweentheavailableunitsessionsshownonthe timetablebutyoumustcompleteeachcolourcodedsectioninnumericalorder.
Thereareatotalof49sessionstocomplete.
SECTIONSUNITSCANBECOMPLETEDINANYORDER. Checkoutthe CourseTimetable onpage6onwards
We'llberecordingallofourlivesessionsandyou’llhaveaccesstotheseonceyou’veattendedlive soyoucanreferbacktothemshouldyouneedto.
STEPTWO
TakealookattheUnit
SequenceListonpage4-5 2
STEP
THREE
STEP ONE Takealookatthe
1
Exampleonpage3
ATTENDINGSESSIONS
3
Let’stakealookathowyoucouldplanyoursessionsusing theexampletimetableontheleft.
StarttheSkillsBootcamponMonday at12.30withA1
1
Youcouldthenstudyacombinationofthefollowing:
G1&G2onTuesdayandThursday
B1&B2onTuesdayandFriday
A2onWednesday S11onWednesday S9onSaturday
Youwouldn’tbeabletostudyA6,H4orB5yetasyouhaven’t completedthepreviousunitsfromthesesections.Thesewill appearagainlaterinthescheduleforyou.
Youshouldaimtocompleteatleast4unitsperweek.
Thisisjustanexample-takealookatourlivetimetableon page6onwardstoplanyoursessions.
EXAMPLE PLANNINGYOURTIMETABLE
Monday Tuesday Wednesday Thursday Friday Saturday B8 G1 H4 G2 B5 B2 9:30AM12:00PM Google Workspace Paid Traffic Part 1 CRM & Accounting Paid Traffic Part 2 Building your Homepage Wordpress Terminology & Settings A1 B1 A2 A6 S9 12:30PM3:00PM Vision, Mission and Values Domains and Website Hosting Customer Personas Brand Guidelines Part 2 Local SEO A5 Brand Guidelines Part 1 S11
Introduction to Video Marketing
6:00PM8:30PM
UNITSEQUENCE
A | Building Your Brand UNIT UNIT TITLE A1 Vision, Mission and Values Introduction to Branding, Features and Benefits A2 Customer Personas Understanding the Funnel A3 Introduction to Graphic Design & Colour Theory A4 Canva Basics Logo Considerations A5 Creating Brand Guidelines Part 1 A6 Creating Brand Guidelines Part 2 (Canva) A7 Creating Brand Guidelines Part 3 (Canva) Feedback, Peer Review A8 Design for Social Design for Business
B | Building Your Website UNIT UNIT TITLE B1 Domains and Website Hosting, Website Planning B2 Wordpress Terminology & Settings B3 Themes & Plugins, Wordpress Posts/Pages, The Legal Pages, Navigation B4 Intro to Elementor Building Header/Footer/Adding Menu B5 Building your Homepage B6 Building About, Contact and Services Pages (Elementor) B7 Building a Blog Page & Archive Template, Ensuring Responsiveness, Widgets Overview (Elementor) B8 Google Workspace, Gmail, Overview of apps
UNIT UNIT TITLE C1 Introduction to SEO - Keyword Planning and Research C2 On page SEO (&technical), Yoast Plugin C3 Off page SEO - Domain Authority and Backlinks C4 Blogging and Writing the Perfect Article for SEO UnitsinSectionsA-Hmustbe undertakeninnumericalorder D | Google Analytics & Tag Manager UNIT UNIT TITLE D1 Google Analytics & Tag Manager Intro D2 Google Analytics & Tag Manager Reports
C | Search Engine Optimisation
G | Paid Traffic UNIT UNIT TITLE G1 Paid Traffic Part 1 G2 Paid Traffic Part 2 H | Customer Relationship Management UNIT UNIT TITLE H1 Intro to CRM and Relationship Management H2 CRM and Email Marketing H3 CRM and Customer Service H4 CRM and Accounting S | Standalone S1 Video Shorts (insta/facebook/tiktok) S2 Social Media Automation/Scheduling S3 YouTube Marketing S4 GDPR S5 Critical Thinking S6 Marketing Automation S7 Copywriting S8 Content Marketing S9 Local SEO S10 Google Business S11 Introduction to Video Marketing S12 Video Equipment S13 Using Canva for Video S14 Using Canva for Animations S15 Digital Disruption and Digital Transformation F | Instagram UNIT UNIT TITLE F1 Instagram Part 1 F2 Instagram Part 2 F3 Instagram Part 3 E | Facebook UNIT UNIT TITLE E1 Facebook Part 1 E2 Facebook Part 2 E3 Facebook Part 3 Eachunitis2.5hoursdelivered liveviaZoom UNITSIN SECTIONS CANBECOMPLETEDINANYORDER
TIMETABLE COURSE
KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1 Monday Tuesday Wednesday Thursday Friday Saturday 06-May 07-May 08-May 09-May 10-May 11-May B3 S12 S13 B4 B8 9:30AM12:00PM Themes & Plugins Video Equipment Using Canva for Video Intro to Elementor Google Workspace A1 A2 A3 A4 H2 12:30PM3:00PM Vision, Mission and Values Customer Personas Graphic Design & Colour Theory Canva Basics & Logos CRM and Email Marketing H1 B7 6:00PM8:30PM Intro to CRM and Relationship Management Building a Blog Page Monday Tuesday Wednesday Thursday Friday Saturday 13-May 14-May 15-May 16-May 17-May 18-May B5 B1 S1 B2 B6 S3 9:30AM12:00PM Building your Homepage Domains and Website Hosting Video Shorts (insta/facebook/tiktok) WordPress Terminology & Settings About, Contact and Services Pages YouTube Marketing A1 G1 G2 A6 H4 12:30PM3:00PM Vision, Mission and Values Paid Traffic Part 1 Paid Traffic Part 2 Brand Guidelines Part 2 CRM and Accounting A5 Brand Guidelines Part 1 S2 H3 6:00PM8:30PM Social Media Automation CRM and Customer Service
TIMETABLE Monday Tuesday Wednesday Thursday Friday Saturday 20-May 21-May 22-May 23-May 24-May 25-May B7 C1 C2 C3 B8 S4 9:30AM12:00PM Building a Blog Page Intro to SEO On page SEO Off page SEO Google Workspace GDPR A1 B3 S5 A8 F3 12:30PM3:00PM Vision, Mission and Values Themes & Plugins Critical Thinking Design for Social & Business Instagram Part 3 A7 Brand Guidelines Part 3 F1 F2 6:00PM8:30PM Instagram Part 1 Instagram Part 2 Monday Tuesday Wednesday Thursday Friday Saturday 27-May 28-May 29-May 30-May 31-May 01-Jun C4 B1 D2 B2 S8 9:30AM12:00PM Writing the Perfect Article for SEO Domains and Website Hosting Google Analytics Reports Wordpress Terminology & Settings Content Marketing A1 D1 B5 E2 12:30PM3:00PM Vision, Mission and Values Intro to Google Analytics Building your Homepage Facebook Part 2 B4 Intro to Elementor S7 E1 6:00PM8:30PM Copywriting Facebook Part 1 KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1 COURSE
TIMETABLE COURSE
Monday Tuesday Wednesday Thursday Friday Saturday 03-Jun 04-Jun 05-Jun 06-Jun 07-Jun 08-Jun B3 H1 H2 S6 B4 E3 9:30AM12:00PM Themes & Plugins Intro to CRM and Relationship Management CRM and Email Marketing Marketing Automation Intro to Elementor Facebook Part 3 A1 B7 S9 B8 A4 12:30PM3:00PM Vision, Mission and Values Building a Blog Page Local SEO Google Workspace Canva Basics & Logos B6 About, Contact and Services Pages A2 A3 6:00PM8:30PM Customer Personas Graphic Design & Colour Theory Monday Tuesday Wednesday Thursday Friday Saturday 10-Jun 11-Jun 12-Jun 13-Jun 14-Jun 15-Jun B5 H3 H4 B6 S10 G2 9:30AM12:00PM Building your Homepage CRM and Customer Service CRM and Accounting About, Contact and Services Pages Google Business Paid Traffic Part 2 A1 B1 S12 B2 A6 12:30PM3:00PM Vision, Mission and Values Domains and Website Hosting Video Equipment WordPress Terminology & Settings Brand Guidelines Part 2 S11 Introduction to Video Marketing A5 G1 6:00PM8:30PM Brand Guidelines Part 1 Paid Traffic Part 1 KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1
TIMETABLE KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1 COURSE Monday Tuesday Wednesday Thursday Friday Saturday 17-Jun 18-Jun 19-Jun 20-Jun 21-Jun 22-Jun B7 F1 F2 B8 F3 S1 9:30AM12:00PM Building a Blog Page Instagram Part 1 Instagram Part 2 Google Workspace Instagram Part 3 Video Shorts (insta/facebook/tiktok) A1 S14 S15 B4 A8 12:30PM3:00PM Vision, Mission and Values Using Canva for Animations Digital Disruption and Transformation Intro to Elementor Design for Social & Business B3 Themes & Plugins A7 S13 6:00PM8:30PM Brand Guidelines Part 3 Using Canva for Video Monday Tuesday Wednesday Thursday Friday Saturday 24-Jun 25-Jun 26-Jun 27-Jun 28-Jun 29-Jun S2 B1 S3 B2 S4 S5 9:30AM12:00PM Social Media Automation Domains and Website Hosting YouTube Marketing WordPress Terminology & Settings GDPR Critical Thinking A1 D1 D2 B6 S7 12:30PM3:00PM Vision, Mission and Values Intro to Google Analytics Google Analytics Reports About, Contact and Services Pages Copywriting B5 Building your Homepage C1 C2 6:00PM8:30PM Intro to SEO On page SEO
TIMETABLE COURSE
KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1
Monday Tuesday Wednesday Thursday Friday Saturday 01-Jul 02-Jul 03-Jul 04-Jul 05-Jul 06-Jul B3 E1 E2 E3 B4 S6 9:30AM12:00PM Themes & Plugins Facebook Part 1 Facebook Part 2 Facebook Part 3 Intro to Elementor Marketing Automation A1 A2 A3 B8 S8 12:30PM3:00PM Vision, Mission and Values Customer Personas Graphic Design & Colour Theory Google Workspace Content Marketing B7 Building a Blog Page C3 C4 6:00PM8:30PM Off page SEO Writing the Perfect Article for SEO Monday Tuesday Wednesday Thursday Friday Saturday 08-Jul 09-Jul 10-Jul 11-Jul 12-Jul 13-Jul B5 A4 A5 B6 S9 B2 9:30AM12:00PM Building your Homepage Canva Basics & Logos Brand Guidelines Part 1 About, Contact and Services Pages Local SEO WordPress Terminology & Settings A1 H1 H2 H3 S10 12:30PM3:00PM Vision, Mission and Values Intro to CRM and Relationship Management CRM and Email Marketing CRM and Customer Service Google Business B1 6:00PM8:30PM Domains and Website Hosting
TIMETABLE KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1 COURSE Monday Tuesday Wednesday Thursday Friday Saturday 15-Jul 16-Jul 17-Jul 18-Jul 19-Jul 20-Jul B7 A6 S11 B8 A7 B4 9:30AM12:00PM Building a Blog Page Brand Guidelines Part 2 Introduction to Video Marketing Google Workspace Brand Guidelines Part 3 Intro to Elementor A1 H4 G1 G2 S12 12:30PM3:00PM Vision, Mission and Values CRM and Accounting Paid Traffic Part 1 Paid Traffic Part 2 Video Equipment B3 6:00PM8:30PM Themes & Plugins Monday Tuesday Wednesday Thursday Friday Saturday 22-Jul 23-Jul 24-Jul 25-Jul 26-Jul 27-Jul S13 A8 F1 F2 F3 B6 9:30AM12:00PM Using Canva for Video Design for Social & Business Instagram Part 1 Instagram Part 2 Instagram Part 3 About, Contact and Services Pages A1 S1 S14 S15 S2 12:30PM3:00PM Vision, Mission and Values Video Shorts (insta/facebook/tiktok) Using Canva for Animations Digital Disruption and Transformation Social Media Automation B5 6:00PM8:30PM Building your Homepage
TIMETABLE COURSE
Thisisarollingschedule,furtherdatesfollowingasimilarpatternwillbereleasedonaregularbasis
KEY: BuildingYourBrand BuildingYourWebsite SEO Facebook Instagram PaidTraffic GoogleAnalytics& TagManager CRM Standalone NewcoursesstarteveryMonday at12.30pmwithunitA1
Monday Tuesday Wednesday Thursday Friday Saturday 29-Jul 30-Jul 31-Jul 01-Aug 02-Aug 03-Aug S7 A2 A3 D1 D2 B8 9:30AM12:00PM Copywriting Customer Personas Graphic Design & Colour Theory Intro to Google Analytics Google Analytics Reports Google Workspace A1 C1 C2 S3 S6 12:30PM3:00PM Vision, Mission and Values Intro to SEO On page SEO YouTube Marketing Marketing Automation S4 GDPR S5 B7 6:00PM8:30PM Critical Thinking Building a Blog Page
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