THINKEMPLOYMENT
SelfEmployment TipsSheet
Thingstoconsiderwhenstartingyourbusiness:
Isyourbusinessviable?Canyoumakealivingfromyourbusiness?What problemareyousolvingforyourcustomer/client? Whatisthebenefit andvaluetothem?Howwillyougetthisacrosstothem?
Whatareyouroverheads?Areyouworkingfromhomeorabusiness premises?
Areyousellingproductsorservices?
Productsales-haveyousourcedsuppliersifyouarebuying productstore-sell
Homemadeproducts–haveyougotenoughstocktosatisfysales andhowwillyousustainthis?
Serviceprovider-haveyouthoughtabouthowyouwill‘package’ yourservices,intiers,levelsetc?
Doyouneedanyspecificcertifications?i.eareyoumakingskincare products?Doyouneedtoprovideallergeninformation? Howwillyoupriceyourproducts/services?
Isthereademandforyourproduct/service?
Thingstoconsiderwhenmarketingyourbusiness:
Howwillyougetcustomers/leads?
Connectandqualifyleads–Howwillyoucommunicatewiththem?
Researchwhereneeded–themoreyouknowaboutyourpotential clientthebetter(onlyforserviceproviders)
Developyoursalespitch–howdoyoucaptureattentionandprovidea solutiontosomeone’s problem,e.g.whatdoyouoffer&howwillithelp them?Thinkabouthowyourcustomersbenefitfromwhatyouhaveto sellandthevalueitaddsforthem anddon’tforget..
Focus&Budgetyourtime.Thiscourseover12weeksteachesawide arrayofskillsafterwhichyouwillnothavetimetoapplyallofthem immediately.GetaCalendar&Budgetyourtime&Focusonpathwayto yourfirstsales.
Youdonotneedtobeoneverysocialplatformrightnow.Createan accounttoreserveyournamebutunlessitispartofyourfirstsales pathway,theydonotneedtohavemuchtimeattachedtothem.The majorityofTheStartups100Indexof2023arenotoneveryplatform. Morethanhalfthetop10areon4orless.
GettoknowyourMarketReallywell.Accordingto Explodingtopics.comPoorProductMarketFitistheleadingcauseof newbusinessfailure.Meaningdedicatetimetolearningaboutthe marketinyourlocalarea.Everybusinessisalocalbusiness.Getinvolved inlocalnetworkinggroups,businessownersseminarsandlocalcouncil output.
Don’thidefromyourfriends.Youdonothavetobealonewhenstarting upabusiness,youmayalreadyknowsomebodywiththeperfect connectionyouneedforyourfirstsale.
Don’tundervalueyourself.FreeTrialsorone-offgiftsareokaytoget yourfootinthedoorbutthemomentaclientasksforasecondthingfor free,learntosayNo.Orthatclientmuststartpaying.
