Gotham Manhattan by Tom Davies
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a nervous edge of fear and whispered distant promises of sudden violence. Thin, 9 pt.
Origins Long before the emergence of a profession called “graphic design,” there was signage. Up until the mid-twentieth century, the job of providing architectural lettering often fell to engineers or draftsmen, most of whom worked outside of the typographic tradition. The shape of facade lettering was often determined by the practical business of legibility, rather than any sort of stylistic agenda — although inevitably, even the draftsman’s vision of “basic building lettering” was influenced by the prevailing style of the time. Like most American cities, New York is host to a number of mundane buildings whose facades exhibit a distinctively American form of sans serif. This kind of lettering occurs in many media:
the same office buildings whose numbers are rendered in this style, in steel or cast bronze, often use this form of lettering for their engraved cornerstones as well. Cast iron plaques regularly feature this kind of lettering, as do countless painted signs and lithographed posters, many dating back as far as the Work Projects Administration of the 1930s. And judging by how often it appears in signs for car parks and liquor stores, this might well be the natural form once followed by neon-lit aluminum channel letters. Although there is nothing to suggest that the makers of these different kinds of signs ever consciously followed the same models, the consistency with which this style of letter appears in the American urban landscape sug-
gests that these forms were once considered in some way elemental. But with the arrival of mechanical signmaking in the 1960s, these letters died out, completely vanishing from production. During the first months of their collaboration, Hoefler and FrereJones discovered their mutual affection for this disappearing species of lettering. In 2000, a commission to design a signature sans serif for GQ afforded them the chance to explore the style, for which Frere-Jones undertook a massive study of building lettering in New York, starting with a charming but rarely examined sign for the Port Authority Bus Terminal. Though Frere-Jones wanted his drawings to exhibit the “mathematical reasoning of a draftsman” rather than the in-
stincts of a type designer, he allowed Gotham to escape the grid wherever necessary, giving the design an affability usually missing from ‘geometric’ faces. Unlike the signage upon which it was based, Gotham includes a lowercase, an italic, a full range of weights, and an extended range of widths: a Narrow, an Extra Narrow, and a Condensed. Thin, 9 pt.
She has become a wic and wild bitch in her old age has Manhatt but there is still no
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a nervous edge of fear and whispered distant promises of sudden violence. XLight, 9 pt.
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a nervous edge of fear and whispered distant promises of sudden violence. Medium, 9 pt.
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a nervous edge of fear and whispered distant promises of sudden violence.
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a nervous edge of fear and whispered distant promises of sudden violence. Bold, 9 pt.
Thin Italic, 9 pt.
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County. The borough and county consist of Manhattan Island and several small adjacent islands: Roosevelt Island, Randall’s Island, Wards Island, Governors Island, Liberty Island, part of Ellis Island, Mill Rock, and U Thant Island; as well as Marble Hill, a very small area on the mainland bordering the Bronx. The original city of New York began at the southern end of Manhattan, expanded north-
wards, and then between 1874 and 1898, annexed land from surrounding counties. Manhattan is home to many famous landmarks, tourist attractions, museums, and universities. It is also home to the United Nations Headquarters. It is the center of New York City hosting the seat of city government and a large portion of the area’s employment, business, and entertainment activities. As a result, residents of New York City’s other boroughs such as Brooklyn and Queens often refer to a trip to Manhattan as “going to the city” despite the comparable populations between those boroughs. Bold, 9 pt.
Light, Bold Italic, 12 pt. Light, 18 pt.
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a
She has become a wicked and wild bitch in her old age has Manhattan, but there is still no sensation in the world quite like walking her sidewalks. Great surges of energy sweep all around you; the air fizzes like champagne, while always there is a nervous edge of fear and whispered distant promises of
Great surges of energy sweep all around you; Black, 45 pt.
the air fizzes like
Book Italic, 27 pt.
cha pag Ultra, 180 pt.
amgne
Hoefler & Since 1989, Jonathan Hoefler and Tobias FrereJones have helped some of the world’s foremost publications and corporations develop a voice through typography. Their work includes some of the most famous designs, typefaces marked by both high performance and style. Thin, 9 pt.
Frere-Jones H&FJ continues to work with brand leaders in many business sectors, developing original typefaces and licensing fonts from its library of more than a thousand designs, and it publishes fonts exclusively through its New York sales office and its web site at typography.com. Thin Italic, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿ ¡™£¢∞§¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Thin, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿ ¡™£¢∞§¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æΩ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Thin Italic, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿ ¡™£¢∞§¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Light, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿ ¡™£¢∞§¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Book Italic, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿ ¡™£¢∞ §¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Medium, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿¡™£¢∞ §¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Bold, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿ ¡™£¢∞§ ¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈ç√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Bold Italic, 9 pt.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 `-=;’,./~!@#$%^&*()_+{}[]\|:”<>? ⁄€‹›fifl‡°·‚—±Œ„´‰ˇÁ¨ˆØ∏”’»˝Æ¸˛Ç◊ı˜¯˘¿¡™£¢∞§ ¶•ªº–≠œ∑´®†¥¨ˆøπ“‘«åß∂ƒ©˙∆˚¬…æ≈√∫˜µ≤≥÷ äëïöü àèìòù áéíóú âîêôû åÅ ÄËÏÖÜ ÀÈÌÒÙ ÁÉÍÓÚ ÂÎÊÔÛ ñõšÐðÝýÞþ¾¯¤ Ultra, 9 pt.
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