RATE SHEET W I N T ER 2 0 13
FALL 2013
The Magazine of the League of Southeastern Credit Unions
The Magazine of the League of Southeastern Credit Unions
Direct Mail to CU members
Meetings with newspaper editorial boards
Letter writing campaigns
Rallies
Town Hall Meetings
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ADVOCACY EFFORTS NOWNOWNOWNOWNOWNOWNOWNOW
Websites Virtual Rally
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Electronic/Digital Resources
Enriching, Rewarding, and Life Changing Social Media
Email Campaigns
Signal Magazine advertising is the perfect way to reach an influential group of leaders that needs the products and services you provide. By connecting with credit union decision makers, you have the opportunity to present a product, service, or idea to the Alabama and Florida credit union industry. There are ad sizes for every budget, as well as specialty ad types.
GENERAL INFORMATION
Publisher does not compose, build, typeset, or correct any advertising.
CIRCULATION
SCHEDULE
Approximately 1,500 copies are distributed and an electronic version is posted on the LSCU website and Facebook page. It is also distributed to more than 1,600 readers via the LSCU eSignal Daily, the LSCU’s electronic newsletter.
Signal magazine is published quarterly. It is published and mailed the third week of March, June, September, and December.
ADVERTISING DEADLINES Material is due on the 1st of the month prior to issue date; e.g. February 1 for the March issue.
SPECIFICATIONS: All advertisements are fourcolor process. Advertisers are required to submit ads by email or on a disk in PDF, or TIFF format. All fonts must be embedded. All ads submitted must be high resolution or 300 dpi.
ACCEPTABILITY AND INDEMNITY The LSCU and Signal magazine reserve the right to reject any advertisement which does not conform to professional standards of presentation or which appears to be misleading, unethical or offensive, promotes a business conflict with the nature and purpose of the LSCU and affiliates or credit unions, or which in any way would tend to lower the credibility of the magazine and/or its advertisers. The advertiser and/or advertising agency assumes liability for all content (including text, representation and illustrations) of all ads sent to the LSCU and Signal magazine and responsibility for any claims against the publisher arising there from. By authorizing an agency to place advertisements in its behalf, an advertiser also agrees to pay for such ads in full if for any reason its authorized agency is or becomes unable to do so. Facebook: League of Southeastern Credit Unions Twitter: @LeagueofSECUs
www.lscu.coop | Phone: 866.231.0545 | 3692 Coolidge Court | Tallahassee, FL 32311 | 22 Inverness Ctr. Pkwy. | Birmingham, AL 35242 Alabama Credit Union Association
Florida Credit Union Association
RATE SHEET Please submit all ads as print-ready PDFs. All images in the PDF must be print resolution (300dpi) at 100% of size in CMYK color space.
Ad Sizes Full Page (Full Bleed)
Quarter Page
Half Page
8’’ w x 5’’ h
4” w x 5’’ h
Trim size: 8.5’’ w x 11’’ h Size with bleeds: 8.75’’ w x 11.25’’ h
Insert
Belly Band
18’’ w x 5’’ h (Front)
(Back)
8’’ w x 5’’ h
5’’ w x 5’’ h
*Requires 1” gutter
Ad Pricing
Ad Sizes Size Full page (trim size) 1/2 horizontal Quarter page Belly band Insert
Width 8.5” 8.5” 4.25” 18” 8” (Front) 5” (Back)
Height 11” 5” 5” 5” 5” 5”
Size Full page Half page Front cover (inside) Back cover Quarter page Belly band Insert
1X $1695 $1295 $2395 $2500 $995 $5000 $3500
2X $1595 $1195 $2250 $2395 $950
3X $1495 $1095 $2100 $2250 $900
4X $1395 $995 $1995 $2000 $875
Questions? Contact Deirdre Rhodes, sponsorship manager, at Deirdre.rhodes@myleverage.com or 850.558.1104.
Signal Advertising Order Form Check the issue(s) in which you would like to buy ad space: q First quarter q Second quarter q Third quarter q Fourth quarter Type of ad space (check one): q Full page q Half page q Front cover inside q Back cover q Quarter page q Belly Band q Insert Total amount due*: *If you would like to purchase ad space for more than one issue, refer to the attached rate sheet for pricing.
Payment Information: COMPANY NAME: CONTACT NAME: PHONE: EMAIL:
Payment options (check one): q Invoice me q Check enclosed q Credit card (VISA or MASTERCARD ONLY) CREDIT CARD NUMBER: EXPIRATION DATE: V NUMBER (THREE DIGIT NUMBER FOUND ON BACK OF CARD): CITY: STATE: ZIP: PRINT NAME AS IT APPEARS ON THE CARD: AUTHORIZED SIGNATURE:
Return this form with payment, and be sure to make a copy for your records. Mail form to: LSCU & Affiliates Attn: Deirdre Rhodes 3692 Coolidge Court Tallahassee, FL 32311 Fax to: 850.558.1105 Email form and/or PDF to: deirdre.rhodes@myleverage.com Space is sold on a first come, first served basis. You will be notified if the requested space is not available.
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Electronic/Digi tal Resources
Social Media Email Campaigns
Florida Credit Union Association
www.lscu.coop | Phone: 866.231.0545 | 3692 Coolidge Court | Tallahassee, FL 32311 | 22 Inverness Ctr. Pkwy. | Birmingham, AL 35242