Mrs. Sinclair and family in front of the newly built mansion, c. 1887
P WE MUST IMMEDIATELY ACCELERATE OUR PRESERVATION WORK TO ADDRESS A LOOMING CRISIS.
& PridePreservation
B
rucemore has earned an unparalleled reputation for celebrating the arts, engaging people in their heritage, and preserving irreplaceable evidence of our shared history.
Using the estate for community programs, cultural events, and tours requires ongoing preservation of the landscape, buildings, and infrastructure. The iconic 1886 mansion is a complex puzzle of aging stone, wood, metal, slate, glass, and brick that needs perpetual maintenance. In the shadow of the mansion are six outbuildings where family and staff lived. These structures are also deteriorating rapidly. With decades of data and site-wide studies in hand, the critical need is clear: We must immediately accelerate our preservation work to address a looming crisis. The Pride & Preservation campaign will help ensure Brucemore’s permanence. With a legacy of innovation, a proven record of impact, and a tradition of astute leadership, I invite you to help us write the next chapter of our story.
DAVI D J AN SSE N Executive Director
319-362-7375 djanssen@brucemore.org
Our S
OUR S
1886
1906-1937
Construction complete
Douglas Era
1981
National Trust co-stewardship established with Brucemore, Inc.
1982
Mansion tours begin
1980s
Balloon Glow established, Celebration of the Arts begun Restoration of Great Hall
1937-1981 Hall Era
1886-1906 Sinclair Era
Story
STORY
2013
Leadership identifies looming preservation crisis
1990s
Classics at Brucemore established, school programs expanded Mansion structural restoration and carriage house adapted for modern use
2000s
Programming and events triple in number Servant side and Lord & Burnham Greenhouse restored
D E S TA B L I S H E S E S S E N I S U B DERS AT E ’ S F O U N BY THE EST 1871 1870’s 1894 1919 1923
mpany T.M. Sinclair & Co sico) (George Quaker Oats (Pep ther of George Douglas, Sr. – fa Bruce Douglas) c.) ny (Ingredion, In Douglas & Compa n Works Iowa Steel and Iro ring Company Iowa Manufactu
2014-2017 Preservation and fundraising studies completed
2017
Phase I funded
2018 Phase II: Pride & Preservation campaign begins
A menu of popular tours explore the rich history of our city and region.
B
rucemore is a dynamic part of our community. As a living landmark, we chart the history and legacy of Cedar Rapids, providing a lens to the past and reminding us of the people, events, and drive that shaped who we are and who we strive to become.
Brucemore events and programs, frequently collaborations with other non-profit organizations, celebrate and foster a vibrant local arts scene while generating important revenue, helping our partners serve their missions. Visitors from throughout the United States report a greater appreciation for the culture, history, and arts in Cedar Rapids after their Brucemore experience.
VISITORS
1,000,000+ people have visited Brucemore since 1981
Today that number is
Heritage program tourists in 2017 came from:
45,000
19
A N N UA LLY
49
COUNTR IES STATES
94
IOWA COUN TIES
ECONOMY
7
PA R T N E R O R G A N I Z AT I O N S
500
local artists, performers, contractors, technicians, and vendors for programs and preservation each year
PROGRAMS
64
DAYS of concerts, plays, and events
220
D AY S O F H I S T O R Y- B A S E D TOURS
HISTORY
1
IRREPLACEABLE SITE
26
ACR ES
7
H I STO R I C ST R UCTUR ES
NON -PROF I T M ANAGED N AT I O N A L T R U S T O W N E D
1,000s
of artifacts, furnishings, and works of art
Lord & Burnham Greenhouse Restoration 2011-2012
Preservation P R E S E R VAT I O N
A
n increasingly tight budget restricts preservation spending to less than $135,000 a year on average. In response, Brucemore has collaborated with independent experts for a preservation audit, Critical Needs Assessment, security audit, cyclical maintenance plan, and other reviews to identify and prioritize strategic initiatives.
Although Brucemore benefits from two private endowments, the amount of money that can be withdrawn responsibly each year—typically about 5% of the total balance—is insufficient to pay for ongoing maintenance and preservation of the estate.
Independent estimates define the preservation need at $500,000 - $750,000 a year in perpetuity.
FUNDING GAP $600,000 $500,000
Deficit
$400,000 $300,000
Funds spent on structural restoration, capital repair, landscape restoration, object restoration, and reports
$200,000 $100,000
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
$0
R I SI NG CO ST O F DO IN G B U S I N ES S Driven by aging historic structures, failing building systems, and basic inflation.
FLAT B UDG E T Staff size, event net revenue, and endowment income remained relatively flat for 20 years.
The cost of preservation increases exponentially every year it is delayed.
1981-2015 PRE-CAMPAIGN
Preservation spending averaged less than $135,000 annually. Projects Included: Slate roof repair, mansion foundation, mansion chimney cap repair, carriage house adaptation for modern use, Lord & Burnham Greenhouse restoration
2016-2018 INITIAL CAPITAL INVESTMENT
The Hall-Perrine Foundation, Joseph G. Bradley Charitable Foundation, McIntyre Foundation, and Myron and Esther Wilson together invested $2.1 million toward preservation projects at Brucemore. Projects Included: Historic assets (mansion envelope restoration Phase 1, organ restoration, and condition assessments), capital infrastructure (mansion electrical), BESAFE (security designs and fencing)
2018-2020 PRIDE & PRESERVATION CAMPAIGN A $5,000,000 campaign to address restoration and infrastructure backlog.
2021-2028 ORGANIZATIONAL INVESTMENT Brucemore will increase organizational funding through Annual Fund and Endowment programs.
2029-2031 FUTURE CAMPAIGN Funding will be raised for preservation not addressed in the Pride & Preservation campaign, including outbuilding work and landscape restoration. This campaign will also fund exhibits and programs to expand visitor experiences.
HISTORIC ASSETS
$4,000,000
Architecture e.g. mansion and outbuildings Landscape e.g. pond, gardens, and structural elements
CAPITAL INFRASTRUCTURE
$575,000
BESAFE
$300,000
FUNDRAISING AND ADMINISTRATION
$125,000
Electrical, plumbing, HVAC, irrigation, roadways, and sidewalks
Brucemore Estate Security and Fire Enhancements Address security and fire detection deficiencies
Marketing and campaign counsel
TOTAL
$5,000,000
CAPITAL CAMPAIGN FUNDING
S E RV IC E P OR C H R E S T OR AT ION
Schematics for Mansion Envelope Restoration: Phase 1, occurring summer 2018.
SCALE OF GIVING Gifts needed to raise $5 million
NUMBER OF GIFTS
GIFT RANGE
GIFT TOTALS
1
$1 million
$1 million
3
$500,000
$1.5 million
4
$250,000
$1 million
4
$100,000
$400,000
4
$50,000
$200,000
12
$25,000
$300,000
30
$10,000
$300,000
40
$5,000
$200,000
many
<$5,000
$100,000
TOTAL
$5 million
Gifts typically completed in one to three years. Named-donor recognition opportunities will be available. Estate gifts present the opportunity to secure the future of Brucemore.