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MEDIA KIT 2014
�The premier resource for accurate, timely, and up-to-date geothermal status updates on current global geothermal companies, news, and events.�
Introducing ThinkGeoEnergy In our continued efforts to provide the news platform for the global geothermal energy industry, we have over the years worked on many new elements that gradually enhanced the value of ThinkGeoEnergy.com both to industry players and beyond. After introducing a new design in 2012, and our Spanish language service at PiensaGeotermia.com, we finally launched our new ThinkGeoEnergy Magazine. It is the first and only independent and dedicated geothermal energy magazine in paper focused on the global geothermal energy industry, covering Affairs, Business, a specific Country feature (New Zealand for this edition), Development, Engineering & Technology and Finance. The magazine’s content structure and the specific country feature will make it a collector’s item that people will keep on their desks and therefore have a long “shelf life”, increasing the reach of advertisement with a long term value.
ThinkGeoEnergy key mission is to be the most ThinkGeoEnergy’s reliable, one-stop source for independent and objective geothermal industry news and business information.
This fall, we partnered up with New Zealand based recruitment service on our Job Portal, that will now provide our placement and recruitment services for the global geothermal industry. We also added the Geothermal Wire podcast series to our offerings, which will feature interviews and discussion rounds with industry representatives. It will provide an additional channel and feature a more personal insight into developments in the industry. With a loyal and truly diverse following, we look forward to continuing to stay true to our core mission, which is to be the most reliable, one-stop source for independent and objective geothermal industry news and business information. Being the premier choice for global geothermal news for the main decision makers in the industry, it provides you and your company a rather unique promotional platform. Our Annual Reader Survey also gave us valuable feedback on our site, our offerings and news coverage, which we are now building into our strategic work and in our collaboration with companies like yours. We hope you find the information in ThinkGeoEnergy’s Media Kit 2014 helpful to plan your marketing efforts for the coming year. Should you have any questions, please don’t hesitate to contact me directly. Sincerely,
Alex(ander) Richter, alex@thinkgeoenergy.com
Why advertise with ThinkGeoEnergy? • Reach the main decision makers in the industry world wide – government, finance, development, engineering, drilling and operation
• Top-quality magazine reaches the major geothermal markets through subscribers and bulk shipments to the key geothermal events
• Global and independent news coverage of the geothermal power and large scale direct use sector
• Extensive promotional options through our website, magazine, newsletter and podcasts
• Increasing visitor numbers to the site and more than 40% of visits from returning readers
Launched in May 2012: ThinkGeoEnergy’s sister site PiensaGeotermia: piensageotermia.com
What do our readers say? 43%
...of our readers visit our website every day or every 2 or 3 days
65%
...of our current readers are looking forward to our next magazine publication
50%
...get their news from our Free Newsletter service linking to the full news pieces on the website
More than
70% The most
...of our readers grade our news as Excellent or Very Good
...valued elements are News, Business Intelligence and Marketing
What do our advertisers say? “Think GeoEnergy provides us since they went online as a unique source of information with very recent and always important news around the Global Geothermal Market. Think GeoEnergy addresses the major stakeholders in this emerging industry as there are Investors, project developers, geological and engineering consultants and the important executing companies for reservoir development (drilling and stimulation) and power plants.
Advertising on Think GeoEnergy is of course not only important but necessary for us as being present on this major platform where all participants in the Geothermal Industry are brought together will offer us interesting and promising contacts to bring our own Geothermal Business strictly forward.”, Jörg Uhde, Head of Geothermal, Axpo AG
“Think GeoEnergy is the premier resource for accurate, timely, and up-to-date geothermal status updates on current global geothermal companies, news, and events. It has positively impacted my business development activities, and I not only devour each issue, but count on the data for planning and keeping my corporate leadership informed. Thank you.”, Halley Dickey, Director Geothermal Business Development, TAS Energy
Key Facts on ThinkGeoEnergy Editorial policy: ThinkGeoEnergy provides an independent view on geothermal development and news coverage world-wide. It understands itself as a part of the global geothermal energy industry in promoting the opportunities geothermal energy provides. It also collaborates with industry on topics including promotion and marketing, finance, branding, events and provides its own research in the form of articles, reports and opinion pieces.
Magazine The ThinkGeoEnergy Magazine is published as an extension to our timely coverage of global geothermal activities on ThinkGeoEnergy.com, as a paper magazine that focuses on geothermal energy and is not only targeted at the industry itself can also be used as a tool to promote geothermal outside of our industry.
Editor in Chief Alexander Richter is the founder and principal of ThinkGeoEnergy, which he founded in 2008. He has a comprehensive international background in geothermal energy, mostly on business development, strategy work, research, marketing and media. He is a Director on the Board of the International Geothermal Association, the Canadian Geothermal Energy Association, and has been a spokesperson for geothermal energy at many of the major geothermal and renewable energy events internationally.
Key Visitor Statistics – ThinkGeoEnergy.com
Website The ThinkGeoEnergy website is provides its news coverage free of charge. News are pasted as they are happening. The website also features our global geothermal power plant map and our geothermal business directory. For the future we plan to provide some research for paying subscribers.
• Americas – 47,970 • Europe – 42,438 • Asia – 35,100 • Oceania – 11,400 • Africa – 10,500
Newsletter Our Newsletter is being sent every Thursday morning and provides a concise overview of news published on ThinkGeoEnergy.com over the past week.
• Newsletter subscribers: 1,002 • LinkedIn Group members: 1,501 • Twitter followers: 1,274 • iPhone App users: 700
(October 2012 – October 2013)
• Visits: 156,400 • Unique Visitors: 88,384 • Average Visit Duration: 2:39 • Returning Visitors: 44.9% • Daily visits: 600-750
Key regions:
Other key facts:
Products & Services ThinkGeoEnergy today features the most read geothermal news website... ... a global biannual geothermal magazine, a weekly e-mail newsletter, podcasts, a business directory and – in cooperation – a geothermal job portal. Website The ThinkGeoEnergy website is provides its news coverage free of charge. News are posted as they are happening. The website is the core of the activities of ThinkGeoEnergy and also features our global geothermal power plant map and our geothermal business directory. For the future we plan to provide some research for paying subscribers. Newsletter Our Newsletter is being sent every Thursday morning and provides a concise overview of news published on ThinkGeoEnergy.com over the past week. Magazine The ThinkGeoEnergy Magazine is published as an extension to our timely coverage of global geothermal activities on ThinkGeoEnergy.com, as a paper magazine that focuses on geothermal energy and is not only targeted at the industry itself can also be used as a tool to promote geothermal outside of our industry.
Podcasts Launched in the fall of 2013, the Geothermal Wire, is the new podcast series by ThinkGeoEnergy. It features interviews and discussions with industry representatives, providing insights on development activities, technological development and discussions on current topics. Business Directory The ThinkGeoEnergy Global Geothermal Business Directory provides a business listing of companies in the geothermal energy industry over the complete value chain, from business, legal, exploration, drilling, plant design and construction, suppliers and related services. Job Portal Initially launched in 2011, we have now partnered with Constructing Solutions from New Zealand, to provide a professional and focused recruitment service for professional geothermal jobs. The portal can be found at: http://www.thinkgeorec.com/ Services As part of our activities we provide consultancy and assistance on concise marketing strategies to target the global or specific local markets with your marketing materials and promotions. We can also offer bespoke advertising packages throughout the product elements mentioned above. Let us help you reach your target markets.
Editorial Program To reach your target markets, we offer a variety of tailored marketing solutions... ... either on an ongoing basis, as part of specific events with specific timings and duration, but also promotional opportunities in our biannual ThinkGeoEnergy Magazine. Website Bespoke advertisement options are available on an ongoing basis, with packages available throughout the year, with the majority of banners booked on either a 6 or 12 months basis mostly from November/ January each year. Magazine The ThinkGeoEnergy Magazine is published biannually, in September and March each year. We plan content and start booking advertisement space normally maximum 4 months ahead of publication date, so for the March issue we start booking advertisement in December and for the September edition in June each year. The magazine features one country or region in each issue and is developed in close connection with relevant industry groups and associations from these countries. We discuss specific country options around 1 year ahead of publication.
Podcasts Introduced by ThinkGeoEnergy in late 2013, the Geothermal Wire features interviews and discussions with industry representatives on a regular basis in the form of podcasts posted on ThinkGeoEnergy.com. The podcasts will also feature interviews with key individuals in the industry at industry events world-wide and provide not only an opportunity to promote, e.g. the launch of a new project, but also provide valuable market information for subscribers and readers.
Magazine Advertisement Options The following magazine print rates (usd) are available:
Full Page (mm) 297 (h) x 210 (w)
Half Page (mm) 146 (h) x 210 (w)
Text page
$1,900
$1,000
Inside front cover
$2,800
Inside spread (2 pages)
$3,400
Inside back cover
$2,800
Inside back spread (2 pages)
$3,400
Back cover
$3,000
Promotional article
Special corporate feature (2 pages)
$3,000
Case study article/ featured interview
$1,500
Also advertising on ThinkGeoEnergy.com? If your company is also advertising on the ThinkGeoEnergy website, than you can get up to 25% discount on your advertisement in the Think GEOENERGY Magazine. Please contact us for more details.
Why Advertise Magazine ThinkGeoEnergy Magazine, the first & only dedicated geothermal energy magazine focused on the global geothermal energy industry ... covering Affairs, Business, a specific Country feature, Development, Engineering & Technology and Finance. This unique publication offers a great platform for your company to reach a uniquely focused readership and decision makers in the global geothermal energy industry. It will help shape the industry and portrait it as an industry with great untapped potential globally.
ThinkGeoEnergy Magazine is distributed at the major geothermal energy events. The magazine’s content structure and the specific country feature will make it a collector’s item that people will keep on their desks and therefore have a long “shelf life”, increasing the reach of advertisement with a long term value.
With its specific country focus in each issue, it also provides a targeted marketing opportunity for either specific markets of interest or a group of companies from a specific country. This is all presented in a magazine that compares to industry publications from and for other industries both in quality and content, providing unique and customizable advertisement options.
Website Advertisement Options Banner Pricing* 1
Top Side Banner Size 220 x 220px Static, Pricing: $600/month ($3,200 / $6,300 – 6/12m)
2
Top Side Banner Size 580 x 70px (max. 3) Rotating , Pricing: $500/month ($2,700/$5,300 – 6/12m)
3
Middle side banners 2 of Size 220 x 220px (max. 4 each) Rotating, Pricing: $400/month ($2,150/$4,200 – 6/12 m)
4
Sponsored news item Full News item Weekly/Monthly pricing upon request
5
Bottom Side banners Size 220 x 220px (max. 4) Rotating, Pricing: $150/month ($850/$1,600 – 6/12m)
6
Bottom side banners Size 220 x 110px (max. 4) Rotating, Pricing: $100/month ($550/$1,000 – 6/12m)
2
*certain options might not be available, currency USD
Newsletter banner advertisement options Banner ad within the weekly ThinkGeoEnergy e-mail newsletter. N sletter Advertisement New • Current distribution: 1,002 subscribers • Delivery: Every Thursday morning 9am GMT • Two banner options top and bottom (up to 3). • Pricing: top banner $200/month (4 editions), bottom $150/month (4 editions) Newsletter registration via www.thinkgeoenergy.com/newsletter
Why Advertise Website ThinkGeoEnergy.com remains the leading independent news platform... ... for the global geothermal power and largescale direct use sector. With between 600 and 750 visits a day from a very focused and global geothermal industry readership, it reaches the key decision makers in all major geothermal markets around the world. Our news are regularly covered and re-tweeted by bloggers and companies from the sector around the world, linking directly to the website. With an advertisement on the leading news website focused primarily on the geothermal power and large scale direct use sector, you can reach: • Unique, focused and global industry readership • Gain visibility with strong readership in the financial community • Gain visibility across all sectors of the geothermal energy industry and beyond
Key regions: • Americas – 47,970 • Europe – 42,438 • Asia – 35,100 • Oceania – 11,400 • Africa – 10,500
We also offer joint advertisement options for the Spanish language website PiensaGeotermia.com, which helps to promote your companies to the growing markets in Latin America.
ThinkGeoEnergy is a news website uniquely focused on the geothermal energy sector.
ThinkGeoEnergy offers varying advertisement options via the ThinkGeoEnergy.com website & on its Spanish publication, PiensaGeotermia.com ThinkGeoEnergy promotion options include: • Website Banner Advertisement • Directory Listing (Geothermal Business & Supplier Directory) • Newsletter Advertisement
Promotion for the Spanish speaking market via PiensaGeotermia: • Website Banner Advertisement • Newsletter Advertisement
Contact us: ThinkGeoEnergy ehf Hofsvallagata 61 107 Reykjavik Iceland Web www.thinkgeoenergy.com For marketing | advertisement inquiries marketing@thinkgeoenergy.com For inquiries on services alex@thinkgeoenergy.com Social Media ThinkGeoEnergy group on LinkedIn Flickr.com/thinkgeoenergy Youtube.com/thinkgeoenergy Twitter @thinkgeoenergy Branded t-shirts, coffee mugs & more www.cafepress.com/thinkgeoenergy