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MEDIA KIT 2010 Profile Readership Profile Approach & Tools Why advertise? Advertising options
This page & front page: Krafla geothermal power plant in the Northeast of Iceland (Picture by Alexander Richter)
Profile ThinkGeoEnergy • Global geothermal energy news
• Global readership across all sectors of the industry
• Power and large-scale direct use focus • Industry news, deals, project and international development
ThinkGeoEnergy is a geothermal energy news website created to provide a place to post industry news, e.g. deals, project and international development. With the limited attention that geothermal energy receives in traditional renewable energy publications and media, the site provides a unique platform for industry news and announcements. The site focuses on the global geothermal power sector, but also looks into large scale direct use projects and applications. ThinkGeoEnergy also serves as a community network helping to facilitate the exchange of ideas, services and communication between players in the industry globally, and to promote geothermal energy in general.
• Industry community and other social media elements offered
ThinkGeoEnergy was founded by Alexander Richter, founding member of the Geothermal Energy Team of Icelandic Íslandsbanki (formerly Glitnir Bank). As part of his role within the team, he has been responsible for all research and communication issues of the team. His work to this day includes representation work, business development and origination, as well as client relationships. The site was initiated in January 2009 and has provided until today in excess of 1,200 news posts, having gone through a redesign in February 2010. It now provides more functionality and additional community and interactive elements.
Drilling Rig Odinn Soilmec HH 220 At Hellisheidi in Iceland (Picture: Courtesy of Iceland Drilling)
Readership Profile The top 20 countries in the right order are: United States, Canada, Australia, Philippines, Iceland, Kenya, UK, Germany, Indonesia, India, Japan, New Zealand, Singapore, Israel, France, Chile, Belgium, Turkey, Italy and Switzerland.
ThinkGeoEnergy has a wide readership from today more than 180 countries across the whole industry and beyond. Key average statistics: • Daily visits: average 500 • Time on site: 2:34 min. • Average page views: 2.05 • Return visitors: 40% • Average daily number of countries: 70 Samples of regular visitors to the site: Sectors: • Financial & Investment • Organizations • Public offices • Drilling • Engineering • Service & Supply • Utilities • Developers • Oil • Gas & Mining Players • Banking & Finance World: Credit Suisse, Wells Fargo, Merrill Lynch, CIBC, RBC, Mid-american Energy, Goldman Sachs, Deutsche Bank, IFC, Asian Development Bank, EBRD, Macquarie, Sumitomo Mitsui, KfW, ABN Ambro
• Engineering, exploration and technical services: Engineering: Babcock & Wilcox, Mannvit, Hyundai Engineering, SKM, GeothermEx, ISOR, Verkís • Service / technology: Halliburton, Schlumberger, Baker Hughes, Turboden, Fuji Power Systems, Pratt & Whitney/ UTC • Developers: Ram Power, Sierra Geothermal Power, Nevada Geothermal Power, Magma Energy, Iceland America Energy, Ormat Ind. / Techn., Envent, EDC, Petratherm, Greenearth Energy, KUTh Energy and many others. • Drilling: ThermaSource, Daldrup & Söhne, Iceland Drilling, Nabors Drilling, Potter Drilling, Hekla Energy, Deutag, EDC • Utility/ Power generation: Constellation, Calpine, Nevada Power Southern California Edison, BC Hydro, Norsk Hydro • Governmental: US DOE, BLM, US Senate, various ministries and agencies in the U.S., South America, Europe, Australia and more.
Protected well head on site at Hellisheidi geothermal power plant, Iceland (Picture: Lydurs@flickr.com)
Approach To o l s News through aggregation, research and directly from industry players • Partnerships with industry players and entities
• Promotion of geothermal energy
• Access free of charge
• Strong social media and community elements
ThinkGeoEnergy is an open news website with free access and will remain freely accessible to readers from all over the world.
We remain an extensive industry network and relationships globally across all sectors of the industry.
The website aggregates news from the industry, news and other sources, but receives increasingly news directly from the industry.
The site primarily provides news services, but additional elements are planned, including an interactive community site, a place for job postings and a bi-weekly e-mail newsletter.
ThinkGeoEnergy maintains partnerships and working relationships with national geothermal energy associations, industry players and related entities and organizations. Current partnerships:
ThinkGeoEnergy further is constantly working on utilizing promotional and community tools, which are also providing additional value to the readership of the website. Some of the tools utilized:
Strokkur, Geysir’s little brother, Iceland (Picture: Azadam@flickr.com)
W h y a d v e rt i s e ? Leading news website focused purely on geothermal energy • Reach a unique and focused readership in the geothermal space, globally
• Visibility across all sectors of the geothermal industry and beyond
• Strong reach in the financial community
ThinkGeoEnergy is a uniquely focused geothermal news website. ThinkGeoEnergy is a uniquely focused geothermal news website with a truly global readership and a particularly strong readership in the major geothermal regions of this world. The site provides static advertisement banners, which are visible on every page and news item visited on the website. With the focus on the geothermal power sector and large scale direct use, it provides a unique visibility to reach target audiences throughout the value chain of geothermal development,
but also a strong readership among banks and financial institutions interested in the sector. The site also is going through a redesign that further sharpens reach and visibility for advertisers on the website. Additional tools that will come on the new site will also provide additional and tailored opportunities to tap into the reach of: ThinkGeoEnergy.com.
Entrance to the Hellisheidi geothermal power plant, Iceland (Picture: Ted Drake@flickr.com)
i geothermal power plant, Iceland Picture: Ted Drake @flickr.com Entrance to Geysir’s the Hellishei Strokkur, little brother-, Iceland – Picture: Azadam– @ flickr.com
A d v e rt i s i n g Options Website options: Static banner advertisement on ThinkGeoEnergy.com • Visible on each page of the website • 3 sizes available
468 x 60 pixel (Top header banner)
180 x 150 pixel (Side banner)
180 x 75 pixel (Small side banner)
Additional advertisement options avaiable soon: • Weekly newsletter banner ad, various options • Social media advertisement Visibility: • Advertisement is static and visible on every single page of the ThinkGeoEnergy website.
Requirements: • gif or jpg format (static pictures only)
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C o n ta c t
For further inquiries, contact:
ThinkGeoEnergy ehf. Hofsvallagata 61 107 Reykjavik Iceland Web: www.ThinkGeoEnergy.com E-mail: alex@thinkgeoenergy.com ThinkGeoEnergy Community Network: thinkgeoenergy.ning.com Media: flickr.com/thinkgeoenergy youtube.com/thinkgeoenergy