[Podcast] ThinkNow Voice™ Total Market Smart Speaker Purchase Habits The demand for voice technology is sweeping across a digitally dependent consumer base. From Google Home to Amazon’s Alexa, smart speakers are popping up in homes across America, decorating countertops and end tables with sleek listening devices that stand ready to respond to the owner’s request. A recent study by Juniper Research finds that 55% of homes will have smart speakers by the year 2020. And as the quality of voice technology continues to improve, these numbers will most likely grow.
Listen in as special guest, Juleyka Lantigua-Williams, CEO & Founder of Lantigua Williams & Co., joins Mario X. Carrasco, Managing Partner at ThinkNow Research for the #ThinkNowMRX Podcast Series, to discuss the findings of ThinkNow Voice™, our recent market research study on how adoption of home voice devices like smart speakers differ among multicultural consumers:
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About the Author: Mario X. Carrasco
Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research, an awardwinning culturally-integrated market research agency based in Burbank, CA. The agency integrates Hispanic, African-American, and Asian insights into custom
market research for companies and government agencies looking to thrive in a changing demographic environment.Under his co-leadership, ThinkNow Research has successfully launched several innovative market research initiatives, such as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry as well as the first Minority Business Owner (B2B) Panel in the U.S.