Total Market Trends: Year-End Review & 2018 Market Predictions In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017. Consumers felt good about their financial situations and were ready to spend more on big ticket items across key industries, including technology. As the Total Market’s appetite for technology grew, so did demand for streaming services. Innovations in technology also ignited a boon for retailers this holiday season, as consumers shifted to mobile devices to purchase holiday gifts online. Our recent report, ThinkNow 2017 Total Market Trends, combines these findings and more into a comprehensive narrative of Total Market Research consumer behavior over the last twelve months and the marketing implications for 2018. Download our detailed report here:
Download This Study Download the full detailed report for free. Please click the link below to get your copy now. DOWNLOAD NOW Share1 December 14th, 2017|African-American Market Research, Asian-American Market Research, Blog, Consumer Sentiment, Hispanic Market Research, Integrated Market Research, Market Research Professionals, Multicultural Consumers, Online Market Research, Total Market Research, Total Market Views
About the Author: Mario X. Carrasco
Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research, an awardwinning culturally-integrated market research agency based in Burbank, CA. The agency integrates Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.Under his co-leadership, ThinkNow Research has successfully launched several innovative market research initiatives, such as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry as well as the first Minority Business Owner (B2B) Panel in the U.S.