truly harnessing the power of design Paul Thurston (thinkpublic) www.thinkpublic.com
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agenda Presentation – 20 minutes Statements & Discussion – 15 minutes Designing a co-design strategy – 10 minutes
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http://www.flickr.com/photos/frank-sparrow/2779973848
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at thinkpublic we use innovative and design based approaches to address big social challenges
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we do this by using an approach called codesign co-design engages patients and staff to play an active role in the design process
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what do I mean by design?
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what do I mean by design?
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Find out what your users really think What’s your dream job?
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Why?
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Bring everyone together to design solutions
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Develop the designs with your users and test repeatedly
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Agree/Disagree. 1: Patients and staff should be involved in designing patient information
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Agree/Disagree.
2: The more information people have the better
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Agree/Disagree.
3: Information doesn't have to be well designed to be effective www.thinkpublic.com
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3 key tips to take away
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think about patient and staff involvement as part of your communications strategy
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look elsewhere & be inspired! there’s a wealth of communication books/magazines out there. (If you only buy 1 design magazine get the Creative Review Annual in May.)
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think about digital, how can you use new technology to deliver patient information? (Look at the NHS Institute for Innovation & Improvement’s Armchair Involvement work) www.thinkpublic.com
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Designing a co-design strategy (in 5 min)
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Thanks www.thinkpublic.com Email: paul.thurston@thinkpublic.com Twitter: @p_thurston www.thinkpublic.com
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