This research examines the ways in which mediated representations of those countries HONY toured construct a sense of ‘unconventional’ identity of those places. Using visual social semiotic analysis and narrative analysis, I analyze eight HONY photo-narratives focusing on themes of MDG of United Nations, along with the kind of response it generates from its global audience. This research demonstrates that HONY’s images and stories, many of which communicate moral messages related to everyday, both confirm and challenge ore conceived notions of stereotypes and construct a human and cosmopolitan sense of world.