London Fashion Week and how brands benefit from it
Sponsors of London Fashion Week The sponsors of London Fashion Week were: Vodafone American express Beauty drink Canon DHL Ebay fashion Lavazza London Evening standard Mac Mayor of London Mercedes-Benzes Samsung Scavi and ray Prosecco Swatch Topshop The May Fair Hotel Tony&Guy
Vodafone and London Fashion Week
Vodafone is the main sponsor of London Fashion Week. Vodafone have been the main sponsor for 3 seasons as apart of their 3 year deal. Vodafone will get free promotion from being the main sponsor. They will also look like the main phone company to go to because they are a sponsor of such a big event.
Tony&Guy and London Fashion Week
Tony&Guy is one of the key sponsor for London fashion week. Tony&Guy work with designer to create hair that pair well with their designs to create an overall look. Tony and Guy benefit from this because they endorse their products in high-end magazines such as Vogue, Elle and Glamour Magazine. Also they are promoting Label M as the only hair product that you can use because it’s the only hair product used in London Fashion Week. Therefore people will think it’s the only hair that they can have.
Mac and London Fashion Week
Mac are a sponsor for London Fashion. Mac collaborate with designers to create a look that is suitable for their collections. Mac will benefit from London Fashion Week because they get to endorse in London Fashion Week and they will also be endorsing on then runway when people see the models. Mac will also benefit from London fashion Week because people will think that they are the most supreme make-up product if they are used in London Fashion Week, therefore people will want to buy it.
Topshop and London Fashion Week
Topshop are a sponsor of London Fashion Week. They provide fund for designers to create their collection. What Topshop get in return is a inside look on the current trends and collection. They also get to shows their collection in London Fashion week. Also they will get free promotion of their brand and they will have a good reputation as “THE� high-street to go to.
Lavazza and London Fashion Week Lavazza is another sponsor in London Fashion Week. Lavazza provide coffee for guests that will be in London Fashion Week. Lavazza provided over 200kg of coffee beans in London Fashion Week and made over 30,000 espressos according to http://www.londonfashionweek.co.uk/
They will benefit from this because the guests that were at London Fashion Week may like the coffee that was made and they will be repeat customers. They may also tell their friends, so therefore Lavazza business will thrive even more.