2015 — 2018
Build on Selected Works of Thomas Liu
2015 — 2018
Build on Selected Works of Thomas Liu
C o py r i g ht Š 2018 T h o m a s L iu A ll r i g ht s re s e r ve d . N o p a r t of thi s b o o k m ay b e re p ro du c e d o r tra n s mit te d in a ny fo r m of by a ny m e a n s , e l e c tro nic , m e c h a nic a l , in c lu din g p h oto c o py o r a ny s to ra g e a n d retr ic a l sy s te m , w ith o u t p r io r w r it te n p e r mi s s o n . R e s p e c t c o py r i g ht s , e n c o urg e c re ativ i t y!
For my excellent grandpa
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Thoma s Liu — Selected Works
Build on
Build on means to expand upon or add to something. Graphic Design requires building confidence, positive attitude, respect, empathy, experience and professional skill. A terrific designer synthesizes knowledge in order to construct a source of creative energy to communicate ideas.
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Introduction
[Build on]
Build on Thoma s Liu — Selected Works
Project 1
The Decisive Moment The Moment of Collapse: Akira Kurosawa Film Festival [008 — 037]
Project 2
Next Level of Brilliance SEGA: Rebranding [038 — 059]
Project 3
Realm of the Senses Experimental Posters [060 — 077]
Project 4
Emotional Response The Sounds around Me
0 0 6 / 0 07
[078 — 097]
Curious Tracing iSkater [098 — 113]
Project 6
The Art of Experience Youth Art Project [114 — 141]
Project 7
Relaxing Time BrewIn [142 — 155]
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Contents
Project 5
008 / 009
Thoma s Liu — Selected Works
Build on
[Categories]
System / Packaging / Poster / Editorial Design [Semester]
Spring 2017 [Instructors]
Hunter Wimmer
P r o j e c t 01 — T h e D e c i s i v e M o m e n t
Integrated Communications
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[Course]
Project 01
The Decisive Moment
[Project]
The Moment of Collapse: Akira Kurosawa Film Festival
Build on Thoma s Liu — Selected Works
[Objective]
Create a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films and creates a cohesive visual system through various materials.
[Concept]
Showcase Japanese film director, Akira Kurosawa’s most idiosyncratic movies, including Ikiru (1952), Seven Samurai (1954), Throne of Blood (1957), The Bad Sleep Well (1960), and Yojimbo (1961). The visual execution is based on the director’s quirky and personal take on life and his constant theme: evil overwhelms the good in human nature, leading to defeat and hopelessness.
[Difficulty]
[Timeframe] 3 Months [Deliverables]
[Format] Poster / 30 x 40 in Catalog / 8 x 10 in Website / 1920 x 1080 px Products / Sake & Tea Set, Calligraphy Set Sound Track / Jade Seal [Software]
Id
Ps
Ai
Adobe InDesign CC Adobe Photoshop CC Adobe Illustrator CC
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Adobe XD CC
Xd
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Thoma s Liu — Selected Works
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Thoma s Liu — Selected Works
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Thoma s Liu — Selected Works
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0 0 [ 0 1 ] 0 2 0 3 0 4 0 5 0 6 0 7 P r o j e c t 01 — T h e D e c i s i v e M o m e n t
Thoma s Liu — Selected Works
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Thoma s Liu — Selected Works
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[Categories]
Branding / Visual Identity Systems / Ideation Processes [Semester]
Fall 2017 [Instructors]
Hunter Wimmer
Project 02 — Next Level of Brilliance
[Course]
The Nature of Identity
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SEGA: Rebranding
Project 02
Next Level of Brilliance
[Project]
Build on Thoma s Liu — Selected Works
[Objective]
Give a dying or defunct brand a new life. Reposition the brand while keepingits original core.
[Concept]
I chose to rebrand SEGA, a Japanese multinational video game developer and publisher. Now, SEGA’s mission is to help people develop strategies to meet ever-increasing challenges. SEGA has many possibilities to push people through to the next level in many physical and mental abilities such as sports, fitness, and futuristic experience lab.
[Difficulty]
[Timeframe] 3 Months [Deliverables]
[Format] 3 Brand Books / 8 x 10 in Website / 1920 x 1080 px [Software]
Id
Xd
Ps
Adobe InDesign CC Adobe XD CC
038 / 039
Adobe Photoshop CC
0 0 01 [ 0 2 ] 0 3 0 4 0 5 0 6 0 7 Project 02 — Next Level of Brilliance
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Thoma s Liu — Selected Works
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Thoma s Liu — Selected Works
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SEGA Green
Metal Grey Black
Vivid Green White
Thoma s Liu — Selected Works
Build on
Metal Grey RGB: 109 / 110 / 113
CMYK: 55 / 0 / 85 / 0
CMYK: 0 / 0 / 0 / 70
HE X: #7abe48
HE X: #6c6e70
Vivid Green
Black
RGB: 125 / 128 / 40
RGB: 36 / 31 / 33
CMYK: 75 / 0 / 100 / 35
CMYK: 80 / 80 / 75 / 60
HE X: #197f28
HE X: #231e21
Avenir LT Std Roman / Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
Avenir LT Std Black / Black Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
Project 02 — Next Level of Brilliance
Typefaces
SEGA Green RGB: 123 / 191 / 73
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Brand Color
0 0 01 [ 0 2 ] 0 3 0 4 0 5 0 6 0 7 Project 02 — Next Level of Brilliance
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Š 2017 by Go to the next level.com | It is a non-commercial projec
0 0 01 [ 0 2 ] 0 3 0 4 0 5 0 6 0 7
The Next Level
Level up: Making
Level up: Learning
Level up: Collaborating
Welcome to the next level. Our mission is to help people develop strategies to meet ever-increasing challenges. See More >
ct for educational purposes and is not intended to represent Sega.
The Next Level
Level up: Making
Level up
SEGA UNIVERSE
The new Sega is about helping people develop strategies to meet ever-increasing challenges. O brand will generate the opportunities for peopl who need to develop their strategies and reach next level. The new Sega extends to our retail, training, institute, and networking to completely address upcoming challenges.
Retail SR-01
SEGA Sports
Build on Thoma s Liu — Selected Works
The Next Level
Level up: Making
Level up: Learning
The Evolution
Level up: Collaborating
The Evolution >
Sega Co., Ltd., originally short for Service Games and ofďŹ cially styled as SEGA, was a Japanese multinational video game developer and publisher. In the past, Sega developed and manufactured numerous home video game consoles. In 2018, the new Sega is born; we change our management strategy and focus on helping people develop strategies to face challenges.
058 / 059
1953
1940 >
Level up: Making
Level up: Learning
Level up: Collaborating
Level up: Learning
Level up: Collaborating
OUR MISSION Helping people develop strategies to meet ever-increasing challenges
The Evolution >
The Development >
SEGA Universe >
The Next Level
Level up: Making
The Development
SEGA UNIVERSE
The brand guides present the new strategies, visions, and visual standards of Sega. They are the Visual Strategy Guide for future expansion, Visual Development Guide for the visual representation of the brand, and Visual Standards Guide for the brand standards. These guides show how we articulate the next level of the Sega brand.
The new Sega is about helping people develop strategies to meet ever-increasing challenges. Our brand will generate the opportunities for people who need to develop their strategies and reach the next level. The new Sega extends to our retail, training, institute, and networking to completely address upcoming challenges.
TheSEGA Development Universe >
Vol 1 > Retail >
The Visual Strategy Guide shows how we articulate the next level of the Sega brand.
SR-01
SEGA Meet-up
SEGA Sports
The Next Level
Level up: Making
Level up: Learning
Level up: Collaborating
“Gathering various experts inspires and improves your skills, strategies, and experience.” People need experience to enhance their skills to meet their needs. The Sega meet-up gathers experts and interested people to built up connections and experience. People can understand how successful people and experts developed their strategies from their work and learn from them.
SEGA Meet-up >
Project 02 — Next Level of Brilliance
Vol Retail Vol1:1:Visual VisualStrategy StrategyGuide Guide SR-01
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The Next Level
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Thoma s Liu — Selected Works
Build on
[Categories]
Poster Design / Experimental Typography / Visual Narrative [Semester]
Fall 2016 [Instructors]
Stan Zienka
Project 03 — Realm of the Senses
[Course]
Type Experiments
0 0 01 0 2 [ 0 3 ] 0 4 0 5 0 6 0 7
Experimental Posters
Project 03
Realm of the Senses
[Project]
Build on Thoma s Liu — Selected Works
[Objective]
Create two experimental typography posters which explore existing modern typographical ideas and techniques in experimental ways. Investigate the communication of content and the emotional qualities of posters.
[Concept]
The first poster is monochrome. I defined a word, ‘bedlam’, and used typographical contents to present my personal feeling of this word. The second poster is a music poster. I chose heavy metal music and used a projector and camera to create unusual typographic approaches to present my interpretation of the song.
[Difficulty]
[Timeframe] 4 Weeks [Deliverables]
[Format] Monochrome Poster / 11 x 17 in Music Poster /18 x 24 in [Software]
Id
Ps
Ai
Adobe InDesign CC Adobe Photoshop CC
0 6 0 / 0 61
Adobe Illustrator CC
0 0 01 0 2 [ 0 3 ] 0 4 0 5 0 6 0 7 Project 03 — Realm of the Senses
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Thoma s Liu — Selected Works
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0 0 01 0 2 [ 0 3 ] 0 4 0 5 0 6 0 7 Project 03 — Realm of the Senses
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Thoma s Liu — Selected Works
Build on
Editorial Design / Experimental Typography / Visual Narrative [Semester]
Fall 2016 [Instructors]
Stan Zienka
Project 04 — Realm of the Senses
[Categories]
0 0 01 0 2 0 3 [ 0 4 ] 0 5 0 6 0 7
[Course]
Type Experiments
Project 04
Emotional Response
[Project]
The Sounds around Me
Build on Thoma s Liu — Selected Works
[Objective]
Interpret my personal experience through experimental approaches in typography. The book tells the story of the sounds of downtown San Francisco.
[Concept]
Living in downtown San Francisco, I am surrounded by the sounds of the city. Different times have sound components which formulate the moments of the city. I used experimental typographic elements and mono-color images to present the concept of the relationship between sound and city life.
[Difficulty]
[Timeframe] 4 Weeks [Deliverables]
[Format] Book / 7 x 9 in [Software]
Id
Ps
Ai
Adobe InDesign CC Adobe Photoshop CC
07 8 / 0 7 9
Adobe Illustrator CC
0 0 01 0 2 0 3 [ 0 4 ] 0 5 0 6 0 7 Project 04 — Realm of the Senses
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Thoma s Liu — Selected Works
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Project 05
Curious Tracing
P r o j e c t 0 5 — C u r i o u s Tr a c i n g
[Project]
iSkater [Course]
Digital Design Studio [Categories]
Application / User Interface / User Experience / Interaction [Semester]
Fall 2016 [Instructors]
Bob Slote
Build on Thoma s Liu — Selected Works
[Objective]
Choose an issue or audience research in the real world. Explore user experience and create an app through graphic design and audience research.
[Concept]
Research showed that skateboarders are familiar with physical barriers and skating spots in their city. City skaters need more inspiration to enhance their personal skills and experiences. I developed an app as a platform for urban skaters to get skating inspiration, share their experiences, and recommend appropriate locations for skating skill levels.
[Difficulty]
[Timeframe] 3 Weeks [Deliverables]
[Format] iPhone 8 / 375 x 677 px [Software]
Xd
Ps
Ai
Adobe XD CC Adobe Photoshop CC
098 / 099
Adobe Illustrator CC
0 0 01 0 2 0 3 0 4 [ 0 5 ] 0 6 0 7 P r o j e c t 0 5 — C u r i o u s Tr a c i n g
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Thoma s Liu — Selected Works
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Thoma s Liu — Selected Works
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10 4 / 10 5
Celosia Yellow
Flame Red Dark Grey
Thoma s Liu — Selected Works
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Celosia Yellow
Dark Grey
RGB: 251 / 176 / 52
RGB: 50 / 50 / 50
HE X: #fbaf33
HE X: #323232
Flame Red RGB: 235 / 70 / 0
0 0 01 0 2 0 3 0 4 [ 0 5 ] 0 6 0 7
Brand Color
HE X: #eb4600
Gotham Light / Medium / Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
P r o j e c t 0 5 — C u r i o u s Tr a c i n g
Typefaces
Build on Thoma s Liu — Selected Works
N
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1470 Washington St
Q W E R T Y U I O P A S D F G H J K L Z X C V B N M
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AT&T
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ED415_AD
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AT&T
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Branding / Visual Identity Systems / Interaction [Semester]
Summer 2016 [Instructors]
David Hake
Project 06 — The Art of E xperience
[Categories]
0 0 01 0 2 0 3 0 4 0 5 [ 0 6 ] 0 7
[Course]
Visual Thinking
Project 06
The Art of Experience
[Project]
Youth Art Project
Build on Thoma s Liu — Selected Works
[Objective]
Identify a problem that the general public has, conduct audience research, and integrate a variety of media in a cohesive system.
[Concept]
Many people are scared they won’t be able to understand art or know “what it means.” This project is an art education solution which conducts art classes for youths. The design deliverables have interactive activities and art events to help youths learning and creating fine arts in many different perspectives and creativities.
[Difficulty]
[Timeframe] 1.5 Months [Deliverables]
[Format] 3 Posters / 11 x 14 in Brochures / 7 x 9.5 in iPhone 8 / 357 x 677 px Website / 1920 x 1080 px [Software]
Id
Ai
Ps
Adobe InDesign CC Adobe Illustrator CC Adobe Photoshop CC
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Adobe XD CC
Xd
0 0 01 0 2 0 3 0 4 0 5 [ 0 6 ] 0 7 Project 06 — The Art of E xperience
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Creative
Inspired
Unique
Thoma s Liu — Selected Works
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0 0 01 0 2 0 3 0 4 0 5 [ 0 6 ] 0 7 Project 06 — The Art of E xperience
Build on Thoma s Liu — Selected Works
Creative Blue
Inspired Red
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Unique Pink
Light Grey
Inspired Red
CMYK: 100 / 100 / 0 / 0
CMYK: 0 / 100 / 60 / 0
HE X: #14149b
HE X: #ed1651
Unique Pink
Light Grey
CMYK: 5 / 25 / 0 / 0
CMYK: 0 / 0 / 0 / 10
HE X: #ffc8ff
HE X: #e6e7e8
Avenir LT Std Roman / Medium / Heavy / Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
Project 06 — The Art of E xperience
Typefaces
Creative Blue
0 0 01 0 2 0 3 0 4 0 5 [ 0 6 ] 0 7
Brand Color
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Build on
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The brand guides present the new strategies, visions, and visual standards of Sega. They are the Visual Strategy Guide for future expansion, Visual Development Guide for the visual representation of the brand, and Visual Standards Guide for the brand standards. These guides show how we articulate the next level of the Sega brand.
Vol Vol1:1:Visual VisualStrategy StrategyGuide Guide The Visual Strategy Guide shows how we articulate the next level of the Sega brand.
United States © 2016 YouthArtProject, Org.
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Thoma s Liu — Selected Works
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0 0 01 0 2 0 3 0 4 0 5 [ 0 6 ] 0 7 Project 06 — The Art of E xperience
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Thoma s Liu — Selected Works
Build on
Nature of Interaction [Categories]
Application / User Interface / User Experience / Ideation Processes [Semester]
Fall 2017 [Instructors]
Brett Wickens Carolina De Bartolo
P r o j e c t 07 — R e l a x i n g T i m e
[Course]
0 0 01 0 2 0 3 0 4 0 5 0 6 [ 0 7 ]
BrewIn
Project 07
Relaxing Time
[Project]
Build on Thoma s Liu — Selected Works
[Objective]
Investigate how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. Use research and design strategies to align a brand with a series of design communication solutions.
[Concept]
Common and seemingly overwhelming questions usually come up when it comes to craft beers: “What is craft beer?” “How do I choose a craft beer?” I designed an app which helps people choose craft beers in San Francisco. In design choices, I used vector patterns and golden colors to present the beer mood. Also, I chose a gothic but modern typeface to present the new trend of the local craft beer.
[Difficulty]
[Timeframe] 3 Months [Deliverables]
[Format] iPhone 8 / 375 x 677 px [Software]
Xd
Ps
Ai
Adobe XD CC Adobe Photoshop CC
14 2 / 14 3
Adobe Illustrator CC
0 0 01 0 2 0 3 0 4 0 5 0 6 [ 0 7 ] P r o j e c t 07 — R e l a x i n g T i m e
14 4 / 14 5
Thoma s Liu — Selected Works
Build on
0 0 01 0 2 0 3 0 4 0 5 0 6 [ 0 7 ] P r o j e c t 07 — R e l a x i n g T i m e
BREWIN
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Golden Yellow
Eggnog Amber
Ivory Charcoal
Thoma s Liu — Selected Works
Build on
Creative Blue
Eggnog
RGB: 141 / 121 / 41
RGB: 230 / 221 / 157
HE X: #8d7929
HE X: #e6dd9d
Amber
Ivory
RGB: 245 / 195 / 28
RGB: 247 / 244 / 236
HE X: #f5c31c
HE X: #f7f4ec
0 0 01 0 2 0 3 0 4 0 5 0 6 [ 0 7 ]
Brand Color
Charcoal RGB: 68 / 71 / 58 HE X: #44473a
IBM Plex Sans Light / Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
IBM Plex Serif Light / Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
P r o j e c t 07 — R e l a x i n g T i m e
Typefaces
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Thoma s Liu — Selected Works
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Following
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Following
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Thoma s Liu — Selected Works
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9:41 AM 100% 9:41 AM 100% 9:41 AM 100%
Thoma s Liu — Selected Works
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100%
9:41 AM
100%
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Water Sour Ale 21st Amendment 4.83
Amy Wang Lederhosen Lost Black Hammer
191
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Thoma s Liu — Selected Works
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Thank you for building my knowledge and experience.
[Instructors]
[Family & Friends]
Mary Scott
Grandpas & Grandmas
Phil Hamlett
Dad & Mom
Hunter Wimmer
My Brother Peter
John Nettleton
Cindy Yeh
Brett Wickens
Chia-Hsin Su
Carolina De Bartolo
Isabelle Lyu
Stanley Zienka
My good boy Happish
Wioleta Kaminska David Hake Bob Slote Scott Rankin Andrew Loesel Susan Pasley Janine Ryle
[Name] Thoma s Wen - H uan Liu [Tele phone] +1 (415) 966 -9107 [Em ail] thoma sliu.desig n @ g mail.c om [Webs it e] w w w.thoma sliu.desig n [Phot ograph y] Thoma s Liu / Pexels [Ty pefac e] Feijoa / FF B au [Bin de r y] B lurb Inc 580 C alifornia St # 30 0, San Francisc o, CA 9410 4
[S c hool] Ac ademy of A r t Universit y 79 N ew M ongomer y St, San Francisc o, CA94105 [P rogram] School of G raphic Desig n and Dig it al M edia [Cour se] M A Por t folio Seminar [In s t r uc t or] M ar y Sc ot t