Thomas Lansang Portfolio

San Francisco brewed Anchor Steam in 1896.

41 years before building The Golden Gate Bridge.

An original San Francisco landmark

01:

Anchor Steam Beer Rediesign

Project Description: Brewed in San Francisco, Anchor Steam Beer has been brewing since 1896.

This redesign includes a new logo and colors, as well as a cable-car themed 120 year anniversary packaging. To the right is an ad created to promote the brand and its history as a San Francisco staple.

02:

Green Acre Co. F/W 2019

Project Description: One of two apparel designs that were created for Green Acre Co. Fall/ Winter 2019 collection. This product was designed in collaboration with Victor Xie, and follows the brand’s theme of self growth and positivity.

03:

Lovely Ladies Concert Poster

Project Description: This project is a poster design for a factional grunge band, The Lovely Ladies.

Inspiration for this design came from Nirvana concert fliers. The poster to the right depicts the poster as if it were printed on colored paper, which is less expensive and most likely what a grunge band would be printing on.

04:

Pastelle Brand Redesign

Project Description: Pastelle is a discontinued streetwear brand created by Kanye West that never made it to production. I created packaging, storefront mockups, hangtags, shopping bags and billboards to the brand.

05:

2019/2020 Event Flyers

Project Description: This is a small collection of flyers designed for a few events in San Francisco, CA. I believe that my style is represented through these pieces.

06:

Ramen Hacks & Ramen Facts Book

Project Description: Ramen: A Book of Ramen Hacks and Ramen Facts is a booklet that gives readers a history of instant ramen as well as a cookbook of easy to make ramen recipes. The entire booklet also unfolds into an 11x17 poster for readers to hang up.

07:

Samuel Adams Annual Report

Project Description: The Samual Adams Annual Report was an exercise in type setting. I had to take the copy, which included statistics, stories, and quotes, and turn it into a book that would be sent out to Samuel Adams employees.

08:

Ride Remedy App Concept

Project Description: Ride Remedy is a concept for an emergency vehicle service. Cars would be driven by medical professionals to answer house calls as well as bring users to the hospital. A fleet of various vehicles would be available to users depending on how urgent the emergency is.

09:

Life in Death Festival Poster

Project Description: Life in Death is a dio de los muertos festival in Las Vegas and this poster was submitted to them for a contest. The winning design of the contest would be used for next year’s festival. I photographed, edited, designed the logo and set the type myself.

10:

Columbia Records Brand Redesign

Project Description: This project is a full redesign of Columbia Records. I redesigned their logo, wayfinding, and stationary. I also designed an entire brand guideline book to highlight ways to maintain brand identity. Some spreads included minimum logo size, logo misuse, as well as stationary and signage details.

11:

Design Thesis: Subverting Genre

Project Description: For my senior design thesis, I created a new music classification system based on the emotions that music evokes rather than using genre labels.

By using color psycology and iconography as well as research on individual artist’s albums, I created the Mood Based Classification System.

The three pages include examples of five moods included in the MBCS, my thought process behind the symbols (color psychology, iconography, etc.), and what the system would look like if integrated directly into Apple Music.