MEDIA KIT FALL 2017
who WE ARE
Co-founders Gwen Weinberg & Anita Nadelson's friendship began in the hills of Tuscany while studying on a college program abroad. They stayed in touch for the next decade, through Gwen's move from Philadelphia to the west coast and Anita's years of working and traveling around the world, eventually coming back together in Seattle. The two took advantage of the city's nurturing entrepreneurial culture and combined their skills -- Gwen's at making things and Anita's at selling them -- to create Three by Three Seattle.
co-founder • creative director
gwen weinberg
Gwen exhibited the potential of a career in industrial design from a very young age, much preferring scissors, construction paper and glue to all other toys. Born in Philadelphia and now living in Seattle and Lisbon, Portugal, Gwen received informal training in art and design at a few universities on both US coasts after obtaining an undergraduate degree in psychology and art history from University of Pennsylvania. She now considers it a gift for her own design vision to have not been boxed into one formal sensibility in her training; from the start of her career, beginning as a jeweler, metalsmith and bookbinder, Gwen’s designs have always gone beyond the obvious, standard solution, from her innovative use of materials, to her unexpected proportions, to her concepts that forge entirely new product categories. Currently, Gwen is happy to be re-focussing on paper goods, returning not only to her early design years’ bookbinding roots, but going all the way back to one of her earliest childhood pleasures.
co-founder • COO
anita nadelson
Anita always wanted to run her own business. Her entrepreneurial spirit appeared at a young age, selling Bubble Yum on the playground in her hometown of Seattle. After earning a history degree from Connecticut College, she spent several years traveling the world and working in Paris, Florence, and New York. Both her business acumen and her love of travel have rubbed off on her three children, who have enjoyed several successful lemonade stands and schoolyard businesses. Anita has integrated the lessons learned from her passions and her varied work history into her business philosophy: have patience, take advantage of any opportunities that arise, treat everyone respectfully, and never stop innovating. She believes this code of ethics and transparency has cemented Three by Three Seattle’s reputation for quality, customer service, and integrity.
new PRODUCTS
jOTBLOCK™ ARTIST SETS Three by Three Seattle’s ever-popular jOTBLOCKs are back with a new sturdy plywood base and functionally artistic twist. These new jOTBLOCK artist sets come complete with everything needed to design, paint, and sketch whenever inspiration strikes. Refillable paper pads and laser-cut plywood supply caddies tailored to each hobby keep tools close at hand, eliminating the need to hunt for supplies while ideas are fresh. “I wanted to add permanence to our already well-rounded collection,” says Gwen Weinberg, Head Designer. “The layered plywood was an obvious choice, and the refillable pads make our jOTBLOCK artist sets a sound investment for years to come.” The jOTBLOCK artist sets come in three iterations: Drafting measuring 10.25 x 12.25 inches and featuring pads of graph and sketch paper and drafting tools; Watercolor measuring 14 x 15 inches and featuring thick watercolor paper and watercolor essentials; and Flat Sketchpad measuring 10 x 16 inches and featuring artist-quality sketch paper and 12 colored pencils. ###
felt•like•it!™ FELT STORAGE BINS Continuing the trend of expanding an already innovative line of brushed metallics, powder coated steel, and layered wood, Three by Three Seattle introduces their newest texture: felt! felt-like-it™ felt storage bins’ bright interiors make color coding collections easy, while the sleek dark grey exterior blends with décor. “In light of the overwhelmingly positive response to introducing other attractive storage solutions, we’re excited to announce felt-like-it™ felt storage bins,” says Anita Nadelson, CEO. “Shaking things up by adding an unexpected texture seemed like an obvious next step - these bins look at home in the closet, as drawer organizers, or as aesthetically pleasing storage meant to be visible.” felt-like-it™ felt storage bins are available in three sizes: 9 x 9 x 4 inches available with orange and navy interiors; 7 x 7 x 4 inches available with orange, navy, blue, spring green, and red interiors; and 5 x 5 x 4 inches available with orange and spring green interiors. ###
beehive™ GLASS AND METAL TRAYS New hexagon-shaped beehive™ colored glass + metal trays are the latest additions to Three by Three Seattle’s ever-growing line of innovative organizational products. Available in two sizes and six hues, these colorful honeycomb-inspired containers are an exceptional way to display jewelry, office and craft supplies, and collectibles. “We were really inspired by the geometric trend,” says CEO Anita Nadelson. “The decision to pair the hexagon shape with classic metal-lined glass and fun colors added a modern twist.” beehive™ glass + metal trays are available in two sizes – large measuring 4 x 3.5 x 1.5 inches and small measuring 6.5 x 5.75 x 1.5 inches – and six colors: orange, red, spring, white, navy, and blue. ###
sitting PRETTY™ VANITY ORGANIZERS Three by Three Seattle is pleased to announce their new sitting PRETTY™ vanity organizers. When it comes to organizing makeup, nail polish, and cosmetic tools, sitting PRETTY’s mix and match drawers and cosmetic holders stack up to the task. “We wanted to expand our line to include something for every organizing challenge,” says VP of Sales Mary Burnett. “So, we decided to create sleek, modern cosmetic storage that enhances and proudly displays collections.” The sitting PRETTY™ vanity organizer collection features several components sized to stack, mix, and match. Long organizers, featuring a 12-Slot Nail Rack, 24-Slot Lip Rack, and Long Storage Drawer Box, measure 11 x 3.5 inches and are available in white and stainless. Small organizers, featuring a 6-Slot Nail Rack, 12-Slot Lip Rack, and Small Storage Drawer Box, measure 5.5 x 3.5 inches and are available in white, spring green, and navy. ###
about THE COMPANY smart. modern. organized. Since 1995, Three by Three Seattle products have made busy lives beautifully efficient. Whether outfitting a home, office or dorm, each innovative organizing solution is worthy of display in any contemporary setting. The company’s magnetic strip bulletin board design introduced the magnet board category as it’s known today. They moved on to revamp the whiteboard industry with fresh, alternative dry-erase surfaces, including bamboo, glass, silicone, stainless, and brass. Their current line consists of dry-erase, chalk, and magnet boards, bent plywood designs, desk and wall organizers, hooks, desktop stationery, photo displays, decorative boxes, and magnets. The design team also creates custom promotional products for a broad range of clients.
select CUSTOMERS • • • • • • • • • •
Amazon American Eagle Outfitters Anthropologie Bed Bath & Beyond CB2 Click! The Container Store Dick Blick Art Stores The Grommet Indigo Books & Music - Canada
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The Land of Nod Merci - Paris Modcloth Moderna Museet Bookshop - Sweden Museum of Modern Art Nordstrom Norway Designs Office Works - Australia Organize-It Paper Source
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Popsugar Room In Order - Canada See Jane Work Simply Organized Staples Storables TJX Companies Uncommon Goods Urban Outfitters zulily
select PRESS FEATURES
what PEOPLE ARE SAYING
3668 ALBION PLACE N, SEATTLE WA 98103 USA
voice 206-784-5839 x 0# fax 206-784-8460 press@threebythree.com threebythree.com