/M3H2_BUI_T

Designer_ Tuan Bui

Client_ Sherwin-Williams

a

overprinting_

Some of my selected logo directions has overlapping elements.

The idea is to evoke the sense of color mixing and creating new paint variations.

colorpalette // 1

ROYGBIV

b

dynamic color system_

Since the company specializes in color combination, it seems contraining to limits the identity to a set color palette. This system would free the identity to change accordingly.

Designer_ Tuan Bui

Client_ Sherwin-Williams

a

pastel_

This palette gives the sense of nature throught the soft airy spring-like feel. It would helps to steer away from the idea of thick heavy goop of paint.

colorpalette // 2

VIBRANT

b

pop_

I like the strong contrast from this palette. It gives you the sense of a strong color finish of a high quality paint.

Designer_ Tuan Bui

Client_ Sherwin-Williams

a

muted_

With this I’m hoping to capture the true color of nature, which to me feels more muted and earth tone.

colorpalette // 3

PRIMARY

b

modern_

This approach gives the sense of modern and sophitication in color choices. It also gives the company a sense of renewal.