Designer_ Tuan Bui
Client_ Sherwin-Williams
a
overprinting_
Some of my selected logo directions has overlapping elements. The idea is to evoke the sense of color mixing and creating new paint variations.
colorpalette // 1
ROYGBIV
b
dynamic color system_
Since the company specializes in color combination, it seems contraining to limits the identity to a set color palette. This system would free the identity to change accordingly.
Designer_ Tuan Bui
Client_ Sherwin-Williams
a
pastel_
This palette gives the sense of nature throught the soft airy spring-like feel. It would helps to steer away from the idea of thick heavy goop of paint.
colorpalette // 2
VIBRANT
b
pop_
I like the strong contrast from this palette. It gives you the sense of a strong color finish of a high quality paint.
Designer_ Tuan Bui
Client_ Sherwin-Williams
a
muted_
With this I’m hoping to capture the true color of nature, which to me feels more muted and earth tone.
colorpalette // 3
PRIMARY
b
modern_
This approach gives the sense of modern and sophitication in color choices. It also gives the company a sense of renewal.