design_portfolio by tuan bui

e _ tuandbui@gmail.com p _ 408.406.7520

Hello! 3

My name is Tuan. I am working on my BFA degree at the Academy of Art University. My expertise is print design and identity works. The accompanying portfolio can serve to provide you with greater details of my experience and what I have to offer. I would like to bring my creative skills to work for your company. Thank you for your time and consideration.

Background // ThreaLines is the leading art and design driven fashion tradeshow for emerging brands. This expo is where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worldâ&#x20AC;&#x2122;s best graphic artists, ThreadLines is where art and design meet and shape the trends.

Target Audience // All genders, from Teens to 30â&#x20AC;&#x2122;s. These individuals are artist themselves in their own ways. Their concerns are self-expression and finding design that fits them, helping them define who they are. Finding the exact shirt that show their deepest interest; hip-hop, rock and roll, retro art, to unique and creative designs. Whether they are into skateboarding, break dancing or snowboarding, they want to find it.

Design Objectives // Must create a unique style on its own that cohesively holds the variety of graphic T-shirt style/brands. The design approach must not alienate or be bias to a particular style whether hip-hop or graffiti art and etc.

Deliverables // Create an identity and branding system for the event; including postes, collateral, merchandising, and environmental graphic.

Event Poster Series // The dynamic line graphic represents the multitude of designers and buyers coming together to meet at the expo.

// Street advertisement in series.

// Poster in various format.

Event Environment Graphic // Extending the brand system through the event gallery and wall display.

// Interior and wall graphic

Brand Applications

// T-shirt design

// Perforated ticket

Our inspiration

About Us

ThreaLines is the leading art and design driven fashion tradeshow for emerging brands. This expo is where the visionaries of retail come to scout hot new items

lar, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to

The ThreadLine expo will be taking place July 23-25th in San Francisco, Haight & Ashbury. ThreadLine is a full-fledged fashion week for emerging designers

for artists, models, and stylists, to showcase their talent to the world. â&#x20AC;&#x153;We launched ThreadLine because emerging fashion industry professionals needed a place to shine

designed specifically for the boutique market. From emerging designers to the worldâ&#x20AC;&#x2122;s best graphic artists, ThreadLines is where art and design meet and shape the trends. Since the late 1980s and especially the 1990s, T-shirts with prominent designername logos have become popu-

being decorative. Examples of designer T-shirt branding include Calvin Klein, FUBU, Ralph Lauren and The Gap. These examples also include representations of rock bands, among other obscure pop-culture references. The early 2000s saw the renewed popularity of T-shirts with slogans and

to showcase their collections to the public including: media, buyers, and celebrities. This three-day long fashion week is also a chance

that offered the same excitement and experience just like a huge fashion week that is so unreachable for many of them.

When: July 23, 24 & 25; 2010 8: 00 AM - to 7: 00 PM

Where: Haight & Ashbury District, San Francisco

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Designer Anonymous

This is a listing for our sponsor and the local store that will be open during our expo. Galler-

FTC

Villains

House of Flys True

1632 Haight St 415.626.0663

1672 Haight St. 415.626.5939

1605 Haight St. 415.621.8122

1415 Haight St. 415.626.2882

ies will be setup within specified store showcasing the latest lines for the season, featuring the best designer in the market.

RVCA Shop

Kweejibo

SomeElse

Mercantile

1485 Haight St 415.701.7822

1580 Haight St 415.552.3555

1603 Haight St. 415.864.1684

1773 Haight St. (415) 668-3746

Showcase

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Crash course

5 & A Dime Stussy A New York

Brooklyn Pro. Busy Work Shop (BAPE)

Wealth Famous Friends Fight Club New

Thing Alife Rivington Club Bodega

Capitol 1524 Clientele Commissary Commo

York Goods Grey One HUF

Kendo Kicks

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// Event Brochure

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Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink

or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. It is also known as

as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas. Screen printing is also a stencil method of print making in which a design is imposed on a screen of silk

silk screening or serigraphy. Traditionally silk was used for screen-printing, hence the name silk screening. Currently synthetic threads are commonly used in the screen printing process the most popular mesh in general use is made of polyester. There are special use mesh materials

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Designer Anonymous Index listing of clothing lines

Show and Tell technology of the industry

Crash Course Process and technique

Showcase

Locations Map listing of the event

Gallery with featured works

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Things To Do Schedule for events

Label company appearing

Our Inspiration Inspiration and aspiration

Participants

About Us The purpose of our show

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The area still maintains its bohe-

throw-backs to the Fifties lounge

mian ambiance, though the effects of gentrification are also apparent.

scene, the organic and spiritual New Age ambiance via the Sixties,

Though Ben & Jerryâ&#x20AC;&#x2122;s Ice Cream is now located at the famous HaightAshbury intersection, the neighborhood remains a thriving center of independent local businesses.

and the punk-rock scene of the Seventies and beyond is one of the neighborhoodâ&#x20AC;&#x2122;s most interesting and endearing aspects. ThreadLine Expo is held on the second

It is home to a number of independent restaurants and bars, as well

Sunday of June each year, during which Haight Street is closed

as clothing boutiques, booksellers, head shops and record stores including the well-known Amoeba Music. The cohabitation between

down between Stanyan and Masonic, with one sound stage at each end. This is a rather crowded event due to heavy tourism.

Background // Focusing on Creativity, Fun, Learning, Caring, Quality; Lego set out to create an educational toy that embodied everything in it’s brand values. The blocks are build with exacting degree and quality precision. The design themselves have not changed since it was produced.

Target Audience // Current generation parents, age ranging up to 40 years old. Parents who are overwhelms with the over-abundant and variety of today’s toy market. Both mom and dad are working professional or very busy with the fast pace lifestyle of today. They don’t have time to figure out which toys are on the recall list, or check every small parts for chocking hazards. With Safety, fun and educational on their mind, they want a toy that would meet those criteria.

Unique Selling Points // The color red, along with the mix of basic yellow, blue, green, black and white. Also the shape itself; with the rounded notches. The companyâ&#x20AC;&#x2122;s name is synonymous with the product itself, regardless of imitations.

Deliverables // Corporate Identity Redesign and Identity Guideline Manual.

Aastvej 1, 7190 Billund . Denmark

To Whom It May Concerns,

The Management Board and the Board of Directors have today considered and adopted the Annual Report of LEGO A/S for the financial year 1 January – 31 December 2009. The Consolidated Financial Statements are prepared in accordance with International Financial Reporting Standards as adopted by the EU, and the Financial Statements are prepared in accordance with the Danish Financial Statements Act. Moreover, the Consolidated Financial Statements and the Financial Statements are prepared in accordance with additional Danish disclosure requirements for Financial Statements. Management’s Review is also prepared in accordance with the Danish Financial Statements Act. In our opinion, the Consolidated Financial Statements and the Financial Statements give a true and fair view of the financial position at 31 December 2009 of the Group and the Company and of the results of the Group and Company perations and consolidated cash flows for the financial year 1 January - 31 December 2009. In our opinion, anagement’s Review includes a true and fair account of the issues it addresses as well as a description of the Group’s most significant risks and elements of uncertainty. We recommend that the Annual Report be adopted at the Annual General Meeting.

Jørgen Vig Knudstorp President and CEO

tel . 45 79 50 60 70 drt . 45 79 50 75 98 fax . 45 75 35 33 60

// Stationery system

Applications // Concept branding for small and large scale applications.

Website // Design to be functional with multiple platform.

Applications // Environmental brand application for theme park, corporate headquarters, studio and stores.

Applications // Concept branding for mobile advertising.

paris

Paris Identity // Create a unique identity and a comprehensive brand system for the city of Paris. The identity should capture the essence of which Paris represents.

Deliverables // Create an identity and branding system for the event; including poster, collateral, merchandising, and environmental graphic.

// Stationery system

Signage // City transportation signage system

Wall Graphic // Concept gallery exhibition to showcase the new identity

// Entrance hall

// Wall graphic

Poster Series // Showcasing the new identity and attract tourist.

Music Album // Design a digipak case and application system.

// Record (LP) cover

Poster // Using the artist lyrics as the main focus.

TED Conference Posters // Poster series for a talk about improving memory.

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Jazz // Blue, purple, calm, relaxing, and muted.

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Pantone Posters // Promotional posters from pantone highlighting three music genre. Sight and sounds are both sensory attribute that goes hand-inhand, much like how smell and taste are interconnected. Each music genre has their own specific mood and tone, which can be express by using the appropriate color palette. In combination with lines illustration for specific elements, each music style can be express visually and appropriately.

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Hip hop is a cultural movement. The music is itself composed of two parts, rapping, the delivery of swift, highly rhythmic and lyrical vocals, and DJing, the production of instrumentation either through sampling, instrumentation, turntablism or beatboxing. Another important factor of Hip-Hop music is the fashion that originated along with the music.

Hip-Hop // Bold, strong, attitude, and has personality.

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Rock was partly styled after rhythm and blues music. One of those characteristics was its participatory nature. Both rhythm and blues and rock and roll feature a lead singer who is pitted against an answering chorus. This also brought about the instrumental solos that came to define rock and roll. Rock and roll singers usually use a hoarse or grainy voice. Melodies are usually very narrow and only incorporated to stress blues notes.

Rock // Bright, energetic, loud and vibrant.

Playdoh Promo Set // Poster series and promo brochure for playdoh. Focusing on the power of imagination, the design will visualize the endless possibility that playdoh can create.

// Brochure spreads

// Brochure cover with die cut center

SECONDARY

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pms 355

pms 143

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Reed College Rebrand // Redesign the college identity and poster series.

Sherwin Williams Rebrand // Redesign the Sherwin Williams brand.

Personal Work// Various study and explorations.

design is

Art

Personal Work// Various study and explorations.