43 Osborne Road, Jesmond, Newcastle upon Tyne, Northumberland, NE2 2AH. Telephone: 07821230873. Email: thestudentadvertisingco@gmail.com.
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www.the-student-advertising-co.com
Services Description The Student Advertising Co. initial product/service offering will be the Student Advertising Co. free student file. The basis of the free student file idea is to distribute free files to students in Newcastle, using the revenue from advertising to cover the cost of the file itself. The free student file idea works as follows: • Contact businesses who are targeting students in the Newcastle area with their advertising • Sell them advertising space on the file • The revenue gained from selling the advertising space is used to buy the files and print the advertisements on the file itself • Distribute the files to students in Newcastle for free The Student Advertising Co. believes that this initial product/service will help it to achieve the long term mission of creating a network of student advertising, using an innovative medium which hasn’t been utilised before.
Business Details Address: The Student Advertising Co 43 Osborne Road Jesmond Newcastle upon Tyne Northumberland NE2 2AH Telephone: 07821230873
Location
Email: thestudentadvertisingco@gmail.com
Key Selling Points The free student file has some key advantages for businesses who are targeting students, students who want to use student offers from businesses and the Student Advertising Co. itself:
Businesses • The student file is a relatively cost effective way to reach students • Students will have maximum exposure to the advertisements as they will be using the file for many hours per week • The student will most likely use the file for duration of a semester (3 months)or more so many other students who do not actually have a file will also see the advertisements contained in the file • The file can be thought of as a walking billboard as students often carry their files around so it can be exposed to a variety of people • The business will not have to invest any other resources into the advertisements, such as distribution, as the student advertising company will be doing everything for them • Businesses can increase the value of their brand due to the long term exposure students will have to the message which is being communicated • Businesses can also look to be more environmentally friendly using the files, as opposed to using flyers which are often thrown away
Students
• Students can lower the ever increasing cost of student living by using these free files, rather than buying new ones • Students can take advantage of the offers contained in the advertisements which could also lower their costs and possibly improve their standard of living
The Student Advertising Co.
• The student files will allow the company to initiate its first steps into achieving its long term aim of creating a network of student advertising • The student file fits with the mission of the company to find new and innovative ways to reach students, lower the cost of student living and increase the efficiency of student based advertising • The student files is the first step in creating a strong brand which will be valuable to both businesses and students alike
Future Services
The use of files as an advertising medium is just the beginning of the vision of the Student Advertising Co. The revenues gained from the student files will be reinvested into the business to expand the scope of advertising activities. The Student Advertising Co will always look for new and innovative ways to connelct students to student deals in their region. Some of the activities planned for the future of the Student Advertising Co. include: • Extensive use of social media networks • Extensive use of mobile technology, e.g. iphone Apps • Student events, sponsored by businesses • Development of a strong online presence via a website
How Does The Service Work? The first product of the company is a free student file which will have advertising space. Additional services which would be provided by the company are a student discount card and social media services. The target market of the business is the local business sector. The market has been segmented into a range of businesses which target students e.g. pubs, taxis and takeaway outlets.
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1. Choose Our Service
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Miss. Pham - 07584258765
Pricing The advertising space on the files will be sold at the following prices in year 1: (the prices stated are for 1000 files) • Front cover outside(1/4 page) - £175.00 • Front cover inside (1/4 page) - £105.00 • Back outside Cover (1/4 page) - £135.00 • Back inside cover (1/4 page) - £85.00 • Lower spine – £60.00
The pricing strategy was chosen in relation to a number of other factors: • cost of other advertising formats (See appendix 3) • The fact that the file is being distributed by the company free of charge • USPs of this particular product • cost of the production of the file (£1.50 per file at 1000 files) • results from market research The Student Advertising Co. believes that this is fair price for advertising space which businesses will be willing to pay.
Mission statment “The Student Advertising Co. mission is to provide a tailored student based advertising solutions for the business sector in Newcastle Upon Tyne.”
Future Services The use of files as an advertising medium is just the beginning of the vision of the Student Advertising Co. The revenues gained from the student files will be reinvested into the business to expand the scope of advertising activities. The Student Advertising Co will always look for new and innovative ways to connelct students to student deals in their region. Some of the activities planned for the future of the Student Advertising Co. include: • Extensive use of social media networks • Extensive use of mobile technology, e.g. iphone Apps • Student events, sponsored by businesses • Development of a strong online presence via a website
Contact Details
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43 Osborne Road, Jesmond, Newcastle upon Tyne, Northumberland, NE2 2AH. Telephone: 07821230873. Email: thestudentadvertisingco@gmail.com.
www.the-student-advertising-co.com