Avant Nosbyn FW17 - Range Booklet

MANU2209 MAJOR PROJECT B

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assignment 2: range design & visual aids

the story Gentle ascending correlates with the current feminist movement. It portrays the epitome of the women in the 21st century. The main image of our trend is the spiral wooden staircase that continues to ascend. This depicts women in the workplace who is striving to break through the glass ceiling. They are the ones we believe to be our target market for Nosbyn’s premium collection.

Why staircase?

A staircase is connected with the vertical movement. It symbolizes the transition from one existence to another form or the breakthrough to another level. Stair is often used in art to establish hierarchy. Thus, in modern days, we often say “moving up the ladder” to express a successful career mark. And in our main image, the leading up stair showcases the bravery and courage that we imagine the targeted Nosbyn’s women possess.

Our spiral staircase represents the journey to success in life is not always smooth.

In order to move up and go forward, the modern women need to have harmonious characteristics - a balance of gentleness and persistence in life. This notion will be illustrated in our trend through a well-balanced combination of straight lines and curves.

The material for the staircase is Wood. In architecture, Wood serves as an excellent insulation material providing warmth for building in cold weather and vice versa.

Due to its flexible characteristics, it reflects the attributes of the modern Vietnamese women who have to be versatile and resourceful to harmonize all roles in their lives. Therefore, wood is implemented as the main neutral colors that runs through our collection.

gentle

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the range

gentle OVERLAY PLEATED SHIRT

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style no. : #ANAW18SH2 size: S M L RRP: 790,000 VND fabric: cotton twill with pleated chiffon

ASYMMETRICAL TOP WITH PLEATED DETAIL style no. : #ANAW18T2 size: S M L RRP: 760,000 VND fabric: cotton twill with pleated chiffon

CROP SHIRT WITH PLEATED COLLAR style no. : #ANAW18SH1 size: S M L RRP: 890,000 VND fabric: linen with lining kate

FLARED SLEEVE TOP WITH PLEATED CHIFFON AT SLEEVES style no. : #ANAW18T1 size: S M L RRP: 790,000 VND fabric: cotton twill with pleated chiffon

FLARED SLEEVE TOP WITH PLEATED CHIFFON HEMLINE style no. : #ANAW18T3 size: S M L RRP: 790,000 VND fabric: cotton twill with pleated chiffon

PRINTED SLEEVELESS COAT style no. : #ANAW18J1 size: S M L RRP: 1,150,000 VND fabric: cotton twill with lining acetate

gentle

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ASYMMETRICAL WRAP SKIRT WITH OVERLAY POCKETS style no. : #ANAW18SK1 size: S M L RRP: 860,000 VND fabric: cotton twill with lining acetate

ASYMMETRICAL PLEATED SKIRT style no. : #ANAW18SK2 size: S M L RRP: 860,000 VND fabric: cotton twill with pleated chiffon

FLARED TROUSERS WITH OVERLAY PLEATED CHIFFON AT HEMLINE style no. : #ANAW18TR1 size: S M L RRP: 990,000 VND fabric: cotton twill with pleated chiffon

BASIC TROUSERS style no. : #ANAW18TR2 size: S M L RRP: 990,000 VND fabric: linen with lining kate

gentle

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PRINTED A-LINE DRESS style no. : #ANAW18D1 size: S M L RRP: 990,000 VND fabric: cotton twill

V-NECK PINAFORE WITH PLEATED HEMLINE style no. : #ANAW18D4 size: S M L RRP: 890,000 VND fabric: cotton twill with pleated chiffon

gentle

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SLEEVELESS HIGHWAISTED A-LINE DRESS WITH OVERLAY POCKET style no. : #ANAW18D3 size: S M L RRP: 1,050,000 VND fabric: lining, cotton twill and lining kate

ASYMMETRICAL A-LINE PLEATED DRESS WITH OVERLAY POCKET style no. : #ANAW18D2 size: S M L RRP: 1,150,000 VND fabric: cotton twill with pleated chiffon