EWS HONG KONG 2014 SURVIVAL GUIDE

“THERE WILL BE ENOUGH TIME TO SLEEP IN THE GRAVE” Benjamin Franklin

ENTREPRENEURSHIP WINTER SCHOOL HONG KONG SURVIVAL GUIDE

Designed by ThY/LAB

INDEX CONTACTS

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CONNECT WITH US

WELCOME

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ABOUT US

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OUR FIELDS OF ACTION

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WHAT WILL YOU DO?

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MEMBERSHIP

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PROGRAM

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THE SPEAKERS

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THE TEAMS VENUES

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CONTACTS Sophia So Wai Kwan +852 61577083 hkoffice@thinkyoung.eu Oliver Ng +852 64878716 hkoffice@thinkyoung.eu Monga Yan +852 56054512 asia@thinkyoung.eu Alberto Gerosa +852 64254187 alberto@thinkyoung.eu Davide Arosio +852 96052476 davide@thinkyoung.eu

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CONNECT WITH US WI-FI

HKU Open WI-FI

WEB www.entrepreneurshipwinterschool.com www.thinkyoung.eu

TWITTER @ThinkYoungTW #entrepreneurshipschool

FACEBOOK www.facebook.com/thinkyoung Group: Entrepreneurship Winter School 2014 HK Alumni

LINKEDIN ThinkYoung Office Group: Entrepreneurship School

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WELCOME Benjamin Franklin was one of the Found- Our aim is to give you the opportunity to ing Fathers of the United States, a leading find an answer to all these questions. author, printer, political theorist, politician, postmaster, scientist, musician, inventor, In the Entrepreneurship Winter School satirist, civic activist, statesman, and dip- Hong Kong, this is done in an innovative lomat. Most of all he was an entrepreneur, and interactive framework that will give someone who was willing to launch him- you the chance to learn firsthand from self into a new venture and accept full re- successful entrepreneurs. sponsibility for the outcome.

At ThinkYoung, we truly believe that youth Everyone says enthusiasm, capacity to is the engine that drives the future, and overcome failure, and determination are that young entrepreneurs are the future of all necessary elements to become a suc- the economy. cessful entrepreneur.

Our mission is to foster entrepreneurship But how do you find the right idea, the and lobby for three key points: access to right contacts, as well as access to fi- education and mentorship for young ennance ,along with finding the ability to trepreneurs, elimination of the stigma of advertise most effectively? This is what failure, and less bureaucracy for start-ups. young people need to know when starting their journey as an entrepreneur.

Be entrepreneurial, ThinkYoung Team

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ABOUT US What is ThinkYoung ThinkYoung is a think-tank concerned with young people. Why do we exist?

Rather simple, we are the next generation.

We believe it is imperative to empower and provide a voice for young generations.

Through a variety of programs we aim to get our voices heard by decision-makers.

ThinkYoung currently boosts a network of more than 250.000 young individuals involved in student organisations, and various corporate and institutional connections in Europe and Asia.

We are now based in Brussel, Geneva and Hong Kong.

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OUR FIELDS OF ACTION Entrepreneurship Because young entrepreneurs are the key to innovation and growth, we are acting to inspire young Europeans, in order to boost confidence levels and to encourage them to pursue entrepreneurial dreams.

Education This is a particularly focal point at ThinkYoung. We invest in young people’s education with a vision to create better citizens for tomorrow. Our goal is to develop an infrastructure where we offer highly beneficial learning programmes.

Enlargement We want to show young Europeans diverse living conditions and the variety of cultures within our continent. We think that mutual understanding is the first step in improving integration and therefore European strength.

EU/Asia We aim to connect the European young generation with their Asian counterparts.

Through this, our goal is to extract the best practices in educational, entrepreneurial and environmental cultures from the two environments, additionally highlighting similarities and acquiring a greater degree of awareness.

Energy and Environment We want to ensure young Europeans have a say and allow them to raise their voice on the matter. We want to improve a network across Europe, whilst sharing and enhancing knowledge on this topic.

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WHAT WILL YOU DO? Entrepreneurship Winter School Hong Kong Following the success of the Entrepreneurship Summer Schools in Brussels and Hong Kong, ThinkYoung and the University of Hong Kong are presenting the 1st edition of the Entrepreneurship Winter School Hong Kong.

Theres no professors or teachers, only real entrepreneurs ready to share their ideas, experiences and knowledge.

In Hong Kong we welcome 49 participants from various cultural, creative and occupational backgrounds, offering a true international experience.

The event will take place at the grounds of the University of Hong Kong.

In addition to our workshops, we will provide a morning trip to the Huawei HQ’s in Shenzhen to witness an example and hotbed of innovation with entrepreneurial spirit.

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Methodology of the School

The EWS is unlike any other entrepre- by you, the participants, as it is your task neurship learning program out there. This to interview the established entrepreneurs is due to its unique methodology which to seek their views, principles, and (good) is driven by the idea that Entrepreneur- practices, on a series of themes relating ship goes beyond opening a business; it to entrepreneurship. Each interview will is a life which enables people to turn their be designed and reviewed by teams of ideas into action.

nine who will be assigned their themes in advance.

We believe being a student of entrepreneurship means you should learn in a pro- You will create your own guide active and direct manner. This is why at The overall goal is for each team to dethe ESS Hong Kong you will find no pro- velop their own outline guide to entreprefessors, no books, and no lectures; only neurship, gathering information on all the entrepreneurs passing on real business themes from interviews with each speakexperience directly to you, giving invalu- er. On the final day the eight teams will able knowledge you cannot find in books. give a formal presentation of their guide and outcomes.

Active participation By concentrating on concrete projects, How it works: teams, speakers, themes. you can effectively work in teams to de- Overall, there are 50 participants that form velop the necessary skills to establish and 5 teams of 10 students. achieve goals, as well as gain confidence There are 4 days of workshops. through truly experiencing the satisfaction Every day is divided into 2 sessions: mornof building upon your own ideas.

ing and afternoon. In total 50 participants

Each workshop output will be generated

will attend 8 workshop sessions.

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What happens in the interview rooms? The workshop format gives you practiEach of the 5 teams in the room is given cal first-hand experience of organising 20 minutes with the speaker to interview a learning event – real entrepreneurship him or her about one of the 4 themes. in action, not simulated business games.

Each time the speaker rotates, the inter- The competitive element reflects the comview theme changes as well. This means, petitive environment in which all entreprethat each team and each class gets to neurs must survive. cover every one of the 4 themes.

Themes of the School: It’s all about you!

1. Entrepreneurial idea

The invited speakers are here to act as 2. Market and media mentors, to inspire and to guide you. 3. Resourcing your Entreprise However, the success of the workshops 4. Networking relies much more on your own efforts.

The workshop output will be generated entirely by you and your fellow participants. You learn to work in a team and to collaborate with other entrepreneurs.

Remember, two heads are better than one!

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MEMBERSHIP All students participating to the 1st edition of the ThinkYoung entrepreneurship winter school Hong Kong automatically obtain the Young Membership for 2014.

Once you become a Young Member you will receive the following: * All current ThinkYoung publications, including the ThinkYoung newsletter * A subscription to ThinkYoung’s journals * Invitations to future conferences held by the ThinkYoung team * VIP invitations to ThinkYoung events * A bi-monthly update on research and projects * 10% discount on ThinkYoung’s Entrepreneurship Schools The membership is for 12 months, so before it expires we will send you an email to remind you of your renewal. For more information or to ask any questions please contact members@thinkyoung.eu.

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PROGRAM*

08:30 - 09:15

09:30 - 13:00

MON 6th

TUE 7th

BREAKFAST

BREAKFAST

RULES OF THE GAME WITH ANDREA GEROSA/ SESSION WITH TIN HANG LIU

SESSION WITH ELAINE ANN

13:00 - 15:00

LUNCH

LUNCH

15:00 - 17:30

SESSION WITH RONALD ARCULLI

SESSION WITH YAT SIU

17:30

FREE TIME

DINNER

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WED 8th

THU 9th

FRI 10th

BREAKFAST

BREAKFAST

VISIT AT HUAWEI HQ SESSION WITH KAY ROSS

LUNCH

LUNCH

VISIT AT HUAWEI HQ

SESSION WITH LUIGI T. PECCENINI

SESSION WITH CAROLA VAN DER BRUINHORST

PARTY

MARKET PLACE PITCH BUSINESS IDEA /

SESSION WITH MARTIN KESSLER

LUNCH

SPECIAL EVENT ORGANISED BY HKU

ENTREPRENEURSHIP GUIDE PRESENTATION WITH INVESTORS

*Timetable is subject to changes

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THE SPEAKERS LUIGI TIZIANO PECCENINI / Founder of Wall Street Institute Founder and Honorary President of Wall Street Institute International and Wall Street English China Luigi Tiziano Peccenini (“Pecce� as he is known to most) is the Founder and Honorary President of Wall Street Institute International and Wall Street English China and is also General Advisor of Laureate International Universities in China and of Worldstrides in China.

Born to a modest family in Ferrara, Italy, Pecce started his career at the age of 19 as a sales agent. He created his first company, a computer training company called Computex, at the age of 28. He sold Computex in 1972 and founded Wall Street Institute in Italy.

In 2000, Pecce opened the first Wall Street English centre in China. Today, both companies are owned by Pearson PLC, London.

Wall Street Institute International is the world leader in the English language business, with more than 450 Centers in 27 Countries and over two million students trained.

CAROLA VAN DEN BRUINHORST / Founder of Hong Kong office of Loyens & Loeff Carola van den Bruinhorst (1965), tax adviser, founded the Hong Kong office and has been heading it since late 2011. She advises internationally operating groups and funds on their Dutch, EU or other international acquisitions, and other cross-border transactions, such as corporate structuring and restructuring, financing and joint ventures. Previously she worked in Milan, New York and Amsterdam.

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THE HON RONALD ARCULLI / GBM, CVO, GBS, OBE, JP Mr Ronald Arculli is the Senior Partner of King & Wood Mallesons, the Hong Kong Office of one of the largest law firms in Mainland China and Australia. He chairs the Board of FWD Group (the insurance arm of Pacific Century Group), Hong Kong Arts Festival Society Limited, the Honorary Advisory Committee of SVHK Foundation Limited and Common Purpose Charitable Foundation Limited, Hong Kong. He is also a Director of Asia Art Archive Limited and a Trustee and Director of IFRS Foundation. He is a Board Member of The West Kowloon Cultural District Authority and chairs its Executive Committee and Development Committee. He is an Independent Non-Executive Director of Hang Lung Properties Limited and SCMP Group Limited. He is a Non-Executive Director of HKR International Limited, Power Assets Holdings Limited, Hutchison Harbour Ring Limited, Sino Hotels (Holdings) Limited, Sino Land Company Limited and Tsim Sha Tsui Properties Limited (all listed in Hong Kong).

In 2000, he succeeded HRH the Duke of Edinburgh as Chairman of The International Award Association, a youth development programme present in some 100 countries – a position he held until November 2007. He has served on many commissions and boards including the Board of the Hong Kong Jockey Club and the Board of Governors of the London Business School.

In 2005, the City University of Hong Kong conferred on Mr Arculli an Honorary Degree of Doctor of Social Sciences. In 2010, the Hong Kong University of Science and Technology conferred on him an Honorary Degree of Doctor of Laws. Mr Arculli was called to the English and Hong Kong Bars and is currently a solicitor in England and Wales and in Hong Kong.

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ANDREA GEROSA / Founder of ThinkYoung and Entepreneur Working with and for young people since 2002, andrea started his career at university joining the junior enterprise network.

Today he is the founder of a non profit think tank for youth (www. thinkyoung.eu), a consulting company focused mainly on student housing (www.kefren.ch), a series of summer schools for young entrepreneurs (www.entrepreneurshipsummerschool.com) and a co - working space for start-ups (www.tunnel15.ch).

Recently andrea has been appointed to the executive board of Rentxpress SA, an agency that enables travellers to rent, plug & play accommodation all around the world (www.rentxpress.com).

Twitter: @andreagerosa

MARTIN KESSLER / CEO and Founder of Phonejoy Martin is the CEO and Founder behind Phonejoy (www.phonejoy. com), a Hong Kong startup that has launched an innovative gaming device that transforms smartphones into portable game consoles. In late 2011, Martin moved to Hong Kong after working in China for nearly two years to start up Phonejoy with a loan of just US$20,000 to build his venture. Since then Phonejoy has raised a total of more than US$750,000 and grown to a team of nine from all over the world.

Twitter: @kesslerhk

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ELAINE ANN / Founder of Kaizor Innovation Elaine has helped Startups steer their products in right direction and strategized User Experiences so investors will bite and users will rave about. Elaine has helped multiple Startup businesses in Hong Kong with their user experience and business strategy including CNNGo (internal startup of CNN), iMerchants Beanstalk Wealth Management, GoAnimate, Wisers Information, Darizi, AirGini etc. In 2008 she worked with single entrepreneur GoAnimate to strategize and design the User Experience of a prototype in 1 month that raised US$1.4million in SV angel funding that later became one of the ‘coolest’ app on Facebook and featured on CNN. com. Elaine currently runs a strategic innovation consultancy Kaizor Innovation since 2002 with clients such as HP, P&G, Hyatt, BMWDesignWorks, Herman Miller, OSIM, HK Post Office, Lunar Design, Design Continuum, Ziba Design. Twitter: @kaizorBUZZ

KAY ROSS / Founder and Boss of Kay Ross Marketing Kay Ross is a marketing consultant, editor and copywriter – her company is Kay Ross Marketing. She helps her clients to devise effective marketing/branding strategies and to craft and tell compelling stories. Kay is also a former Listings Editor at the “South China Morning Post” newspaper, so she knows what journalists want. And she performs with local English-language improv troupe People’s Liberation Improv (they make stuff up on the spot, without a script), leads corporate workshops about how to apply the principles and mindset of improvisation to life and business, and is a member of the international Applied Improvisation Network.

Kay was born in Scotland, grew up in Australia, and has lived in Hong Kong for 20 years. Twitter: @kayross 19

YAT SIU / Founder and CEO, Outblaze Yat Siu is a serial technology entrepreneur based in Hong Kong.

He is founder and CEO of Outblaze, a digital services company specializing in gaming, cloud technology, and smartphone/tablet software development. In 2009 Yat sold Outblaze’s messaging division to IBM and successfully pivoted Outblaze from B2B messaging services to B2C digital entertainment. He is a director for TurnOut Ventures, a partnership between Outblaze and Turner Entertainment, and he is co-founder of Animoca, a major developer and publisher of smartphone games. In 2012 he set up ThinkBlaze, the research arm of Outblaze dedicated to investigating socially meaningful issues related to technology. Yat has earned numerous accolades including Global Leader of Tomorrow at the World Economic Forum, and Young Entrepreneur of the Year at the DHL/SCMP Awards. He is a supporter of various NGOs and serves on the board of directors for the Asian Youth Orchestra.

TIN HANG LIU / Founder of SEOLAB and Cityfan Tin Hang Liu is the founder of SEOLAB (SocialMedia division), an italian company with top clients like the Benetton Group Worldwide, Fox, Kimberly Clark and CEO/founder of Cityfun, a startup company that focuses on reviews of local business in partnership with the biggest media group in Italy, Gruppo Editoriale L’Espresso.

Previously, he was the director of Italchina, an international company concerned with mergers & acquisitions, consultancy and corporate management. He is also a teacher at IULM University where he lectures about Social Media Marketing and Online Strategies for students at a Master Level.

Twitter: @TinHangLiu 20

THE TEAMS YELLOW TEAM

GREEN TEAM

ORANGE TEAM

Joseph Law

Ho Wang Lam

Ruxandra Soare

Monica Leung

Goran Dimoski

Hoi Yan Lee

Rainbow Fu

Melisa Junata

Joyce Chau Yin Kai

Vicky Zhang

Julia Andreeva

Konstantin Garadis

Manouk Van Dalm

Ting Ka Hung

Abie Chan

Edwin Li

Haider Humayun Khan

Die Wu

Carla Tan

Lilly-Marie Kunz

Jill Li

John Snorri

Michail Schuh

Ahmed El-Jafoufi

Sofyan Lazuardi

Crystal Chan

Davy Zhang

Christian Secci

Simone Pompilio

Mong Chan Mok

BLUE TEAM

RED TEAM

Taylor Hinchliffe

Michaela Chan

Ho Yin Lam

Erdinc Koc

Diego Bocken

Vivian Tsang

Tango Kuan

Catherine Chiu

Eric San

Christopher Wong

Sharon Yuen

Sebastien Lelubre

Hiu Fung Lin

Paula Carla

Amelia Chew

Kelvin Yuen

Daiana Pezzani

Carmen Tsang

Tien Chong

MĂŠgane Sabatier

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VENUES How to get to HKU Once arrived in Hong Kong, we suggest that you acquire an Octopus Card (available in every MTR station). The Octopus Card can be used for payment in many retail shops in Hong Kong, from convenience stores, supermarkets, fast-food restaurants, to other point-of-sale applications such as service stations and vending machines.

The University of Hong Kong is situated in Pok Fu Lam Road in Hong Kong Island and it’s easily reachable by Bus.

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Transit directions to The University of Hong Kong From Sheung Wan MTR Station: 1) Walk to Hollywood Terrace; Queen’s Road Central About 4 mins (240 m) 2) Take Bus 91 towards Ap Lei Chau Estate (8 mins, 7 stops) 3) Hong Kong University West Gate; Pok Fu Lam Road 4) Walk to The University of Hong Kong About 4 mins (210 m) Travel time: about 17 mins

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Map of HKU Ranked as the No. 1 University in Asia, and 22nd in the world (QS World University Rankings), the University of Hong Kong (HKU) attracts tens of thousands of talented applicants each year for its undergraduate degrees. With top-tier teaching staff selected from around the globe, its world renowned research, an extensive international exchange networks and opportunities, a focus on experiential learning, a large international student population, a vibrant campus life, and a virtually 100% employment rate for all graduates over the last 6 years, HKU today attracts some of the world’s most outstanding students, particularly from around Asia.

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ROOM CPD-2.37 CENTENNIAL CAMPUS CENTRAL PODIUM LEVELS RESTAURANT HAKING WONG BUILDING YOU CAN ENTER/EXIT TROUGH THE WEST GATE BUS STOP POK FU LAM ROAD

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JULY 2014

ENTREPRENEURSHIP

SUMMER SCHOOL WWW.THINKYOUNG.EU

BRUSSELS

AUGUST 2014

ENTREPRENEURSHIP

SUMMER SCHOOL HONG KONG