Branding

Page 1

Personal Brand Identity Professor Oscar Betnacur FASM 210 Digital Presentation Tianyi Wang


01 Statement 02 Keywords 03 Research 04 Sketches 05 Digital Sketches 06 Logo 07 Business card 08 color 09 Letterhead 10 Email Signature 11 Final

Contents


Statement My brand was established and developed to represent me and my professional skill in the fashion marketing industry. It’s the first impression to show my personality and design philosophy. It conveys a image that’s fresh, young unique and joyful. It’s reachable, and not overwhelming.


Key Words REACHABLE UNIQUE YOUNG FRESH NATURAL LIFESTYLE JOYFUL ENJOYMENT


Research



Digital Sketches

ANG IANY I

ANG

ANG


TIANYIWANG TIAYI WAG TIANYIWANG

WAG AG

TIANYIWANG

TIAYI WAG

TIAYIWAG

AG


T T T T T T T

T

WANG

WANG ianyi

WAN G

WANG ianyi

ianyi

ianyi

WANG ianyi

WANG ianyi

WANG

WANG ianyi


logos AG Fashion Marketing & Management

Fashion Marketing Management

AG

AG

Fashion Marketing Management

AG

Fashion Marketing & Management

Fashion Marketing Management

AG

AG

Fashion Marketing Management


Management

WAG

Fashion Marketing

Management

WAG Fashion Marketing &Management

WAG

Fashion Marketing

Management

TIAYIWAG

Fashion Marketing

Management

TIAYI WAG

Fashion Marketing

Fashion Marketing & Management

TIAY

Fashion Marketing

Management

AG Management

TIANYIWANG

Fashion Marketing & Management

TIAY

Fashion Marketing

AG


Business Card


Fashion Marketing & Management

TIANYI WANG Tianyiwang77@gmail.com 917-515-6976

Fashion Marketing & Management

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

Management

TIAY

Fashion Marketing

AG

Management

TIAY

Fashion Marketing

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

Management

TIAY

Fashion Marketing

AG

AG


Colors


T T T T T

G

WANG ianyi

G

WANG ianyi

anyi

NG

G

WANG

WANG ianyi


WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management


WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management


WAG

Fashion Marketing

Management

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

TIANYI WANG

AG

Fashion Marketing Management

Tianyiwang77@gmail.com 917-515-6976


Fashion Marketing & Management

Fashion Marketing & Management


WAG

Fashion Marketing

Management

WAG

Fashion Marketing

Management


WAG

Fashion Marketing

Management

WAG

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

TIANYI WANG

AG

Fashion Marketing Management

Tianyiwang77@gmail.com 917-515-6976


Fashion Marketing & Management

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

Fashion Marketing & Management

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976

TIANYI WANG

Tianyiwang77@gmail.com 917-515-6976


Letterhead WAG

Fashion Marketing

Management

tianyiwang77@gmail.com

WAG

Fashion Marketing

tianyiwang77@gmail.com 917-515-6976

Management

917-515-6976


Education Savannah College of Art and Design, Savannah, GA Major: Fashion Marketing and Management Minor: Fashion Design Anticipate Graduation: June 2017 Honors and Awards Dean’s list/ Fall 2013 - present 3.93 GPA Academic Honor Scholarship/Fall 2013 - present

WAG

Fashion Marketing

Management

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Education Savannah College of Art and Design, Savannah, GA Major: Fashion Marketing and Management Minor: Fashion Design Anticipate Graduation: June 2017 Honors and Awards Dean’s list/ Fall 2013 - present 3.93 GPA Academic Honor Scholarship/Fall 2013 - present

WAG

Fashion Marketing

Management

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Experience Queen of RAW INC. NYC Marketing intern, Summer 2015 •building company profile •mood board & trend report •email & instgram campaign •collaboration with 3D design studio

Skills Design/Technical Design/Technical Color Theory Color Theory Technical flats Technical flats Draping Draping Pattern making Pattern making Hand/Machine sewing Hand/Machine sewing

Experience Queen of RAW INC. NYC Marketing intern, Summer 2015 •building company profile •mood board & trend report •email & instgram campaign •collaboration with 3D design studio

Skills Design/Technical Color Theory Technical flats Draping Pattern making Hand/Machine sewing

Sharon Wang INC, NYC Marketing intern, Summer 2015 •showroom research and communication •laser cut deisgn & communication with factory •market research on trims

Software Software Adobe Illustrator Adobe Illustrator Adobe Photoshop Adobe Photoshop Adobe InDesign Adobe InDesign Adobe After Affects Adobe After Affects Microsoft Suite Microsoft Suite

Sharon Wang INC, NYC Marketing intern, Summer 2015 •showroom research and communication •laser cut deisgn & communication with factory •market research on trims

Software Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe After Affects Microsoft Suite

Savannah Film Festival, Savannah GA Crowd Management, Fall 2014 •ticket responsibility •door man Fashion Galaxy Alliance NYC Fashion Corodinator, Summer 2014 •communication with PR’s inviation •communicating with guests to schedule during NYFW •tracking and recording designer’s garments

Professional Presentation skills Ability to meet deadlines Team player Other Fluent in Chinese

Savannah College of Art and Design Inc. Savannah, GA Critique and Fashion Show Model, Spring 2014/2015 •fit model for school of fashion senior and grad students •attending fitting, rehearsals with J Alexander, garment critique •runway & photoshoot

Savannah Film Festival, Savannah GA Crowd Management, Fall 2014 •ticket responsibility •door man Fashion Galaxy Alliance NYC Fashion Corodinator, Summer 2014 •communication with PR’s inviation •communicating with guests to schedule during NYFW •tracking and recording designer’s garments

Professional Presentation skills Ability to meet deadlines Team player Other Fluent in Chinese

Savannah College of Art and Design Inc. Savannah, GA Critique and Fashion Show Model, Spring 2014/2015 •fit model for school of fashion senior and grad students •attending fitting, rehearsals with J Alexander, garment critique •runway & photoshoot


Tianyi Wang tianyiwang77@gmail.com 917-515-6976


Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Education Savannah College of Art and Design Major: Fashion Marketing & Management Minor: Fashion Design Anticipate Graduation: June 2017 Honors and Awards Dean’s list/ Fall 2013 - present 3.93 GPA Academic Honor Scholarship Fall 2013 - present

Skills Design/Technical Color Theory Technical flats Draping Pattern making Hand/Machine sewing Software Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe After Affects Microsoft Suite Professional Presentation skills Ability to meet deadlines Team player Other Fluent in Chinese

Experience Queen of RAW INC. NYC Marketing intern, Summer 2015 •building company profile •mood board & trend report •email & instgram campaign •collaboration with 3D design studio Sharon Wang INC, NYC Marketing intern, Summer 2015 •showroom research and communication •laser cut deisgn & communication with factory •market research on trims Savannah Film Festival, Savannah GA Crowd Management, Fall 2014 •ticket responsibility •door man Fashion Galaxy Alliance NYC Fashion Corodinator, Summer 2014 •communication with PR’s inviation •communicating with guests to schedule during NYFW •tracking and recording designer’s garments Savannah College of Art and Design Inc. Savannah, GA Critique and Fashion Show Model, Spring 2014/2015 •fit model for school of fashion senior and grad students •attending fitting, rehearsals with J Alexander, garment critique •runway & photoshoot


Email Signature Fashion Marketing & Management Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

AG

Fashion Marketing Management

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Fashion Marketing & Management

AG

Fashion Marketing Management

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Hi, Ms.Stanton,

Fashion Marketing & Management Tianyi Wang tianyiwang77@gmail.com 917-515-6976

I need my 1098T form of 2015 for tax return but when i click on tax notification from my account, it says "No tax notification exists for tax year 2015. " Do you know how can I get the from or who I can contact to solve this problem ? Thank you

WAG

Fashion Marketing

Management

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Tianyi Wang tianyiwang77@gmail.com 917-515-6976

Fashion Marketing & Management


MORE OPTIONS


TIANYI WANG Fashion Marketing & Management

TIANYI WANG Fashion Marketing & Management

TIANYI WANG Fashion Marketing & Management

Tianyiwang77@gmail.com 917-515-6976

Tianyiwang77@gmail.com 917-515-6976

Tianyiwang77@gmail.com 917-515-6976


TIANYI WANG tianyiwang77@gmail.com 917-515-6976

TIANYI WANG tianyiwang77@gmail.com 917-515-6976


TIANYI WANG tianyiwang77@gmail.com 917-515-6976

TIANYI WANG tianyiwang77@gmail.com 917-515-6976


TIANYI WANG Fashion Marketing & Management

TIANYI WANG tianyiwang77@gmail.com 917-515-6976

tianyiwang77@gmail.com 917-515-6976


FINAL


TIANYI WANG Fashion Marketing & Management

Tianyiwang77@gmail.com 917-515-6976


TIANYI WANG tianyiwang77@gmail.com 917-515-6976


TIANYI WANG tianyiwang77@gmail.com 917-515-6976

Education

Savannah College of Art and Design Major: Fashion Marketing & Management Minor: Fashion Design Anticipate Graduation: June 2017

Honors and Awards Experience

Queen of RAW INC. NYC Marketing intern, Summer 2015 •building company profile •mood board & trend report •email & instgram campaign •collaboration with 3D design studio

Dean’s list/ Fall 2013 - present 3.93 GPA Academic Honor Scholarship Fall 2013 - present

Sharon Wang INC, NYC Marketing intern, Summer 2015 •showroom research and communication •laser cut deisgn & communication with factory •market research on trims Savannah Film Festival, Savannah GA Crowd Management, Fall 2014 •ticket responsibility •door man Fashion Galaxy Alliance NYC Fashion Corodinator, Summer 2014 •communication with PR’s inviation •communicating with guests to schedule during NYFW •tracking and recording designer’s garments Savannah College of Art and Design Inc. Savannah, GA Critique and Fashion Show Model, Spring 2014/2015 •fit model for school of fashion senior and grad students •attending fitting, rehearsals with J Alexander, garment critique •runway & photoshoot

Skills Design/Technical Color Theory Technical flats Draping Pattern making Hand/Machine sewing Software Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe After Affects Microsoft Suite Professional Presentation skills Ability to meet deadlines Team player Other Fluent in Chinese

TIANYI WANG tianyiwang77@gmail.com 917-515-6976

To whom it may concern, I would like to apply for the Anthropologie Visual Display Internship in New York City. Ever since I first stepped in to an Anthropologie I completely fell in love with it. I specifically love the Home and Interiors department of the brand, I am attracted to the lifestyle and environment. Visual Display is exactly what I am passionate about, I am excited to help create an environment that can bring customers an emotional attachment as well as make them want to walk away with a piece that inspires them. My dream is to own a lifestyle store myself and feel that this opportunity to work within such an iconic brand could help some day achieve this goal. I am currently a Fashion Design student at the Savannah College of Art and Design (SCAD) minoring in Fashion Marketing and Management. As a result of my studies at SCAD, I have an understanding of how fashion and retail work hand in hand. My previous internship experience as a Fashion Coordinator taught me excellent communication skills, collaboration, attention to detail, flexibility, and organization. I am also one of the founders of SCAD's "The Couturist Club". This is an online blog & magazine which aims to bring updates of student lifestyle and trend to local students. For this specific opportunity I have organized photo shoots, films, and worked within several software programs in the Adobe Creative Suite. I am available this summer from June to August. I am able to meet with you to further discuss this opportunity at your convenience. Thank you and I look forward to speaking with you. Sincerely, Tianyi Wang


TIANYI WANG

Fashion Marketing & Management tianyiwang77@gmail.com 917-515-6976

Hi, Ms.Lover, I need my 1098T form of 2015 for tax return but when i click on tax notification from my account, it says "No tax notification exists for tax year 2015. " Do you know how can I get the from or who I can contact to solve this problem ?

TIANYI WANG

Fashion Marketing & Management tianyiwang77@gmail.com 917-515-6976

Thank you

TIANYI WANG

Fashion Marketing & Management tianyiwang77@gmail.com 917-515-6976




TIANYI WANG Fashion Marketing & Management


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