FashionAdS portfolio

FASHION ADVERTISEMENTS PROCESS BOOK

TIANYI WANG DIGITAL PRESENTATION

STATEMENT The purpose of this process book is to create advertisements for three unique fashion brands. The fashion advertisements are aimed to represent the companies’ fashion aesthetics, promote the right products and target the right audiences.

The Three fashion companies chosen are different with each other in style for more challenges and opportunities to explore and create more.

MARC JOCABS Daisy Marc Jacob’s women fragrances have a fresh and clean scent. The DAISY is particularly feminine and youthful.

I pictured a young, fresh with a little bit sophisticated girl relaxing and enjoying herself in a sunny and lazy afternoon.

MOODBOARDS

S U M M E RY A F T E R N O O N Yo u n g & F e m i n i n e

HAIR & MAKE UP

LOCATION RESEARCH

MSGM MSGM’s clothing is full of colors and fun. The prints are rich; there’s nothing about boring for this brand. It mixes and matches the great tradition with a sense of detachment and revolution of the new millennium

MOODBOARDS

HAIR & MAKE UP

LOCATION RESEARCH

STYLING

COS COS is a brand that aims for minimalism style. It’s modern, functional and considerate.

The colors are never too bright.

Everything is understated. The items are the essentials that are timeless. The brand wants to reinvented the classic.

MOODBOARDS

HAIR & MAKE UP

LOCATION RESEARCH

STYLING

MOCK ADS. FOR POSITION ONLY

BEHIND THE SCENES

PHOTOGRAPHY

BY MATT SLADE

FINAL ADS

SPECIAL THANKS PHOTOGRAPHER MUA MODELS

MATT SLADE MENGYING ZHANG ELEANOR BALL ALESSA REUFFURTH