Marketing, Design, & Social Media Professional
w: tiaradees.com | e: tldees@crimson.ua.edu | p: 205 544 5029
Relevant Skills Two Years of Marketing & Public Relations Experience: • Brand Development • Research & Analytics • Brand & Market Strategy • Communications & Press Management
Over Nine Years of Graphic Design Experience: • Experienced with Adobe Creative Suite: Photoshop (9 years), Illustrator (4 years), & InDesign (4 years) • Design for Publication, Web, Print, & Advertising
Project Management & Leadership: • Project Scheduling • Team & Client Communication • Project Oversight
Experienced in Web Design & Marketing: • Working toward Google AdWords Certification • HTML, CSS, & CMS Design Experience
Relevant Professional Experience
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Developed and designed branding materials for Washington County, Alabama, such as logos, fliers, pamphlets and a county-wide view book to be distributed to potential businesses at trade shows. Worked with a team of four graduate marketing students to develop marketing aimed in bringing business growth into rural areas in Alabama. Group conducted qualitative research to determine the best approach
PixelCon 2011 Project Lead Creative Campus Initiative Tuscaloosa, AL | August 2010 - May 2011
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Led a team of students in the planning and marketing process for PixelCon 2011, a video game convention held in Tuscaloosa, AL. Coordinated areas include: communication to special guests and vendors, obtaining sponsorship and overseeing all PixelCon related tasks. Organized and composed music for the PixelCon Video Game Music concerts, which featured live musicians playing various video game music works, as well as an audience of over 200 people. Worked in a collaborative environment with teams of interns and project leaders, connected with University of Alabama faculty, staff, students, and the Tuscaloosa community, and utilized creative thinking and planning processes to innovative ideas into action.
w: tiaradees.com/portfolio
Games Columnist The Crimson White Tuscaloosa, AL | April 2010- February 2011
Designs advertising materials for WRC events, including print and online marketing. Improves and develops social media outreach initiatives through Twitter, Facebook, and other social media platforms. Manages of all marketing e-mail communications for the department. Maintains press relationships for the center and communicates with UA students, faculty and staff about WRC services.
Marketing Consultant Washington Country Economic Development Initiative Chatom, AL | September 2012 - May 2013
Online Portfolio Available:
Leadership & Organizational Experience
Public Relations Coordinator & Graduate Assistant University of Alabama Women’s Resource Center Tuscaloosa, AL | August 2012 - Present
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Over Two Years of Social Media Expertise: • Search Engine Optimization (SEO) & Google AdWords • Target Audience Analysis • Experienced with Content Curation and Engagement on Most Social Media Platforms (Facebook, Instagram & Twitter)
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Published articles and columns involving the games and technology industry for The Crimson White, an award-winning student publication. Assisted editors with arranging schedules for other involved columnists and pitched new story ideas whenever possible. Coverage included game reviews, creative columns, and news articles related to major games or gaming events.
Writer and Intern GamingAngels.com February 2011 - March 2012 •
Wrote for GamingAngels.com, one of the first websites created that was dedicated to a female gaming audience. Wrote articles, news and reviews on games, as well as covered major events such as the 2011 Penny Arcade Expo in Seattle, The Pokemon Regional Championships in Atlanta, and MomoCon. Designed infographics and materials for use by GamingAngels.com, as well as advised on improving search engine optimization and social media outreach.
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Accomplishments •
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Honorably selected from a campus-wide search as a “Tide Talks” IV Speaker in Fall 2013. Presented research on creating a more inclusive space for all gamers, and educated others in issues and successes in the video game industry. Work featured in publications such as The Crimson White, Capstone Magazine, the front page of UA.edu, as well as television and radio broadcast stations such as WVUA and 90.7 FM. Co-founded organization (ABXY Gaming Network) was awarded the “Best New Organization” Award in 2010 and “Best New Organizational Program” in 2011 for the PixelThon Video Game Marathon by the UA SOURCE Organizational Board.
Education The University of Alabama, May 2014 Master of Science in Marketing and Management Graduate Candidate GPA: 3.75/4.0
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The University of Alabama, May 2012 Bachelor of Arts in Communication and Information Sciences Concentration: Visual Journalism GPA: 3.18/4.0
The University of Alabama, May 2012 Bachelor of Arts in General Music GPA: 3.18/4.0
For more information on Tiara: w: tiaradees.com/about