tickle the imagination | issue 12 | fashion issue

CREATIVE GOODNESS

M A G A Z I N E

fashion issue AUSTRALIAN DESIGNER & MAKER MAGAZINE Creative projects, meet the maker, inspiration & more... tickletheimagination.com.au 1

authentic clothing designed to fit real women in real life www.verily.com.au

blossom & cat.

vintage

www.blossomandcat.com.au | www.facebook.com/blossomandcat | www.blossomandcat.bigcartel.com

on the cover: image by Aaron McPolin makeup and model by Perth Modeling Academy jewellery by Tamara Harrison Designs

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44

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contents features 016 042 044 071 072 074 079

colour me quick fashion for your phone love your body blush dilemma headband french braid luscious lashes smitten

creative business

030 women in business 095 creative conference 104 instagram for your creative business

regular features

create

008 editors letter 010 contributors 102 on our bookshelf 088 out + about 100 gallery wall 108 creative marketplace 109 explore - creative calendar

meet the maker

offers + giveaways

013 felt ball necklace 084 something old something new 090 tim tam truffle pops

024 oliver & co 032 sally & jane 062 megsy jane

82 high tea vintage 42 alisha hinds phone cover 28 oliver & co shoes

90

16

84

tickletheimagination.com.au 5

we believe... you shouldn’t have to choose between looking great and being comfortable.

tickle the imagination is an is an independently produced magazine.

editor & creative director

tanya collier tanya@tickletheimagination.com.au

consulting art director

shannon morton shannon@shannonmorton.com.au

enquiries

editorial editor@tickletheimagination.com.au advertising advertise@tickletheimaination.com.au

designed & made in Australia

copyright

All images contained in tickle the imagination are subject to copyright of the artist, illustrator or photographer as named, but not limited to.

Reproduction of any part of this magazine without prior written permission is prohibited.

Jacaranda Lane’s products are available in sizes 18 to 28, with some products being available up to size 32.

Visit us online

jacarandalane.com.au www.facebook.com/jacarandalane Jacaranda Lane loves simple shapes with feminine details in quality natural fabrics. All of our products are beautiful to wear and feel comfortable all day long.

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disclaimer

The views and comments expressed by the authors are not always that of the editor or publisher.

While every effort has been made to ensure the accuracy of the information in this publication, tickle the imagination accepts no responsibilty or liability for any errors, omissions or resultant consequences including any loss or damage arising from reliance on information in this publication.

published by

Tanya Collier | ABN 30 587 538 671 Š July 2013

hello!

It never ceases to amaze me - the volume of talented designers and makers we have in Australia... and we have just scratched the surface!

RECIPES | IDEAS | INSPIRATION

a lovely blog filled with delicious treats + yummyness

In this issue I was introduced to so many more amazing people thanks to Leonie from Verily, who wrote and compiled the gorgeous ‘Love your body’ story, which you will find on page 44. The underlying message in this story is that “happy girls are the prettiest girls”... wise words from the lovely Audrey Hepburn. I truly believe, no matter your size or shape, if you wear a smile you will not only feel great, you will look your best.

I hope you enjoy the gorgeous collection of Australian designers and makers we have brought together for this years fashion issue of tickle.

Tanya Collier Editor

bubbleandsweet.blogspot.com

SATURDAY 24TH AUGUST 2013 10AM TO 3PM UWA’S WINTHROP HALL UNDERCROFT

www.perthupmarket.com.au

letter to the editor...

I have been enjoying tickle the tures glow imagination for the way the pic produced off the page. It is so beautifully out local and I have learned so much ab read, homemade goods. It is a joy to en I go to without taking itself seriously. Wh erence for other states, it is useful as a ref some lovely a market or shop , I have had to make hidden finds. I also get inspired inescent. my little world a little more lum JENNIFER FROM DOUBLEVIEW WA

winner!

Thank you for your letter Jennifer!

You’ve won a copy of Pia Jane Bijkerk’s book, Little Treasures. Keep an eye out for it in the post x

*

We love receiving your feedback and thoughts. Please submit letters to the editor to editor@tickletheimagination.com.au. Each issue we will have a lovely prize for our favourite letter. tickletheimagination.com.au 9

special thanks to the

2013 tickle team

EMMA PERRY

HELEN LOUISE WILKINSON

LINDA VANDERMEER

ALISHA HINDS

my book corner www.mybookcorner.com.au

blossom + cat www.blossomandcat.com.au

bubble & sweet bubbleandsweet.blogspot.com.au

alisha hinds www.alishahinds.com

ELLE ROBERTS

ROBYN KYBERD

ALISON BOLAKIS

JODIE KIRKHAM

studio exsto www.studioextso.com.au

studio exsto www.studioextso.com.au

handmade hq www.handmadehq.com.au

bookshelf editor

business editor

craft editor

business editor

sweet treats editor

creative escapes

explore editor

sales & orders

and thank you to our

issue 12 contributors Special thanks go to this talented group of contributors, from all over Australia, who have helped bring this issue to life - filling each and every page with gorgeous images, ideas and inspiration!

kylie jones

leonie macleod

www.houseofsparkle.etsy.com

www.verily.com.au

House of Sparkle

Verily

rochelle

claire miles

christine

gena

www.specialcelebration.com.au

www.frangipanidesigns.com.au

.facebook.com/delectablememakeup

www.spoiledrottenprincess.com.au

special celebration

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frangipani designs

Delectable Me

Spoiled Rotten Princess

vintage inspired giftware & kawaii stationery

www.sammyandlola.com.au

Sunrise Ripple Gold Coast

Blue & White Floral

Dandelion Pendant

$10.00 Retrofied

$12.00 My Little Pixels

$95.00 Harriet Jane Oxana Bracelet

Arm Warmers

$23.50 Two Cheeky Monkeys Peacock Long Necklace

$36.00 Gaye Abandon Porcelain Blue Earrings

$90.00 Girl in the Corner

MADEIT.COM.AU

$15.00 Blossom Couture

Mineral Eye Shadow

$6.00 Rhasdala Crocheted Cowl

$50.00 Tigs Togs

buy & sell handmade goods online proudly 100% Australian handmade

how to make a

felt ball necklace TUTORIAL + PHOTOGRAPHY HELEN LOUISE WILKINSON BLOSSOM + CAT www.blossomandcat.com.au

This seasons essential accessory has to be a cool bead necklace. This one has been made from cosy felted wool balls and glass beads, perfect for winter!

tickletheimagination.com.au 13

It is so easy to make... make one for yourself and all of your friends!

. you will need.. lls

+ 5 Wool Felt Ba + 5 Glass Beads

making your necklace

1 2 3

Choose your colours and lay them out in order.

n Cord

+ Waxed Cotto + Scissors

edle

+ Large eyed ne + Tape measure + Small pliers

Measure approx 90cm of waxed cotton cord.

Thread your first bead onto the cord.

Depending on the density of your felt wool balls you may find it easier to pull the needle through the ball with a small pair of pliers.

4 5

Alternate your felt balls and glass beads.

When all the felt balls and beads are threaded onto the cord adjust their position so they sit centrally on your piece of cord.

6

To stop the beads moving tie a knot at each end. Use a needle to gently move the knot along so it sits tight up against the wool ball.

7

To finish, thread both ends of the cord through a larger bead and knot tightly, trim the ends for a neat finish.

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3

4

5

6

7

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Colour me quick Charlotte, from Perth Modeling Academy, teamed up with photographer Aaron McPolin to create this gorgeous colour inspired photoshoot, showcasing the Academy’s stunning models and featuring Tamara Harrison’s Colour Me Quick jewellery collection.

MAKE UP AND MODELS PERTH MODELING ACADEMY www.perthnodelingacademy.com.au PHOTOGRAPHY BY AARON MCPOLIN PHOTOGRAPHY www.aaronmcpolin.com JEWELLERY BY TAMARA HARRISON DESIGN www.tamaraharrison.com.au tickletheimagination.com.au 17

As well as providing opportunities for a successful career in the modeling industry, the ‘10 week modeling course’ is suitable for women from all walks of life, to build confidence, self-esteem and skills that will last a lifetime.

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photography by Aaron McPolin Photography | www.aaronmcpolin.com

Perth Modeling Academy is Perth’s leading Modeling and deportment training program.

THIS PAGE & OPPOSITE Colour Me Quick ring

and bracelet Tamara Harrison Design tickletheimagination.com.au 19

THIS PAGE Colour Me Quick pendant

necklace Tamara Harrison Design

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tickletheimagination.com.au 21

photography by Aaron McPolin Photography | www.aaronmcpolin.com

Tamara Harrison Design

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photography by Aaron McPolin Photography | www.aaronmcpolin.com

THIS PAGE Colour Me Quick ring necklace

Perth Modeling Academy is Owned and Operated by successful working Model Charlotte (Charlie) Munoz.

In 2010, Charlotte saw an opportunity to share her knowledge, as well as design a program that encouraged the youth of Perth to live at their full potential. She also recognised a gap in the market for a high-calibre modeling program in Perth and since being created, Perth Modeling Academy has filled this gap in the Perth Fashion Industry. www.perthmodelingacademy.com.au tickletheimagination.com.au 23

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Like most girls, I am a big fan of shoes. So, needless to say, I was more than a little excited to discover Oliver + Co. gorgeous french inspired ballet flats in a stunning range of colours and patterns - designed here in Perth.

shoes,

glorious shoes...

meet Liz...

I grew up surrounded by different craft forms. My mum embroidered, sewed, painted, pottered and became proficient at all of these things. When I had the opportunity to purchase Oliver & Co couple of years ago and possibly channel some of the creativity that had (hopefully) passed down , I jumped at the chance. Oliver & Co is inspired by French fashion – chic and stylish – yet with an Australian flavour.

tickletheimagination.com.au 25

inspired by...

Travel is probably the thing that inspires me most. Experiencing different landscapes, nature and people. Also other forms of art, visual, music, design.

I have several friends and family members who are amazingly talented and creative in design, craft, upholstery and so on. They inspire me.

tools of the trade...

Mostly cotton, linen, and leather. I also work with a very talented shoe-maker who helps to create my vision.

...inspired by French fashion - chic and stylish ...with an Australian flavour.

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typical day...

looking after

At the moment I managed to squeeze most things in between a job and young family.

This means checking orders daily, then packaging etc at night. Fortunately I get the weekends to scour for the right fabrics.

your Oliver + Co.

lessons learned...

Retail is ever changing. Research and keep your product unique.

ballet flats...

All our flats are made from cottons, linen and fabrics. In the event that the fabric gets marked or dirty, I would recommend lightly spot cleaning the area with warm soapy water and leave padded to dry in shape.

favourite business resources...

My husband! He is very handy with the bookwork side of things. tickletheimagination.com.au 27

secret to success...

win!

Visit the Oliver and Co facebook page, post what colour ballet flat you would like to see in our next range to be in the chance to win a pair of Oliver & Co ballet flats.

Competition closes Friday 2 August 2013.

At the moment I think it is definitely working really hard. Nothing comes easy.

future plans...

Am aiming to expand the range and developing a line for girls and other accessories using amazing fabric. Watch this space‌

www.oliverandco.com www.facebook.com/OliverandCoballetflats

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Set the scene for your next celebration.. a handpicked collection of event vendors to help you create a gorgeous setting for your next celebration

Styled by Linda

www.facebook.com/StyledByLinda

Mushi and Boo

Vintage Sew and So

www.vintagesewandso.etsy.com

Party Directory

www.mushiandboo.com.au

www.lifeslittlecelebrations.org

Love JK

The Party Par lour

www.lovejk.com.au

www.thepartyparlour.com.au

My Garden Party

www.mygardenparty.com.au

Sweet St yle

www.sweetstyle.com.au

Candy Couture

www.facebook.com/CandyCoutureByJulie tickletheimagination.com.au 29

meet Clare, the face behind...

I’m a Communication Designer by trade who has worked in the digital industry since 2001 and started freelancing in 2007.

Around this time I started writing a personal blog and one of my regular features was interviews with women who were using the internet to start up independent creative businesses.

I was so inspired by these women and had always wanted to own my own business - I just didn’t know what shape it would take yet!

It just so happened that the person who owned womeninbusiness.com.au read my blog and emailed me one day out of the blue to see if I was interested in buying it from him.

“

I had no idea how I would use it when I bought it - but having worked specifically in the domain monetisation industry for a few years I thought I’d figure something out.

For three years I posted original content on the blog and published a weekly newsletter - telling my career story and sharing the knowledge I’d gained about online business and marketing.

While I was happy to do this it never felt right to have just one voice on this great domain.

I also didn’t want to create another ‘business information blog’. I was getting tired of teaching instead of doing. I knew it wasn’t a direction I could sustain for much longer.

I wanted to create a platform where women could tell their personal story, inspire others and share the knowledge they’d gained along the way while also promoting their business.

*

womeninbusiness.com.au is a website where women who own independent

businesses can purchase a profile page to share their story and promote their brand to a like-minded community.

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”

By this time my husband and I had moved to London. After spending some time travelling I started working with a media/commerce startup in East London.

Whenever I got the chance I seeked out independent designers, shops and cafes to visit - something I’d always done. I’ve always loved biographies too - finding out more about people who’ve taken the road less travelled.

The question of what to do with the website was always in the back of my mind. It wasn’t till we were back in Brisbane that the dots connected and I got to work creating the website you can see today.

The concept is based around the idea that everyone has a story - and every story starts somewhere. I wanted to create a platform where women could tell their personal story,

inspire others and share the knowledge they’d gained along the way while also promoting their business.

Over the years I’d found there was lots of information about the same success stories. I wanted to hear from a variety of women - at all stages of their business and life - in a wide variety of industries. I wanted to hear about their personal experiences and I was pretty sure I wouldn’t be the only one.

I’ve been so lucky that the women who’ve I’ve profiled already have been so generous with their honesty - in sharing the ups and downs along the way and the resources they use and love.

It’s not an easy thing to admit your path hasn’t been easy or straightforward but it certainly makes everyone more relatable and real nothing like the one-dimensional cliche of women in business the media likes to portray.

tickletheimagination.com.au 31

Sally & Jane clutches in Mondocherry Interiors shop 3 Claremont Avenue Malvern VIC www.mondocherry.com.au (image courtesy of Mondocherry)

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Sally & Jane Let’s get the obvious out of the way first… we are identical twin sisters who like pretty things.

We are Sally Wicks and Jane Ekholm - the girls behind Sally and Jane making gorgeous clutches and purses.

Sally and Jane started as a way for us to keep in touch now that we live in different states and to encourage each other to make our lives more fun. How? by tapping back into our creative sides.

{

Sally and Jane has evolved and grown quickly. To be honest using our own names for our brand was not our initial thought when we started planning our business venture but after what seemed like 101 ideas and several attempts to obtain domain names, we were at a loss to what to do next. Then the realisation of who we are and what we do is one and the same, so our working title became our brand identity in October 2011.

Let’s get the obvious out of the way first we are identical twin sisters who like pretty things.

Born and bred in Newcastle, NSW, our early twenties were spent travelling Europe together and living in Bath, England for a stint. The rest of our twenties were spent living in Sydney NSW attempting to climb corporate ladders. Prior to setting up Sally and Jane, we both had what we would call normal jobs. Jane in Event Coordination and Sally in Brand Management and Direct Marketing. Sally is married with two gorgeous children and Jane is newly married.

In early 2011 Jane moved interstate, after both of us has been in Newcastle for 10 years. We found ourselves apart and looking for something different in our lives so after a long Skype chat about how could we keep in touch and make our lives more interesting and FABULOUS, we decided to reboot Jane’s previous handbag business from 2005, called Janesroom.

}

Sall y & Jane tickletheimagination.com.au 33

favourite things.. magazines Mollie Makes

Tickle the Imagination Gathered

websites ETSY.com

Facebook Pinterest Madeit.com

people

Our family and friends are really supportive. Not only do they love and buy our purses and clutches for themselves they buy them for their friends and spread the word on Sally and Jane

inspired by..

We get inspired to the point of distraction!

Seriously though our real inspiration is FABRIC! Patterns, colours and texture – we love it all. Sourcing fabric is the first step in our creative process when working towards a new collection – be it generous-geometric prints, floaty-flirty florals or perfect pastels. We just love finding new fabric designers or jumping on a quirky new trend - like our love for chevron.

We’re also inspired by our day to day life like needing a new clutch for a wedding, high tea or just out with the girls for cocktails. We often design our outfits around the clutch we want to take. Crazy but true!

favourite creative people..

We are both market junkies and love the creativity we find at small markets around the country. We often plan our vacations around the markets we would like to visit! We especially love the big designer markets like Finders Keepers Indie Art & Design Markets found in Melbourne, Sydney and Brisbane.

We love creative magazines like Mollie Makes, Tickle the Imagination and the new Gathered online magazine based in Melbourne. One of our faves for Wedding inspiration is Martha Stewarts Weddings.

We also love love love our stockists! Especially the seriously creative sisters Clare and Joy at Mondocherry in Melbourne who have been a lovely support to our business. Check them out here at www.mondocherry.com.au.

34 tickletheimagination.com.au

} {

Seriously though our real inspiration is FABRIC! Patterns, colours and texture – we love it all.

tickletheimagination.com.au 35

CLOCKWISE FROM TOP LEFT: Jane sewing, Sally & Jane clutches, Sally working at laptop, Jane’s studio in Geelong.

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typical day..

A typical day is very different for both of us.

Jane

I have lots more time to put into the business than Sally does with only a husband to juggle.

AND as I am NOT a morning person I usually spend my mornings quietly sipping coffee, browsing the internet and chatting to Sally on Skype. I spend the afternoon in my sewing studio making purses, despatching orders and playing with new designs for our clutches. I try to take the weekend off but everyone knows owning your own business really means you never quite knock off work – especially working from home.

Sally

As a stay at home Mum with two children to take care of first (Sienna 8 and Kobe 5) I’m not able to spend as much time on the business as Jane or even as much as I’d like to. I squeeze sewing, Facebook posts, order dispatch and Skype-ing Jane for meetings in between school drop-offs, preschool play dates, ballet lessons for Sienna and helping out at school groups. Not to mention the gym 3 days a week and coffee with my friends ;) I aim to work at least 10 hours a week. I’m lucky that my husband is happy to take the kids out of the house on weekends so I can grab a few extra hours sewing if needed.

t oo ls of t he trade.. + Fabric

+ Sewing machine + Pattern templates + Hammer + Glue + And our laptops

Having said all that we are both quite flexible with the businesses workload ebb and flow and happily do what’s needed when it’s needed.

other creative passions..

We were raised in a pretty creative household and grew up with lots of music, singing and dancing. Mum is a classically trained singer and as much as we are sure she would have liked us to pursue music it inspired us to pursue other creative arts like painting, sewing and crafting.

We both fondly remember spending our summers sitting on our parents’ veranda painting pretty pots, stencilling, beading, painting works of art and even quilting and knitting. tickletheimagination.com.au 37

lessons learned..

Jane

Sally and Jane has evolved and expanded so quickly that we have had to learn strategies and techniques for production and stress management. The best lesson I have learnt is to be flexible but to understand my own limitations and ask for help.

secrets of success..

I am constantly learning lessons and continue to refine our processes. My skills are improving weekly - even last week I learned a new hand stitching technique to finish off our pretty purses.

ing

Planning planning plann

Skype Communicate with daily das meetings – using set agen ge in June!

Commence Christmas ran

ng

r of everythi Don’t try to be the maste – ask for help!

Sally

Creativity doesn’t always strike when it is the most convenient (when the kids are at school or day care), it’s important to be aware that creativity can hit at any time and to take advantage of bolts of inspiration.

favourite thing about owning a creative business?

Jane

Owning our creative business is a lot of fun and I really enjoy working with my sister as it brings us closer together…it doesn’t feel like we live 1000km apart!

Sally

Work is really like playing. I think it was Confucius who said ‘Find a job you love and you’ll never work a day in your life’ 38 tickletheimagination.com.au

(image courtesy of Mondocherry) tickletheimagination.com.au 39

Sally & Jane clutches in Mondocherry Interiors shop 3 Claremont Avenue Malvern VIC www.mondocherry.com.au (image courtesy of Mondocherry)

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future plans..

We have grand plans for Sally and Jane!

Our dream would be to work together in our very own studio – we need to be living in the same city for that to happen one day! In the meantime, we are preparing to expand our bridal range by launching our new bridesmaids cosmetic purse collection. These are cute padded zippered purses, custom made for each bridal party. We love the idea of such a cute, yet practical, gift from the bride to her maids on their very special day. Seeing our purses in wedding photo’s is such a buzz. We are honoured to be featured on their day.

special of fer

For all Tickle the Imagina

tion readers

we are delighted to offe

10% of f

*

r

your purchase.

Simply use this code at the Etsy checkout – TICKLE10DISC .

(Valid to 30 September 20 13)

You can find Sally and Jane products online through our store on Etsy or through a few gorgeous giftware boutiques around Australia (see www.sallyandjane.com.au for stockists).

Sally & Jane

www.sallyandjane.com.au www.facebook.com/sallyandjane

tickletheimagination.com.au 41

fashion for your phone...

Alisha Hinds gorgeous artworks can now adorn your phone with the release of her new range of phone covers!

Alisha was first introduced to you in Tickle The Imagination zine last year where she featured as an Artist as well as an inspired collaboration in issue 6.

www.alishahinds.com 42 tickletheimagination.com.au

Alisha like any girl loves fashion and the themed colour palette of moody, wintery hues; clashing patterns and a global feel in this issue was the perfect excuse for Alisha to showcase some of her art.

Alisha has ventured into selling a number of her original illustrations on phone covers

over the past 6 months via her Society6 Shop http://society6.com/AlishaHinds/cases which in turn has lead to custom orders where you are able to order direct through Alisha which allows for a wider range of phone model covers other than the iPhone and S4s only available through Society6.

of Alisha’s gorgeous illustrations on a phone cover email alishahinds@yahoo.com.au .

Phone covers start from $45AUD including postage within Australia.

Be sure to visit www.alishahinds.com and subscribe to Alisha’s blog to keep up to date with all of her musings.

To order these fashion phone covers or any

win

your very own Alisha Hinds custo m phone cover!

CLICK HERE FOR DETA

ILS

tickletheimagination.com.au 43

e r a s l r i g y p p ha ttiest gir ls e r p e h t

essaye tunic in mikko emerald/dk green - surface art - www.surfaceart.com.au

{

I believe EVERY body is beautiful!

Sure, we all have bits we don’t like... but focus on the lovely bits and you will look and feel amazing!

Leonie, from fashion label Verily, helps you do just that with ten tips and two gorgeous outfit inspiration boards for the four most common body shapes.

}

loveyourshape WRITTEN & COMPILED BY LEONIE MACLEOD | www.verily.com.au

I would be the last person to put women into a few categories but in developing your own style (which is much more important than size or shape) understanding your main bodyshape is a good place to start.

clothes that suit your body shape will be a lot harder.

If you are unsure of your shape, grab a tape measure and compare it to a size chart next time you are shopping online. If all your measurements fall into one size range, you are lucky, shopping will be easy for you. If they fall into two or three, as most women do, finding

You may be a mix of two body shapes or be one but have lost or gained weight so remember these ideas are generalised, please feel free to mix them up. I am all about designing for real women and know that we come in endless variations of gorgeousness.

You can try this on my size chart: www.verily.com.au/index.php/sizing-charts.html

tickletheimagination.com.au 45

scarf Squeak Design www.squeakdesign.com, jaipur mint mix ring and tradewind colar bangle Ruby Olive www.rubyolive.com.au, yellow python flats and baby doll kaftan - lucy/dott combo navy Bellalido www.bellalido.com.au, tassle necklace Verily www.verily.com.au, yellow handbag red tree designs www.redtreedesigns.etsy.com, prissie lou nail polish Cate Ruby www.cateruby.com.au, sleeping fox brooch Once Upon a Tree www.madeit.com.au/OnceUponATree, ice queen jeans embody denim www.embodydenim.com.au, 46 tickletheimagination.com.au

{

IF YOUR MIDDLE IS WIDER THAN YOUR BUST OR HIP YOU COULD BE AN

shape

apple

}

ti ps for apples

1 2

avoid waistbands, go for straig ht through styles with a little swing.

layer, start with a simple fitted under-piece that creates a long and leane r silhouette and add a flowy piece over the to p

3 4 5

apples are often petite so go short. Tunics may be more flattering than a dres s.

*

textured fabric or subtle patte rns are often better than solid colour

show off your legs, or wear fitted or skinny pants or leggings (and hot shoe s)

more >

tickletheimagination.com.au 47

ti ps for apples

6 7

Don’t be afraid t o break t he rules and tr y on t hings y ou nor mall y wouldn’t. It’s m ore about st yle t han shape b ut I hope t his helps! Leonie x

es or show off your arms with slit sleev sleeves

shorter

*

in the middle, avoid tops or jackets that finish that finishes just a cropped jacket or a jacket e flattering. below the hipbone can be mor

8

more gathers along the neckline are which can flattering than under the bust, look a little maternity. eat way to centre front openings are a gr hing under if give more shape, wear somet avage you are uncomfortable with cle

9

aring a long add a vertical element by we to bring the pendant or scarf, or a choker focus up.

10

48 tickletheimagination.com.au

filagree earrings oh deer! www.madeit.com.au/OhDeer, nail polish in honey dew and sky Picture Polish www.picturepolish.com.au, boho cuff sleeve cotton sundress mauve paisley and pom pom scarf turquiose Blue Bungalow www.bluebungalow.com.au, fitted singlet maxi dress in spearmint Supre www.supre.com.au, Necklace Each to Own www.eachtoown.etsy.com Blue Bungalow, Sloane Sandal Misano Shoes www.misanoshoes.com.au

tickletheimagination.com.au 49

{ 50 tickletheimagination.com.au

chevron earrings www.madeit.com.au/sweetsherbet, vigorella wide collar coat in brown sugar birdsnest www.birdsnest.com.au tassel necklace, navy and red dress and striped scarf Verily www.verily.com.au, soxygen socks tightology www.tightology.com.au, django and juliette cautious taupe flat boot Chinori www.cinori.com.au

{

IF YOUR HIPS ARE ONE OR TWO SIZES BIGGER THAN YOUR BUST AND WAIST YOU COULD BE A...

pearshape

}

ti ps for pears

1 2

emphasise your upper body with details such as collars, cowls, yokes, tucks or ruffles

*

if you love your curvy hips show them off with clothes that follow the form. If not, look for slim A-line cuts in dresses and skirts that skim over the hips.

3 4 5

cap sleeves, raglan or batwing sleeves ca n create balance.

v necklines, strapless and one shouldere d dresses are great for you.

trapeze tunics or asymmetrical styles wo rk well; avoid hems that finish across the wid est part of your hip

more >

tickletheimagination.com.au 51

ti ps for pears

6

shes for jacket length, go for a blazer that fini if below the hip bone or a boyfriend jacket asise you are tall. A cropped jacket can emph the trim waist

7

ar, wrap dresses and tops work well on a pe h emphasising the slim waist and flowing wit the curves

8

dark boot leg trousers are great as they ing balance out the hips, (unless you are go with the flowy tunic and skinny leg look.)

9 10

ists.

show off your waist with belts or fitted wa

*

go big and bold with accessories

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wrap dress Mesop www.mesop.com, vintage glass earrings in lime green and wooden bead necklace emerald city blossom + cat www.blossomandcat.com.au, green agate ring lily & me accessories www.lilyandmeaccessories.com, essaye tunic in mikko surface art www.surfaceart.com.au, clutch sally & jane www.sallyandjane.com, lucerne shoe Misano Shoes www.misanoshoes.com.au tickletheimagination.com.au 53

betty basics mariah v neck singlet www.birdsnest.com.au fly free skirt pure pod www.purepod.com.au, shocked nail polish picture polish www.picturepolish.com.au, geo cab green necklace IvieArts www.iviearts.etsy.com, scarf MorganLeah www. morganleahorganics.com.au, pioneer toast boot zoe kratzmann www.zoekratzmann.com.au, beetroot cable tights tightology www.tightology.com.au 54 tickletheimagination.com.au

{

IF YOUR BUST AND WAIST ARE AROUND THE SAME SIZE AND YOUR WAIST IS AT LEAST 15CMS SMALLER THEN YOU MAY BE AN...

}

hourglassshape ti ps for hourglass

1

Good fit can be a challenge.

Become best friends with an alterations perso n and be prepared to nip and tuck.

2 3

Stretch fabrics will adapt to yo ur shape much better than stiff wovens. Go fo r skim not cling.

*

Combine floaty fabrics with ta ilored, such as a silk wrap blouse and a tailored pencil or an A line skirt.

4 5

With separates, wear a darker bottom and lighter top. Accentuate your wa ist with a belt.

Wear jackets that finish just ab ove the hip and that are cut to follow the waist line.

more >

tickletheimagination.com.au 55

ti ps for hourglass

work the best on Mid or high rise boot cut jeans distressing across curvy hips and booties. Avoid the hips.

6

ch as wraps, Look for adjustable dresses, su are shortperfect for an hourglass. If you waisted, wrap under the bust.

7

cklines for cross over or V’s are the best ne if you are curvy figures. Layer underneath uncomfortable with cleavage.

8

r you, add some 50’s style dresses are made fo . great shoes to lengthen the leg

9 10

*

bras, cammis invest in great under garments, th finish. and slips that give you a smoo

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as are e d i e s e h t r e mix o . .rememb t e e r f l e e f lease p , d e s i l a r e n ge ning ig s e d t u o b a al l t hem up. I am d know t hat an n e m o w l a e r r of fo s n io t a i r a v s d les we c ome in en nie x . Leo s s e n s u o e g r o g

scarf squeak design www.squeakdesign.com, cross my heart dress and yellow belt Verily www.verily.com.au, earrings red essy www.madeit.com.au/redessydesign, button earrings minette vs corey www.minnettevscorey.com, yellow heels shoes of prey www.shoesofprey.com tickletheimagination.com.au 57

Roo dress in Native Blue Flower boomshankar www.boomshankar.com.au Falun tote denim tan, Faceted Wood & Resin Ring and Strova Wedge Boot elk www.elkaccessories.com.au, necklace house of sparkle www.houseofsparkle.etsy.com, scarf emu australia www.emuaustralia.com, bottle brush leaf hoop earrings eden dreams www.edendreams.com.au 58 tickletheimagination.com.au

{

IF YOUR BUST AND HIPS ARE THE SAME SIZE AND YOUR

}

WAIST IS ONE OR TWO SIZES BIGGER, THAN YOU MAY BE A...

columnshape ti ps for co lumns

1 2 3

*

If you want to create more cu rves, avoid boxy styles and choose clothes with shape. scooped necklines are great fo r columns, avoid square ones.

Create the illusion of a waist wi th a wrap style top or dress. If you have a shor t torso, wrap under the bust.

4 5

asymmetric styles are perfect for a column as are one shouldered styles

maxis are perfect for your straig ht through shape.

more >

tickletheimagination.com.au 59

ti ps for co lumns highlight the So are empire line styles which istline. upper body and ignore the wa

6 7 8 9

th alternate Princess line styles, especially wi e. fabrics give the illusion of shap curved panels, Look for a jacket or coat with collars and lapels ft draping can Cowl necklines, ruching and so roughout the all be used to create shape th torso.

10

sheer silk Combine ‘fit’ with ‘flow’ eg. A a kaftan over a fitted slip dress. Or soft blouse with tailored pants.

60 tickletheimagination.com.au

ice queen hairpiece/brooch tamara harrison design www.tamaraharrison.com.au, floral necklace megsy-jane www.megsyjane.com.au, galaxy black orchid dress sirenclothing www.sirenclothing.com.au, purple nubuck stilettos siren shoes www.sirenshoes.com.au, santorini handbag in mulberry Loen Hide www.louenhide.com.au

tickletheimagination.com.au 61

Birdie Necklace

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country charm WORDS + IMAGES KELSEY PRICE www.megsyjane.com.au

meet Kelsey

I live on a small farm on the Atherton Tablelands in far north Queensland.

I am very passionate about supporting local & small business, and handmade & indie designers where I can.

I began making jewellery five years ago, just on a whim. I’ve always been creative & tried various crafts but I never really found anything I really loved. Then one day I decided to give jewellery making a go & it just went from there.

I am a perfectionist & hate not being organised – so I plan out everything & perfect every detail of each piece. I can spend months designing a collection, sourcing materials & elements. I only use the highest quality materials, to ensure the quality & lifetime of each piece. Each piece is an original Megsy-Jane design & created in limited edition or once-off (OOAK) runs.

The name Megsy-Jane is a combination of my name, and my two sisters’ names – I wanted something a little bit personal & a name that was just a little bit different.

ABOVE

Kelsey in her studio tickletheimagination.com.au 63

“

I draw inspiration from many sources – old movies, fashion, a delicious colour combination, history or even an element sitting in my stash!

”

favourite creative people

Megan from Robintail (www.robintail.com.au) & Wendy from Mulberry Muse (www.mulberrymuse. etsy.com)

other creative passions...

I quite enjoy photography, although I don’t really take the time to practise photographing anything other than my jewellery. I also enjoy styling things & have organised mini events in the past, which was fun.

to ols of the trade...

Dove Ring

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I have various sets of pliers, cutters & hammers – but I couldn’t live without my camera & laptop either! I work mostly with Swarovski crystals & pearls, the quality of Swarovski is beautiful, they have a brilliant sparkle & the range of colours & cuts are endless. I also love using vintage Swarovski elements, although hard to source!

inspired by...

Mostly nature, but my designs also tend to have a vintage influence.

Gramaphone Necklace

I draw inspiration from many sources – old movies, fashion, a delicious colour combination, history or even an element sitting in my stash! tickletheimagination.com.au 65

lessons learned...

I believe you need to trust your instinct, follow your heart & always be open to opportunities.

Don’t be afraid to take a chance!

Faune et la Flore Bespoke Collection - ‘Rain’

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I learned pretty early on that I need to do what works for me, not what has worked for someone else, as each creative business is so individual.

“

Living on a farm, work tends to rotate around taking care of the cows & chickens.

typical day...

”

Living on a farm, work tends to rotate around taking care of the cows & chickens. It depends on what I have on for the week as to my routine, but I generally do a morning email/social media check before heading into the studio to begin creating for the day.

I photograph each piece as it is finished & mid-afternoon I attend to emails again, edit photos, update the website etc, then it’s back to the studio before finishing for the day. I also try to squeeze in time in each week to sketch out new designs or collections, or otherwise I’m up late at night doing it!

business resources...

I actually don’t have any resources that I have used or referenced over the past five years – I’ve just gone on my gut instinct & advice from family when I need to talk things over with someone. However, after Renata Cooper from Forming Circles purchased one of my pieces last year, she has been an amazing sponsor & source of encouragement.

Winter Lace Bangle Stack tickletheimagination.com.au 67

secret of success...

special offer!

From now until July 12th, just spend $50 or more at Megsy-Jane & enter code TICKLE25 to get

25% off*

your entire order! And don’t forget that shipping is only $5.00 flat-rate Australia wide! *Total before shipping. Please note that ns discount does not apply to VIP subscriptio & the Faune et la Flore Collection

I think success is something that can only be defined by each individual, as to what your goals are. For me, it is being able to make a living from doing something I love.

favourite thing about owning a creative business

I really love designing a piece or collection. I think that would have to be my favourite part. I love the whole process, and the fact that when I design something, until I draw it out, it was something that existed only in my mind. I enjoy the challenge of taking my more complicated designs from the page & turning them into a beautiful piece of jewellery. I also love that I am completely in charge, so I make the decisions & I can just let my creativity flow.

future plans...

Oh, who knows! I have a lot planned for this year but I guess wherever my creativity takes me, I’ll go.

megsy-jane Mini Floral Necklace

68 tickletheimagination.com.au

Kelsey Price www.megsyjane.com.au www.facebook.com/megsyjaneboutique Atherton Tablelands, QLD

take tickle everywhere! download issue 12 for your ipad, tablet or laptop just $1.99

Available in pdf for your tablet or laptop

tickletheimagination.com.au 69

a m m e l i d h

blus

note

This tip works best with beautiful reds, pinks & light browns.

very Blush is the at comes off th g in th t s r fi ut, out and abo r u o y n e h w feel washed making you reshen up out & flat. F xion with your comple your lippy.

1. Using your favourite lippy draw two

2. Using your finger/brush blend in

small lines on your cheeks.

a circle motion.

3. Finish with a compact power

4. Touch up your lips next to

compliment your new blush.

HAIR & MAKE UP CHRISTINE @ DELECTABLE ME www.facebook.com/delectablememakeup HEADPIECES GENA @ SPOILED ROTTEN PRINCESS www.spoiledrottenprincess.com.au PHOTOGRAPHY CLAIRE @ FRANGIPANI DESIGNS www.frangipanidesigns.com.au tickletheimagination.com.au 71

d n a b eh ad

d i a r b h c rf en

1

Section the hair you want to be the headband with a comb & clip back remaining hair.

2

Begin the French braid starting at the top with a small section divide into three sections.

3

Cross the right strand over the middle strand (right strand now becomes middle strand )

4

Cross the left strand over the middle (left strand has now become middle strand)

5

REPEAT step 3, this time add a small amount of hair from the right side (this will be loose hair)this will cross over the right piece to join with the centre piece.

6

REPEAT with left side and continue until your braid wraps around.

7 8

Set with hairspray

Secure with an elastic & bobby pin back.

*

For t he per fect f inish, r ls st yle hair wit h loose cu h & set t he w ho le look wit hairspray

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HAIR & MAKE UP

CHRISTINE @ DELECTABLE ME www.facebook.com/delectablememakeup HEADPIECES

GENA @ SPOILED ROTTEN PRINCESS www.spoiledrottenprincess.com.au PHOTOGRAPHY

CLAIRE @ FRANGIPANI DESIGNS www.frangipanidesigns.com.au tickletheimagination.com.au 73

*

ly Always app you have r e ft a s e h s la ake up. This m r u o y e n o d to e last thing should be th ur look. complete yo

PHOTOGRAPHY CLAIRE @ FRANGIPANI DESIGNS www.frangipanidesigns.com.au HEADPIECES GENA @ SPOILED ROTTEN PRINCESS www.spoiledrottenprincess.com.au HAIR & MAKE UP CHRISTINE @ DELECTABLE ME www.facebook.com/delectablememakeup

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s e h s a l s cs iou

hours or until washe Lashes should last for up to 48

d off with water or makeup rem

over.

lu

1 2 3 4 5 6 7 8

Before applying lashes clean lash line with a cotton tip. This will help glue to stick Before applying glue, place lashes along lash line to measure the length. Trim to size if necessary.

Bend lashes so they become more rounded, this will make the lashes sit properly along the lash line.

Place glue along the lash strip, let it air for a moment until glue becomes tacky.

Using tweezers to hold lashes place evenly in the middle & close to lash line.

Push down on both ends until dried.

Open eyes & clean up any excess glue with a cotton tip.

Finish off with a line of black/brown eyeliner to blend in & a light coat of mascara just on the tips of the lashes to make them blend into the natural lash. tickletheimagination.com.au 75

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Smitten

PHOTOGRAPHER BOB WICKHAM PHOTOGRAPHY | MODEL KAT FLESFADER

The new range of tunic tops & dresses from High Tea Vintage have us completely smitten! tickletheimagination.com.au 79

inspired by the 1960s A-line shape...

with contrasting band and button feature. All High Tea Vintage designs are Australian sizes based on real Australian sized women. High Tea Vintage products are produced by hand from pattern draft right through to the finished design.

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The tunic top is interchangable through the seasons so can be worn by itself in the summer, over a long sleeve top in the autumn and then with a cardy or jacket in the winter. Looks great paired with black tights & flats, skinny jeans & boots or heels & stockings - you can even wear them to work!

sp oil lf yourse x Ladies “Smitten� Tunic Top Sizes 4-22 Original High Tea Vintage Design Available in 8 vibrant colours $58 + postage

*

High Tea Vintag e

Handbags, ladies clothing, jewellery and accessories ha ndcrafted in Tasmania by sis ters who love everything handm ade. They are perfect for weddi ngs, birthdays an d anniversaries or ju st to spoil yourself! www.madeit.com

.au/highteavintage

tickletheimagination.com.au 81

Convertible Ipad/E-Reader Messenger Bag & Stand Fits all current Ipads on the market as well as most android tablets in the large pocket. The smaller side pocket fits all E-readers and ipad mini, you can also use the bag as a notebook/ sketch book holder with work or school notes in the pockets.

$49 + postage

www.madeit.com.au/highteavintage

win

an ipad/e-reader messanger bag

from high tea vinta

ge!

CLICK HERE FOR DE

TAILS

82 tickletheimagination.com.au

house of sparkle UNIQUE, QUALITY, HANDCRAFTED JEWELLERY

www.houseofsparkle.etsy.com

tickletheimagination.com.au 83

Jazz up an

old gold chain with a beautiful murano glass pendant...

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something old... ...something new

tutorial by Kylie Jones | House of Sparkle | www.houseofsparkle.etsy.com

Your imagination is your only limitation. Use whatever you have on hand to get your old stuff out of your jewellery box and onto the streets.

you will need...

*

+ 20 gauge vermeil (gold plated sterling silver) wire approx 7cm s + 3 cone shaped vermeil bead ross + murano gold heart 20mm ac le

+ 20mm vermeil hammered circ + vermeil 6mm jump ring + round-nosed pliers + flat-nosed pliers + chain-nosed pliers + wire cutters

tickletheimagination.com.au 85

1 2

Place 1 bead, 1 heart and 2 beads on the wire.

1

Using flat-nosed pliers turn up the end under the bottom bead and press it back on itself, making sure that this loop secures the bottom bead.

3

At the top above the 2 beads make a wrapped loop. This loop needs to be large enough for the hammered circle to go through.

Place your flat-nosed pliers on the wire about 3mm from the top bead and make a 90 degree bend in the wire.

2

3

86 tickletheimagination.com.au

Using your round-nosed pliers grab the wire just past the bend in the wire. Using your fingers shape the wire towards you into a circle over pliers till the wire crosses itself (see image below).

4 5

Insert the hammered ring into the loop.

Using your flat-nosed pliers hold the loop you just made and with the other hand use the chain-nosed pliers or your fingers to wrap the end of the wire around the wire stem above the pendant. Trim any excess wire as close as possible.Take your time, and if this is a new skill practice with some cheaper materials first.

6

Open your jump ring and place the hammered circle and old chain inside, close the jump ring.

You now have a completely new necklace!

4

5

tutorial by Kylie Jones

House of Sparkle www.houseofsparkle.etsy.com “Beautiful, unique handcrafted sterling silver jewellery for men and women. I specialise in handcrafted chainmaille and natural stone jewellery in sterling silver, stainless steel and vermeil. Custom orders, bridal jewellery, chic, modern, fashionable, necklaces,bracelets,earrings and watches.

All orders beautifully packaged ready to give as a gift to yourself or someone else.�

6 tickletheimagination.com.au 87

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out+about handmade redcliffe Plan a day by the sea ~ meander the markets after lunch at one of the many restaurants along the Woody Point foreshore.

The HANDMADE REDCLIFFE Twilight Market will come to life once a month in the quaint Woody Point Memorial Hall situated on the corner of Oxley Ave & Hornibrook Esp, Woody Point ~ by the sea.

Craft workshops, outdoor cafe with flowers & herbs, free face painting, pretty music & forty beautiful stalls to explore.

SATURDAY 6TH JULY 2:30PM - 7:00PM WOODY POINT MEMORIAL HALL Cnr Oxley Avenue & Hornibrook Esplanade, Redcliffe, QLD 4019

www.handmaderedcliffe.com.au

tickletheimagination.com.au 89

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Tim Tam Truffle Pops RECIPE & PHOTOGRAPHY BY LINDA VANDERMEER | www.bubbleandsweet.blogspot.com

An easy to make no bake version of cake pops!

All you need to do is blend together a couple of ingredients chill, dip in chocolate and you have a stylish looking treat.

Stockist note: Candy melts and lollipop sticks are available at cake decorating shops, some kitchen supply shops and craft stores or can easily be found

ingredients... (makes 8 to10 pops) + 1 packet white chocola te Tim Tam biscuits + 40 grams cream chee

se (full fat)

+ 200 grams candy melts + 20 grams finely shaved

note:

copha

recipe can be doubled

at online stores. If you can’t find lollipop sticks you can use foodsafe paddlepop sticks in a pinch.

tickletheimagination.com.au 91

1

chocolate dipping 101 The trickiest part is dipping the Tim Tam truffle pops in the chocolate.

It can be a little hard to start but once you master dipping 101 with the following tips you’ll be serving up poptastic treats in no time. I like to use specialty coloured candy melts as they come already coloured and they set a bit faster, but if you like you can use regular chocolate or chocolate melts from the supermarket baking section.

tip #1

Remember that all your equipment should be clean and dry when working with chocolate or candy melts as water can cause it to seize up. Also heating at too high a temperature can lead to burnt chocolate.

tip #2

Whether you are using candy melts or regular chocolate it’s a good idea to add some copha when melting the chocolate.

This will thin the chocolate and reduce the risk of that the truffle pop will fall into your chocolate.

It should also result in a smoother looking finished coating.

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getting started...

Line a baking tray with baking paper.

Place Tim Tams and cream cheese in a blender and process until combined. The mixture should be smooth and start to come away from the sides of the bowl when ready.

1 2

Take around 3 teaspoons of the mixture and roll between the palms of your hand until the truffle mixture is a smooth round ball.

Place each ball onto the parchment paper lined tray, take a lollipop stick and push into the top of each truffle ball in readiness for the dipping stage. Place the tray into the fridge to chill for at least half an hour or until the balls are firm to touch.

*

If your candy melts are too brightly coloured try mixing in white candy melts, the pops in the picture are a mixture of half light blue and half white.

3

2

3

Place the candy melts and copha into a microwave safe bowl and microwave at medium low heat for 2 minutes.

Remove from microwave, stir and the return to microwave to heat at medium low for another 2 minutes. Remove from microwave and stir until smooth. If the mixture is still not smooth return to heat for another 2 minutes.

Take a lollipop stick and holding one end of the stick dip the other end about 1/2 cm into the melted candy coating and then insert it in the Tim Tam truffle in the holes you have already made so the stick is upright.

Repeat for remaining truffle balls and then return to the fridge to chill for 10 minutes or so until the sticks are secure.

4

4

Ensure the candy melts are still fluid, if not reheat as required at medium low heat.

Holding the end of the stick dip the whole cake ball into the melted candy coating and then lift it up and hold above the bowl for a moment to allow any extra chocolate to fall off so the edges are smooth and round and then place with the sticks still pointing upright onto parchment paper lined tray to set.

Can be kept in an airtight container in the fridge for up to 3 days.

*Any left over candy melts or chocolate can be poured onto baking paper to set and stored in an airtight container or bag for later use. tickletheimagination.com.au 93

Baby and Kids Market

www.kidspot.com.au/babykidsmarket

never miss a market again!

The Dazzing Boutique Market

www.thedazzlingboutiquemarkets.weebly.com

Subscribe to our free newsletter and never miss a market again!

94 tickletheimagination.com.au

Handmade & Boutique Market

www.handmadeandboutique.com.au

Western Sydney Community Indoor Market

www.westernsydneycommunityindoormarket.com

www.marketangel.com.au f Find us on Facebook

creativeconference

ELLE & ROBYN, HOSTS OF THE ARTFUL BUSINESS CONFERENCE, SHARE WHAT WE HAVE TO LOOK FORWARD TO AT THIS YEAR’S EVENT Being a mum, running a handmade business from home in a rural area, I desperately wanted to find my people. I wanted to connect with other creatives who saw business and marketing the same way I did.

I was tired of business training events that were pitched at medium size businesses with $50K startup costs, staffing, and other issues that simply didn’t apply to me. I was frustrated!

And so, the Artful Business Conference was born. It started as an idea and it became a spectacular reality in September 2012.

Now with a new business, Studio Exsto, and the best business partner I could ask for, Robyn and I design, develop, promote and host the event together.

After countless emails and feedback of creative looking for an affordable creative conference, for 2013 the Artful Business Conference will now be operating as a live virtual summit – so no matter how isolated or busy you are, by place, money or responsibilities; you can join this international event and connect with creatives in business who also have the same struggles, the same aspirations, and the same values as you.

We are bringing together expert speakers from across Australia and the world to provide you with great information and actionable steps you can take to build and grow a sustainable creative business.

*

The two-day online event is dedicated to the creative entrepreneur with business topics tailored specifically for designers, makers, crafters, bloggers and artists or anyone who is in business, or wishes to be in business, doing work that they love.

Our aim is to help educate creatives in how to build a more profitable and sustainable business without losing their artistic flare, or the drive and love for what you do.

tickletheimagination.com.au 95

whatattendeessay CHRISTINE PERCY OF THE HANDMADE CO-OPERATIVE AND C PERCY DESIGNS

WHAT MADE YOU START YOUR BUSINESS? I started C Percy Designs for a number of reasons: as an outlet for my crochet hobby, to keep my brain active while at home with 3 small children, to utilise the knowledge I had gained while completing my BA in Business and to make some money to pay for my hobby and other little bits and pieces.

HOW LONG HAVE YOU BEEN IN BUSINESS? I started C Percy Designs in December 2008

WHAT IS YOUR BIGGEST CHALLENGE IN RUNNING YOUR OWN BUSINESS? I find maintaining a balanced between work and family quite challenging especially during busy cool winter months.

What was your biggest takeaway from the conference last year?

Gosh that is a hard one, there were so many! I discovered networking wasn’t as daunting as I thought, and that in fact it is

fun. Another takeaway was the fact that I am in business to create and make a profit from my creations. I am now more focused on my core business and making money.

WHAT ARE YOU EXCITED ABOUT IN YOUR BUSINESS IN THE COMING YEAR? Putting into practice the marketing tips I gained from last years conference. I’m also excited about an upcoming venture with some other handmade creatives based in Melbourne.

HERE IS WHAT CHRISTINE PERCY HAD TO SAY THE WEEK AFTER THE 2012 EVENT....

“Yeah Me! Before (aka 3 days ago) I had a crappy hourly rate. A few days ago I would have priced one of my custom made granny square blankets for a measly sum of money that covered my materials costs and included a tiny profit. Three days ago I felt bad about charging that much for a blanket BUT today it is $250 plus p&h. I now value my time and the skill required to make this blanket.”

I’m attending the conference again in 2013 because I got so much out of last years conference and I’m keen to hear from Jessika Hepburn as I read her blog daily and I love her take on community.

Learn more about the Artful Business Conference at www.artfulbusinessconference.com 96 tickletheimagination.com.au

howit works...

The main event will include keynote presentations and masterclasses from amazing industry leaders in the small business and creative world. A few of the speakers include Jessika Hepburn of Oh My Handmade Goodness, Karen Gunton from Build a Little and Monica McCarthy of Show and Tell stories. For the full line-up head to the website: www.artfulbusinessconference.com.

day one

will be keynote presentations with time to ask speakers questions in real time.

day two

will be packed with masterclasses that are focused on giving you the tools to take real action in your business.

The sessions are streamed live onto the web so ticket holders can participate from around the world with real-time live chat with the other attendees and the ability to ask questions direct to the speaker.

These recordings are then made available to Gold and Premium ticket holders to access for 6 months post event. This option is also great for those who might have other responsibilities during the live feed of the conference as you can watch the recordings back at any time that suits you.

*

To add to the event, we are planning to host a few fun online social events around the time of the conference to help strengthen attendee connections and get those creative juices flowing.

private facebook group

The private Facebook group allows attendees to share the journey, both before and after the event. Members help each other by encouraging fellow attendees to implement changes, even when they seem scary. The group adds to the learning experience by offering insight into their own business. Many friendships and business connections have been built out of last years group and we are excited to now be connecting with 2013 attendees.

tickletheimagination.com.au 97

The Artful Business Conference is more than just about education, it is about community.

want to

take part?

ticketdetails...

Tickets are available now from the website and start from only $99. Premium tickets are priced at $297 and include bonuses such as access to all event recordings and your choice of business and marketing development sessions with Studio Exsto after the conference. Find out more here:

virtual pass: $99

• Tune in and watch the conference action live on September 3rd and 4th 2013.

• Chat with the conference hosts, speakers and other attendees during the event.

• Ask questions of the speakers during the presentations.

• Access to a private artful network/ community allowing peer learning, networking and ongoing support from the speakers, event host and other attendees.

www.artfulbusinessconference.com

*special offer for tickle readers

gold pass: $149

• All of the Virtual Pass benefits • PLUS; INSTANT ACCESS to the entire backlog of presentations, worksheets, talks, and workshops from the 2012 Artful Business Conference • 2013 WATCH ON DEMAND Access to watch and learn from all of the 2013 conference presentation recordings at any time day or night for 6 months after the event.

Purchase a virtual ticket before July 31 and use coupon code “VTICKLE” to get a free upgrade to a Gold Pass Ticket. www.artfulbusinessconference.com/specialoffer

98 tickletheimagination.com.au

premium pass: $297

• All of the Gold Pass benefits • PLUS; a marketing and business development programs from Studio Exsto (see the website for details)

Learn more and book your tickets at www.artfulbusinessconference.com

gallery wall

a collection of our favourite watery inspired artworks

THIS PAGE (from top) ‘Blue Wash Protea’ Sweet William www.lovelysweetwilliam.etsy.com, ‘Rain’ print by Kathy Panton www.madeit.com.au/kathypanton, Hexagon Geometric Watercolour Art by Core www.madeit.com.au/corejewellery OPPOSITE PAGE ‘wanderlust’ by Sail & Swan www.madeit.com.au/sailandswan, ‘Finis’ by Bima Perera www.facebook.com/yellowbee.illustrations, abstract light photographic print by my little pixels www.madeit.com.au/mylittlepixels

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on the

bookshelf REVIEWS EMMA PERRY MY BOOK CORNER

Things I Love

questions brought forth some entertaining answers.

‘I love styling houses with real bite and character.’

I enjoyed reading through Megan’s never ending enthusiasm and passion for design, together with her respect for what her contemporaries have created, and her eye for detail.

Megan Morton ISBN: 9781840916256

Talented stylist Megan Morton takes her readers through, well, her favourite things. Bursts of inspiration leap from each page in a way only Megan can carry off. Gorgeous, fun and totally absorbing Megan Morton’s narrative screams passion and adoration on every page.

Begin by peering into an eclectic collection of awesome homes from a varied mix talented people including decorators, jewelers, musicians and directors of photography. Gorgeously spaced and shot photographs give detailed insights into an eclectic mix of interior styles including Megan’s own.

My favourite has to be Richard Christiansen’s weekender complete with bees for honey, teepees and an alfresco cinema screen, this is the perfect place to escape to *sigh*.

Megan’s ‘people I love section’, presenting interviews with a myriad of creatives, was great to meander through. Her creative mix of quirky 102 tickletheimagination.com.au

The eclectic styling of her book makes this a joy to hold and delve into. It’s a book that deserves many repeated viewings, in lovely stylish chunks.

Sew La Tea Do Pip Lincolne ISBN: 9781740668606

‘I want other people to know how much fun making things can be.’

An incredibly practical guide from the ever reliable, and resourceful, Pip Lincolne. From its spiral bound pages to the sturdy pocket crammed with patterns, this is totally a pick up and run with it kind of craft book.

Pip Lincolne presents a tempting array of fashions for both adults and children, including the delectable Fairy bread pram blanket. There are over 40 pages crammed with clear, easy to

follow instructions, diagrams and tips for creating a myriad of items for the home ... I dare you not to be tempted by the Fox in the Bed quilt!

The stylish nature oozes from the scrabble tile titles, to the oh so cool photography. Pip rounds off her book with some great advice, including ‘tips for a nicer sewing experience’. My favourite? “Make some tea, put on some music, and enjoy” perfectly sums up her infectious approach.

Lazing on a Sunday Crafternoon

My Book Corner mybookcorner.com.au

Eliza Muldoon ISBN: 9781742378657 Love, love, love.

Imagine curling up with your little ones, and indulging in some adorable crafts, perfect for little hands ... Eliza’s book is just perfect for this.

Full to the brim with ‘I could do that moments’, Muldoon presents an enjoyable collection of achievable inspiration for some full on quality time.

The bathing beasties and recycled envelopes have gone straight to the top of our list. I loved the idea, and instructions, for creating a tangram puzzle with a twist.

Eliza Muldoon’s instructions are clear and easy to follow, I love the ‘and the little one’ snippets of information which accompany some of the crafts. The photographs accompanying the 52 different craft activities are clear and inspiring.

Many of these crafts would work well for older children looking to indulge their crafting side.

Oh, and did I happen to mention that I love this book?!

Emma Perry is a freelance

browse. review. buy. be inspired. + a haven for book lovers + online price comparison + we only review the best + author interviews + fabulous give aways + bookish news

writer, reviewer and founder of the popular My Book Corner, a children’s

mybookcorner.com.au

book review and price comparison website, (just enter the ISBN of any book into the search field). A Melbourne dwelling book lover, she can be found buried under a mountain of books. tickletheimagination.com.au 103

instagram for your creative business WORDS ELLE ROBERTS AND ROBYN KYBERD STUDIO EXSTO

If you make and sell products Instagram can be a great way to connect with your customers, highlight your wares and have some fun along the way.

For those who don’t know about this social media platform it is a wonderful image-sharing tool that has a lot of people hooked. Like Twitter and Facebook, you follow people and their photographs show up in your feed.

or head to www.alirittenhouse.com/how-to-useinstagram for an easy guide.

It is a simple and easy way to represent who you are, share your creative journey, show the behind the scenes of your business, as well as promote what you sell.

Most people love visual images, particularly creative types. As we are all becoming

7 helpful tips on how to use Instagram effectively to help promote your creative business and build relationships with your customers If you want to learn how to setup an Instagram account there are loads of great how-to tutorials online, simple Google “How to use Instagram”

1

A PICTURE IS WORTH 1000 WORDS

}

Different people and brands use Instagram very differently. The key is to find what feels right and natural for you, but also appeals to your target audience.

Tell a story through a photo @foxslane

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increasingly time-poor we often seek instant gratification when surfing the web or social media so it is no surprise that sites like Instagram and Pinterest are taking off.

Use text in a fun visual way

@artfulbizcon

2

DON’T MAKE IT JUST ABOUT THE PRODUCT

Everyone is different when it comes to what they feel comfortable sharing on social media. Some like to keep it just business, while others will tell you intimate details about their lives beyond their business. The key is to find a balance that you AND your target audience will be comfortable with. Be mindful of how personal you get as the images shared are out in the world for all to see – forever.

}

@rmk_ Behind the scenes images of you making or designing the product can be a powerful way to connect your audience with your brand.

It gives people a glimpse of your creative and business journey and let’s them feel like they are a part of it.

Don’t be afraid to share some insight into who you are. As an example, on our personal Instagram accounts we share pictures of our family and life outside of the business, while the business accounts are about the business, the blogs, behind the scenes photos of office shenanigans, projects, and images or products we see that reflect the brand and interests of our followers.

Share some behind the scenes of day @pubtextiles

Let us have a glimpse of your life @elle_roberts_

And of course showcase your wares! @blackbirdcorner

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{

@made590

3

LET’S SEE IT IN ACTION

If you make clothes or jewellery, share photos of people wearing your items. If you make homewares, show images of them in use. This allows people to relate to your product as they can picture themselves wearing or using your products. This creates desire which is much more powerful than a photo of a stand-alone item.

Have fun styling images of your products and give examples of how people can team them up, put them to use and make a statement using your items.

4

#HASHTAGS

}

If you use Twitter you will be familiar with hashtags. They are simply a word or group of words you put together with a # in front and they work as a clickable way to search for a topic.

If you add hashtags to your items, new people who search for that topic or tag will find your feed and your images, which enables you to expand your reach beyond your current followers. Hashtags are definitely a great way to grow your audience. The more you use in the caption of your photos the more people will see your images, BUT you don’t want that to be at the frustration of your current followers.

Our rule of thumb is generally 1-3 hashtags on the one image, but you can decide for yourself what works for you and your followers.

@giveandtakehandmade 106 tickletheimagination.com.au

{

#artfulbizcon

5

REGRAM COMPETITIONS

We love seeing people using new platforms in fun and engaging ways. Competitions and giveaways are just starting to really take off on Instagram and one of the great advantages is how quickly and easily your followers can do the marketing work for you.

Asking them to re-post a giveaway image is a quick and simple way to get your brand in front of your followers.

Tagging their post with your username (@yourname) and a hashtag you choose (#findsomethingunique) means it is easy for you to see who has entered the giveaway.

6

DRIVING ENGAGEMENT ELSEWHERE

Like Facebook and other social media platforms you are better off to use them as way to drive traffic back to your own site.

Make sure your website link is in your profile (Instagram ask you for it) and if you are posting about a story or something exciting on your website remember to tell people to head there for more information.

You can post web addresses directly in the comments but at this stage they are not clickable so it can be difficult for people to follow through with that information.

*

7

IT’S NOT A ONE-WAY STREET

You are going to have a whole lot more success, not to mention more fun, if you interact.

On Instagram you can interact by following, liking, commenting and engaging with other users. Don’t just use it as a way to broadcast a message, but as a tool for conversation.

Follow some brands and business you like, say hello. Let your Facebook followers or your email list know that you have an Instagram account and how they can find you. There is no doubt a lot of people on Instagram that you already follow on other social media platforms, and who follow you elsewhere, so getting started won’t be as daunting as you expect.

a little overwhelmed?

If you feel overwhelmed by the whole experience, find some businesses or people you admire and see how they are using the platform. Or, get started by following us… @elle_roberts_ and @rmk_

creative marketplace

Special Celebration Events

Linnea - Swedish Design

Specialing in themed party hire, plus an online shop full of great goodies to help make your celebration even more special

Swedish Design Handmade in Melbourne

www.specialcelebration.com.au

www.linnea.com.au

Creative Works

John Marshall Arts

Custom airbrush artwork

Perth artist, available to create sketches from photographs of people, pets or places.

www.creativeworks.com.au 108 tickletheimagination.com.au

www.johnmarshallarts.com

explore

handmade & creative markets

A gorgeous collection of handmade and creative markets for you to explore.

Please click the links alongside each listing for full details and to check for changes.

SATURDAY | AUGUST 11

VIC, The Rose St Artists Market, www.rosestmarket.com.au ACT, Gorman House Markets, www.gormanhousemarkets.co m.au VIC, Yarraville Markets, www.facebook.com/yarravillemarke ts QLD, Homestyle Market, www.homestylemarket.com.au QLD, Eumundi Markets, www.eumundimarkets.com.au

SUNDAY | AUGUST 12

QLD, Ruffled Bazaar, www.ruffledbazaar.com.au SA, Boutique Markets, www.boutiquemarkets.com.au QLD, Kerbside Lane Markets, www.kerbsidelanemarkets.tum blr.com SA, Lollipop Markets, www.lollipopmarkets.com.au ACT, Old Bus Depot Market, www.obdm.com.au

SATURDAY | AUGUST 18

VIC, The Rose St Artists Market, www.rosestmarket.com.au ACT, Gorman House Markets, www.gormanhousemarkets.co m.au Somers Winter Market, www.somerswintermarket.com.au QLD, Bris-Style, www.bris-style.com QLD, Eumundi Markets, www.eumundimarkets.com.au QLD, Mamma’s Market, www.mammasmarket.com.au WA, Polkadot Vintage Market, www.facebook.com/PolkaD otVintageMarketPerth

SUNDAY | AUGUST 19

TAS, Boutique Markets, www.boutiquemarkets.com.au NSW, Handmade Craft Market, www.handmadecraftmarket.c om.au NSW, Muddi Boutique Market, www.muddi.com.au ACT, Old Bus Depot Market, www.obdm.com.au WA, Polkadot Vintage Market, www.facebook.com/PolkaD otVintageMarketPerth

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SATURDAY | AUGUST 25

stmarket.com.au VIC, The Rose St Artists Market, www.rose housemarkets.com.au ACT, Gorman House Markets, www.gorman rkets.com.au QLD, Eumundi Markets, www.eumundima ket.com.au WA, Wedding Upmarket, www.perthupmar

SUNDAY | AUGUST 26

rkets.com.au QLD, Creative Markets, www.creativema rkets.com.au ema WA, Boutique Markets, www.boutiqu ordpress.com VIC, Bend & Snap, www.bendandsnap.w lgravemakersmarket.com.au VIC, Mulgrave Makers Market, www.mu om.au ACT, Old Bus Depot Market, www.obdm.c

SATURDAY | SEPTEMBER 1

stmarket.com.au VIC, The Rose St Artists Market, www.rose housemarkets.com.au ACT, Gorman House Markets, www.gorman rkets.blogspot.com.au NSW, Dreamers Markets, www.dreamersma rkets.com.au QLD, Eumundi Markets, www.eumundima treemarket.com.au olive NSW, The Olive Tree Market, www.the

SUNDAY | SEPTEMBER 2

gbirdmarkets.blogspot.com.au NSW, Hummingbird Markets, www.hummin KinKinmarket QLD, Kin Kin Market, www.facebook.com/ au om. m.c ACT, Old Bus Depot Market, www.obd

SATURDAY | SEPTEMBER 8

stmarket.com.au VIC, The Rose St Artists Market, www.rose housemarkets.com.au ACT, Gorman House Markets, www.gorman om/yarravillemarkets VIC, Yarraville Markets, www.facebook.c arket.com.au QLD, Homestyle Market, www.homestylem rkets.com.au QLD, Eumundi Markets, www.eumundima com.au NSW, Muddi Boutique Market, www.muddi.

SUNDAY | SEPTEMBER 9

om.au QLD, Ruffled Bazaar, www.ruffledbazaar.c lanemarkets.tumblr.com side .kerb QLD, Kerbside Lane Markets, www om.au ACT, Old Bus Depot Market, www.obdm.c

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explore

handmade & creative markets

SATURDAY | SEPTEMBER 15

VIC, The Rose St Artists Market, www.rosestmarket.com.au ACT, Gorman House Markets, www.gormanhousemarkets.co m.au QLD, Billycart Markets, www.billycartmarkets.com.au QLD, Bris-Style, www.bris-style.com QLD, Eumundi Markets, www.eumundimarkets.com.au Marubyrnong Makers Market, www.maribyrnongmakersmarket.c om.au

SUNDAY | SEPTEMBER16

ACT, Old Bus Depot Market, www.obdm.com.au

SATURDAY | SEPTEMBER 22

VIC, The Rose St Artists Market, www.rosestmarket.com.au ACT, Gorman House Markets, www.gormanhousemarkets.co m.au QLD, Eumundi Markets, www.eumundimarkets.com.au QLD, Mamma’s Market, www.mammasmarket.com.au

SUNDAY | SEPTEMBER 23

VIC, Mulgrave Makers Market, www.mulgravemakersmarket. com.au ACT, Old Bus Depot Market, www.obdm.com.au WA, Perth Upmarket, www.perthupmarket.com.au

SATURDAY | SEPTEMBER 29

VIC, The Rose St Artists Market, www.rosestmarket.com.au ACT, Gorman House Markets, www.gormanhousemarkets.co m.au ACT, Handmade Canberra, www.handmadecanberra.com.au

SUNDAY | SEPTEMBER 30

QLD, Creative Markets, www.creativemarkets.com.au VIC, Bend & Snap, www.bendandsnap.wordpress.com ACT, Handmade Canberra, www.handmadecanberra.com.au WA, Market Girl, www.marketgirl.com.au ACT, Old Bus Depot Market, www.obdm.com.au

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