tickle the imagination | media kit 2013

media kit

2013

bowl: patricia fernandes ceramic artist

MEDIA KIT | 2013

inspiring a handmade lifestyle... tickle the imagination is a gorgeous new art, craft and design magazine celebrating the handmade and creative community in Australia.

Each year we publish five online issues and one print issue... each showcasing talented artists, crafters and designers, gorgeous photoshoots and sharing real-life stories and creative projects.

Be inspired by gorgeous images, take a peek into the lives of artists and designers and discover ways to include creativity & handmade into your everyday living.

our readers... tickle the imagination readers are Australian women who appreciate all things creative and love to support local handmade businesses.

profile...

• 96% female • 76% Australian • 77% aged 25-44 • 100% lovers of handmade

local readers... australian readers: • QLD 21%

snapshot...

Here’s a quick overview of wh at we have achieved in the 18 month s since the first issue of tickle the imagin ation was released...

• 9 gorgeous online issues

• VIC 20%

• 1 stunning print issue

• NSW 20%

• 3500+ mailing list

• WA 18% • SA 9% • TAS 6% • ACT 5% *based on facebook insights dec 2012

• 6000+ facebook likers • 3500+ unique web visitors/m onth • 10000+ readers per online issu e

editorial calendar

2013

mar/apr

may/jun

issue 10

issue 11

emerald feather

sugar & spice

focus on celebrations

focus on interiors

contributor material due 14 Feb

contributor material due 4 Apr

advertising material due 21 Feb

advertising material due 11 Apr

release date - 28 Feb

release date - 18 Apr

jul/aug

sep/oct

issue 12

issue 13

moon river

island in the sun

focus on fashion

focus on handmade for children

contributor material due 6 Jun

contributor material due 8 Aug

advertising material due 13 Jun

advertising material due 15 Aug

release date - 20 Jun

release date - 22 Aug

nov/dec

print issue

issue 14

annual 02

christmas issue

collectors edition

handmade gift guide, gifts to make,

a collection of our favourite stories from

wrapping inspiration & more!

online issues throughout 2013

contributor material due 31 Oct

contributor material due 1 Sep

advertising material due 7 Nov

advertising material due 15 Sep

release date - 14 Nov

release date 30 Oct

bowl: patricia fernandes ceramic artist

advertising opportunities

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magazine In 2013 we will be publishing five online issues and one print edition. The print issue will be available to purchase online and in selected stores throughout Australia advert space

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2013 ratecard

online issue (incl gst)

print issue (incl gst)

full page

385

1155

double page spread

550

1650

half page

220

660

marketplace

135

405

marketplace mini

55

165

blog With over 53,000 page views since it started 18 months ago, our blog is the perfect spot to introduce your creative business to our readers. We offer 10 spaces for banners ads in the right-hand column.

small -125 x 125px - $99/3-months

large - 125 x 250px - $150/3-months

magazine specifications & requirements Please supply all artwork as a high resolution, single page pdf or high-resolution jpeg.

creative

marketplace

information about your business www.yourwebsite.com.au

information about your business www.yourwebsite.com.au

half page

full-page

half page

210 x 297mm

(horizontal)

(vertical)

131 x 190mm

272 x 90mm

creative

marketplace

business name

business name

business name

tagline website

tagline website

tagline website

business name

business name

business name

tagline website

tagline website

tagline website

business name

business name

business name

tagline website

tagline website

tagline website

information about your business www.yourwebsite.com.au

information about your business www.yourwebsite.com.au

marketplace • 80x80mm image • business name • 20 word blurb • logo • website link

marketplace mini • 50x50mm image • business name • 5 word tagline • website link

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packages & special offers earlybird offer - print issue - save 30% book your space in the print issue before March 30, 2013 and receive 30% off.

5 online + 1 print - save 20% pre-book your space in all 5 online issues and the print issue and save 20%. Installment payments available.

online package - $500 + full page in one online issue + 3 month large blog banner + blog feature + design/artwork

complete package - $3000 (valued at over $4000) - *only 10 available* + 5 online & 1 print issue - full page + feature up to nine products/retailers + 12 months large blog banner + editorial feature in one online issue + blog feature + includes design & management of listings

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perfect for handmade markets & online shops

+ payment by installment available

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please submit all artwork & images to

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reserve your space today!

under 5MB - advertise@tickletheimagination.com.au over 5MB - please contact us for dropbox details

To maintain the high editorial content, we only offer a limited number of advertising spaces, and these are allocated on a first booked basis.

To reserve your space, email advertise@tickletheimagination.com.au

other promotional opportunities

Our aim is to show off the best creative talent Australia has to offer...regardless of advertising budget! Here are a few no-cost & low-cost ways you can introduce yourself to our readers...

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{worth a thousand words} blog posts Our daily {worth a thousand words} blog posts are a way of sharing new finds, the things we love, and introducing your creations to a new audience!

The blog post consists of simply an image along with a link to your website and/or facebook page.

Submit an image that speaks a thousand words for your business to editor@tickletheimagination.com.au wiht ‘worth a thousand words’ in the subject line be considered for our {worth a thousand words} blog posts.

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{word of the day} on facebook Each weekday we share a {word of the day} at our facebook page.

You are invited to post an image and details of your favourite creation relating to that word onto our wall.

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submissions & contributions If you have a fantastic idea for an article, we’d love to hear from you. If you are an artist, crafter, designer, photographer, writer, or stylist and looking for a little exposure for your product or business...let us know... we’d love to team you up with other talented creatives to produce something gorgeous!

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online creative directory - www.tickletheimagination.com.au/directory Our creative directory is especially for creative businesses we love and those that support tickle the imagination through advertising or contributions.

There is no charge to register or be a part of our creative directory, however a paid ‘featured listing’ option is available to those businesses that would like to feature at the top of their category.

If you would like to be considered, visit www.tickletheimagination.com.au/directory, register your business and add a listing to be considered.

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join our call-out list You will be emailed when we are looking for items to be included in upcoming issues for photoshoots or for shopping/inspiration pages. visit http://www.tickletheimagination.com.au/callout-list.html to signup today!

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giveaways Giveaways give tickle the imagination readers the chance to win great products and services that we believe they will love.

Promote your latest products and boost brand awareness with a giveaway on tickletheimagination.com.au. Email details to editor@tickletheimagination.com.au

sweet words...

“

I just wanted to say that this is another lovely issue of Tickle the Imagination. I love getting the email saying the next issue has been released - it is a beautiful and inspiring magazine. Thank you!

MARNIE - THE WHIMSICAL BLOSSOM

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”

Your ‘word of the day’ on your tti facebook page, gives little businesses like mine the opportunity to promote our handmade wares, & for that i am very grateful.

I believe the word at the time was ‘hearts’ & my clay heart gift tags were spotted by the amazingly talented Darren at CkMetrophotos. I have since had the opportunity to make my mud tags for his business packaging & he has just recently used some tags in a gorgeous engagement photo shoot!

Thank you for what you have created with tickle the imagination, i love being a part of your journey.

KIM - NEST INTERIOR STYLING

”

“

What an absolutely stunning 1st issue of your magazine!! I have spent my ‘down time’ while kiddies snoozed with a cup of tea and flicked the gorgeous pages enjoying every bit! I even overlooked the new IKEA catalogue that arrived in the mail today to just keep looking through the amazing articles, images and how to’s in Tickle The Imagination!!

”

I went straight back to your site and became a subscriber!

AMY - GIGGLEBERRY CREATIONS

“

It is easily the best looking ‘craft’ mag out there… so editorial and utterly gorgeous, with brilliant content. Many online mags include contributions willy nilly, just to fill pages and it’s clear you’ve either sourced the very best or have culled because there’s nothing I dislike. It’s truly quality content, stunning images, beautifully laid out and designed – it’s bliss.

TANIA McCARTNEY - AUTHOR

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clay tag: mud by nest

www.tickletheimagination.com.au www.facebook.com/tickletheimagination www.twitter.com/tickletheimagin www.feedburner.com/TickleTheImagination editor@tickletheimagination.com.au