media kit
2013
bowl: patricia fernandes ceramic artist
MEDIA KIT | 2013
inspiring a handmade lifestyle... tickle the imagination is a gorgeous new art, craft and design magazine celebrating the handmade and creative community in Australia. Each year we publish five online issues and one print issue... each showcasing talented artists, crafters and designers, gorgeous photoshoots and sharing real-life stories and creative projects. Be inspired by gorgeous images, take a peek into the lives of artists and designers and discover ways to include creativity & handmade into your everyday living.
our readers... tickle the imagination readers are Australian women who appreciate all things creative and love to support local handmade businesses.
profile... • 96% female • 76% Australian • 77% aged 25-44 • 100% lovers of handmade
local readers... australian readers: • QLD 21%
snapshot... Here’s a quick overview of wh at we have achieved in the 18 month s since the first issue of tickle the imagin ation was released... • 9 gorgeous online issues
• VIC 20%
• 1 stunning print issue
• NSW 20%
• 3500+ mailing list
• WA 18% • SA 9% • TAS 6% • ACT 5% *based on facebook insights dec 2012
• 6000+ facebook likers • 3500+ unique web visitors/m onth • 10000+ readers per online issu e
editorial calendar
2013
mar/apr
may/jun
issue 10
issue 11
emerald feather
sugar & spice
focus on celebrations
focus on interiors
contributor material due 14 Feb
contributor material due 4 Apr
advertising material due 21 Feb
advertising material due 11 Apr
release date - 28 Feb
release date - 18 Apr
jul/aug
sep/oct
issue 12
issue 13
moon river
island in the sun
focus on fashion
focus on handmade for children
contributor material due 6 Jun
contributor material due 8 Aug
advertising material due 13 Jun
advertising material due 15 Aug
release date - 20 Jun
release date - 22 Aug
nov/dec
print issue
issue 14
annual 02
christmas issue
collectors edition
handmade gift guide, gifts to make,
a collection of our favourite stories from
wrapping inspiration & more!
online issues throughout 2013
contributor material due 31 Oct
contributor material due 1 Sep
advertising material due 7 Nov
advertising material due 15 Sep
release date - 14 Nov
release date 30 Oct
bowl: patricia fernandes ceramic artist
advertising opportunities
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magazine In 2013 we will be publishing five online issues and one print edition. The print issue will be available to purchase online and in selected stores throughout Australia advert space
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2013 ratecard
online issue (incl gst)
print issue (incl gst)
full page
385
1155
double page spread
550
1650
half page
220
660
marketplace
135
405
marketplace mini
55
165
blog With over 53,000 page views since it started 18 months ago, our blog is the perfect spot to introduce your creative business to our readers. We offer 10 spaces for banners ads in the right-hand column.
small -125 x 125px - $99/3-months
large - 125 x 250px - $150/3-months
magazine specifications & requirements Please supply all artwork as a high resolution, single page pdf or high-resolution jpeg.
creative
marketplace
information about your business www.yourwebsite.com.au
information about your business www.yourwebsite.com.au
half page
full-page
half page
210 x 297mm
(horizontal)
(vertical)
131 x 190mm
272 x 90mm
creative
marketplace
business name
business name
business name
tagline website
tagline website
tagline website
business name
business name
business name
tagline website
tagline website
tagline website
business name
business name
business name
tagline website
tagline website
tagline website
information about your business www.yourwebsite.com.au
information about your business www.yourwebsite.com.au
marketplace • 80x80mm image • business name • 20 word blurb • logo • website link
marketplace mini • 50x50mm image • business name • 5 word tagline • website link
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packages & special offers earlybird offer - print issue - save 30% book your space in the print issue before March 30, 2013 and receive 30% off.
5 online + 1 print - save 20% pre-book your space in all 5 online issues and the print issue and save 20%. Installment payments available.
online package - $500 + full page in one online issue + 3 month large blog banner + blog feature + design/artwork
complete package - $3000 (valued at over $4000) - *only 10 available* + 5 online & 1 print issue - full page + feature up to nine products/retailers + 12 months large blog banner + editorial feature in one online issue + blog feature + includes design & management of listings
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perfect for handmade markets & online shops
+ payment by installment available
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please submit all artwork & images to
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reserve your space today!
under 5MB - advertise@tickletheimagination.com.au over 5MB - please contact us for dropbox details
To maintain the high editorial content, we only offer a limited number of advertising spaces, and these are allocated on a first booked basis. To reserve your space, email advertise@tickletheimagination.com.au
other promotional opportunities
Our aim is to show off the best creative talent Australia has to offer...regardless of advertising budget! Here are a few no-cost & low-cost ways you can introduce yourself to our readers...
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{worth a thousand words} blog posts Our daily {worth a thousand words} blog posts are a way of sharing new finds, the things we love, and introducing your creations to a new audience! The blog post consists of simply an image along with a link to your website and/or facebook page.
Submit an image that speaks a thousand words for your business to editor@tickletheimagination.com.au wiht ‘worth a thousand words’ in the subject line be considered for our {worth a thousand words} blog posts.
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{word of the day} on facebook Each weekday we share a {word of the day} at our facebook page. You are invited to post an image and details of your favourite creation relating to that word onto our wall.
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submissions & contributions If you have a fantastic idea for an article, we’d love to hear from you. If you are an artist, crafter, designer, photographer, writer, or stylist and looking for a little exposure for your product or business...let us know... we’d love to team you up with other talented creatives to produce something gorgeous!
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online creative directory - www.tickletheimagination.com.au/directory Our creative directory is especially for creative businesses we love and those that support tickle the imagination through advertising or contributions. There is no charge to register or be a part of our creative directory, however a paid ‘featured listing’ option is available to those businesses that would like to feature at the top of their category. If you would like to be considered, visit www.tickletheimagination.com.au/directory, register your business and add a listing to be considered.
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join our call-out list You will be emailed when we are looking for items to be included in upcoming issues for photoshoots or for shopping/inspiration pages. visit http://www.tickletheimagination.com.au/callout-list.html to signup today!
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giveaways Giveaways give tickle the imagination readers the chance to win great products and services that we believe they will love. Promote your latest products and boost brand awareness with a giveaway on tickletheimagination.com.au. Email details to editor@tickletheimagination.com.au
sweet words...
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I just wanted to say that this is another lovely issue of Tickle the Imagination. I love getting the email saying the next issue has been released - it is a beautiful and inspiring magazine. Thank you! MARNIE - THE WHIMSICAL BLOSSOM
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Your ‘word of the day’ on your tti facebook page, gives little businesses like mine the opportunity to promote our handmade wares, & for that i am very grateful. I believe the word at the time was ‘hearts’ & my clay heart gift tags were spotted by the amazingly talented Darren at CkMetrophotos. I have since had the opportunity to make my mud tags for his business packaging & he has just recently used some tags in a gorgeous engagement photo shoot! Thank you for what you have created with tickle the imagination, i love being a part of your journey. KIM - NEST INTERIOR STYLING
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What an absolutely stunning 1st issue of your magazine!! I have spent my ‘down time’ while kiddies snoozed with a cup of tea and flicked the gorgeous pages enjoying every bit! I even overlooked the new IKEA catalogue that arrived in the mail today to just keep looking through the amazing articles, images and how to’s in Tickle The Imagination!!
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I went straight back to your site and became a subscriber! AMY - GIGGLEBERRY CREATIONS
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It is easily the best looking ‘craft’ mag out there… so editorial and utterly gorgeous, with brilliant content. Many online mags include contributions willy nilly, just to fill pages and it’s clear you’ve either sourced the very best or have culled because there’s nothing I dislike. It’s truly quality content, stunning images, beautifully laid out and designed – it’s bliss. TANIA McCARTNEY - AUTHOR
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clay tag: mud by nest
www.tickletheimagination.com.au www.facebook.com/tickletheimagination www.twitter.com/tickletheimagin www.feedburner.com/TickleTheImagination editor@tickletheimagination.com.au