WELCOME: FROM THE EDITOR
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elcome to the latest instalment of TICT Quarterly, as we start to feel the fresh cooler breeze on our cheeks and the crunch of golden leaves under feet. Autumn is settling in after the most glorious Easter break - who else took a dip in the ocean under sun-filled skies? Refreshing for the soul indeed! The change in seasons does evoke the expression of time flying fast and that’s reflected in the amount of activity underway in the sector, with this edition of the magazine a case in point. It’s full of interesting information and important insights as the industry continues to push boundaries and rebuild with true Tassie grit and innovation.
And whether its marathons or music festivals, events are re-emerging after COVID cancellations. We spoke with event organisers about the emotional and financial risks and rewards associated with staging events again and they give some insights into what they’ve learned about COVID compliance. With the government’s intention to make Tasmania a carbon neutral visitor destination by 2025, TICT CEO Luke Martin takes a comprehensive look at why we should be aspirational and together transform the state into a global leader admired and applauded for our sustainable and responsible tourism. It will be a complex challenge to match the economics with the emotion. We have been made acutely aware of the very real mental health challenges that have faced many operators during the depths of COVID closures, but have you actually taken the time to pause and reflect yourself?
The issue is in the spotlight this edition, with the hope that together we can overcome the pressures and pains that lead to the deterioration of our mental wellbeing.
AUTUMN | 2021 | ISSUE 5
Perhaps the most exciting news, especially for those who have missed dressing up, is the return of the Tasmanian Tourism Awards. Don’t miss all the details of the revamped program to celebrate our resilient and respected tourism leaders.
And get ready to welcome the cold, with another mystical and marvellous tourism marketing campaign to entice tourists to visit the island in the depths of winter.
We hope you enjoy the read and we welcome your feedback and ideas for future editions.
Rachel Williams, Millwood Media, Editor
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