ISSUE 800 A1

Look again and go Logo's Have you ever looked at logos and wondered what their meanings were or what inspired the designer?

It's no secret that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.

Some of the world’s biggest companies pay designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see.

Amazon is a powerhouse of online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. The smile indicates the happiness But once you see it, you'll wonder how you were people feel when they shop with Amazon. missing it for so long.

This is one of the best known logo images, but just in case you’ve missed it, look between the “E” and the “x.”

In the white space there’s an arrow that subliminally represents speed and precision.

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Here’s the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) BaskinRobbins makes it known in their logo.

See? it’s not just a B and R. It''s also the number 31.

This community-based organization prides itself on making people's lives better, with the trademark to prove it. It's no surprise that the not-for-profit's logo makes use of some simultaneously functional and encouraging lettering: the lowercase "G" in "goodwill" doubles as a smiling face and appears twice in the company's logo.

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This car manufacturer's logo certainly encompasses more than meets the eye.

Toyota said that the three overlapping ovals on American vehicles "symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey represents Toyota's technological advancement and Company's Hershey's Kisses product has a hidden logo: the boundless opportunities ahead." And possibly even more impressive, if you look even closer at the an extra Kiss. Turn your head to the left and you'll see that between the 'K' and the 'I' there is a Hershey's Kiss overlapping ovals, you'll see the word "Toyota" spelled out. (can't see it? look for it on page 3) baked into the logo.

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--------------------------------This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals?

You know, if mom made square hamburgers and The logo for tortilla chips and dips manufacturer served ketchup in small Tostitos, owned by PepsiCo, is a prime example of paper cups. "once you've seen it, you can't un-see it." Initially, the logo appears to be the Tostitos name in front of a vibrantly colored background. However, the two "T's" --------------------------------- of this logo make up people, as they dip a tortilla chip into the bowl of salsa on top of the letter 'I'.

The Bronx Zoo, located in the Bronx, a borough of New York City, is the largest zoo in North America and is among the largest metropolitan zoos in the world. The zoo's logo featuring birds and two giraffes pays homage to the zoo's home city. Between the legs of the giraffes, you'll see New York's iconic skyline.

The letters O, U and R create a cycllist. The orange circle is the front wheel. The second message is the yellow circle which is intended to represent the stages of the race which only take place during the daytime.

Tidbits® is also a nationally known logo (over 200 published in the US and Canada) which, with a little thought, can contain a construed meaning.

Supporting African communities is the pillar of HACI's Maybe the swatch going through the D (divulging) to the head on the letter I means , "now I know". mission and it's clearly reflected in the organization's vibrant logo. The Hope for African Children Initiative's At the least, we hope that's what you get while reading our publication something: "Brain Smack'n Good"! golden yellow and orange logo uniquely utilizes -------------------------------------------negative space to create two images: the continent of Africa and a child looking up at mother.

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Toblerone is also famous for its chocolate. Owned by Mondelēz International (formerly Kraft Foods), it was started in Bern, Switzerland, a city famously associated with bears. Take a closer look at the logo's mountain.

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allegedly included 21 murders.

▲ On Sept. 19, 1827, Jim Bowie nearly kills a banker in Louisiana with an early version of his famous Bowie knife.

The actual inventor of the Bowie knife, however, probably was his equally belligerent brother, Rezin Bowie, who reportedly came up with the design after nearly being killed in a vicious knife fight. ▲ On Sept. 23, 1875, Billy the Kid is arrested for the first time after stealing a basket of laundry. He later broke out of jail and roamed the American West, eventually compiling a rap sheet that

▲ On Sept. 18, 1987, cesium-137 is removed from an abandoned cancer▲ On Sept. 20, 1881, Chester Arthur is therapy machine in Brazil. Hundreds inaugurated, becoming the third person of people were eventually poisoned by to serve as president in that year. Earlier radiation from the substance. in 1881, Rutherford B. Hayes finished his term and James Garfield was sworn ▲ On Sept. 29, 1913, Rudolf Diesel, in. Garfield was shot by a crazed assassin inventor of the engine that bears his and died on Sept. 19. Arthur was sworn name, disappears while traveling by in the next day. steamship from Belgium to England.

On Oct. 10, his body was found floating ▲ On Sept. 22, 1971, Capt. Ernest in the water. His death was judged a Medina is acquitted of all charges suicide, but many people believed Diesel relating to the My Lai massacre in was murdered.

Vietnam. His unit was charged with the murder of over 200 Vietnamese civilians ▲ On Sept. 26, 1928, work begins at in a cluster of hamlets in March 1968. Chicago’s new Galvin Manufacturing Thirteen others were charged with plant. Galvin would introduce the various crimes, but only Lt. William Motorola radio, the first mass-produced Calley was found guilty. commercial car radio. The name had two parts: “motor” evoked cars and motion,

while “ola” derived from “Victrola” and was supposed to make people think of music. ▲ On Sept. 25, 1957, under escort from the U.S. Army’s 101st Airborne Division, nine black students enter allwhite Central High School in Little Rock, Arkansas. Of the 517 black students in the district, 80 expressed interest and were interviewed by the school. Of the 17 chosen, nine decided to attend. ▲ On Sept. 28, 1972, weekly casualty figures for the Vietnam War contain no U.S. fatalities for the first time since March 1965. Losses remained high among South Vietnamese forces, which had taken over the fighting. (c) 2017 King Features Synd., Inc.

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TOWNSEND R22 • Francis Townsend was a doctor living in Ocean City, Maryland in 1914. He was disturbed by how often tourists visiting his town would become sunburned on the beach, so he mixed up a healing salve containing camphor, menthol, and eucalyptus to help soothe their burned skin. He called it “Townsend R22.” He knew there was a market for the product beyond Ocean City, so he turned the formula over to Baltimore pharmacist George Bunting, who re-named the product “Dr. Bunting’s Sunburn Remedy” and packaged it in cobaltblue glass jars. It was the first real alternative to the greasy medicated creams common at the time.

• Women used it as a facial cleanser and a make-up remover. Still, George struggled to make a profit during the first few years of business, and did all of the work himself. He advertised relentlessly, especially on the radio, and by 1925 he was selling nearly a million jars

Page 2

annually. During World War II, soldiers received the product to help ease tired, overworked feet and soothe dry, chapped, or irritated skin, and after the war, they introduced their wives to the product.

• George branched out and offered new products including shaving creams and medicated tissues. He changed the name of the product when a customer approached him and declared, “Your cream knocked my eczema!” The product is still a favorite face cream today. What’s it called?

Answer: Noxzema, short for “no eczema.”

JOHN’S SHAMPOO • By the time John was 21, he was already going bald.

It was 1898 and shampoo didn’t exist yet. People washed their hair with bar soap, which was harsh, or they used whatever they had on hand, including cornmeal, oils, eggs, lemon juice, or vinegar. Indoor plumbing was still a new invention. John was convinced his balding was due to the poor quality of soaps available. He was determined to find a shampoo that would save his hair.

• So he went to college and got a degree in chemistry, and then spent the next ten years experimenting. He discovered that the problem with the soaps people used on their hair was that the pH balance was wrong. By 1930 he introduced pH-balanced shampoos formulated for both oily and dry hair, naming the product after himself. It was America’s very first shampoo.

• When customers failed to flock to his product, John hired an artist to create beautiful full-color illustrations of ordinary women with extraordinarily shiny hair, placing the ads in large magazines. It worked. Alas, the shampoo did not keep John’s hair from falling out, but he became a very rich bald man.

• In recent times, commercials for John’s shampoo launched the career of several famous models, including Brooke Shields, Kim Basinger, Christie Brinkley, Cheryl Tiegs, and Cybill Shepherd. What’s the name of John’s shampoo?

Answer: Breck.

SHAMPOO FACTS • The word shampoo comes from the Hindi word “champo” which means “to press or massage.”

• Astronauts wash their hair with a no-rinse shampoo, the kind originally developed for hospital patients who can’t take showers.

RELIEF FOR ROUGH SKIN • As a youth, Andrew earned a living as a lumberjack and woodworker. He knew how chapped, dry, and cracked a pair of hard-working hands could become.

By the time he was 30, he had quite a large amount of money saved up, and he was also tired of being a lumberjack, so he invested his money in a soap-making firm run by Charles Geilfus in Cincinnati. They became

partners in 1882, naming the firm the Andrews Soap Company.

• They started out with a single soap-making vat which they took turns tending, but the company grew quickly. A coconut oil soap they developed was particularly effective in hard water. Because hard water was so prevalent, the soap became very popular and their fortunes grew. They bought more vats, and by 1901 they were successful enough to buy out the Robert Eastman Company, which produced perfumes, creams, and a lotion. The lotion, called “Benzoin and Almond Lotion Compound” was superior to any other lotion on the market. Andrew changed the name of the lotion, using his last name.

• The company focused their advertising on women, just when women were beginning to prefer store-bought items over homemade. Following aggressive marketing in magazines, radio, and in-store displays, the lotion became the top-selling lotion in the U.S. The entire Andrews Soap Company was re-named for Andrew.

Today it’s a leader in personal care products. What was Andrew’s last name?

Answer: Jergens.

FACT • Chemist Theron T. Pond invented a moisturizing cream in 1846, based on healing witch hazel. Pond’s creams were marketed as burn remedies until 1904, when they started being sold as “vanishing” beauty creams.

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Amazing Plants

CORDYCEPS • Some of the most horrifying and fascinating members of the plant kingdom are found in the genus of fungi called “Cordyceps,” sometimes called “zombie fungus.” The word cordyceps springs from the Greek meaning “club head” for the shape the fungus typically takes as it grows out of the body of its hijacked victim.

There are hundreds of different species of Cordyceps, and each one infects a different insect.

• One type infects a particular species of ant. It starts when the ant walks across some fungus spores. The spores latch on to the ant and cannot be dislodged. The spores use enzymes and pressure to bore a hole through the ant’s exoskeleton, providing access to the ant’s nutritious body parts as well as the brain.

• After incubating for two weeks inside the ant’s body, the fungus is able to control the ant’s brain. It then forces the ant to crawl up to a tall tree near the anthill, latch onto the underside of a leaf with a death grip, and remain still. In this position of optimal humidity and temperature, the fungus consumes the ant’s body, killing it, while a club-shaped stalk erupts from the ant’s head.

• After maturing for three weeks, spores are released that rain down upon the anthill below, continuing the cycle. In this way, the fungus is often able to wipe out entire colonies of ants.

When healthy ants discover an infected ant, they will carry the doomed ant far from the nest in an effort to avoid this fate. The battle between fungus and insect prevents the insect population from getting out of control.

• Fossils show that this parasitical relationship has been going on for at least 48 million years.

• A particular species of Cordyceps will infect a particular species of ant.

Experiments to try to infect ants with different strains of the fungus have failed, showing that the fungus and the ant co-evolved and cannot cross over. “It’s one of the most complex examples of parasites controlling animal behavior that we know about,” says entomologist David Hughes.

• Some Cordyceps species are sources of biochemicals with interesting biological and pharmacological properties. Extracts are used as immuno-suppressants to prevent rejection in organ transplants, as well as to treat multiple sclerosis.

Processed Cordyceps can also be found worldwide in liquid extracts, tinctures, powders, and capsules, with various claims for improving health. Other types of Cordyceps are used as food in soups, stews, and teas.

• In China and Tibet, one species of fungus attacks the larvae of the ghost moth. Starting at the caterpillar’s head, the fungus grows into its body, eventually killing it, feeding off its carcass, and turning itself into an exact replica of the bug.

This caterpillar fungus is used to make a tea reputed to have medicinal powers. It supposedly cures impotence, cancer, hair loss, and fatigue. In fact, when the Liaoning Province women’s track team broke the world record for both the 10,000 meters and the 1,500 meters in 1993, they were suspected of using performance-enhancing drugs. However, they claimed their performance was because of caterpillar fungus tea.

• The demand for this caterpillar fungus tea is high. A kilogram of fungus-infused caterpillars can sell for several thousand dollars. A single caterpillar can sometimes fetch twice its weight in gold. Because the fungus grows only in high mountain plateaus, it's impossible to cultivate on a farm.

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seem smarter when they come at you rapidly.

Arachnoleptic fit (n.): The frantic dance performed just after you've accidentally walked through a spider web.

Beelzebug(n.): Satan in the form of a mosquito, that gets into/your bedroom at three in the morning and cannot be cast out.

Coffee(n): The person upon whom one coughs.

Ignoranus: A person who's both stupid and an asshole.

Abdicate, (v.): To give up all hope of ever having a flat stomach.

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of Him

Scan the QR Code Below or go to: www.events.mnhs.org

My wife and I had words, but I didn't get to use mine.

and Her

A Matter Of What did God say after he Punctuation... created man?

An English professor wrote "I can do better than this." the words, "Woman without A woman put a "husband wanted" in the classifieds.

The next day, she received 100 responses, which all said the same: "You can have mine.

Minnesota History

her man is nothing" on the blackboard and directed his students to punctuate it correctly.

The men wrote: "Woman, without her man, is nothing."

The women wrote: "Woman!

Without her, man is nothing."

Q: Is Google male or female?

A: Female, because it doesn't let you finish a sentence before making a suggestion.

God made man before woman, so as to give him time to think of an answer for her first question.

21 Years of

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Medicare Adds Tool to Compare Hospices The Centers for Medicare and Medicaid Services already has tools to help seniors make informed decisions about health care: Physician Compare, Hospital Compare, Home Health Compare and Nursing Home Compare. Now it’s taken the next step with Hospice Compare.

The website www.medicare.gov/hospicecompare just recently launched online. Right from the front page it’s helpful: You can search for a hospice agency by name, or you can see what’s available in your area by putting in your ZIP code. The next page will give you a list of choices. You can choose up to three facilities to compare.

On each facility’s profile page you’ll have a choice of patient preferences, managing pain and treating symptoms.

Click on each one and you’ll be shown the facility’s score compared to the national average.

While all of the categories are important in hospice care, some might carry more weight than others. For example, there’s a category about patients being asked about preferences for resuscitation, and patients who got a thorough pain assessment within one day of finding that pain is a problem.

If you compare enough facilities, you may discover that there’s a pattern. One facility might rank lower than the national average in all the categories, while another might rate even higher than the national average.

Once you’ve scouted the various facilities, go back to the front page of the website and click on “Here are some good things to know about hospice care.” Read as much as you can about Medicare and hospice services and what is required in each one. Then click on Learn more about how Medicare covers hospice services.

While you or someone in your family may never need these services, by reviewing hospice information now you’ll be a few steps ahead should that time ever come. (c) 2017 King Features Synd., Inc.

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CHEDDAR MAN • The British village of Cheddar is famous not only for its cheese but also for Cheddar Gorge, a limestone canyon that sports an extensive set of caves. The caves offer the perfect environment for culturing cheese. It turns out that the atmosphere in the cave is also perfect for preserving skeletons.

• The caves show signs of human use dating back to the end of the last ice age nearly 15,000 years ago. Cheddar Gorge and the network of over a hundred caves found there are Britain’s prime site for Paleolithic human remains.

• In 1903, workmen digging a trench to drain water from a cave discovered a complete human skeleton. Many human remains had been found in the cave previously, but this skeleton turned out to be the oldest and most complete skeleton ever found in Britain.

• Researchers found that the bones belonged to a young adult man, around age 23 at time of death. The skull showed signs of bone infection.

More alarmingly, the man’s head had been bashed in, though it’s impossible to tell what caused the wound. Carbon dating shows that he lived about 9,000 years ago, around the year 7150 B.C. He was dubbed “Cheddar Man” and put on display at the Natural History Museum in London.

• In 1996, Bryan Sykes of Oxford University extracted a piece of DNA from Cheddar Man’s molar and had it sequenced. He then went to the nearby town of Cheddar in search of DNA samples of twenty residents whose ancestors had lived the longest in the immediate area. The town council gave him the names of half a dozen families who had lived in the village for more than 200 years.

Sykes asked them for cheek swabs so their DNA could be compared to the Cheddar Man. • When a team showed up at the local school to collect DNA samples, some of the children were hesitant, fearing it might hurt. One of their teachers

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stepped up and volunteered to have his cheek swabbed to calm their fears.

• Ninety centuries and 300 generations after Cheddar Man died, Bryan Sykes found a direct descendant living just half a mile away from the cave: the teacher, named Adrian Targett, is a direct descendant of Britain’s oldest known resident. This set a record for the world’s most distant confirmed relative.

• Targett was born in Bristol, just 15 miles (24 km) away from the cave. "I've been in the cave a few times, but I never realized it was home," he quipped when informed of the news. ''I'm thinking of writing to the Marquess of Bath, who owns these caves, and saying, I'd like my cave back.” Targett added, “I'm a history teacher. But I teach modern history, so Cheddar Man's a bit out of my period.

I have to admit that I know next to nothing about him."

• Bryan Sykes believes there are probably a lot of Cheddar descendants out there. He and a team at Oxford are making a genetic map of all of Europe and they estimate about 1 to 1.5 percent of Britain's population is likely to share the same mitochondrial DNA markings found in Cheddar Man and Mr. Targett.

• When Cheddar Man died, humans were still hunter-gatherers. It would be another thousand years before farming was invented. Targett, by contrast, sings in the town’s choir, plays bassoon in the school orchestra, likes his steaks rare, and is a steam engine buff. He doesn’t hunt and rarely gathers.

• ''The point is that we've all got 9,000-yearold ancestors,'' he said. ''I just happen to know who mine was.''

Page 7

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● On a per-capita basis, residents of Mexico consume more carbonated drinks than people in any other country on Earth. (c) 2017 King Features Synd., Inc.

● Even in these modern days, certain maritime traditions hold on. For instance, when a new ship is launched for the first time, the water that first touches the ship is caught in a bottle. Once sealed, that bottle stays with the ship; it’s typically displayed in the captain’s office, near the bridge.

● If you’re like the typical human, it takes your brain about 0.0004 seconds to retrieve any given memory.

● Andrew Jackson, the seventh president of the United States, was one tough son of a gun. In his youth, his fighting prowess won him fame as a national hero for defeating the British at the Battle of New Orleans during the War of 1812 -- and he never slowed down, it seemed.

At the age of 67, he was at a speaking engagement when a member of the audience pulled out a gun and tried to shoot him. When the gun misfired, President Jackson used his walking stick to beat his attacker almost senseless.

● Coke has the honor of being the first soft drink in space. Members of the Space Shuttle Challenger drank the beverage from a specially designed “Coca-Cola Space Can.”

● It was American author and political activist Barbara Ehrenreich who made the following sage observation: “No matter that patriotism is too often the refuge of scoundrels. Dissent, rebellion and all-around hell-raising remain the true duty of patriots.”

● If you decide to move to Kentucky, you might want to keep in mind that in that state, it’s against the law to paint your lawn red.

● Those who study such things say that the average American man shaves at least 20,000 times in his life.

If you add up all that time spent shaving, by the time he reaches the age of 75 a man has spent more than 37 days with a razor in his hand.

● You might be surprised to learn that an early version of scuba diving took place as early as the 1770s. A man named Andrew Becker wore his leather-covered diving suit during an hour-long immersion in a London stretch of the River Thames. He even had a window in his helmet -- though there’s no report on what, if anything, he saw in the notoriously murky waters.

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SPENCER

Continued Pg. 2

Come along with Tidbits as we peek at things found in the medicine chest!

A HOME REMEDY • In the late 1800s, Lunsford Richardson bought a drugstore and started inventing home remedies.

He was intrigued by a little-known drug from Japan called menthol. It made a nice balm, which he named Richardson’s Croup and Pneumonia Cure Salve.

• Although he had over 20 different home remedies, none sold well. His son suggested they abandon all of their other products, which many other companies carried, and focus on the mentholated ointment, which was unique.

• Richardson agreed, but first they needed a better name. Smith chose the last name of his brother-in-law because it was short, simple to spell, and easy to pronounce. The re-branded medicated salve was released in 1912.

• In 1918 when the flu epidemic swept the country, sales soared from $900,000 to $2.9 million in just one year. People rubbed it on their chest and throat to ease congestion and used it on sore muscles to improve circulation.

The product, now owned by Procter & Gamble, is still made today. What’s it called? (answer at top of page 2)

BY JANET

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