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EVERY BREATH YOU TAKE EVERY MOVE YOU MAKE The Multi-Billion Dollar Industry That Makes Its Living From Your Data The coarse-grained demographics and contact information of yesteryear seems quaint compared to today’s sophisticated data collection battleground. Back then, marketers made judgement calls on your likely income, and family structure was based on where you lived, so you’d receive “targeted� mail and calls from telemarketers. Soon loyalty programs and the emergence of web analytics pushed things a little further. Today, the steady march of technological advancement has created a vast data collection empire, one that measures every aspect of your digital life and, increasingly, your offline life as well. Facebook alone uses nearly one hundred data points to target ads to you – everything from your marital status to whether you’ve been on vacation lately or not. Telecoms have access to extremely detailed information on your location. Apple has biometric data from it's wristbands and I phones.
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Then there are the web trackers, watching your every move. “Cookie-syncing� is one of the sneaky ways advertisers can follow you around the internet. Basically, cookie-syncing allows third parties to share browsing information at such a large scale that even the national Security Administration (NSA) “piggybacks� off them for surveillance purposes. And, pay attention to the recent sales growth of smart speakers which will only increase the breadth of data companies collect and analyze. Amazon and Google have both filed patents for technology that would essentially allow them to mine audio recordings for keywords. Just think, advertisers could potentially target you with diapers before your family and friends even know you’re expecting a baby. FOLLOWING THE ONES AND ZEROS While web trackers and companies like Google Amazon, Facebook and Apple (GAFA) are collecting a lot of personal and behavioral data, it’s the whales of the data ecosystem – the data brokers – such as Experian or Acxiom who are creating increasingly detailed profiles on almost everyone. Thier goal is to siphon up as much personal data as possible and apply it to profiles. This data comes from a wide variety of sources; your purchases, financial history, internet activity, and even psychographic attributes are mixed in with information from public records, all combining to create a robust dossier, ON YOU! These digital profiles are then sorted into one of thousands of categories and leased by companies to help optimize advertising efforts. FEAR THE SHADOW PROFILE? According to Pew Research, 91% of Americans “agree� or “strongly agree� that people have lost control over how personal information is collected and used. Though optimizing clickthroughs is a big business, data broker companies are increasingly moving beyond advertising to extract value from their growing data pipeline. Amalgamating this data is increasingly being viewed as a clever way to assess risk in the decision-making process (e.g. hiring, insurance, loan or housing applications), and the stakes for consumers are going up in the process. For example, a person may feel comfortable sharing their HIV status on Grindr (for practical reasons), but may not want that information going to a third party. (Unfortunately, that really happened.) In 2015, Facebook filed a patent for a service that would help insurance companies vet people based on the credit ratings of their social network. THE MORE YOU KNOW Below the surface of our screens, our digital profiles continue to take shape. Measures like adjusting website privacy controls and clearing cookies from your computer are a good start, but that’s only affecting a fraction of the data companies are collecting. Not only do data brokers make it hard to officially opt out, their partnerships with corporations and advanced data collection methods cast such a wide net, that it’s almost impossible to exclude individual people. Data brokers have operated with very little scrutiny or oversight, but that may be changing. Under intense public and governmental pressure, Facebook recently cut ties with data brokers. For a company that has bullishly pursued monetization of user data at every turn, the move is a sign that the public sentiment is changing. Want your privacy protected? Make your voice heard as often as your clicks.
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▲ On Aug. 10, 1793, after more than two
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detonates a 400-kiloton device in Kazakhstan. The explosive power was 30 times that of the U.S. atomic bomb dropped on Hiroshima.
▲ On Aug. 18, 1590, 100 colonists are discovered to be missing from the Roanoke Island colony in presentday North Carolina. The only clue centuries to their disappearance was the word as a royal palace, the Louvre is opened as “CROATOAN” carved into the palisade a public museum in Paris by the French built around the settlement. revolutionary government. Today the Or you can call and drop-in anytime Louvre’s collection is one of the richest ▲ On Aug. 19, 1812, during the War of 320-743-3133 in the world, with artwork and artifacts 1812, the U.S. Navy frigate Constitution Snowbirds representative of 11,000 years of human defeats the British frigate Guerriere. civilization and culture. Retirees Witnesses claimed that the British shot merely bounced off the Constitution’s Seniors ● Beautiful Clubhouse & Event Center ▲ On Aug. 6, 1862, the C.S.S. Arkansas, sides, as if the ship were made of iron. Young Families the most feared Confederate ironclad on Since 1934, “Old Ironsides” has been ● Huge Pool-w-Wading Pool & Kids Area the Mississippi River, is blown up by her based at the Charlestown Navy Yard in Something for Everyone crew after suffering mechanical problems Boston. ● Tennis and Pickleball Courts during a battle with the U.S.S. Essex near Baton Rouge, Louisiana. The ship was ▲ On Aug. 14, 1933, a devastating 165 feet long and 35 feet wide. 267,000-acre forest fire is sparked in the Coast Range Mountains in northern ▲ On Aug. 7, 1947, Kon-Tiki, a balsa Oregon. An official investigation found Open Lots, RVs, Park Models w Gazebos, wood raft captained by Norwegian that the fire stemmed from friction & Minnesota Rooms From $18,800 - $87,500 anthropologist Thor Heyerdahl, completes produced when loggers dragged a large a 4,300-mile, 101-day journey from Peru Douglas-fir log across a downed tree. BRING THIS AD to an archipelago near Tahiti. Heyerdahl wanted to prove his theory that prehistoric ▲ On Aug. 13, 1948, U.S. and British FOR A FREE South Americans could have colonized planes airlift a record 5,000 tons of ROUND OF GOLF Polynesia by drifting on ocean currents. supplies into occupied Berlin. The huge resupply effort was carried out in weather ▲ On Aug. 11, 1973, “American so bad that some of the 700 pilots Graffiti,” a nostalgic coming-of-age tale referred to it as “Black Friday.” set in the car-centric culture of suburban California, is released in theaters across ▲ On Aug. 17, 1987, Rudolf Hess, Nazi the U.S. The movie went on to become leader Adolf Hitler’s former deputy, is a sleeper hit. found strangled to death in an apparent suicide in Spandau Prison in Berlin. At ▲ On Aug. 12, 1953, less than one 93, Hess was the last surviving member of ▲ On Aug. 15, 1859, Charles Comiskey, a team, the White Sox. year after the United States tested its Hitler’s inner circle and the sole prisoner namesake of Chicago’s Comiskey Park, is born in Chicago. Comiskey became the (c) 2018 Hearst Communications, Inc. first hydrogen bomb, the Soviet Union at Spandau since 1966. first and only baseball player to later own All Rights Reserved
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LIPIZZANER HORSES (Continued) CLOSE CALLS • Yet, the development of this rare type of horse has been fraught with close calls that nearly wiped out the breed , mostly due to war. Consider: • In 1797 during the War of the First Coalition, the horses were evacuated from Lipizza as the fighting closed in. In 1805, the horses were evacuated again when Napoleon invaded Austria. In 1809, the horses were evacuated three more times during the unsettled period that followed, resulting in the loss of many horses and the destruction of the written studbooks that documented bloodlines of horses prior to 1700. In 1915 the horses were evacuated from Lipizza due to World War I. Yet the greatest threat to the breed arrived with World War II. • During World War II, the high command of Nazi Germany collected the best breeding stock of Lipizzaners, Arabian horses, and Thoroughbreds, bringing them from all across Europe and transferring them to a stud farm in Hostau, Czechoslovakia, with the thought of breeding a better war horse. • Meanwhile, the Lipizzaner stallions that remained at the Spanish Riding School were evacuated to St. Martins, Austria in 1945, when bombing raids neared the city. The head of the School, Colonel Podhajsky, feared the horses were in danger. • The U.S. Army under the command
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Service Prices include: Trip, labor & parts in the metro area during standard business hours of General George S. Patton was near St. Martins in the spring of 1945 and learned that the Lipizzaner stallions were in the area. Patton was a horseman, and coincidentally had competed in the 1936 Olympic Games in equestrian events along with Podhajsky. • Podhajsky put on an exhibition of the Spanish Riding School Lipizzaner stallions for Patton. As Patton watched, the horses and riders went through the precise, ballet-like maneuvers they were famous for: a demonstration of controlled power and elegance set to music, which was beautiful to watch and difficult to execute. When the performance ended, Podhajsky asked for Patton’s help in protecting the horses from the Germans. Patton agreed, and stationed American soldiers all around the area to protect the horses as the war came to an end and the German forces fell back. • Patton, an expert horseman, described the exhibition in his diary, calling it “extremely interesting and magnificently performed.” He said, “It struck me as rather strange that, in the midst of a world at war, some twenty young and middleaged men in great physical condition…had spent their entire time teaching a group of horses to wiggle their butts and raise their feet in consonance with certain signals from the heels and reins.” He went on to remark, “On the other hand, it is probably wrong to permit any highly developed art, no matter how fatuous, to perish from the earth— and which arts are fatuous depends on the point of view. To me the high-schooling of horses is certainly more
interesting than either painting or music.” • Meanwhile, the U.S. Cavalry under the command of Colonel Charles Reed captured a German intelligence officer and found papers on him that led them to discover the horses at Hostau, Czechoslovakia. • Colonel Charles Reed also found that 400 Allied prisoners of war were being held in Hostau along with the horses. The Russian army was advancing as the German army was falling back and it was feared the Red Army would slaughter the horses for food. • With the Russians about 60 miles away from Hostau and the American Cavalry only 35 miles away, Colonel Reed contacted General Patton to ask for his support in evacuating the horses and the POWs. Patton’s response was swift and brief: “Get them. Make it fast!” • Patton sent Podhajsky to Hostau and “Operation Cowboy” commenced. Colonel Reed confiscated German vehicles and had them outfitted to carry horses. 1,200 horses, including 375 Lipizzaners, were driven, herded, and ridden out of Hostau, along with the POWs. Only two Lipizzaners were lost to injury, and 244 were returned to Austria. • Colonel Reed said, “We were so tired of death and destruction that we wanted to do something beautiful.” After retiring from the army, Reed purchased the offspring of one of the horses he rescued, and rode her every day for nearly 30 years. • Podhajsky was so thankful to have these horses rescued that he staged performances for thousands of American
soldiers stationed in occupied Austria over the next few months. • A few months after the rescue of the horses, Patton was involved in a car accident that left him paralyzed from the neck down. His first question to his doctor was “What chance have I to ride a horse again?” He never rode again, dying from his injury a few weeks later. He was buried in Luxembourg, France, along with other fallen soldiers, to honor his request to be laid to rest among his men. • In 2005, the Spanish Riding School celebrated the 60th anniversary of Patton’s rescue by touring the United States.
A YOU TUBE VIDEO LIPIZZANER HORSE: https://www.youtube.com/ watch?v=SLapV8F0wcg or use your samrt phone QR Code reader on the image below
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FABULOUS FOOD
SKITTLES
• Skittles is a brand of fruitflavored candy, currently produced and marketed by the Wrigley Company which is a division of Mars, Inc. They were first invented in 1974 in England, and were introduced in the U.S. as an imported product in 1979. They proved to be so popular that production began in the United States in 1982. The slogan “Taste the Rainbow” was introduced in the year 1994. • They were one of the first candies to heavily utilize social media such as YouTube, Facebook, and Twitter. The Skittles company once made the mistake of allowing any Tweet regarding Skittles to appear live on their website, and the result was such an immediate flood of profanity that it nearly crashed Twitter. • In 2016 during the celebration of London Pride Week, Skittles dropped their colorful packaging as well as the colors of their candy and released packages of all-white Skittles in black and white packages. This was to show support for the Pride flag, allowing it to be the only rainbow of color in London during Pride Week. The colorless candies were handed out from a similarly colorless float during the Pride parade. • Skittles are composed mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors. Because of the citric acid used as flavoring, a small bag of Skittles contains about 50% of the daily recommended amount of Vitamin C for an 8-year-old and 25% for an adult. • Each individual candy contains about 4 calories and a packet has a total of about 230 calories. It takes 8 hours to make a batch of Skittles in the factory from start to finish. Every day over 200,000,000 Skittles candies are manufactured. • Each individual Skittle is stamped with the letter “S” using non-soluble ink and attached by edible glue. If you soak Skittles in liquid, the “S” will detach and float to the surface. • You can make interesting Skittles
art by arranging Skittles on a shallow pan or plate and covering them with hot water. The water-soluble colors run and swirl creating interesting patterns in the water. • The most common flavors are grape, lemon, lime, orange, and strawberry. In the U.S., purple Skittles are grape-flavored, but overseas the flavor is black currant. This is because black currant bushes could not be imported into the U.S. due to the wood-damaging fungus they carried. As a result, the flavor of black currant so popular in Europe never caught on in the U.S. • In 2013, Skittles tried replacing the lime-flavored Skittles with green apple, causing a backlash. Apple-flavored Skittles can still be found in some overseas countries. • There are now about 18 flavors including mango, kiwi, and banana. You can also find Skittles that contain two different flavors in each candy, as well as Skittle Riddles where the flavors don’t match the colors. There’s also Skittles bubble gum. • Skittles makes a vending machine where consumers can choose their own mix of favorite flavors and colors. • Many people like Skittles taken straight from the freezer and eaten while frozen solid. • In Texas in 2007, 22-year-old Alan Chavez stole a truck that was hauling $250,000 worth of Skittles. Of the 28 pallets loaded with the candy, seven were never recovered. Chavez was caught and arrested while removing the truck’s tires in order to sell them. • Today, Skittles are ranked as the second most popular chewy candy, coming in after Starburst.
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The Veteran’s Post by Freddy Groves
ChooseVA Wants You
Coming to a billboard near you: ChooseVA. The Department of Veterans Affairs has just started a campaign to persuade veterans to make use of all the services and benefits it provides. It’s also aimed at attracting employees. The VA is using as the backbone of its message the results of a new RAND study that found the VA provides “some of the highest quality care and benefits available anywhere.” The campaign will start on social and digital media before going over to traditional media like billboards and broadcast. Here’s what the messages will include: * VA benefits include home loans, women’s health, PTSD help, rehab and mental-health services. * Working for the VA will help give back to those who have served. * They’ll use best industry practices to attract exceptional
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employees (including veterans). According to the RAND study, the VA is similar to or better than civilian care, but there’s a wide variation across the country in individual facilities. Some of the variation might be because some facilities have older or sicker patients. Some facilities don’t provide the same level of care as others. The VA needs improvement to be sure all veterans at all facilities receive high-quality care. The VA doesn’t rank well for readmissions or for pain management. To read the whole RAND study, go to www.rand.org and search for VA health system. If you want to take a closer look at the ChoseVA program, go online to www.choose. va.gov. You’ll find links to all the benefits, including health care and employment opportunities. If you want to see the status of your benefits application or apply for education benefits, you can do it there too. You’ll find a link to sign up at Vets.gov. You also can link to www.va.gov/jobs, where you can put in your ZIP code and see what VA positions are available near you. (c) 2018 King Features Synd., Inc.
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SENIOR NEWS LINE by Matilda Charles
Clearing Out the House For most of us, the time eventually comes to move out of our homes into a smaller, more manageable place. Some of us have a whole house of belongings to consider. Some of us have not only our stuff, but much that belonged to our parents because we didn’t deal with their belongings -- we simply moved it all into our house. Here are some ideas to get you started: ■ Even if you’re not ready to move, clearing out the extras and organizing the rest will make it easier when the time does come. ■ If you have antiques, get an appraiser to come in and give you an estimate of their value. ■ Ask for references to
professional organizers. Check sites online, such as www. movingforseniors.com and www.nasmm.org, which is National Association of Senior Move Managers. Put in your ZIP code to see who’s in your area. ■ Consider selling your things online, with help. Check out www.ebth.com (aka Everything But the House) and read the How It Works section. They do nearly everything required to get your belongings sold, putting cash in your pocket. ■ Ask your children, if you have any, which of your belongings they’d like to have. Be prepared for them to decline your offer. So many in the younger generations are themselves living in very small spaces, with no room for extra belongings. ■ Whether you’re preparing to move, or you’re a child who has been tasked with closing down the house, check this book on Amazon. com: “Downsizing the Family Home: What to Save, What to Let Go,” by columnist Marni Jameson. Read the lengthy introduction in the See Inside link. By paring down your belongings now, you’ll be a step ahead should you ever need to move in a hurry. It’s not too early to start. (c) 2018 King Features Synd., Inc.
By JoAnn Derson
So we wouldn't get them mixed up, as soon as we opened the box, I would put a color on the back of all the pieces. Each puzzle had a different color, of course. It saved a ■ “My friends and I have a summer vegetable club. of time and energy.” -- P.H. in Pennsylvania Each week one of us goes to the farmer’s market and buys several varieties of fruits and vegetables. Then we split it ■ “How to bring the squeak and shine to glassware: Put 1 tablespoon of white vinegar up among us. Since many of us are in single households, into the water and dish soap. Try it and you'll see it works!” -- T.G. in New York it makes getting a small amount of fresh produce possible, and it’s always a great surprise to see what we’ll be ■ Try a toilet brush from the dollar store to clean the gunk and dirt off your tires the getting for the week.” -- C.C. in Virginia next time you wash the car. It has stiff bristles that go in all directions, and a handy holder, to boot! ■ “For gorgeous biscuits, add a bit of sugar to your biscuit mix. They brown well and have lovely golden tops. To add depth to your sausage gravy, add a tablespoon ■ Need to organize your ratchet wrenches? Use a tie rack or belt hanger and hang it of strong coffee just before serving. My granny did both of these, and her biscuits off a nail on your shop wall. and gravy were famously good.” -- J.R. in Alabama Send your tips to Now Here’s a Tip, 628 Virginia Drive, Orlando, FL 32803. ■ “When my children were little, they liked to do puzzles. We had quite a lot of them. (c) 2018 King Features Synd., Inc.
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KRAKATOA
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• Krakatoa is a volcanic island in Indonesia, between Java and Sumatra. Its original name was Krakatua, which may come from the local word for crab or lobster, “karkataka.” The name of the island was misspelled by a reporter and it’s been Krakatoa ever since. • Krakatoa is located where two tectonic plates meet at a point on what is known as the Ring of Fire. These two plates constantly collide, resulting in much volcanic activity. • Krakatoa was an uninhabited jungle island formed by a ring of three volcanoes which had not erupted for over 200 years. But in the spring of 1883, one of the volcanoes sputtered to life. For months there were earthquakes and minor eruptions of gas and steam. • On August 26, 1883, clouds of ash and pumice rose to spectacular heights. It’s thought that an earthquake opened a vent in the side of the volcano which allowed sea water to pour into the magma chambers. This resulted in a series of cataclysmic eruptions and catastrophes that lasted two days. • The initial blast created a caldera almost four miles (6 km) wide. The sound of the largest blast, thought to be the loudest sound in recorded history, was heard in Perth, Australia, some 1,930 miles (3,330 km) away. On the island of Rodrigues some 3,000 miles (4,800 km) away, citizens thought there were ships firing cannons in the bay. That would be like people in New York City hearing explosions in Dublin, Ireland. It was so loud that it ruptured the eardrums of sailors on ships 40 miles (64 km) away. A ship 15 miles (24 km) away was covered in three feet (0.9 m) of ash. • The blast was equal to 10,000 Hiroshima-size atom bombs, and 18 times more powerful than the Mount St. Helens blast. • Pyroclastic flows reached the Sumatran coast 25 miles (40 km) away, moving across the water on a cushion of superheated steam at 62 mph (100 kph). Under-sea pyroclastic flows reached 10 miles (15 km) from the volcano. Pumice hurled 34 miles (55 km) into the atmosphere fell 3,313 miles (5,331 km) away ten days later. Ash fell as far away as New York City 10,000 miles (16,000 km) away. • The shock wave radiated out at 675 mph (1,086 kph) and circled the earth seven times over the next five days, measurable on barometers around the globe. • Most devastating were the giant tsunamis generated by the explosion. Reaching heights of 100 feet (30 m) they fanned out in all directions. The people closest to Krakatoa lived five miles (8 km) away, and the entire population of 3,000 people was swept away. In all, 165 villages were obliterated and 132 others were nearly destroyed. • The waves exited from the Indian Ocean below Cape Horn at the southern tip of South America, and radiated into the English Channel, 11,500 miles (18,500 km) away. The waves circled the Earth three times. • A one-ton iron buoy hurled onto a hill a mile inland can still be seen today. Waves carried a steamship a mile inland on Sumatra. A 600-ton chunk of coral was tossed on shore. • Over 36,000 people died. Of those, 90% were killed by the tsunami. The rest were burned to death by super-heated gasses or killed by falling debris. Humans bones were carried 4,500 miles across the Indian ocean to the shores of Africa. • The island had originally been 2,625 feet (800 m) high and 3 miles long by 5 miles wide (4.8 km x 8 km). After the eruption, only 30% of the island remained.
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Thought for the Day: “It’s hard to be religious when certain people are never incinerated by bolts of lightning.” -- Bill Watterson
● In 2010 a new species of slug was discovered in the mountains of Borneo. It is distinguished from other species of slug by its novel method of mating: It shoots its mate with a so-called love dart made of calcium carbonate and containing hormones. The researchers nicknamed the gastropods “ninja slugs.”
● You might be surprised to learn that, according to those who study such things, Alaskans eat twice as much ice cream per capita than the rest of the nation.
● If someone were to ask you to name the sunniest spot on Earth, you might be tempted to answer “the Sahara Desert” or some other such exotic place. You would be wrong, though; that distinction belongs to a town right here in America. Out of the possible 4,456 daylight hours each year, the sun shines for an average of 4,050 in Yuma, Arizona. That means that there’s cloud cover or rain for only about 10 percent of the time there.
● Legislators in Vermont once found it necessary to outlaw whistling while underwater.
● The town of Waco, Texas, has an entire museum dedicated to the popular soda Dr Pepper. Even more surprising is the fact that it gets more than a hundred visitors a day, on average.
● Those who study such things say that sea slugs have 25,000 teeth.
● It seems no one can adequately explain the reason why women tend to strike matches away from themselves, while men tend to strike them toward themselves.
● During Elizabethan times, it was customary in England for a wife to wear her wedding ring on her thumb.
● A study published in 2008 showed that the price of a pain medication had an effect on its efficacy. In the study people were given placebo pills, some at the regular price and some at a discounted price. Those who paid full price for the medication reported more relief than those who paid less.
by: Samantha Weaver
● You may not be surprised to learn that, according to a poll conducted by The Associated Press, Americans hate math twice as much as any other subject.
● It was French playwright Albert Guinon who made the following sage observation: “There are people who, instead of listening to what is being said to them, are already listening to what they are going to say themselves.”
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Ride along with Tidbits as we learn about the rise and near extinction of a remarkable breed of dancing horses! A HORSE STORY • During the Renaissance, military leaders in Europe needed fast, light, maneuverable horses. The Spanish horse was created by breeding Berber and Arabian stallions with Iberian mares. The result was a horse that was sturdy, beautiful, and intelligent. • In 1562, Maximillian II brought the Spanish horse to Austria where he created a stud farm. In 1580, his brother, Archduke Charles, established another stud farm in the Italian (now Slovenian) town of Lipizza. • The type of horse which was bred in Lippiza was called the Lipizzan or the Lipizzaner. Kings, noblemen, and military leaders wanted the fire and spirit of the hot-blooded breeds, but didn't like being dumped from the saddle by a horse that was hard to control. The Lipizzaner stallions fit this requirement perfectly with their calm demeanor. • The Spanish Riding School of Vienna, Austria, was established in the 1500s and named after the Spanish horses which begat the Lipizzaner. The school is the oldest institution of its kind in the world, and its purpose has been to perpetuate the arts of classical horsemanship. • Today, the Spanish Riding School uses only Lipizzaner stallions, training them in the movements of high classical dressage. These graceful maneuvers and jumps were originally designed as equine military training to develop the horse’s strength, agility, balance, concentration, and focus on the rider’s commands. Over time, they have been transformed into a living art form of grace and precision, celebrating the ballet-like accomplishments of these remarkable horses.
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