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March 2, 2016
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MELLOW YELLOW
by Kathy Wolfe How many ways can you say yellow? Lemon, canary, ochre, saffron, amber, golden, mustard – no matter what you call it, this week, Tidbits is all about this color that the eye sees when it looks at light within the wavelengths of 570 and 590 nanometers. • Yellow is the most visible color of the spectrum, with the human eye processing yellow first. That makes it the logical choice for caution and warning signs, as well as fire engines, school buses, and taxis.
• Studies indicate that yellow has a stimulating effect on mental processes and the nervous system, and activates memory, which makes it a good color for a room used for studying. However, it’s also been shown to stimulate appetite, so it’s not recommended for use in kitchens.
• The term “yellow journalism” is used to describe news that hasn’t been well-researched, relies heavily on unnamed sources, uses misleading headlines, and sensationalizes the news. The term came about in the mid-1890s during a circulation war between two newspapers, Joseph Pulitzer’s New York World and William Randolph Hearst’s New York Journal. Both were accused of exaggeration of news events, scandal-mongering, and misleading stories in an attempt to drive up sales. turn the page for more!
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Volume 2 Issue 9
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