SandeshOne Be the change
Ggrowing TechCrunch: "Unless you’ve been sitting under a rock, you’ll be aware that India is The Big New Opportunity for technology firms." "Just 90 million people — less than 10 percent of the country’s billion-plus population — enjoyed internet access in 2010, but that figure is tipped to rocket to 500 million by 2020, spurred by the sale of smartphones. India shipped 64.3 million smartphones in Q4 2014
Growing Aspirations
The count of people being without a job is on the rise in India as economic slowdown and slower business expansion activities cast a shadow on employment generation, say experts. Indicating sluggishness in the country's job market, the International Labour Organisation (ILO) has said in its recent report that the unemployment scenario in India over the last two years has been showing a rising trend. Going by ILO's latest estimates, India's jobless rate could be 3.8% this year.
Demographic Dividend or Catastrophic Trigger ? Hundreds of educated unemployed youths specially women sitting in every nook and corner of the nation has access to the information of evolution that occurs at any part of the world……………… and yet many of them…..maybe most of them sit disconnected from this reflux ..with growing wrath and disappointment of unfulfilled dreams……of unachieved aspirations…( in spite of the available resources…in many cases!!!!!)
Towards the Boiling Point ……………..
These are the TRIGGER POINTS which if left to accumulate may usher destructive impact to the society…
What are these trigger points? More than 93% per cent of workforce, 56% of India’s GDP and about 60 per cent of the national product are accounted for by the informal economy. Only 7 % from the formal sector. But is the informal sector equipped enough to sustain the demand of the growing nation ?
Trigger Points‌‌. The demand for tertiary education in India has increased in geometric progression. The number of Universities has increased 34 times and the number of colleges has increased 74 times since 1950. 50,00,000 graduates pass out every year. But more than 47% of these pass outs remain unemployed. What is their future? How does this young skilledhuman assets add value to the nation ?
Trigger Points‌.. Today India is the largest microfinance initiative with over 7.4 million SHGs representing 97 million rural households leading to thousands of micro and small enterprises. 84% of these SHG population is women and they handle nearly INR1,00,00 billion (deposits + credit) – much more than most of the MNCs in India!.But there is hardly any supporting ecosystem for enterprises to scale and grow to the next level. Will these valuable economic agents of the nation eventually become non performing assets due to stagnation and retardation ?
Trigger Points ! The Business of business is only Business………. But with growing climatic, health, financial and resource pressure – cost benefit ratio of business has exceed 1 ! How does the denominator outpace numerator again ?
Towards a new horizon…. But these enormous energy fuming and frothing in frustration if harnessed may herald a huge positive change………
Lets learn from Past ! During the depths of the recession following the 2008 financial crisis, frustrated Americans took the bold step of opening their own small businesses pushing entrepreneurship activity to the highest level in 14 years. Serious financial crisis of South Korea in 1997 led to the beginning of the “Second Miracle on the Han River� through a new policy called the Creative Economy (supportive ecosystem of entrepreneurs and SMEs) The period of 1998- 2000 witnessed the rapid spread of the new venture boom Do we need to wait to reach that crisis to act ?
Every question has an answer Once the problem statements were formulated, the solution seemed obvious All the ingredients of the reactions are ready..what is needed is a catalyst and a conducive environment to initiate the reaction‌.
Harnessing the latent but mammoth energy‌‌‌ The educated and aspiring but unemployed youths, especially women can be identified, selected and offered intensive training to become socially relevant economic catalysts to incapacitate the unorganized sectors to refine, grow and progress in a conducive ecosystem and to integrate technology and entrepreneurship into the fabric of rural India while becoming successful entrepreneurs themselves. We named this solution SandeshOne (the name may change)
Multiplier Effect A program like SANDESH One has the potential to empower each candidate to further impact 50 people by way of generating employment through their enterprises.
Why should SandeshOne be woman focused? Because wealth created by women tend to create family wealth. Statistics proves woman alcoholism and gambling is very little when compared with men. Women creates wealth and invest it for better quality of life for the family, better schooling and foods for the children, better health care for the ageing parents.
How does SandeshOne Entrepreneur become an economic catalysts? We offer them intensive training of market relevant business skills and hands on learnings The selection of the candidates is very rigorous and measured
How does she become a change agent? On the commencement of the training, she goes back to her community, starts a resource center through which she will facilitate her community with products, projects and technology to enhance their income and their standard of living
Will she alone be able to bring the change? She will need a conducive ecosystem. We will create a support system at every district .Each district center will support each candidate with credit links, backward and forward links, technological support and access to relevant products and projects
What is her revenue model? She will get service charges and profit shares for every successful product, project or skill training she endows to the community
How does the capital inflow to initiate and sustain the program? This program is envisioned to be self driven entrepreneurship program Therefore the capital inflow will be from the loan taken by the participants of the SandeshOne thereby resulting into escalation of commitment. However the loans will be collateral free and subsidized by relevant Government agencies ( like KSDC in Kerala)
What will be the product and projects offered by SandeshOne entrepreneurs? USP of SandeshOne Product and Projects 1.Products and projects identified based on market research 2.The products and projects are certified by Indian and International agencies sucjk
•Vertical Farming Systems •Terrace Drip -Irrigation Systems •Perennial Agriculture Plants •Compact Poly Houses •Vertical Poultry Cages, Hydroponic - Feeder, Diary & Other farm equipments
•Terafil Water Cleaning Systems •Nano Technology Applications for Ponds/Lakes •House Hold Level Well Oxidization Services •Mitti Water Purification Systems •Compact Water Cleaning Self Use Systems •Community Water Dispensing Systems
Women Safety, Home Safety, Safe Box, Accident Assist Devices
Nano Technology based Reflective Paint to reduce room temperature to 6-7 degree Coir Pith- Geo Mat based Traditional Systems for Room Temperature Control Biowalls ( NASA suggested Plants) to improve oxygen circulation inside the room •Insulated Boxes to keep HotCool Beverages food items for long time •Mitti Cool Fridge, Water Cooler
Rapid Wall- Low Cost Building Technologies
Patented Steam Based Bulk Cooking System, that can reduce the cooking cost to 70 % using Biomass and based on Natural Air Drafting Technology. Suitable for Hotels, Caterers, Schools, Orphanages, Temples etc
Fruits, Vegetable, Fish, Meat Washing Machine Ultrasonic & Ozone Combined Domestic & Commercial Systems
India’s first Community owned Preventive & Wellness clinic network. Telemedicine on all disciplines, Cost effective Diagnostic Services, Dance Movement TherapyYoga- Aerobics- Games for All- Organic Store- Counseling Services etc
Natural Potential Vegetation Forests- Dr. Miywaki Method- 300 tree in 1000 sq.ft. 100 yrs old forests in 10 yrs time Maintenance free. One time Investment
100 % Buy Back- Helpful in earning between Rs. 50000 to 1 lakh in 45 days time.
High Tech Fish Farm using Most Modern Technologies. Rs. 3-4 lakhs income from 20-30 cents of Ponds- Farming in Natural Ponds, Sea, Lakes, Running Waters
•600 Mango in 1 Acre Land. Rs.4-5 lakh income in one year time. •1200 banana per Acre •Banana, Pomegranate, Neem cultivation possible •Precision farming technologies enabled schemes
She Bakes & CafĂŠ- A project by Social Justice Dept to set up Healthy Bakery Chains in enterprise model
Support by Nilgiri Society. 100 % buy back of Milk & Meat Using High end Breeds like Malabari
Sector Skill Certified 100 + Skill Development Programmes
Is the model tested? Pilot Project already rolled out in Kerala 45 women selected from different districtsof Allapey, Kottayam, Kollam, Ernakullam, KozhiKhode( one women one panchayat) 3 months intensive training offered to them. Training module created by IIM(A) and IL&FS. Class room training is given by IIM and XLRI graduates. Hands on training given by successful entrepreneurs Innovative and upgraded product and technology support and market linkage support is given by the Alterneit Lifestyle. Access to collateral free subsidized interest loan given by
Why did the model not have a predecessor?
This model is the logical next level evolution to numerous such endeavor though in fragments. Here the government presence, reach and platform, IL&FS ( corporate’s) professionalism and management , Alterneit Lifestyle ‘s(entrepreneur’s consortium) market experience and IIM(A)’s( premium management institution) training modules blend together to bring a unique program into effect
Why Kerala? Highest literacy rate Male literacy 96% while women literacy 100% Gender ratio of Kerala 1000 males:1084 female Kerala government encouraging women entrepreneurship and MSMEs Example: Kudamsree for grass root level, Askhaya center for the next level and now SandeshOne…natural and logical growth Next generation problems such as unemployment, health hazard, resource management acute in Kerala, Thus the need is intense.
Will the Kerala model replicable in other states
?
Every state will have its unique character, needs, challenges and advantages. Though the vision of adding vertical growth for each individual in the program will remain constant, the process will be customized to serve the needs of different states by harnessing its available resources and leveraging it to the next level