20120617_g05_tallahassee_democrat

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Sunday, June 17, 2012 / PAGE 5

REAL ESTATE / Tallahassee Democrat

Charron 'SPN 1BHF

its. And when Charron began playing baseball at Maclay as a ninth-grader, the venerable Ashcroft built on what Joey had learned from his parents. “He (Ashcroft) scared me to death,â€? Charron recalled. “But he set the bar high. We practiced hard and long, especially on the fundamentals. And even though we were in the small-school classiďŹ cation, we took on the big boys like Lincoln, Godby and Florida High, and we held our own.â€? Coming out of high school, Charron weighed baseball scholarship offers from Florida and Tulane, but picked the New Orleans university in large part for its stellar engineering program and the fact he ďŹ gured to get plenty of playing time as future NCAA Coach-of-theYear Rick Jones rebuilt the Green Wave program after

some down years. “It wasn’t easy playing major college baseball and getting a degree in mechanical engineering,� Charron said. “But I was conditioned to do whatever it took to get the job done.� Just as Charron maintained his control on the pitching mound, he likes the fact that his home building business is small and hands-on. “I draft my own plans; I’m on the job sites every day; I feel like I’m in touch with what’s going on and with my customers,� says Charron, who markets and sells his homes through RealtorŽ Tiffany Hamilton at Armour Realty. “I think it helps to be responsive to their needs.� After a brief stint with minor league affiliates of the Toronto Blue Jays, where he grew dismayed that the concept of a “team� took a backseat to “individuals� trying to make a major league roster, Charron entered home building in March 2005 as the build-

$ĽħlĂ•Ă•Ä‹ ²Ĺ‹²ĂŠÂŁ Ă? Ă?Ă“ nĂ“Ă?z Ę?ȽɌÇ“ĆŹĹś Ę?şƛɌ *ĀɌ€ʹ€ʚȽ

“balance is important and I want that quality time with my family.� +0&: $)"330/ )0.&#6*-%&3

ing industry’s boom-years were winding down. In those good years, Powerhouse would build about 20 homes but in today’s slowly recovering economy, he’d be happy with 12 homes a year in the $190,000 to $270,000 price range. “I never want to get really big,� he says. “We’re to the point where I

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am hiring a full-time person, but in order to keep high quality, my long-term goal is not to be a high-volume builder, but rather to keep customer satisfaction as our priority.� Being a one-man operation has its challenges. Charron draws plans, solves problems, and works

job sites by day and does business-related paperwork until late at night — a borderline-workaholic lifestyle that might change now that he and his wife Amanda are enjoying 2-month-old Christopher. “Home building is a demanding, almost all-consuming business,� Charron says. “But balance is important and I want that quality time with my family.� Charron’s wife, brother and sister all work in Joey’s parents’ successful family-owned businesses. But

Joey took the road less traveled and he’s never regretted it. “In baseball, every game was different and in home building, every home, every customer is different and unique. There’s an excitement to meeting the challenge‌ it’s why I love what I do.â€? — Paul M. Thompson is the CEO and executive vice president of the Florida Home Builders Association and executive ofďŹ cer of the Tallahassee Builders Association.

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