Jan/Feb Trends '14 - Direct

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TIGI trends volume 40 / January/FEBRUARY 2014 tigiprofessional.com

Discover our new and improved Lift Shades

General Manager TIGI® Americas 15 years at TIGI® and 23 years in the Professional Beauty Industry

I hope you all had a fantastic holiday season and were able to spend time away from your business and with your friends and family. 2013 was a great year for TIGI®; we had fantastic innovation, such as the re-launch of some of TIGI®’s iconic products, like Catwalk® Oatmeal & Honey and Headshot™. We introduced new technologies like Fashionista®, our first violet, toning product line. In Bed Head®, we brought back the eye-catching Dumb Blonde™ and Colour Goddess™ packaging, with updated formulas and fragrances that you’re sure to enjoy. We also launched products like Oh Bee Hive!™ Dry Shampoo, Up Front Gel-Pomade, On the Rebound™ and Straighten Out™ in our Bed Head® range. We continued to build strength in TIGI® copyright©olour™, which is still the industry’s most creative, fully inter-mixable colour line – because the best shades are the ones you invent.

More importantly, we really strived to bring back the energy and education that TIGI® has historically been known for. Hopefully many of you were able to join us in our signature TIGI® Academy in the vibrant SOHO area of New York City, or our Learning Lab in our Americas Headquarters outside of Dallas, Texas. We were so thrilled to see over 2000 of you at our World Release event in Dallas. For those of you that attended, we hope you enjoyed the experience and excitement that Anthony Mascolo and the TIGI® International Creative Team brought over from London. It was five years in the making, but I believe it was worth the wait. We hope to see more of you in 2015!

2014 will see even more innovation in all of our brands. I truly feel you’ll be amazed at the number of new products and brand updates you will see in the coming year, and we have exciting news in Education as well. Our TIGI® New York Academy team will be touring the United States for a few up close and personal events in 2014. We also have the very exciting news of TIGI® America’s first Inspirational Youth event that will allow some of our young, rising stars in the industry to train with the TIGI® International Creative Team in London, including Anthony Mascolo. You can read more about this fantastic event on the back cover.

I want to welcome you back from the holidays and wish you the best in 2014. TIGI® is truly set for an inspiring year, and we hope to continue partnering with you to make your own business an even greater success for years to come.

M E ET TH E TEA M

Mitchel Wilson has educated, demonstrated and participated in collections for TIGI® globally. He also works with Nick Irwin on Fashion Week as a member of the esteemed TIGI® Creative Session Team. Mitchel became a Hairdresser through his love and passion for music, culture and fashion. He recently held the position of Creative Director of Australia and New Zealand, and now brings passion for education as Creative Director to the TIGI® Learning Lab in Dallas.

McCormick Center, Chicago Join TIGI® at America’s Beauty Show for world class education on our booth stage throughout the event and fantastic deals at our TIGI® booth and VIP room.

Don’t miss the opportunity to see TIGI®’s Global Creative Director -

Nick Irwin

Global Technical Director -

Christel Lundqvist

the TIGI® New York Academy and TIGI® Learning Lab teams live on the runway.

VOTE NOW

®

A new level in salon loyalty.

you part

InCrowd?

Robert Banyaga’s career with TIGI® spans over 15 years. Originally from Long Beach, California he is inspired by every aspect of haircolouring/technical education, fashion, music and art. As a TIGI® Talent Colour Educator he has conducted numerous TIGI® Academy Courses, In-Salon Educational Programs and Hairshows World-Wide. As Technical Director for the TIGI® Learning Lab in Dallas, he is instrumental in supporting educational programs for Educators, Sales Specialists and Salon Stylists.

March 22-24, 2014

TIGI

Are of the

ROBERT BANYAGa

Vince Davis

1655 Waters Ridge Drive, Lewisville TX

MITCHEL WILSON

Vinces‘ VISION

14th annual

Stylist Choice Awards 2014 Visit Behindthechair.com today and vote for your favorite TIGI® Styling, Colour and Cosmetic products.

Earn DOUBLE InCrowd points for ALL TIGI ® Cosmetics purchases January-March, 2014!

Sign in or sign up today! www.tigiincrowd.com

2013 Favorite Dry Shampoo 2013 Favorite New Colour Line Rockaholic™ Dirty Secret™ TIGI® copyright©olour™

2013 Favorite Professional Make-Up TIGI® Cosmetics

TIGI WORLD RELEASE 2013 — ®

SALON WINNERS Canada Alma’s Hair Orchids Salon and Spa Revolution Salon Guys and Dolls Salon What the Hair

LATIN AMERICA MENOLTHYS Beauty-Bar Salon y Spa, EL Salvador BLU Hair & Color, Guatemala ARTE MAS BELLEZA, Mexico GLAM, Uruguay Sebastian Coiffure, Mexico

USA Artistic Salon Chico Color Bar Belle Epoque FABRiK Salon Salon Ciba Daniel Michaels Salon Deville Encore Panache I’m Beautiful Salon Inga Tampa Variations Salon (Michel Benton) PR&Partners Salons Trendz Salon Tame Your Mane

Stephen Szabo Salons Emmanuel Salons Funky Cheveux Salon Bombshell Salon Studio 31 Salon DK Salon Wade Gordon Salons and School Attitudes Salons The Cutting Room Salon Brown & Deline Salon Andrew Marke Salons Alex & Emilio Salon Bocci Salons Olivieri Salons & Josef’s Schools

We’d like to extend a warm congratulations

to the salons from the US, Canada and Latin America that received recognition awards at our VIP party at World Release. We realize that there are many more fantastic TIGI® partner salons out there that we were unable to recognize and thank you all for your support.

Mo c ha

Introducing

o Bl

New and Improved High Lift Shades

nd e

Available in January

New

100/88 ULTRA LIGHT INTENSE ASH BLONDE

Intense calibrated ash. Designed to aid neutralization on warmer and darker natural starting points. Also ideal on darker levels with a lower activator for controlled neutralization and lift.

Item# 845708

UPC# 615908422375

Available in March

Improved

100/0 ULTRA LIGHT NATURAL BLONDE

Soft, natural tone, great for allowing natural undertones to shine through and for colour correcting techniques.

Item# 845705

UPC# 615908422344

Available in January

100/28 ULTRA LIGHT VIOLET ASH BLONDE

Violet and calibrated ash tones; ideal for neutralizing yellow and orange within the hair when lightening, to achieve clean and pristine blonde shades.

Item# 845706

pagne B nde – Line ham o l n C b l o n de

lift

–

UPC# 615908422351

Available in March

100/83 ULTRA LIGHT ASH GOLDEN BLONDE

The combination of calibrated ash and gold is designed to create a beige effect. This is ideal for clients who would like to maintain warmer golden hues without appearing brassy.

Item# 845707

Swatches shown on white hair.

UPC# 615908422368

35 min

W t nu al lmond – P a le A

–

W

Express high lift blondes Lightening of up to 5 levels in just 35 minutes Creamy consistency Allowing for improved product mixing* Lower ammonia* A more pleasant experience for both the client and colourist.

Lift and Tone Intro Kit Purchase (2 of each) New Lift, 100/88, 100/28, Gloss Toners 0/02, 0/03, 0/08, 0/28, (1) Lift Technique Guide (1) Meche Strips for a special price!

Salon Price: $59.99 Salon Value: $97.00 Salon Savings: $37.01 Price Per Piece: $4.29 UPC# 615908957723 ITEM# 610971

Developed by the TIGI® Creative Team.

By Hairdressers. For Hairdressers. *versus the original TIGI® copyright©olour™ lift shades 100/0, 100/28, 100/83.

on d e

–

–

–

at

Bl

Discover the new and improved TIGI® copyright©olour™ lift series...

he

TWEENS BED HEAD®

DUMB BLONDE™ Tweens

colour goddess™ tweens

elasticate™ tweens

recharge™ tweens

Purchase NEW Dumb Blonde™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Purchase NEW Colour Goddess™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Purchase Elasticate™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Purchase Recharge™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

each Salon Price: $14.97 Salon Value: $29.49 Salon Savings: $14.52 / 49% Price Per Piece: $7.49 Retail Price: $24.95 Retail Value: $58.98

each Salon Price: $14.97 Salon Value: $29.49 Salon Savings: $14.52 / 49% Price Per Piece: $7.49 Retail Price: $24.95 Retail Value: $58.98

each Salon Price: $11.48 Salon Value: $26.46 Salon Savings: $14.98 / 57% Price Per Piece: $5.74 Retail Price: $22.95 Retail Value: $52.90

each Salon Price: $11.48 Salon Value: $26.46 Salon Savings: $14.98 / 57% Price Per Piece: $5.74 Retail Price: $22.95 Retail Value: $52.90

Item# 610694 UPC# 615908959901

Item# 610695 UPC# 615908959895

urban antidotes™ re-energize™ tweens

Item# 610690 UPC# 615908959949

urban antidotes™ recovery™ tweens

Purchase Re-Energize™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Purchase Recovery™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

each Salon Price: $11.48 Salon Value: $28.49 Salon Savings: $17.01 / 60% Price Per Piece: $5.74 Retail Price: $22.95 Retail Value: $56.98

each Salon Price: $11.48 Salon Value: $28.49 Salon Savings: $17.01 / 60% Price Per Piece: $5.74 Retail Price: $22.95 Retail Value: $56.98

Item# 610691 UPC# 615908959932

Item# 610692 UPC# 615908959925

Item# 610689 UPC# 615908959956

urban antidotes™ resurrection™ tweens

Purchase Resurrection™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Item# 610693 UPC# 615908959918

each Salon Price: $11.48 Salon Value: $28.49 Salon Savings: $17.01 / 60% Price Per Piece: $5.74 Retail Price: $22.95 Retail Value: $56.98

TWEENS

CATWALK® / B FOR MEN™ / S-FACTOR™

catwalk® your highness® tweens

catwalk® oatmeal & honey tweens

Item# 610697 UPC# 615908959871

Item# 610699 UPC# 615908959857

Purchase NEW Your Highness® Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Purchase NEW Oatmeal & Honey Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

each Salon Price: $16.47 Salon Value: $29.46 Salon Savings: $12.99 / 44% Price Per Piece: $8.24 Retail Price: $29.95 Retail Value: $58.90

b for men™ clean up™ tweens

b for men™ charge up™ tweens

s-factor™ smoothing tweens

Item# 610702 UPC# 615908959826

Item# 610700 UPC# 615908959840

Purchase B for Men™ Charge Up™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

each Salon Price: $12.48 Salon Value: $24.00 Salon Savings: $11.52 / 48% Price Per Piece: $6.24 Retail Price: $24.95 Retail Value: $48.00

each Salon Price: $14.97 Salon Value: $25.00 Salon Savings: $10.03 / 40% Price Per Piece: $7.49 Retail Price: $24.95 Retail Value: $50.00

Item# 610696 UPC# 615908959888

Purchase NEW Fashionista® Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Item# 610698 UPC# 615908959864

each Salon Price: $16.47 Salon Value: $29.46 Salon Savings: $12.99 / 44% Price Per Piece: $8.24 Retail Price: $29.95 Retail Value: $58.90

each Salon Price: $16.47 Salon Value: $29.46 Salon Savings: $12.99 / 44% Price Per Piece: $8.24 Retail Price: $29.95 Retail Value: $58.90

Purchase B for Men™ Clean Up™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

catwalk® fashionista® tweens

s-factor™ true lasting colour™ tweens

Purchase Smoothing Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

Purchase True Lasting Colour™ Shampoo and Conditioner 25.36 fl oz Tween Duos for a special price!

each Salon Price: $17.98 Salon Value: $47.00 Salon Savings: $29.02 / 62% Price Per Piece: $8.99 Retail Price: $35.95 Retail Value: $94.00

each Salon Price: $17.98 Salon Value: $46.50 Salon Savings: $28.52 / 61% Price Per Piece: $8.99 Retail Price: $35.95 Retail Value: $93.00

Item# 610701 UPC# 615908959833

I

TIGI® Cosmetics

Buy Bliss Decadent Lipstick, Decaf Perfect Lipliner and Dumb Blonde Luxe Lipgloss for a special price, and get a TIGI® silicone make-up bag FREE! (to the salon and retail client) Item# 610726 UPC# 615908959383

each Salon Price: $22.48 Salon Value: $29.00 Salon Savings: $6.53 / 22% Price Per Piece: $7.49 Retail Price: $44.95 Retail Value: $58.00

Includes: Bliss Decadent Lipstick – A smooth, luxurious formula with extreme payoff.

Decaf Perfect Lipliner – Glides on smooth for a stress-free application every time.

Dumb Blonde Luxe Lipgloss – A luxurious lipgloss for beautiful, healthy-looking lips.

GET THE LOOK the everlasting lip

1 Step

Using feather strokes, line lips with Decaf Perfect Lipliner following the guide of lips.

Blend line with smudgie for continuity.

2

3

4

Utilizing the TIGI® Lip Brush, lightly apply Bliss Lipstick to fill in the lines. Build color until desired lip color is achieved.

Repeat as before using Dumb Blonde Lipgloss to highlight lips and make them appear larger.

Blend using the Lip Brush to finish. Blot with one sheet of 2-ply tissue if desired. Kiss Kiss.

Step

Step

Step

cosmetics

s a l o n u n i t New lower price

2999 for a

$

limited time only!

Item# 610811

Salon Price: $2,999.00 Total Salon Value: $6,324.50 Total Retail Value: $12,664.00 $9,655 RETURN TO THE SALON

Includes: • 6 Retail of Single, Split and Quad High Density Shadows, Glow Blushes, Powder Foundations and Dual Bronzer; 5 Retail of all remaining products • 4 of each full Brush Roll • 1 Tester of each powder item • Product ID Sign Holders and Inserts to communicate product benefits

Grow your Cosmetics business in 2014!

Salon owners Dina Pierce and Kristine Combs of DK Salon in Oklahoma City share some helpful tips on how they keep their Cosmetics business booming year round.

• Always offer clients complimentary touch-ups before they leave, which usually introduces the client to the products and opens up the conversation.

• Use the Brow Pencils, Brow Sculpting Duo and Crème Foundations after waxes to help soothe the skin and give brows better definition.

• Host a “Ladies Night Out” once a quarter, as well as drawings, incentives and specials on a regular basis.

• Pair a high selling item with a lower moving item to sell through excess inventory. For example, pairing a Crème Eyeshadow with a Powder Eyeshadow to create a new shade and texture.

• If your staff wears the cosmetics, your client will as well. Your clients are buying cosmetics from somewhere, but if your stylists are wearing TIGI® Cosmetics and educated on how to use them, your clients will want to wear them too!

stock your backbar and save celebrate the new year with 3 amazing backbar offers! serenity liter duos

For frizz, unmanageable and tangled hair

Purchase 4 Sublime Smooth™ Shampoo Liters, receive 4 Sublime Smooth™ Conditioner Liters FREE! Item# 610913 salon value: $352.00 salon price: $176.00 savings: $176.00 / 50%

resurgence liter duos

For dry, moisture deprived hair needing hydration Purchase 4 Hydra-Synergy™ Shampoo Liters, receive 4 Hydra-Synergy™ Conditioner Liters FREE! Item# 610914 salon value: $352.00 salon price: $176.00 savings: $176.00 / 50%

awakening liter duos For weak, damaged hair

Purchase 4 Deep Restoration Shampoo Liters, receive 4 Deep Restoration Conditioner Liters FREE! Item# 610915 salon value: $352.00 salon price: $176.00 savings: $176.00 / 50%

Offer Valid through January 31, 2014. Limited Quantity Available.

Academy Collection academy collection + TIGI®PRO Tools

Buy the Academy Collection for a special price and get a TIGI®PRO Flat Iron and Blowdryer FREE! Item# 610951 UPC# 615908957730

Salon Price: $399.00 Salon Value: $795.00 Salon Savings: $396.00 / 50%

Masterbrand Collection Masterbrand collection + TIGI®PRO Tools

Buy the Masterbrand Collection for a special price and get a TIGI®PRO Flat Iron and Blowdryer FREE! Item# 610950 UPC# 615908957747

Salon Price: $399.00 Salon Value: $795.00 Salon Savings: $396.00 / 50%

For hairdressers, TIGI® Masterbrand Collection offers a variety of looks and ideas for every fashion-forward client. The colour techniques are simple and have broad appeal. They are easy to adapt and to replicate with consistency.

-Robert Banyaga TIGI® Learning Lab Technical Director

Masterbrand display Includes 6 of each Bed Head® product and Masterbrand Display. Display has a main steel structure, acrylic header, 4 front of shelf acrylic strips with TIGI® logo, back of shelf acrylic holder and collage inserts.

The long awaited, much anticipated Masterbrand Display features distinctive TIGI® Masterbrand collage imagery on the shelves behind the products. This area is fully updatable with images from future photo shoots or promotional pieces.

Up Front Gel-Pomade 3.35 oz Oh Bee Hive!™ Dry Shampoo 5 oz Recharge™ Shampoo 8.45 oz Recharge™ Conditioner 6.76 oz Elasticate™ Shampoo 8.45 oz Elasticate™ Conditioner 6.76 oz Re-Energize™ Shampoo 8.45 oz Re-Energize™ Conditioner 6.76 oz Recovery™ Shampoo 8.45 oz Recovery™ Conditioner 6.76 oz Resurrection™ Shampoo 8.45 oz Resurrection™ Conditioner 6.76 oz Dumb Blonde™ Shampoo 13.5 oz Dumb Blonde™ Conditioner 6.76 oz Colour Goddess™ Shampoo 13.5 oz Colour Goddess™ Conditioner 6.76 oz Straighten Out™ 4 oz On The Rebound™ 4.22 oz Hard Head™ Hairspray 10.6 oz Masterpiece™ Shine Hairspray 9.5 oz

Superstar™ Queen for a Day 10.2 oz Manipulator™ 2 oz Maxxed-Out™ 8 oz Ego Boost™ 8 oz Hard To Get­™ 1.5 oz After Party™ 3.4 oz Candy Fixations Sugar Dust™ 0.035 oz Candy Fixations Totally Baked™ 7 oz Candy Fixations Sugar Shock™ 5.07 oz Dirty Secret™ Dry Shampoo 6.3 oz Fun Times™ Flexible Hairspray 12 oz Small Talk™ 8 oz Bed Head® Stick 2.7 oz Spoil Me™ 9 oz Control Freak™ Serum 9 oz Headrush™ 5.3 oz Dumb Blonde™ Smoothing Stuff 1.69 oz Hard Head™ Mohawk Gel 3.4 oz Foxy Curls™ Contour Cream Foxy Curls™ Hi-Def Curl Spray

Available options: Silver

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

Item# 610954 UPC# 615908957662

Black

Item# 610955

UPC# 615908957655

Masterbrand deal w/o Display

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$1,299.00 $2,170.77 $871.77 / 40% $5.28 $4,341.54

$1,299.00 $2,170.77 $871.77 / 40% $5.28 $4,341.54

Item# 610953 UPC# 615908957679

Includes 6 of each product.

*Product mix on the display is not representative of the deal.

Masterbrand

display

Includes 6 of each Catwalk® product and Masterbrand Display. Display has a main steel structure, acrylic header, 4 front of shelf acrylic strips with TIGI® logo, back of shelf acrylic holder and collage inserts.

Your Highness® Conditioner 8.45 oz Thickening Gel Crème 7.27 oz Your Highness® Hairspray 9 oz Session Series™ Salt Spray 9.13 oz Session Series™ Styling Cream 5.07 oz Session Series™ True Wax 1.76 oz Session Series™ Work It Hairspray 9.2 oz Curls Rock™ Amplifier 5.07 oz

Oatmeal & Honey Shampoo 10.14 oz Oatmeal & Honey Conditioner 8.45 oz Oatmeal & Honey Mask 7.05 oz Fashionista® Shampoo 10.14 oz Fashionista® Conditioner 8.45 oz Headshot™ Shampoo 10.14 oz Headshot™ Conditioner 8.45 oz Your Highness­® Shampoo 10.14 oz

Masterbrand deal w/o Display

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$999.00 $1,241.55 $242.55 / 20% $7.24 $2,483.10

Item# 610959 UPC# 615908957617

Includes 6 of each product.

Leave-In Conditioner 7.27 oz Strong Mousse 6.7 oz Lightweight Mousse 7 oz Blow Out Balm 3.14 oz Fast Fixx™ Style Prep 9.13 oz Haute Iron Spray 6 oz Root Boost™ 8.1 oz Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$999.00 $1,241.55 $242.55 / 20% $7.24 $2,483.10

Available options: Silver

Item# 610960 UPC# 615908957600

Black

Item# 610961

UPC# 615908957594

Masterbrand display

Includes 6 of each S-factor™ product and Masterbrand Display. Display has a main steel structure, acrylic header, 4 front of shelf acrylic strips with TIGI® logo, back of shelf acrylic holder and collage inserts.

Diamond Dreams™ Shampoo 8.45 oz Diamond Dreams™ Conditioner 8.45 oz Health Factor™ Shampoo 8.45 oz Health Factor™ Conditioner 8.45 oz Smoothing Shampoo 6.76 oz Smoothing Conditioner 6.76 oz True Lasting Colour™ Shampoo 6.76 oz True Lasting Colour™ Conditioner 8.45 oz Body Booster™­ 6.76 oz Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$999.00 $1,510.50 $511.50 / 34% $9.79 $3,021.00

Available options: Silver

Item# 610966 UPC# 615908957549

Black

Item# 610967

UPC# 615908957532

Creamy Molding Wax 1.76 oz Flat Iron Shine Spray™ 4.23 oz Papaya Leave-In Moisture Spray 8.45 oz Silky Smooth™ 8.45 oz Vivacious™ Hairspray 8.9 oz True Lasting Colour™ Hair Oil 3.4 oz Smoothing Lusterizer 6.76 oz “Serious” Conditioner 5.07 oz

Masterbrand

-

deal w/o Display

Includes 6 of each product.

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$999.00 $1,510.50 $511.50 / 34% $9.79 $3,021.00

Item# 610965 UPC# 615908957556

HOW TO GET THE LOOK

COLOURSPOTLIGHT Utilizing the new and improved Lift series across both light and dark bases, TIGI® copyright©olour™ allows the colourist to intermix the entire shade range and create a custom blonde that is unique, golden and natural.

carolina

grace

A creative blending technique was used to achieve a seamless multi tonal colour effect of soft walnut, pale almond and wheat blonde.

The effect creates softness and strength to the overall style of the hair.

To create a youthful, statement colour, a creative colour change technique was used to achieve a muted mocha blonde with contrasting effects of champagne and linen blonde hues.

Natural level – 5/0 — Formula 1: Walnut 30g TIGI® copyright©olour™ creative 7/3 + 10g TIGI® copyright©olour™ gloss 0/02 + TIGI® copyright©olour™ activator 8.5vol/2.55%

Natural level – 6/0 — Formula 1: Muted Mocha 10g TIGI® copyright©olour™ gloss 0/03 + 20g TIGI® copyright©olour™ gloss 6/3 + 10g TIGI® copyright©olour™ lift 100/88 + TIGI® copyright©olour™ activator 8.5vol/2.55%

Formula 2: Pale Almond 15g TIGI® copyright©olour™ lift 100/28 + 10g TIGI® copyright©olour™ creative 7/0 + TIGI® copyright©olour™ activator 20vol/6%

Formula 2: Champagne Blonde 30g TIGI® copyright©olour™ lift 100/88 + 10g TIGI® copyright©olour™ lift 100/00 + TIGI® copyright©olour™ activator 20vol/6%

Formula 3: Wheat Blonde 20g TIGI® copyright©olour™ lift 100/28 + TIGI® copyright©olour™ activator 20vol/6%

Formula 3: TIGI® copyright©olour™ true light™ white + TIGI® copyright©olour™ activator 20vol/6% Formula 4 (toning): Linen Blonde 15g TIGI® copyright©olour™ gloss 0/02 + 20g TIGI® copyright©olour™ gloss 9/83 + TIGI® copyright©olour™ activator 8.5vol/2.55%

TIGI CENTER STAGE SALONS ®

She Salon & Day Spa, Emmaus, PA “We try to be day-makers for our clients. Everyone has such busy lifestyles with work, children, homes, etc., it’s hard to relax and feel beautiful (or handsome) in our daily life challenges. With the security that TIGI® products and team members give us as stylists, we know that anything is possible. The education in-salon, at the academy and at events have given us their knowledge and artistic ability to move us from the ordinary to the extraordinary.” Owners Wanda O’Brien and Tara Szabo will celebrate 7 years since opening in January 2014. Since Wanda and Tara are both licensed teachers in the fields of cosmetology and skin therapy, they have a strong dedication to bridging the gap between beauty school and salon life with their She Beyond Beauty School Program for new industry talent. She Salon carries all TIGI® brands including copyright©olour™ and TIGI® Cosmetics.

“It’s great to know that the TIGI® products are made for hairdressers, by hairdressers.

Their Creative Team always makes us feel proud of our passion for the industry and in being someone else’s day-maker, no matter what challenge the day will bring. To move someone out of their box just one step, and to make them feel beautiful inside and out is what we at She Salon always strive for.”

Bruce Ross & Company Pacifica, CA “Switch it up, keep it fresh, then go forth and be fierce,” says owner Bruce Bernor of Bruce Ross & Company Salon. Since opening in January 2013, Bruce Ross & Co. strives to deliver a consistent, high-end and energetic experience for their clients by collectively pooling the stylist’s talents, offering in-depth consultations and custom referrals to the stylist best suited for that particular client. Through constant, ongoing education, they bring the very latest processes to add a very current, fresh look to their work. Ross & Co. have enjoyed TIGI® product classes and carry Catwalk® and S-factor™ brands.

Harlow Salon Nashville, TN Harlow Salon, an “Old Hollywood” themed salon located on historic Music Row, has pampered the best in Nashville since 2007. Harlow won first place for “Best Hair Salon” via the Toast of Music City Awards 2013 and took 3rd place 2010 and 2012. Carly Rae Lawrenson and Kendra Long, TIGI® Ambassadors, were a great local support to the TIGI® International Creative Team at this year’s BTC Colour Show on September 8-9th. “Harlow is privileged to carry various TIGI® lines and also use copyright©olour™. “It has helped us grow as a salon and assisted our stylists with furthering their education. We enjoy seeing our stylists achieve their dreams.” – Owners, Eva Clarke and Shana Dyer

TIGI® recently hosted its 6th annual TIGI® Talent Training near the TIGI® Corporate offices in Lewisville, TX. With over 80 attendees from 6 different countries, the 3 day training took place just 2 weeks after TIGI®’s highly acclaimed World Release.

The training was led by TIGI®’s US Creative Director, Thomas Osborn, as well as the rest of the NY SoHo Academy and Learning Lab teams. Attendees participated in a full day training session on presentation skills as well as hands-on sessions in cut, colour and cosmetics and gained a deeper insight into TIGI®’s newly released Masterbrand and Academy Collections.

One of the highlights of the week was an intimate morning session with TIGI®’s Global Creative Director, Nick Irwin, who presented the inspiration behind the most recent NYFW collaborations, as well as spreading a message of Global solidarity when it comes to Education. TIGI® Talent members were also treated to a fun night of camaraderie at the TIGI® Learning Lab, complete with taco truck and the 1st Annual Golden Tool Awards.

The passion and dedication shown by the TIGI® Talent Team speaks to the professionalism and value of TIGI®’s culture of education. We are truly By Hairdressers For Hairdressers. It was inspiring beyond words, spending time with Nick and the America’s Talent Team.

-Angie Tullis Vice president of Education, TIGI® Americas

Interested in being a TIGI® Ambassador or part of the TIGI® Talent Team? Contact educationamericas@tigihaircare.com

ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique.

The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

TIGI® CLASSIC COLOUR

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

GRADUATION SKILLS

The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.

CREATIVE CONSULTATION

This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge.

As a result you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience.

Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team.

Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love.

Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

Principle Styling

A 2 day styling course to improve all hairdressing techniques including classic long hair dressing and the creation of diverse textures to be used on hair of differing lengths. All demonstrations are executed on ‘live’ models. Workshops use TIGI® mannequin heads. This course gives you all the technical and creative inspiration to further your hairdressing techniques. It gives great skills for salon work as well as for photography and provides a foundation for more advanced artistic hairdressing. We recommend the Principle Styling course as a prerequisite for the Session Hair course.

TEACHER Training Cutting

The course focuses on the TIGI® Education basic haircutting program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classic training.

TEACHER Training Colour

TRANSITION CUTTING AND COLOUR

The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement.

The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.

Fundamental Colour and Basic Highlighting

This course is the ideal introduction to TIGI® copyright©olour™ and all hair colour universally.

Fundamental Colour is ideal for all hairdressers who wish to strengthen their understanding of colour, colour principles and fundamental skills involved in highlighting services. Looking at technical information, basic colour theory and the TIGI® copyright©olour™ product portfolio in depth, this course has been created to help hairdressers understand how to best use the range in order to fully express themselves creatively.

The course focuses on the TIGI® Education basic hair color program, providing information to successfully implement education within your own salon through exceptional teaching, communication and people skills. As a participant in this course, students gain insight into the importance of a student/teacher perspective by role-playing. Students are monitored throughout the course evaluating skills, ability and personal growth. Preparation and a full understanding of TIGI® methodology, terminology and techniques is required. *All participants must have completed TIGI® Classics training. *TIGI® Classic Cutting for Teacher Training Cutting **TIGI® Classic Colour & Transition Cutting and Colour (colour workshop specific) for Teacher Training Colour

course calendar FEBRUARY2014

JANUARY2014

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

4

26

27

28

29

30

31

1

10

11

2

3

4

5

6

7

8

17

18

9

10

11

12

13

14

15

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

29

30

31

1

2

3

8

9

15

16

NEW YEAR’S EVE

5 12

6

7

Classic Colour and Classic Cutting (Academy)

13

14

NEW YEAR’S DAY

PRINCIPLE STYLING (LEARNING LAB)

19

Creative Consultation Graduation Skills (Academy)

20

MLK JR DAY

26

27

21

22

Transition Cutting and Colour (Academy)

28

Classic Colour and Classic Cutting (Learning Lab) Creative Cutting and Colour (Academy)

23

Creative Cutting and Colour (Learning Lab)

29

30

24 31

25 1

Fundamental Colour and Basic Highlighting (Academy and Learning Lab)

16 23

17

18

Creative Cutting and Colour (Academy)

24

25

Transition Cutting and Colour (Learning Lab)

VALENTINE’S DAY

19

20

21

22

26

27

28

1

Classic Colour and Classic Cutting (Academy)

For NY Academy Course Inquiries - 212.702.9771 For US Learning Lab Course Inquiries - 1.800.269.8596

ICONA POP TAKEOVER The Iconic Tour kicked off with a bang when the popular Swedish duo hit the road! Bed Head速 sponsored the tour, bringing the wildly successful Dry Styling Bar to cities all around the U.S. Local TIGI速 salons were able to promote their services to over 3,000 fans, clients and prospects. TIGI速 hair stylists made a huge impact at the styling stations by glamming up the fans with super fun and crazy hairdos for each show!

TIGI PRESS ®

Miranda Kerr “Get the Look”

Glamour

Seventeen

InStyle

!

Bed Head Superstar Queen for a Day Thickening Spray ®

Catwalk Oatmeal & Honey Deep Nourishing Mask

™

Marie Claire

Bed Head® Straighten Out™

Charity Ball

Marie Claire

Catwalk® Fashionista® Violet Shampoo

Catwalk® Fashionista® Violet Shampoo

Bed Head® Dumb Blonde™ Smoothing Stuff

®

Nylon

Nylon

Bed Head® Dumb Blonde™ Reconstructor

Children with Hair Loss Hosted their 9th Annual“Charity Ball” Fundraising Gala on Saturday, October 26th at Laurel Manor in Livonia, Michigan. The festive night featured a special fashion show to celebrate CWHL donors and recipient children. The evening was also filled with live entertainment, along with a silent auction to raise funds to assist even more children. Several TIGI® Ambassadors provided hair and makeup for the event. Every guest left with a goodie bag filled with TIGI® haircare products and makeup. The event helped provide over 30 children with customized human hair replacements and care kits.

Additional information about CWHL can be found at www.childrenwithhairloss.us or by phone: 734.379.4400 and by email: info@childrenwithhairloss.us.

Bed Head® On the Rebound™

“It was an amazing experience to provide a special service for these girls and pamper them for a night. I was equally rewarded seeing the smiles on their faces after we finished their makeup and styled their wigs for the runway,” said Tracy Bocci (pictured) of Bocci Salon in Detroit.

IF HAIR LIKE THIS INSPIRES YOU, YOU’RE INVITED TO JOIN INSPIRATIONAL YOUTH Inspirational Youth has established itself as one of the most respected and successful youth-training programmes in hairdressing. Finalists will fly to London to be mentored by Nick Irwin and the TIGI® International Creative Team during an intense, 6 day boot camp and expand their technical and creative knowledge, enhance their presentation skills, learn about fashion and photographic work as well as developing both as individuals and ultimately as a strong team. At the conclusion of the boot camp, contestants return home to refine their skills before traveling to Orlando, Florida May 29-June 2. The winner will be announced during the Americas’ Finale on the Main Stage at Premiere Orlando on June 2, 2014.

ALL ENTRIES MUST BE RECEIVED BY FEBRUARY 7, 2014 FINALISTS WILL BE ANNOUNCED ON FEBRUARY 28, 2014 To enter, send a request for application to educationamericas@tigihaircare.com or current InCrowd members can visit www.tigiincrowd.com for an application.

FINALISTS WILL RECIEVE • TRIP TO LONDON FOR BOOT CAMP (TRAVEL & ACCOMMODATIONS PROVIDED BY TIGI® HAIRCARE) • TRIP TO ORLANDO, FLORIDA FOR THE FINALE (TRAVEL & ACCOMMODATIONS PROVIDED BY TIGI® HAIRCARE) • TIGI® MASTERBRAND COLLECTION • TIGI® ACADEMY COLLECTION • TIGI® CLASSIC COLLECTION

SOY INK LOGO

REQUIREMENTS • MUST BE BETWEEN THE AGES OF 20-25 ON SEPT 28, 2014 • MUST BE A LICENSED HAIRDRESSER APPLICANT RESPONSIBILITIES • MUST HAVE A VALID PASSPORT BY APRIL 7, 2014 IF CHOSEN • GROUND TRANSPORTATION • LUGGAGE FEES • ALL DINNERS (EXCEPT 1 TEAM DINNER PAID BY TIGI®)

GRAND PRIZE!

• TRIP TO BERLIN, GERMANY IN SEPTEMBER 2014 TO COMPETE FOR THE WORLD TITLE AT TIGI® WORLD RELEASE • TRIP TO MIAMI, FLORIDA IN JULY 2014 TO WORK WITH THE TIGI® SESSION TEAM BACKSTAGE AT MIAMI FASHION WEEK • A FEATURE IN TIGI® TRENDS COMPLETE SET OF TIGI®PRO TOOLS *ALL PRIZES AND OVERALL PROGRAM ARE SUBJECT TO CHANGE OR CANCELLATION AT THE DISCRETION OF TIGI® WITHOUT NOTICE.

PROVIDED BY TIGI® • HOTEL ACCOMMODATIONS • BREAKFAST / LUNCH / 1 TEAM DINNER • GROUND TRANSPORTATION TO INSPIRATIONAL YOUTH RELATED ACTIVITIES • MODELS/PHOTOGRAPHERS/ETC. • FLIGHTS ARE INCLUDED

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