Sept/Oct Trends (Direct)

trends

volume 38 / SEPTEMBER / OCTOBER 2013

tigiprofessional.com

TIGI WORLD RELEASE 2013 — ®

OCT 7-8

With TIGI® International Artistic Director,

Anthony Mascolo and special guest,

Tabatha Coffey!

Vince’s

Vince Davis

General Manager TIGI® Americas

VISION

15 years at TIGI and 23 years in the Professional Beauty Industry ®

The fall months have always been a time for reflecting on our own good fortunes and using them for the benefit of others. Ever since October 1983, when the first Race for the Cure was organized in TIGI®’s own backyard of Dallas, Texas, hairdressers and manufacturers alike have joined hands and partnered in a fantastic cause; Breast Cancer Awareness.

TIGI® is donating $50,000 to the National Breast Cancer Foundation to support its mission of saving lives through early detection and providing mammograms for those in need. Their mission includes increasing awareness through education, providing diagnostic breast cancer care services and providing nurturing online support services. The organization was started over 20 years ago by a breast cancer survivor, Janelle Hail.

Think Pink and join us in the fight against breast cancer!

Don’t miss

TIGI ’s very own Global Creative Director for Colour, Christel Lundqvist alongside US Technical Creative Director, Richy Kandasamy and Learning Lab Creative Director, Robert Banyaga at Behind The Chair’s 2nd Annual Color Show! ®

TIGI® is also a proud sponsor of Children with Hair Loss. Children with Hair Loss is a non-profit organization that provides customized human hair replacements for any child with medically-related hair loss, at no cost. TIGI® has provided Children with Hair Loss with financial support in 2013, provided haircare products and accessories for the wig packages for their recipients, and made the organization an integral part of the TIGI® booth at America’s Beauty Show Chicago and Premiere Orlando.

Children with Hair Loss has its 9th annual Charity Ball coming up on October 26th in Detroit, Michigan, and of course the Pink Campaign runs throughout October. Please join TIGI® in helping both of these fantastic causes with monetary donations and Pink TIGI® product purchases. Children with Hair Loss accepts financial assistance as well as hair donations of 8” or longer.

For more information, please go to www.childrenwithhairloss.us/.

For more information on how to help the National Breast Cancer Foundation, please go to www.nationalbreastcancer.org/. Hairdressers have always been at the forefront of charitable causes, and I can’t think of two better causes than Breast Cancer Awareness and supporting Children with Hair Loss.

We look forward to seeing all of you at World Release, October 7 – 8.

TIGI

Christel Lundqvist

Robert Banyaga

September 8&9 at the Gaylord Hotel, Nashville, Tenessee.

Buy tickets and make reservations now at

http://www.behindthechair.com/color/

466 Broome St. 2nd Floor New York, NY 10013 • 212.702.9771 Academy.nyc@tigihaircare.com • www.tigiacademy.com • 888.311.TIGI (8444) or 212.702.9771

®

A new level in salon loyalty.

M E ET TH E TEA M

Earn DOUBLE InCrowd points for ALL Catwalk ® purchases in Q3!

• TIGI ® copyright©olour ™ purchases ALWAYS earn DOUBLE InCrowd points!

Sign in or sign up today! www.tigiincrowd.com

LIKE us on Facebook!

RICHY KANDASAMY

InCrowd?

THOMAS OSBORN

you part

Are of the

Richy Kandasamy

Since beginning with TIGI® 23 years ago, Thomas Osborn has risen through the ranks to become an Education Director at the TIGI® SOHO Academy.

At the Academy, Thomas plays a key role in the development of growing team members and helping them rise to their fullest potential.

Richy Kandasamy joins the TIGI® SOHO Academy team as Technical Director. Richy became a hairdresser at a young age and previously held the position of Technical Director at the TIGI® Italy Academy, conducting seminars and shows throughout Italy.

hotline

Don’t forget to call the TIGI® copyright©olour™ Hotline for any questions or concerns while using TIGI® copyright©olour™ products.

The hotline is an excellent resource for all your inquiries and the telephone number can be found easily on the back of all Tube Boxes or Activator Bottles.

US Colour Hotline: 1 855-484-4441

•

US Direct Colour Assistance: 214-399-0217

NEW DUMB BLONDE™ RECONSTRUCTION FOR

CHEMICALLY TREATED

HAIR

Transform over-processed and chemically treated hair with new Dumb Blonde™.

This pH balanced shampoo and reconstructor with milk extracts and Protein Booster Technology™, help restore the hair at its core, while protecting the hair externally.

Blonde hair is back to its brilliant best — soft, smooth and ready for action.

RECONSTRUCTION FOR CHEMICALLY TREATED HAIR Re-aligning to a clear reconstruction benefit for chemically treated/damaged hair. Using fiber actives to penetrate hair fiber and interact with the damaged hair protein to deliver measurable reconstruction benefits without weighing hair down. The more you use the product, the more it repairs!

COLOUR CARE FOR SERIAL HAIR ABUSERS.

Dumb Blonde™ Shampoo Retail Size: 13.5 oz/400 ml Salon Price: $8.00 Retail Price: $15.99 Item# 300323 UPC# 615908423082

Tween Size: 25.36 oz/750 ml Salon Price: $14.50 Retail Price: $28.99 Item# 300325 UPC# 615908423105

Dumb Blonde™ Reconstructor Retail Size: 6.76 oz/200 ml Salon Price: $8.50 Retail Price: $16.99 Item# 330323 UPC# 615908423099

Tween Size: 25.36 oz/750 ml Salon Price: $15.00 Retail Price: $29.99 Item# 330325 UPC# 615908423112

NEW COLOUR GODDESS

™

OIL DEFENSE FOR ELECTRIC COLOUR Feed your colour addiction and keep colour electric.

Colour Goddess™ Shampoo and Conditioner is infused with keratin and nourishing sweet almond oil to care for coloured hair. Our nourishing conditioner deposits a micro-layer of water repelling agents on the hair, without feeling heavy. Developed to help smooth down the cuticle for electric colour and shine.

OIL DEFENSE FOR ELECTRIC COLOUR Intensely nourished hair is less porous and retains colour in the cortex for longer. Colour Goddess™ features a potent combination of sweet almond oil, coconut oil and keratin that penetrates to the core of the hair while depositing a micro layer of water repelling agents on the surface, and helping to smooth the cuticle. Defend against wash out and keep colour electric.

COLOUR CARE FOR SERIAL HAIR ABUSERS.

Colour Goddess™ Shampoo Retail Size: 13.5 oz/400 ml Salon Price: $8.00 Retail Price: $15.99 Item# 300324 UPC# 615908423129

Tween Size: 25.36 oz/750 ml Salon Price: $14.50 Retail Price: $28.99 Item# 300326 UPC# 615908423143

Colour Goddess™ Conditioner Retail Size: 6.7 oz/200 ml Salon Price: $8.50 Retail Price: $16.99 Item# 330324 UPC# 615908423136

Tween Size: 25.36 oz/750 ml Salon Price: $15.00 Retail Price: $29.99 Item# 330326 UPC# 615908423150

SEPTEMBER/OCTOBER 2013

TWEENS

TWEENS

A BLONDE WALKS INTO A BAR

COLOUR GODDESS™ WITH BACKBAR TWEEN

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

Buy 3 Dumb Blonde™ Shampoos 13.5 oz and Conditioners 6.76 oz, and get 1 Dumb Blonde™ Shampoo 25.36 oz and Conditioner 25.36 oz backbar and a shelf screamer FREE! Item# 610711 UPC# 615908959680 $49.50 $79.00 $29.50 / 37% $6.19 $98.94

Buy 3 Colour Goddess™ Shampoos 13.5 oz and Conditioners 6.76 oz, and get 1 Colour Goddess™ Shampoo 25.36 oz and Conditioner 25.36 oz backbar and a shelf screamer FREE! Item# 610712 UPC# 615908959673 $49.50 $79.00 $29.50 / 37% $6.19 $98.94

A SHELF SCREAMER IS AN OVERSIZED SHELF TALKER WITH A DETACHABLE HEADERCARD. Headercard: 12” high X 6” wide

•

Shelf Piece: 11” long X 6” wide

SEPTEMBER/OCTOBER 2013

Bag DImensions 12” w X 11” h

BOMBSHELL IN A BAG

Buy Dumb Blonde™ and Colour Goddess™ Shampoo 13.5 oz and Conditioner 6.76 oz, Dumb Blonde™ Smoothing Stuff 1.69 oz, Maxxed-Out™ Hairspray 8 oz, Dirty Secret™ Dry Shampoo 6.3 oz and Small Talk™ 8 oz, get a custom Bed Head® Bag and a product information sheet FREE! (to the salon) The Bed Head® custom bag can be used to carry Dumb Blonde™ and Colour Goddess™ Shampoos and Conditioners. It also makes for a perfect iPad carrying case!

Item# 610725 UPC# 615908959666 Salon Price: Retail Value: Price Per Piece:

$71.00 $141.92 $8.88

NEW

CATWALKŽ HEADSHOT™ Reconstructive Shampoo and Conditioner for Chemically Treated Hair This reconstructing shampoo and conditioner target areas in most need of repair. The formula, with a complex of Ginseng Extracts, Wheat Protein and Amino Acids, helps to reduce breakage and split ends. Hair is progressively repaired wash after wash when used as a shampoo and conditioner system.

Inspired by fashion. Designed by hairdressers.

Shampoo 10.14 oz/300 ml Salon Price: Retail Price: Item# UPC#

$8.48 $16.95 300307 615908421422

Conditioner 8.45 oz/250 ml Salon Price: Retail Price: Item# UPC#

$8.98 $17.95 330307 615908421439

SEPTEMBER / OCTOBER CATWALK® PROMOTIONS

Walk The Walk Display Buy 3 each of Oatmeal & Honey Mask 7.05 oz, Fashionista , Your Highness®, Headshot™ and Oatmeal & Honey Shampoos 10.14 oz and Conditioners 8.45 oz for a special price, get the Display, Header Card and Shelf Talker FREE! (to salon) Item# 610627 UPC# 615908959734 ®

Salon Price: Salon Value: Salon Savings: Price Per Piece Retail Value:

$199.99 $239.33 $39.34 / 16% $7.40 $478.65

Display Dimensions 20 3/4” (L) x 8 1/2” (W) x 4 1/2” (H) Header Card Dimensions 20 3/4” (W) x 12” (H)

SEPTEMBER / OCTOBER CATWALK® PROMOTIONS

Headshot™ Sampler Buy 3 Headshot™ Shampoos 10.14 oz and 3 Headshot™ Conditioners 8.45 oz at a special price, get a Shelf Talker FREE! (to salon) Item# 610628 UPC# 615908959727 Salon Price: $29.95 Salon Value: $52.38 Salon Savings: $22.43 / 43% Price Per Piece: $4.99

Catwalk® Cases Your Highness® Buy 12 Your Highness® Conditioners 8.45 oz, get 12 Shampoos 10.14 oz FREE! (to salon) Item# 610630 Salon Price: $107.76 Salon Value: $209.52 Salon Savings: $101.76 / 49% Price Per Piece: $4.49

Catwalk® Cases Fashionista® Buy 12 Fashionista® Conditioners 8.45 oz, get 12 Shampoos 10.14 oz FREE! (to salon) Item# 610629 Salon Price: $107.76 Salon Value: $209.52 Salon Savings: $101.76 / 49% Price Per Piece: $4.49

Catwalk® Cases Oatmeal & Honey Buy 12 Oatmeal & Honey Conditioners 8.45 oz, get 12 Shampoos 10.14 oz FREE! (to salon) Item# 610631 Salon Price: $107.76 Salon Value: $209.52 Salon Savings: $101.76 / 49% Price Per Piece: $4.49

Catwalk® Cases Oatmeal & Honey Mask Buy 12 Oatmeal & Honey Masks 7.05 oz for a special price, get a Shelf Talker FREE! (Buy 9, get 3 FREE to salon)

Item# 610632 UPC# 615908959697 Salon Price: $89.82 Salon Value: $119.76 Salon Savings: $29.94 / 25% Price Per Piece: $7.49

CATWALK® OATMEAL & HONEY

WHAT IS IMPROVED? OATMEAL & HONEY Shampoo: • Colour safe • More efficient conditioning agents, which help to nourish and detangle • Helps to prevent breakage

OATMEAL & HONEY conditioner: • More efficient conditioning agents • Contains lactic acid - helps lower pH and close the cuticles. Helps boost reactivity of proteins.

Q. If I have curly and wavy hair, which wash & care should I use?

A. Use TIGI® Catwalk® Oatmeal & Honey. This care regime will deliver hydration and frizz-control. A moisture-based regime is ideal for naturally curly or unruly hair, as it tends to have gaps in the outer cuticle layer. The moisture based ingredients will help to close negatively charged gaps in the cuticle layers.

Q. Can we use Oatmeal & Honey Mask instead of Oatmeal & Honey Conditioner? If yes, in which case?

A. We want to promote Care Regime: Shampoo to gently cleanse the hair. Conditioner to seal the outer cuticle and to improve combability.

Special in-depth care indulgence: Use the Mask once-twice per week, in order to achieve in-depth hydration and to penetrate the hair shaft. Allow a longer development of the Mask for up to ten minutes, in order to achieve maximum in-depth hydration benefits. For maximum results use Mask after the Shampoo and Conditioner.

Q. Why do we need to use the Mask after using a Conditioner?

A. For maximum benefit. On a daily basis, Shampoo and Conditioner will deliver the perfect balance. The Mask is a more intense option, as a luxurious care regime.

Depending on porosity and dryness of the hair fibre, analyze how often the Mask is suitable.

Range also includes NEW Oatmeal & Honey Mask Inspired by fashion. Designed by hairdressers.

CATWALK® FASHIONISTA®

WHAT IS IMPROVED? FASHIONISTA® Shampoo: • Formula includes: Violet dyes, which help to boost blonde colour and neutralize yellow tones • Colour Safe, sulfate-free formula • New fragrance inspired by premium perfumes TIGI® Creative Team Tip: Go beyond the blonde and use Catwalk® Fashionista® to control warmth in darker hair.

FASHIONISTA® conditioner: • Formula includes: Violet dyes, which help to boost blonde colour and neutralize yellow tones • Lightweight formula • Contains lactic acid - helps lower pH and close the cuticles. Helps boost reactivity of proteins

Q. Is it possible to use new Fashionista® Shampoo and Conditioner on darker hair to reduce yellow effect in highlights?

A. Yes definitely. Please just analyze correct undertone/underlying warmth of the hair. For additional neutralization, allow the shampoo lather to process visually to achieve maximum direct colour deposit. Catwalk® Fashionista® is mainly based on Violet Direct Dyes. Therefore, the best results will be achieved on blonde levels 8 (light blonde) and above.

Q. Can we recommend for very damaged, lifeless bleached hair to use Fashionista® Shampoo to reduce yellow tone and Oatmeal & Honey Conditioner and Mask for nourishment and repair?

A. Yes, within the new TIGI® Catwalk® wash and care offering, we are thinking more about “hair needs”. Therefore, depending on the professional consultation and advice from the stylist, products can be combined in order to achieve a tailor made Catwalk® result.

Inspired by fashion. Designed by hairdressers.

OH BEE HIVE! STEP BY STEP

™

STEP 1: Backcomb the roots at the crown and top of the head to create a base and support to the shape.

STEP 2: Using a soft brush smooth out the surface and eliminate excess frizz.

STEP 4: Brush the sides back with the fingers and secure it with bobby pins and grips.

STEP 5: Detail the shape with the hands and use Hard Head™ Hairspray if needed.

STEP 3: Spray the dry shampoo all over from roots to ends ensuring the product penetrates underneath the layers for grip and texture.

DIFFERENTIATING DRY SHAMPOO

WITHIN BED HEAD® & CATWALK® RANGE Product Name

ROCKAHOLIC™ DIRTY SECRET™

OH BEE HIVE!™ MATTE DRY SHAMPOO

CATWALK® SESSION SERIES

Absorbs Oil (starch and silica)

ggg

gg

gg

g

ggg

gg

gg

g

gg

g

ggg

gg

Conditioning Agents

n/a

gg (contains keratin and Argan oil)

gg (contains isopropyl myristate)

UV Absorber

n/a

gg

n/a

Transparency (leaves less residue) Adds Grip (for texture) Gives volume (for layering)

UP FRONT STEP BY STEP

STEP 1: Take a fair amount of the Pomade and work through the palm of the hands and fingers.

STEP 2: Using a soft brush, smooth out the surface and eliminate excess frizz.

“

Up Front is right on time. This high sheen Gel-Pomade is a wicked styler that is perfect for undercuts, retro men’s looks and enhances every stylist’s texture arsenal!

”

-Mitchel Wilson

Stylist and Creative Director for TIGI® Learning Lab

STEP 3: Apply from roots to ends of the hair ensuring an even application while giving direction to the style.

STEP 4: Brush through to even out separation and detail the finished look.

TIGI CARES ®

Join us in the fight against breast cancer!

SEPTEMBER / OCTOBER 2013 TIGI is donating $50,000 to the National Breast Cancer Foundation to support its mission of saving lives through early detection. ®

The National Breast Cancer Foundation’s mission is to save lives through early detection and to provide mammograms for those in need. Our mission includes increasing awareness through education, providing diagnostic breast care services for those in need and providing nurturing online support services. The organization was started over 20 years ago by a 32-year-old breast cancer survivor, Janelle Hail. Please visit www.nbcf.org for more information.

Purchase specially priced, limited edition Pink Bed Head® products to support the National Breast Cancer Foundation and receive a Pink Ribbon Hair Tie FREE!

Pink Masterpiece™

Purchase Masterpiece Hairspray 9.5 oz for a special price, receive a Pink Ribbon Hair Tie FREE! Wear your support proudly! ™

Item# 610565 UPC# 615908960754

PINK Bed Head® ROCKAHOLIC™ Dirty Secret™

Pink Hard Head™

Purchase Hard Head Hairspray 10.6 oz for a special price, receive a Pink Ribbon Hair Tie FREE! Wear your support proudly! ™

Purchase Rockaholic™ Dirty Secret™ 6.3 oz for a special price, receive a Pink Ribbon Hair Tie FREE! Wear your support proudly!

Item# 610569 UPC# 615908960792

each Salon Price: $9.00 Salon Value: $10.50 Salon Savings: $1.50 / 14% Retail Price: $17.99 Retail Value: $20.99 Retail Savings: $3.00

Item# 610571 UPC# 615908960785

each Salon Price: $7.50 Salon Value: $9.00 Salon Savings: $1.50 / 17% Retail Price: $14.99 Retail Value: $17.99 Retail Savings: $3.00

Pink Glaze Haze™

each Salon Price: $9.00 Salon Value: $10.50 Salon Savings: $1.50 / 14% Retail Price: $17.99 Retail Value: $20.99 Retail Savings: $3.00

Pink Mega Whip™

Purchase Glaze Haze™ 2.03 oz for a special price, receive a Pink Ribbon Hair Tie FREE! Wear your support proudly!

Purchase Mega Whip™ 4 oz for a special price, receive a Pink Ribbon Hair Tie FREE! Wear your support proudly!

Item# 610568 UPC# 615908960778

Item# 610567 UPC# 615908960761

each Salon Price: $7.00 Salon Value: $8.50 Salon Savings: $1.50 / 18% Retail Price: $13.99 Retail Value: $16.99 Retail Savings: $3.00

each Salon Price: $7.00 Salon Value: $8.50 Salon Savings: $1.50 / 18% Retail Price: $13.99 Retail Value: $16.99 Retail Savings: $3.00

www.tigiprofessional.com

Every girl loves make-up!

Finally, we’ve paired our most popular wash and care products with the award-winning TIGI® Cosmetics.

Buy your favorite shampoos and conditioners and receive a TIGI® Cosmetics item to try, FREE! With colors chosen that look great on all skintones, you can create statement eyes using our pigment-packed High Density Eyeshadow or Luxe Lipgloss to experience true decadence and maximum shine!

NATURAL RECOVERY Buy Recovery™ Shampoo 8.45 oz and Conditioner 6.76 oz for a special price, receive TIGI® Cosmetics Natural Single Eyeshadow FREE! (to the salon & retail client) Item #: 610621 UPC Code: 615908960211 Salon Price: $13.74 Salon Value: $23.00 Salon Savings: $9.26 / 40% Price Per Piece: $4.58 Retail Price: $24.99 Retail Value: $45.98

TRUE LASTING LUXE Purchase True Lasting Colour™ Shampoo 6.76 oz and Conditioner 8.45 oz for a special price, receive TIGI® Cosmetics Superficial Luxe Lipgloss FREE! (to the salon & retail client) Item #: 610622 UPC Code: 615908960204 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$20.00 $38.00 $18.00 / 47% $6.66 $39.99 $76.00

A Fall Affair

All the shades you’ll need to get you through another fabulous fall.

Lovely Glow Blush

Pair Lovely Glow Blush with any eye look to create that ‘young in love’ glow!

Love Affair High Density Eyeshadow

Wear shades together or alone for the perfect Neutral Smoky Eye! (see step-by-steps on back)

Foxy Luxe Lipgloss

Finish your look with Bonus Foxy Luxe Lipgloss for lips he can’t resist!

Item #: 610574 UPC Code: 615908960075 Salon Price: $19.98 Salon Value: $38.00 Salon Savings: $18.00 / 47% Price Per Piece: $6.66 Retail Price: $39.95 Retail Value: $76.00

Master of Mix Masters Purchase an assortment of shades inspired by TIGI® copyright©olour™s very own NAHA finalist Robert Banyaga, at a special price. Receive Activator, TIGI® copyright©olour™ tools and a NAHA formula guide, to create the looks, FREE!

845688___Creative 1/1 Blue Black 845647___Creative 4/2 Violet Brown 845638___Creative 55/66 Intense Reddish Brown 845640___Creative 77/66 Intense Reddish Blonde 845641___Creative10/21 Ex Lt Steel Blonde 845657___Gloss 0/02 Perfect Pearl 845659___Gloss 0/08 Perfect Oyster 845660___Gloss 0/28 Orchid Mist NAHA Booklet 845648___Mix Master /1 Blue Item #: 610755 845650___Mix Master /33 Gold 850049___Haircolor Scale UPC Code: 615908959345 850056___Measuring Beaker Salon Price: $60.00 850043___Technique Brush Salon Value: $105.50 845785___Activator 8.5/ 2.55% Salon Savings: $45.50 / 43% 860214___NAHA 2013 Formulas Brochure Price Per Piece: $4.29

Inside NAHA Booklet

Encourage clients to support the cure in October and go PINK!

From muted pastels to electric magenta, shades of pink are spot-on trend. Try these great PINK formulas, created by TIGI® Talent copyright©olour™ Educator, Renee Wilson, or be creative and invent your own!

pink camellia • 1g TIGI® copyright©olour™ 6/6 Gloss • 1g TIGI® copyright©olour™ /55 Mix Master • 30g /00+ TIGI® copyright©olour™ Mix Master • 1:1.5 mixing ratio with TIGI® copyright©olour™ 8.5 vol Activator

Process visually up to 35 minutes

pink hibiscus • 30g TIGI® copyright©olour™ /00 Gloss • 2g TIGI® copyright©olour™ /55 Mix Master • 1g TIGI® copyright©olour™ 6/6 Gloss • 1:1.5 mixing ratio with TIGI® copyright©olour™ 8.5 vol Activator

Process visually up to 20 minutes

dusty tea rose • 28g TIGI® copyright©olour™ 0/02 Gloss • 2g TIGI® copyright©olour™ 5/26 Gloss • 1g TIGI® copyright©olour™ /55 Mix Master • 1:1.5 mixing ratio with TIGI® copyright©olour™ 8.5 vol Activator

Process visually up to 20 minutes

TIGI CENTER STAGE SALONS ®

Accents Salon

Owners Tina Tawes and Jaclyn Tawes opened Accents Salon more than eight years ago in Salisbury, MD. They believe that every client deserves to look their best, and strives on teaching their customers how to get the same look outside of the salon using TIGI® products. This unique salon carries Bed Head®, Catwalk®, S-factor™ and TIGI® Cosmetics. One of their biggest assets has been TIGI® Sales Specialist, Juley Pinchak. “She always does stylist incentives to ensure that we sell through our products,” says Tawes. “She even sets up displays in our salon to attract our customers to TIGI® products.” Both Tina and Jaclyn are award winning stylists and have each won Best Hairdresser on the Eastern Shore. Their motto is, “If it doesn’t CHALLENGE you, it doesn’t CHANGE you.”

Affinity Salon

Tame Your Mane

“TIGI® keeps the passion for hairdressing alive in our salon,” says Affinity Salon owner, Leah Percival. This Olathe, KS salon has been focused on education since they opened more than four years ago. They have a Creative Force Colour Educator, new Cosmetics Ambassador and a new Cutting Ambassador on staff. “The educational culture of TIGI® has really helped us stay motivated,” says Percival. “Education allows us to give our clients the most innovative product recommendations and most on-trend cut, colour and cosmetic techniques. ”By carrying all TIGI® lines, including the exclusive Hair Reborn™ line and TIGI® copyright©olour™, Affinity has immersed itself in the TIGI® culture.

I’m Beautiful Salon & Boutique

“If your hair is not becoming to you, then you should be coming to us,” says salon owner, Julie Potter. This East Owner Cori Davis-Kahler opened the I’m Beautiful salon more than six years ago in South Jordan, UT. The Freedom, PA salon has been open for more than 18 salon focuses on the individual and they believe, like many others in the industry, that beauty is from the inside years. Their fun, relaxed and welcoming environment out. This award-winning salon was nominated for Best of Utah, they were a featured salon on KUTV2 News and may be small town, but they’ve brought “big city” worked with previous and current Miss Utah and the Miss Utah Pageant. “We are about hair, skin, body, soul and a style to their clients and treat them like stars. kick a** red lipstick,” says Davis-Kahler.

Tame Your Mane carries most of the TIGI® brands and recently added the Hair Reborn™ line. Potter says that “the Hair Reborn™ treatments have been a great source of revenue.” She goes on to say that “It has provided our clientele with an amazing new product that really does what it says.

We love it!”

Bringing together the Worlds of Science. Art. Hair

With passion and integrity, TIGI® takes you on a journey of hair transformation.

Over time hair is restored, revived and awakened, metamorphosing into sublime, healthy looking shiny hair.

TIGI® Hair Reborn™ is the latest innovation from TIGI® Haircare and features the rarest ingredients and finest fragrances. Hair Reborn™ offers 3 haircare journeys: Resurgence for dry hair, Serenity for frizzy hair and Awakening for damaged hair. Each journey provides a prescriptive solution for your client’s hair; with high octane back bar treatments as well as complete in-home regimen, including shampoos, conditioners, treatments and styling products.

Product Technology Hair Reborn™ introduces Hyper-Distillation™ in hair care, a patented purification process to concentrate the finest raw materials to their most potent form.

The finest raw materials are extracted, intensified and concentrated into their most potent form to create advanced formulations.

RESURGENCE Hydra-Synergy™ Shampoo Hydra-Synergy™ Conditioner Time Extend™ Moisture Lotion

$30 $32 $45

SERENITY

AWAKENING

Sublime Smooth™ Shampoo $30 $32 Sublime Smooth™ Conditioner Smoothing Texture Refine Masque $45

Deep Restoration Shampoo $30 Deep Restoration Conditioner $32 Reparative Nocturnal Therapy™ $45

TIGI® Hair Reborn™ is carried in select salons. To request additional information on the brand or qualification requirements to become a Hair Reborn™ salon, please contact your TIGI® Sales Specialist. www.tigihairreborn.com

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TIGI® Ambassadors are local educators specializing in cut, colour or cosmetics who wish to excel at their craft and share their passion for TIGI®. TIGI® Ambassadorship instills the knowledge and tools to: · Perfect your personal skill set · Expand your industry network · Develop and define your personal brand · Be on the forefront of beauty and fashion trends · Receive exclusive education discounts on collections and tools · Personally interact with leading talent · Realize financial success through increased confidence and business savvy · Identify and live your professional and personal dreams

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“TIGI Ambassadorship took a rough stone, myself, and turned it into a polished gem. As a stylist my skill, confidence and presentation have increased tenfold. My business has skyrocketed.”

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— Russell Phillips — 2012 NAHA Finalist Kansas City, Missouri

DO YOU HAVE WHAT IT TAKES TO BE A TIGI® AMBASSADOR? · Certified or licensed professional for 2+ years · Currently work in a TIGI® InCrowd Salon · Strong retailer · Engaging and approachable · Enthusiastic about TIGI®, learning and teaching

“Having a member of our staff as part of TIGI Ambassadorship has set higher standards in all 3 of my salons boosting salon morale and bottom line in both service and retail sales.”

— Andrew Bernard — Salon Owner and Bed Head® supporter for 20+ years

READY TO JOIN THE TIGI® AMBASSADOR COMMUNITY? IT’S EASY! To learn more about the TIGI® Ambassadorship and how to join our team of elite TIGI® Messengers email us at ambassador.ship@tigihaircare.com.

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For being part of a that challenges yo your drea

Miami PRESs TIGI ON THE RUNWAY ®

The TIGI® US Session Team recently wrapped up an inspiring week of hair for Mercedes Benz Fashion Week - Swim 2014 in Miami, FL. They worked closely with Mara Hoffman, who was this year’s Mercedes Benz Presents Designer, as well as designers from Suboo, Wildfox Couture and Minimale Animale to create runway looks that enhanced each collection. Mara Hoffman’s bright and fun designs were inspired by the colors, textures and mysticism of India. To compliment the printed pieces, Nick Irwin and the team created long, fishtail braids adorned with a unique beaded accessory inspired by the bridal decorations used on camels in India.

To Get The look Minimale Animale

Mara Hoffman

Hair was parted down the center and flat ironed smooth with Your Highness™ Weightless Shine Spray, then brushed smooth with Sleek Mystique™ Look-Lock Hairspray. Pull hair into a smooth ponytail at occipital, and attach fishtail braid by splitting ponytail in half, holding the extension braid in the center and wrapping ponytail around the braid.

The look is finished by wrapping the camel accessory around the braid.

Wildfox Couture

Mara Hoffman

Suboo

You can see more of the TIGI® US Session Team work from Miami on the runway for Suboo, Wildfox Couture and Minimale Animale.

TIGI PRESS ®

allure

glamour

Hair Reborn™ Restorative Illuminoil™

Hair Reborn™ Restorative Illuminoil™

NYMAG.com

Bed Head® On The Rebound™

INTOTHEGLOSS.com

Bed Head® Hard Head™ Hairspray

TIGI SOCIAL MEDIA ®

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& @CatwalkByTIGI

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american salon

The NY Academy team, including TIGI® US Educational Director Thomas Osborn and Artistic Directors Christopher Catanese and Adriana Papaleo, came together to create this month’s cover of America Salon Magazine.

The shoot was held at the TIGI® Advanced Academy in SOHO to commemorate the reinvention of the Catwalk® by TIGI® brand. When asked why they find Catwalk® products so inspiring, the team stated that Catwalk® allows them to have a dream set up. By aligning with fashion, they have a chance to work hands-on with New York Fashion Week designers to create the hair to compliment their seasonal collection’s storyboards. This allows an organic growth of creative ideas stemming from both the stylist and the designer themselves.

Cover shoot must-have products that day included: Catwalk® by TIGI® Curlesque™ Defining Serum and Curls Rock™ Amplifier, along with TIGI® Session Series Transforming Dry Shampoo, which provided the unique texture they desired, and allowed the team to transition from look to look.

Look for more inside info from the NY Artistic Team in this month’s American Salon Magazine!

CASE

Premium faux leather case with easy magnetized open and close button.

SHEARS

• Crafted from Japanese 440A Hitachi-made Molybdenum based stainless steel • Performs like a more expensive shear, but at an accessible price

Transition Cut & Transition Colour September 16 –18

Thinners

• Extremely sharp 35 curved teeth provide seamless blending • Uses the same metal blend as the shears, meaning they’ll cut cleanly through the hair without pulling

Creative Cut & Creative Colour September 30 – October 1

Classics Colour & Classics Cutting September 23 –26

Graduation Skills October 14 – 16

Creative Consultation October 14 – 15 Creative Cut & Creative Colour October 28 – 29

TIGI® SOHO Academy • 466 Broome St. • New York, NY 10013 Information and bookings • 888.311.TIGI (8444) or 212.702.9771

Purchase a set

5.5 item # 450046 5.5 Lefty item # 450047 6.0 item # 450048

UPC Code: 615908423662 UPC Code: 615908423686 UPC Code: 615908423693

Salon Price: $199.00

Transition Cut and Colour September 9-11 Course Level: Intermediate Principle Styling October 14-15 Course Level: Foundation

Creative Cut & Colour October 28-29 NEW DATES Course Level: Advanced Robert Banyaga

Catwalk® Collective October 2 – 3

• Durable double sided razor can be used from either side.

• Rubberized grip for better control.

• Straight handle design can be used for both right or left handed stylists.

• Easy lock and unlock for blade replacement.

MITCHEL Wilson

“Make Up” The Face Atlas September 19 –20

Razor

TIGI® LEWISVILLE Learning Lab •1655 Waters Ridge Drive • Lewisville, TX Information and bookings • 800.259.8596 • education@tigihaircare.com

TIGI WORLD RELEASE 2013 — ®

LONDON My team and I are thrilled to invite you to our 2013 World Release. This amazing event is the result of months of brainstorming, researching and planning. We want to share with you the incredible experiences that we’ve

had over the last 10 years and take you into the future with the very latest ideas from our innovative TIGI International Creative Team.”

A YEAR IN THE MAKING

TIGI® World Release was a celebration of 10 years of Bed Head Studio and the 10th anniversary of TIGI®. Showcasing a selection of their iconic hairstyles, International Creative director, Anthony Mascolo, and his wife, Pat, gave a very personal welcome to the international audience of hairdressers and press.

The first part of the evening focused on education. Global Creative Director, Nick Irwin presented team members from across the globe who each cut and styled a model from the TIGI® Masterbrand Collection 2013 representing the key TIGI® brands: Bed Head®, Catwalk®, S-factor™ and B for Men™. Global Technical Creative Director, Christel Lundqvist and her team then explained the latest colouring techniques, achieved using TIGI® copyright©olour™; each colour working in synergy with the particular haircut.

Further education came with an insight into key looks from the AW13 Catwalk® collections including the hairstyles TIGI® created for designers Louise Gray, Mark Fast, Osman, Mara Hoffman, and Nicholas K. The finale of the evening was a fantastical story, beginning with the evolution of TIGI® Hair Reborn™. A beautiful filmed sequence commenced an evocative presentation of models dressed in Iris Van Herpen couture.

This moved onto a testosterone-filled presentation illustrating the power of man, into a musical interlude that included Burlesque ‘It Girls’ and Westwood attired models. The culmination was a futuristic presentation of models in striking coloured bobs storming the catwalk to an explosion of rainbow-coloured confetti; leaving no one in any doubt that the future is very colourful. And; as the TIGI® mantra goes, the evening was very much: By hairdressers for hairdressers.

My team and I are thrilled to invite you to our 2013 World Release. This amazing event is the result of months of brainstorming, researching and planning. We want to share with you the incredible experiences that we’ve

m and I are thrilled to invite our 2013 World Release. This g event is the result of months of

had over the last 10 years and take you into the future with the very latest ideas from our innovative TIGI International Creative Team.”

My team and I are thrilled to invite you to our 2013 World Release. This amazing event is the result of months of brainstorming, researching and planning. We want to share with you the incredible experiences that we’ve

had over the last 10 years and take you into the future with the very latest ideas from our innovative TIGI International Creative Team.”

My team and I are thrilled to invite you to our 2013 World Release. This amazing event is the result of months of brainstorming, researching and planning.

We want to share with you the incredible experiences that we’ve

had over the last 10 years and tak you into the future with the very latest ideas from our innovative T International Creative Team.”

My team and I are thrilled to invi you to our 2013 World Release. Thi amazing event is the result of mont brainstorming, researching and plan We want to share with you the incre experiences that we’ve

TIGI WORLD RELEASE 2013 — GAYLORD OCT 7-8 ®

had over the last 10 years and take you into the future with the very latest ideas from our innovative TIGI International Creative Team.”

Anthony Mascolo and the TIGI® International Creative Team invite you to celebrate TIGI® and the 10 year anniversary of Bed Head® Studio.

My team and I are you to our 2013 Wor amazing event is th brainstorming, rese We want to share w experiences that we

Day 1

had over the last into the future wit from our innovativ Creative Team.”

™ and I areincludes thrilled invite begins with an Educational Show introducing the latest My TIGI®team Collection, which TIGI®to copyright©olour . This day ® to our World Release.

This will be followed by a TIGI Finale Show and the evening you will close with2013 a party at the Glass Cactus.

amazing event is the result of months of brainstorming, researching and planning.

Day 2 We these want sessions to share withopportunities you the incredible includes a morning and afternoon session of your choosing; include to see our special experiences that we’ve guest, Tabatha Coffey, the TIGI® International Creative Team and more; includes options for advanced education in cutting, styling, colour, cosmetics and business building.

had over the last 10 years and take you into the future with the very CLASS HIGHLIGHTS latest Team ideasasfrom our innovative TIGI collection: • TIGI® Masterbrand – Cutting: Join the International Creative they demonstrate TIGI®’s newest ® ® International Creative Team.”

TIGI Masterbrand. This vast collection encompasses all major TIGI brands. The most comprehensive collection to

date, hosted by Nick Irwin, TIGI® International Creative Director.

• Tabatha Coffey (also available in Afternoon Session): Tabatha will share her no-nonsense approach to business expertise and how she helps struggling businesses and transforms people’s lives. Spend time up close and personal with Tabatha in this limited seating, intimate setting.

For more information please contact your Sales Specialist or visit tigicustom.com/16-world-release

TIGI WORLD RELEASE 2013 — ®

With Special Guest,

Tabatha Coffey!

Where Gaylord Texan 1501 Gaylord Trail Grapevine, TX gaylordhotels.com/gaylord-texan had over the last 10 years and take you into the future with the very latest ideas from our innovative TIGI International Creative Team.”

amazing event is the result of months of brainstorming, researching and planning.

We want to share with you the incredible experiences that we’ve

When October 7-8, 2013

Hotel room rate per night: $179 To book your hotel room online go to: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10568702

nd I are thrilled to invite you to our 2013 World Release. This amazing the result of months of brainstorming, researching and planning. We want to h you the incredible experiences that we’ve had over the last 10 years and take you into the future with the very eas from our innovative TIGI International Creative Team.”

Please see your TIGI® Sales specialist for more information.

Tickets now available on http://tigicustom.com/ 16-world-release hurry, limited sEATING!

led to invite you to our 2013 World Release. This amazing months of brainstorming, researching and planning. We want to edible experiences that we’ve he last 10 years and take you into the future with the very novative TIGI International Creative Team.”

to

Instructions to Register 1) If you’re an InCrowd salon, contact supportsalons@tigihaircare.com to receive

your unique promo code via email. This one-time code can then be applied

upon checkout when you purchase your World Release ticket and will

be based on your InCrowd status level at the time of the request. * 2) Go to the website to register - http://tigicustom.com/16-world-release.

3) Add a day 1 ticket to your basket.

4) Add a day 2 morning session to your basket (you may select the “No Class”

option if you do not plan to attend a session; please use this option if you

aren’t going to attend a class so you can save the limited seating for those who will be).

5) Add a day 2 evening session to your basket (you may select the “No Class” option if you do not plan to attend a session; please use this

option if you aren’t going to attend a class so you can save the limited seating for those who will be).

6) Go to your cart to enter any applicable promo code.

7) Register or login to the TIGICustom.com site (if you already have an account).

8) Select an appropriate payment method and purchase your ticket. Please keep in mind that your class selections will be locked in until

September 1st, so make your selections carefully.

9) You will NOT be mailed a ticket. Please purchase the ticket using the name of the attendee and make sure you print the ticket as backup. *Eligible to TIGI® Direct InCrowd Salons only. Distributor participation varies; contact your authorized TIGI® distributor to see if they are offering any discount programs for World Release.

SOY INK LOGO

tigiprofessional.com

My team and I are thrilled to invite you to our 2013 World Release. This amazing event is the result of months of brainstorming, researching and planning. We want to