S/O 14' - TIGI Trends - US

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TIGI trends

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volume 44 SEPTEMBER / OCTOBER 2014 tigiprofessional.com

TURN UP YOUR STYLE WITH NEW BED HEAD CULT CREATIONS

T E A M F O C U S

COLOUR 2014 September 15-16th

TIGI® Talent Hairdresser Macomb, MI

Christel Lundqvist

Jacqueline Bernard

New Orleans, LA

“I was once told that if you really love what you are doing, you will never work a day in your life. I truly believe this is what happened to me.” Growing up, Jacqueline Bernard always had a passion for style, fashion and creativity. Spending time in her father’s salons at a very young age, she was able to see firsthand that what happened there went a lot deeper than just a haircut. It was the total experience - not only making the client look their best but also feel their best.

At the age of 22, Jacqueline was runner-up for Michigan Hairdresser of the Year and won Tiffany Awards for both hair colour and editorial. Through much hard work and dedication, she was awarded Michigan’s Hair Colorist of the Year in 2009 and then the Tiffany Award for Formal Hair the following year. Jacqueline is honored to be one of the prestigious TIGI® Talent Team, and is thrilled for the opportunities it has afforded her – educating in salons and on stage across the nation and working on the TIGI® Session Team at New York Fashion Week.

TIGI® Talent Cosmetics Artist Portland, OR

Caprice Hammon

Don’t miss Christel Lundqvist, Ricky Kandasamy and Robert Banyaga on stage at the Behindthechair.com: Color, Cut & Style show.

Caprice Hammon first discovered her love of the beauty industry while studying photography at Columbia College in Chicago. While assisting at a photo shoot, she stepped in to fill the role of make-up artist and immediately she was hooked. Today she is a stylist in Portland, Oregon, and a TIGI® Talent Cosmetics Artist. She finds

ROBERT BANYAGA

RICHY KANDASAMY

inspiration in fashion, following trends and different elements, eras, textures and genres depending on what she is working on. She thrives on education, building relationships and creating art through the mediums of hair and make-up.

Caprice’s advice to young stylists: “Never give up. Always be willing to be a student, stay humble, connected and inspired. Build a portfolio and change it up every year. Work with as many other artists as possible.”

E D U C AT I O N

P O R T A L Introducing learnabouttigi.com

Now you will be able to review product knowledge courses online, test your TIGI® facts and even get discounted products as prizes for completing courses! This is a fantastic opportunity to refresh your knowledge of TIGI® products and learn more about our offerings.

Be more confident selling the products in your salon and take retail sales to the next level.

Here’s how it works: • Stylists register FREE • Complete short, fun online training courses • Earn exclusive discounts • Become TIGI® experts

visit www.learnabouttigi.com

TIGI

you part

®

A new level in salon loyalty.

Are of the

InCrowd?

Do you like free stuff?

Earn points every quarter on products you’re already buying AND bonus points on specific brands by signing up for TIGI® InCrowd! With TIGI® InCrowd, you can keep your backbar business boomin’, get the latest tools from TIGI®PRO and cash in points for classes at the TIGI® NY Academy or Dallas Learning Lab. You’re already buying from us.

Why not get FREE stuff out of it?

• Bonus points for September - TIGI® copyright©olour™ and Catwalk® • Bonus points for October - TIGI® copyright©olour™ and S Factor™ For full program details, please see your TIGI® Specialist or email supportsalons@tigihaircare.com

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Sign in or sign up today! www.tigiincrowd.com

TIGI CENTER STAGE SALONS ®

Karizma Salon Knoxville, IA Karizma opened its doors in 2010 to immediate popularity and success, and is currently home to three outstanding and accomplished stylists. Salon owner, Kristi Inskeep, has been in the hair and fashion industry since 1997. Kristi has attended the NYC Academy, as well as numerous regional TIGI® classes and TIGI® World Release 2013. Karizma is a one of a kind TIGI® concept salon featuring a very bright, energetic and colorful atmosphere. When you walk in the doors you can’t help but feel excited and energized! “I would say we are the ‘perfect’ Bed Head® Salon,” says Kristi. Karizma carries a full line of Bed Head®, Bed Head® For Men and Catwalk®, as well as the full TIGI® copyright©olour™ range. Despite being located in a relatively small community, Karizma has been one of the top selling salons in the state over the last four years! Karizma takes great pride in giving back to the community that supports it. They are actively involved with ‘Coaches vs Cancer’, the local Humane Society and the local city Fireworks Foundation.

Studio 31 Hair Lab Houston, TX

Salon DeVille Coronado, CA Salon Deville opened nine years ago and continues to bring in new clients due to their knowledgeable and friendly staff. The stylists at Salon Deville use precision and creativity in a timely manner to ensure that every client is satisfied. The black salon chairs and mirrors contribute to this cool, sleek salon that clients rave about. Salon owner, Ashley Gill, has been a creative force since 2009 and was awarded the TIGI® Sales Award in 2013. The salon has been using TIGI® copyright©olour™ since it launched, along with Bed Head®, Catwalk®, S Factor™ and Hair Reborn™. The stylists are very appreciative of the education provided by TIGI® and use it daily. “TIGI® education has been a strong force in the salon, along with superior products,” says Gill.

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Studio 31 Hair Lab is an elegant salon with long, silver mirrors and matching lights dispersed throughout. This salon opened in 2008 and offers a very relaxing and inviting atmosphere to all clients. “Regardless of hair texture or ethnicity, any client can receive satisfying service from our team.” Salon owners, Kimberly Anderson and Santos Chapa, are dedicated to their salon and were awarded Special Recognition at last year’s TIGI® World Release. Their salon carries a variety of our products and has carried TIGI® copyright©olour™ from the beginning. The salon owners and stylists feel that TIGI® has helped “establish a fun and youthful culture, as well as recruiting top stylists.” TIGI® has also offered clients a wide variety of hair care and styling products. The team at Studio 31 Hair Lab continues to excel and believes that “in order to be successful in life, you need to find someone who is successful at what you want to be successful at, and do exactly what they are doing and you are destined to be successful.”

TURN UP YOUR STYLE WITH NEW BED HEAD® CULT CREATIONS

Available SEPTEMBER 2014

Inspired by ever-evolving urban street style, Bed Head® has gone back to its DNA. We took our top selling, iconic products and reimagined them with an added twist.

“The inspiration was about finding characters, individual people that had their own unique style. Instead of bringing in models and changing them completely, we brought in people that already had a very strong look of their own. We wanted to go a little bit edgier and capture more of what’s going on in the world of fashion today.

On the last day of shooting we changed the environment, we went to a car park. We wanted to get more of an urban feel, something a little rougher - a lot of concrete and rawness.

These four new products complement their sister products beautifully. They can be mixed and matched to get lots of different looks.

We’ve used both ranges on the looks you see to complement the whole collection; I think they work great together. One is not to take over the other, they’re actually there to work together and to give clients who like those products another alternative and another kind of feel to the hair.”

- Anthony Mascolo, TIGI® International Artistic Director

Turn up your style with NEW Bed Head® cult creations…

Mix, match and cocktail for endless hair play.

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MANIPULATOR MATTE™ Matte wax with massive hold HOW IS IT DIFFERENT FROM Manipulator™?

Stronger hold in a wax format for a more matte, dry finish.

KEY BENEFITS Firm hold Dry/Matte finish HOLD: Firm TEXTURE/DEFINITION: Maximum FINISH: Matte HOW TO USE Work through clean, wet or dry hair and style with attitude. On wet hair, blowdry or let dry naturally.

MANIPULATOR MATTE™ 2 US OZ / 57.5 g Item# 140499 UPC# 615908424263

CREATIVE TEAM COCKTAIL Small Talk™ + Manipulator Matte™, for a volume boost with a matte finish

Fragrance: Ananacoco Salon Price: $11.50 Retail Price: $22.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Beeswax

Creates texture between fibers and structure around individual fibers

Waxy format that creates massive texture without adding artificial shine

Bed Head® styling polymer

Forms a fine, firm film on the hair, helping you hold and mold your style

Long-lasting hold and control which doesn’t budge; creates lift, grip and definition

Synthetic Lanolin

Acts like tiny micro-sponges to trap water from the air

Defends your style in high humidity, so your epic hold and texture won’t let you down

“This new Manipulator™ in a wax version has a stronger hold and a matte finish – it will be a new favorite with stylists.”

Akos Bodi TIGI® European Creative Director

THE ORIGINAL MANIPULATOR™ Thick pliable paste

NEW MANIPULATOR MATTE™ Firm fibrous wax 5

FLEXI HEAD™ Strong Flexible Hold Haispray HOW IS IT DIFFERENT FROM Hard Head™?

A more flexible effect allows you to build up hold in hair as you style vs. locking final style immediately.

KEY BENEFITS Light, easy to apply Strong but flexible hold HOLD: Firm TEXTURE/DEFINITION: Maximum FINISH: Natural HOW TO USE Hold 10 to 12 inches from hair and spray all over desired area.

FLEXI HEAD™ 10.6 US OZ / 350 ml Item# 140500 UPC# 615908424249

CREATIVE TEAM COCKTAIL Flexi Head™ + all your Bed Head® favorite styling products. Layer it, rework it, brush it and finish your style

Fragrance: Fruit Fantasy Salon Price: $11.50 Retail Price: $22.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Fine spray pattern

Mists the hairspray onto your hair in small droplets

Provides a flexible, workable finish

Generous shot of fixative

Locks your style in place

Gives strong hold

Phenyl Trimethicone

Has a high refractive index to conceal the product on the hair and maintain the hair’s natural shine

Lets the hair’s natural shine come through

“Hard Head™ is the best hairspray to fix a style, but Flexi Head™ is perfect for those times when you need to rework it: it’s layerable, workable and brushable so you can build up the hold.”

ORIGINAL HARD HEAD™ Hard Head™ has larger droplets that help set the hair for long-lasting hold – great for updos.

Akos Bodi TIGI® European Creative Director

NEW FLEXI HEAD™ Flexi Head™ fine spray provides great hold while still allowing the hair to be workable and moveable.

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BLOW-OUT™ Golden Illuminating Shine Cream HOW IS IT DIFFERENT FROM After Party™?

Same amazing smoothing treat but with golden, high shimmer shine, for nights on the town.

KEY BENEFITS High shine/golden sheen Thinner consistency, good for fine hair HOLD: Light TEXTURE/DEFINITION: Light FINISH: Shine HOW TO USE Use 2 pumps on either wet or dry hair.

Cocktail with other stylers to take your style to another dimension.

BLOW-OUT™ 3.4 US FL OZ / 100 ml Item# 140498 UPC# 615908424232

CREATIVE TEAM COCKTAIL Blow-Out™+ Control Freak™ Serum, for invisible control and smoothing, with some serious shine

Fragrance: Fruit Fantasy Salon Price: $11.50 Retail Price: $22.99

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Conditioning silicones

Smoothes the hair surface

Tame flyaways, combat frizz and help smooth out signs of damage

Shine-boosting phenyl trimethicone

High refractive index to help boost hair’s natural shine

For super shiny, glossy hair

Gold dust

Not real gold dust (gold mica) but precious enough to enhance shine!

Brings golden shine and glitter to the hair

“The thing I love about Bed Head® Blow-Out™ is the addition of mica that gives it a super high degree of shine. Other innovations that I love in Blow Out™ are that the color of the product being almost golden really enriches the color of brunettes and redheads. The product differs from After Party™ in that it is slightly lighter so works wonderfully on all textures of hair to smooth the cuticle and give a beautiful shine to the hair.”

Thomas Osborn TIGI® US Creative Director

NON-CONDITIONING BLOW-OUT™ SHAMPOO

Hair swatch on the right treated with Blow-Out™ looks shinier.

The gold mica is visible in the hair and brings a golden finish.

Works great on brunettes and redheads to boost shine and warmth, and brings dazzling shimmer to golden blondes.

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MOTOR MOUTH™ Mega volumizer with gloss HOW IS IT DIFFERENT FROM Small Talk™?

Lighter weight volume and less texture, with turbo shine injection for a high gloss finish.

KEY BENEFITS Lightweight volume, good for fine hair High shine UV glow HOLD: Medium TEXTURE/DEFINITION: Moderate FINISH: Shine HOW TO USE Use 2-3 pumps on wet hair. Blow dry and style as desired. For UV glow, apply product liberally to individual sections of hair.

MOTOR MOUTH™ 8 US FL OZ / 240 ml Item# 140497 UPC# 615908424225 Fragrance: Blueberry Muffin Salon Price: $11.50 Retail Price: $22.99

CREATIVE TEAM COCKTAIL Motor Mouth™ + Superstar™ Queen for A Day, for lightweight volume with hold and a shiny finish

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Volume boosters

Forms a bodifying layer to make your hair feel and look bigger

Great body and volume for fuller-looking hair and better grip for blow drying

A big dose of conditioners

Smoothes down the hair surface and gets hair in line

Even light reflection for epic gloss and improved manageability

Tinopal

A glow shot that absorbs and re-emits UV light

Head-turning, glowing streaks under UV light

“Motor Mouth™ is a very versatile product. It can be layered with other products, and it’s also a great cutting lotion. I like how light it is, so I use it on fine hair as I know it won’t weigh the hair down.”

Akos Bodi NEW MOTOR MOUTH™ TIGI® European Creative Director A fun glow-under-UV-light effect to party all night long!

Product applied liberally to a hair swatch. Effect under UV lighting.

Works great on blondes.

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SEPTEMBER BED HEAD® PROMOTIONS

The Remix Buy three each of Flexi Head™ Hairspray 10.6 oz, Motor Mouth™ 8 oz, Blow-Out™ 3.4 oz and Manipulator Matte™ 2 oz for a special price, get an in-line Shelf Screamer Display FREE! (to the salon)

Item# 611167 UPC# 615908955958 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

The Style Squad Turn up your style with NEW Bed Head® cult creations. Mix, match and cocktail for endless hair play. Buy Flexi Head™ Hairspray 10.6 oz, Motor Mouth™ 8 oz, Blow-Out™ 3.4 oz and Manipulator Matte™ 2.0 oz for a special price. (to the salon)

Item# 611121 UPC# 615908955972 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$34.99 $46.00 $11.01 / 24% $8.75 $91.96

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$109.99 $138.00 $28.01 / 20% $9.16 $275.88

INTRODUCING NEW WASH AND CARE ADDITIONS FROM CATWALK®.

SPECIALLY DESIGNED TO CARE FOR COLOURED HAIR.

Available

SEPTEMBER 2014

FASHIONISTA® BRUNETTE SHAMPOO FOR WARM TONES

PREP IT: Illuminate and intensify bold brunettes with this colour enhancing shampoo, blended with horse chestnut extract and fueled by warm toners, for sharp colour and impeccable shine.

Leave in for 3-10 minutes depending on the desired effect.

CAN BE USED DAILY. FOR WARM TONES. BENEFIT FOR THE CLIENT • Magnifies depth and richness for intense glossy warm tones • Lightweight conditioning helps improve smoothness • Hair looks glossy and healthy FRAGRANCE Toffee Caramel FASHIONISTA® BRUNETTE SHAMPOO 10.14 FL OZ / 300 ml Item# 300328 UPC# 615908424294

25.36 FL OZ / 750 ml Item# 300329 UPC# 615908424300

Salon Price: $9.00 Retail Price: $17.99

Salon Price: $15.00 Retail Price: $29.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Brunette toners

Magnifies depth and richness for intense, glossy brunettes

Optimized conditioning blend

Tiny conditioning particles that deliver a fine, even conditioning benefit across fibers

Shine enhancer

Improves the evenness of the light reflection

Horse chestnut extract

Known for its distinctive rich, deep colour, horse chestnut is a source of lipids and Alpha-tocopherol (Alpha-tocopherol is an antioxidant and the easiest form of Vitamin E for the body to take on)

Active benefit of depositing tone in this formulation may cause staining on hands.

In order to minimize this issue please follow these tips:

• Ensure the shampoo is fully lathered to help avoid staining • Wash hands with soap to help remove any residual staining 10

FASHIONISTA® BRUNETTE CONDITIONER FOR WARM TONES

PREP IT: Veil your hair in vibrance with this conditioner, which includes Aminoshield technology blended with rich oils and horse chestnut extract. Revive radiance with smoothing, shield forming agents that help protect against breakage.

Leave in for 1—10 minutes.

CAN BE USED DAILY. FOR WARM TONES. BENEFIT FOR THE CLIENT • Hair feels nourished, smooth and soft • Flyaway free.

FRAGRANCE Toffee Caramel

FASHIONISTA® BRUNETTE CONDITIONER 8.45 FL OZ / 250 ml 25.36 FL OZ / 750 ml Item# 330328 Item# 330329 UPC# 615908424317 UPC# 615908424324 Salon Price: $9.50 Retail Price: $18.99

Salon Price: $15.50 Retail Price: $30.99

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Aminoshield technology

Treats damaged areas of the hair surface, leaving hair smooth, soft and glossy without feeling weighed down

Smoothing shine enhancer

Fights flyaways and smoothes, for a clean, polished look

Coconut oil and sweet almond oil

Coconut oil is extremely rich in fatty acids and is able to penetrate the hair fiber; sweet almond oil is rich in oleic acid, an omega-9 fatty acid Horse chestnut is a source of lipids and Alpha-tocopheral

Horse chestnut extract

(Alpha-tocopherol is an antioxidant and the easiest form of Vitamin E for the body to take on)

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Indulgent weekly treatment masks boost vibrancy with striking shimmer

FASHIONISTA® BRUNETTE MASK FOR WARM TONES

PREP IT: Reignite brunette radiance with this indulgent mask, designed especially for warm hair tones and blended with brunette dyes and horse chestnut extract. A dose of smoothing ingredients wraps the hair in shine and boosts vibrancy while helping protect against damage.

Apply on clean, wet hair. Leave in for 3-5 minutes and rinse thoroughly.

USE WEEKLY. FOR WARM TONES. BENEFIT FOR THE CLIENT • Hair feels soft and supple • Keeps flyaways and frizz under control • Repairs signs of damage leaving hair feeling smooth and soft FRAGRANCE Toffee Caramel FASHIONISTA® BRUNETTE MASK 7.05 OZ / 200 g Item# 140502 UPC# 615908424331 Salon Price: $10.50 Retail Price: $20.99

20.46 OZ / 580 g Item# 140503 UPC# 615908424348 Salon Price: $20.50

FEATURE/INGREDIENT

ATTRIBUTE/FUNCTION

Rich, indulgent emollient base

Glides across the hair in use, detangling and conditioning without leaving the hair feeling coated or heavy

Smoothing shine enhancer

Treats damaged areas of the hair surface, leaving hair feeling smooth and soft

Moisturizer

Absorbs and holds on to moisture

Horse chestnut extract

Known for its distinctive rich, deep colour, horse chestnut is a source of lipids and Alpha-tocopherol (Alpha-tocopherol is an antioxidant and the easiest form of Vitamin E for the body to take on)

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FASHIONISTA® VIOLET MASK FOR BLONDES, HIGHLIGHTS

PREP IT: Put blonde hair in the spotlight with this specially formulated mask, with violet toners, pearl extract and rice milk. Shine enhancing ingredients help hair reflect light to give blonde hair and highlights striking shimmer, while helping defend against damage.

Apply on clean, wet hair. Leave in for 3-5 minutes and rinse thoroughly.

USE WEEKLY. FOR BLONDES AND HIGHLIGHTS. BENEFIT FOR THE CLIENT • Helps repair damaged areas of fiber while protecting against future damage • Hair feels healthy and hydrated and has a protective strengthening barrier FRAGRANCE Petal Noir FASHIONISTA® VIOLET MASK 7.05 OZ / 200 g Item# 140504 UPC# 615908424355 Salon Price: $10.50 Retail Price: $20.99 FEATURE/INGREDIENT

20.46 OZ / 580 g Item# 140505 UPC# 615908424362 Salon Price: $20.50

ATTRIBUTE/FUNCTION

Fiber protecting conditioning blend

This blend helps restore a protective, strengthening barrier to the hair

Antistatic and smoothness enhancers

Helps counteract static charge on the hair and conditions without weighing the hair down

Moisturizer

Absorbs and holds on to moisture

Pearl extract

Pearl is known for its characteristic iridescent shimmer

Rice milk

The bran of a rice grain provides the grain with protection, while the germ of a rice grain is the nutrient-rich core for nourishing the grain 13

SEPTEMBER FASHIONISTA® PROMOTIONS

TRÉS CHIC BRUNETTES

TRÉS CHIC BLONDES

Buy Fashionista® Brunette Shampoo 10.16 oz, Brunette Conditioner 8.45 oz andBrunette Mask 7.05 oz for a special price.

Buy Fashionista® Violet Shampoo 10.16 oz and Violet Mask 7.05 oz for a special price. (to the salon and retail client)

Item# 611114 UPC# 615908956016

(to the salon and retail client)

Item# 611113 UPC# 615908956023 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$22.50 $29.00 $6.50 / 22% $7.50 $44.99 $57.97

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$16.00 $18.98 $2.98 / 16% $8.00 $31.99 $37.94

STEP

FINISH IT

WORK IT

PREP IT

CARE

• Medium layerable hold

• Provides texture and body

Spray into wet hair to add body or in dry hair for tousled texture.

• Gives flexible hold and control

Work It Hairspray

Salt Spray

Spray product from the roots to ends of towel dried hair before blowdrying or spray in dry hair and flat iron.

• Strong, long lasting hold

• Provides shine

Section off hair and concentrate spraying onto roots for lift, then blowdry.

Work through damp hair and style as desired.

Firm Hold Hairspray

• Helps to protect against heat

• Adds texture

• Conditions and moisturizes

Shake well, spray all over to refresh while adding volume and texture.

Spray evenly over blow-dried hair and brush through, or spray while blowdrying with cold air.

• Helps protect from frizz

• Absorbs oil for matte finish • Smoothes

• Adds volume and texture

Transforming Dry Shampoo

Fashionista® Brunette Shampoo, Conditioner and Mask

Fashionista® Violet Shampoo, Conditioner and Mask

COLOURED

• Long lasting smoothness

• Weightless shine

Camera Ready™

Apply product to hands and smooth through hair section by section.

• Helps to protect against heat

• Adds smoothness and shine

Blow Out Balm™

Haute Iron™ Spray

Root Boost® Spray • Delivers lift and hold

• Adds texture and style strength

Spray all over on damp hair and style with brush and hairdryer.

• Natural feel and movement

Strong Hold Mousse

Apply to damp hair from mid-lengths to ends, focussing on dry tips.

• Smoothes

• Lift and volume

Spray product from the roots to ends of towel dried hair before combing through thoroughly.

Comb 1 to 3 pumps through hair to evenly distribute, then blowdry.

Apply to towel dried hair from mid-lengths to ends.

Bodifying Spray

• Detangles and adds smoothness

• Conditions

• Provides hold and control

• Repairs up to 80% split ends and prevents new ones forming

• Conditions and hydrates

• Enhances body and adds texture

Hairista™

Fast Fixx Style Prep™

Thickening Gel Crème

Headshot™ Reconstructive Shampoo and Conditioner

REPAIR/PROTECTION

• Defines and nurtures

Your Highness® Elevating Shampoo and Conditioner

VOLUME

Curls Rock Amplifier™

Oatmeal & Honey Nourishing Shampoo, Conditioner and Mask

NOURISHING/DEFINITION

NEED

Help your clients find the perfect Catwalk® products to suit their specific needs.

CATWALK® CONSULTATION

AVAILABLE OCTOBER 2014

CATERING TO THE MODERN MAN IS TRENDING. The expected revenue for global male grooming in 2015 is $33 billion, with hair taking a share of roughly 18% or $5.4 billion. These statistics make it a no-brainer for Salons to capitalize on this growing market trend.

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Same great formulations with NEW packaging inspired by the iconic Bed Head® Stick.

CLEAN UP™ Daily Shampoo

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Daily Hydrators

Draw in and retain moisture

Leaves hair feeling hydrated

Saw Palmetto

A source of antioxidants, Flavonoids and Glycoproteins

Used by American Indians as a remedy to revitalize and revive hair follicles

Menthol

CLEAN UP DAILY SHAMPOO 8.45 US FL OZ / 250 ml Item# 300338 UPC# 615908424638 ™

Salon Price: $5.50 Retail Price: $10.99

CLEAN UP™ Peppermint Conditioner

Cooling sensation stimulates scalp Scalp feels refreshed and soothed

NANOCOMPLEX TECHNOLOGY

CLEANSE FACTOR Moderate FRAGRANCE Fresh Aromatic Basil Mint HAIR TYPE All male hair PERFECT PARTNER Clean Up™ Peppermint Conditioner

Covered by 5 patents, these microscopic specialized shampoo silicone particles give extensive fiber coverage leading to superior conditioning. TIGI® silicone technology has been carefully developed and optimized to deliver superior shampoo performance for clients. Hair looks and feels healthier.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Menthol

Triggers cold-sensitive receptors in the scalp

Stimulates scalp and counteracts the feeling of irritation

Vitamins E, C & B7

Vitamins E and C are known for their antioxidant properties

Hair is strengthened and protected and looks and feels healthier

Soy protein contains essential amino acids. Wheat protein binds Hair feels fuller with more volume readily to the hair shaft.

Wheat & Soy Proteins

CLEAN UP™ PEPPERMINT CONDITIONER 6.76 US FL OZ / 200 ml Item# 330338 UPC# 615908424676 Salon Price: $6.50 Retail Price: $12.99

AMINO SHIELD TECHNOLOGY

CONDITIONING FACTOR Light FRAGRANCE Fresh Aromatic Basil Mint HAIR TYPE All male hair PERFECT PARTNER Clean Up™ Daily Shampoo

This blend of silicones delivers optimum performance from Clean Up™ Peppermint Conditioner. By using multiple silicones we can make sure that more are deposited evenly onto the hair which delivers superior surface repair and conditioning performance.

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CHARGE UP™

Thickening Shampoo

CHARGE UP™ THICKENING SHAMPOO 8.45 US FL OZ / 250 ml Item# 300340 UPC# 615908424652 Salon Price: $5.50 Retail Price: $10.99

CHARGE UP™ Thickening Conditioner

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Fiber Boosters (SLES/Betaine)

Clean hair and optimize alignment between fibers

Hair looks and feels thicker

Lightweight Detanglers

Lightweight conditioning to maintain body and enhance styling

Help fight breakage and doesn’t weigh hair down, to maintain volume

Anti-Static Levelers

Prevent build of static

Healthy-looking clean finish without the fuzzy business

FIBER BOOSTER TECHNOLOGY

CLEANSE FACTOR Moderate FRAGRANCE Crisp and Aromatic HAIR TYPE Thinning/sparse male hair PERFECT PARTNER Charge Up™ Thickening Conditioner

Oil, dirt and grease can cause hair to clump together, weighing it down and leaving hair looking thinner, flatter and lifeless.

Charge Up™ Shampoo removes this dirt and oil from your hair as well as your scalp, promoting fuller-feeling hair.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

Salon Price: $6.50 Retail Price: $12.99

B: BENEFIT/CLIENT BENEFIT?

Provide weightless shine and detangling while helping to Moisturizing alignment-enhancers Lightweight conditioner smoothes maintain volume as hair requiring (Cyclopentasiloxane) the surface without overloading thickness and volume should avoid heavy conditioners Binds readily to the hair shaft.

Helps increase stiffness of fiber and reduces limpness.

Panthenol

CHARGE UP™ THICKENING CONDITIONER 6.76 US FL OZ / 200 ml Item# 330340 UPC# 615908424690

A: FUNCTIONALITY/ HOW DOES IT WORK?

Fuller-feeling hair with more body

FIBER BOOSTER TECHNOLOGY

CONDITIONING FACTOR Light FRAGRANCE Crisp and Aromatic HAIR TYPE Thinning/sparse male hair PERFECT PARTNER Charge Up™ Thickening Shampoo

Key components for making hair thicker are moisture and shape control.

Moisturized hair feels healthier and fuller and Panthenol, which binds easily with the hair shaft, can help reduce limpness and lifelessness. Charge Up™ Conditioner contains hygroscopic molecules that attract and hold onto moisture. The balanced blend of ingredients leaves hair feeling fuller, healthy and moisturized.

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PURE TEXTURE™ Molding Paste

Now in a tin!

Previously in a tube.

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Mirustyle

Reduces frizz and static

Clean styling without the fuzzy business

Raspberry Butter

Natural emollient (softener/conditioner) made with raspberry seed oil, a source of vitamin E

A well-known antioxidant, vitamin E helps defend against free radicals

Carnauba Wax

Medium-weight wax for workable hold and style time

Gives texture and pliability for style definition and control

HOLD Medium TEXTURE/DEFINITION Maximum FINISH Matte FRAGRANCE Fresh Green Aromatic KEY BENEFITS Adds texture and definition Fights humidity and frizz HOW TO USE Work through wet hair for a firm hold or dry hair for a medium hold with a matte finish

PURE TEXTURE™ MOLDING PASTE 2.93 US OZ / 83 g Item# 140506 UPC# 615908424591 Salon Price: $8.00 Retail Price: $15.99

POWER PLAY™ Firm Hold Gel

POWER PLAY FIRM FINISH GEL 6.76 US FL OZ / 200 ml Item# 140507 UPC# 615908424607 ™

Salon Price: $8.00 Retail Price: $15.99

CREATIVE TEAM TOP TIP BERNHARD KOELBL (GERMANY) “I like to use Bed Head® For Men Pure Texture™ Molding Paste as a cutting lotion to achieve grip and starch whilst combing the hair. This helps to add control and to improve combability. It’s a perfect product for contemporary street styles for modern men.”

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

VP/VA Copolymer

Glossy and translucent shape-setter which bonds fibers into style

Provides flexible hold with natural colour and shine

Vitamin E Acetate

Antioxidant and free-radical defender

Hair is defended against damage

Defender Combo

Humidity blocker and UV light absorber

Protects against humidity for frizz-free finish; UV light absorber prevents UV light wreaking havoc

HOLD Firm TEXTURE/DEFINITION Light FINISH Shine FRAGRANCE Fresh Green Aromatic KEY BENEFITS Precision hold Non-greasy shine HOW TO USE Distribute evenly and style as desired

CREATIVE TEAM TOP TIP THOMAS OSBORN (USA)

19

“Power Play™ Gel can be worked through slightly damp hair, combed into shape and left alone for a clean, controlled look, think side part – Mad Men. Or to soften the look, cocktail Power Play™ together with Matte Separation™ to give a waxier look with a bit of hold, the gel gives a touch more hold to the wax and keeps it slightly wet looking while the wax gives matte texture, separation and softens the gel so it doesn’t dry so stiff.”

MATTE SEPARATION™ Workable Wax

F: FEATURED INGREDIENTS/ WHAT’S IN IT?

A: FUNCTIONALITY/ HOW DOES IT WORK?

B: BENEFIT/CLIENT BENEFIT?

Beeswax

Gives structure and a feeling of fullness to fibers

Creates hold and massive texture without artificial shine

Cera Carnauba

Medium-weight wax

Gives workable hold for long periods,giving great style flexibility

Styling polymers

Give flexible, pliable texture

Provide great hold with creative workability

HOLD Firm TEXTURE/DEFINITION Maximum FINISH Matte FRAGRANCE Fresh Green Aromatic KEY BENEFITS Provides hold Enhances definition HOW TO USE Apply to damp or dry hair for texture and hold

CREATIVE TEAM TOP TIP PIERO GENTILE (UK/ITALY) “Usually people use wax on dry hair as a finishing product, but for Matte Separation™ Wax you can also apply on wet or damp hair for a more natural/ wet look. This wax for me has a strong hold so I would recommend to use it on short hair for spikes or something short and sleek.”

MATTE SEPARATION™ WORKABLE WAX 3 US OZ / 85 g Item# 140508 UPC# 615908424614 Salon Price: $9.50 Retail Price: $18.99

20

OCTOBER

BARBERSHOP STYLE (to the salon)

Buy for a special price: 6 — Pure Texture™ Molding Paste 2.93 oz 6 — Matte Separation™ Wax 3 oz Get FREE: 1 — Re-usable double gravity feed display Item# 611147 UPC# 615908955200 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Value:

$95.00 $104.94 $9.94 / 9% $7.92 $209.88

Double gravity feed display

HOLIDAY

OCTOBER/ NOVEMBER/ DECEMBER THE ESSENTIALS (to the salon and retail client)

Buy for a special price: 1 — Clean Up™ Shampoo 8.45 oz 1 — Clean Up™ Conditioner 6.76 oz 1 — Matte Separation™ Wax 3 oz Item# 611149 UPC# 615908955187 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

21

$17.59 $21.49 $3.89 / 18% $5.86 $31.99 $42.97

introducing

6 new

intense creative and gloss shades in red, copper and mahogany available october 2014

By creating new shades that correspond across both the creative and gloss ranges, TIGI® copyright©olour™ expands the options for refreshing services. creative 66/65 & 77/46 – Developed in a permanent base.

– Up to 4 levels of lift.

– Up to 100% coverage when intermixed with ¼ of the corresponding natural shade.

creative 66/65 intense red mahogany dark blonde

Item# 845860 UPC# 615908424997

gloss 55/66, 66/65, 7/44 & 77/66 – Developed in a demi-permanent base.

– I deal for enhancing and enriching natural hair or refreshing corresponding TIGI® copyright©olour™ creative on lengths and ends.

–A llow clients to experience lower commitment, ammonia free intense colour.

–U p to 1 level of lift (when used with activator 20vol/6%).

gloss 55/66 intense red light brown

Item# 845862 UPC# 615908425017

creative 77/46 intense copper red blonde

Item# 845859 UPC# 615908424980

gloss 66/65 intense red mahogany dark blonde

Item# 845863 UPC# 615908425024

TIGI® copyright©olour™ gloss is an excellent choice for refreshing: – Ammonia-free, deposit only results.

– Gentler on the hair, with less damage*.

– Helps maintain vibrancy and provides exceptional shine.

gloss 7/44

gloss 77/66

intense copper blonde

intense red blonde

Item# 845861 UPC# 615908425000

Item# 845864 UPC# 615908425031

*versus traditional permanent colour

Swatches shown on white hair at recommended processing time. End result will vary depending on natural level, undertone, hair type, processing time and formulation used.

22

ideal for classic or creative usage These flexible shades will extend your colour palette, helping you create enviably radiant and intense results for the season.

bold red coppers –

Intermix to create an array of copper shades, from peach, coral, amber to tangerine.

Colour inspiration pantones

45g creative 77/46 + 15g creative 5/6

45g creative 9/4 + 10g creative 77/46 + 5g mix master /6

50g gloss 7/44 +10g gloss 55/66

30g gloss 00/ + 25g gloss 7/44 + 5g mix master /6

• Swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used.

• creative swatches processed for 35 minutes.

• gloss swatches processed for 20 minutes.

radiant reds –

Intermix to create a palette of red to mahogany shades, from rich wines, claret, dusky pinks to deep maroons.

Colour inspiration pantones

45g gloss 55/66 + 15g gloss 55/22

50g gloss 7/2 + 10g gloss 55/66

55g gloss 9/21 + 5g gloss 66/65

45g gloss 66/65 + 15g gloss 55/22

•

• •

Swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. creative swatches processed for 35 minutes. gloss swatches processed for 20 minutes.

refreshing with gloss

By creating shades which correspond across both the creative and gloss ranges, TIGI® copyright©olour™ expands the options for refreshing services.

While it is possible to refresh the lengths and ends of hair using gloss or creative, TIGI® copyright©olour™ gloss is an excellent choice for refreshing as it offers additional benefits: – Ammonia-free, deposit only results – Gentler on the hair, with less damage* *versus traditional permanent colour – Helps maintain vibrancy and provides exceptional shine 23

Colourists are loving the new Violet shades from copyrightŠolour™ and getting creative on the pages of Facebook and Instagram!

violet social standouts

Submitted by Joel Torres & Kim Jordan Formula: 30g 33/22 gloss + 4g 1/1 creative + activator 8.5 volume. 1:1.5 mixing ratio for the underneath and new growth on top.

Formula2: 40g of 55/66 creative + 20g 77/66 creative + activator 30 volume.

Starting Colour: Natural level 5.

Submitted by Eric Moon Formula1: 50g gloss 7/2 + 60g gloss 33/22 + activator 8.5 volume Formula2: 60g creative 55/22 + activator 20 volume Formula3: 40g gloss 55/22 + 10g gloss 6/6 + 10g mix master + 00/ activator 20 volume Starting Colour: Level 5 and 6 with mahogany tones

as seen on

#tigicopyrightcolour

24

Whatever your style, Catwalk® by TIGI® has the formula for blow-dry perfection…

THE LOOK: IMPECCABLE VOLUME WITH SHINE

THE LOOK: SATIN SMOOTH WITH SHINE

PRODUCTS USED

step by step

PRODUCTS USED

step by step

Bodifying Spray This bodifying spray contains a cocktail of shape-creation polymers that add style control for a sophisticated look.

1. Apply Catwalk® by TIGI® Bodifying Spray on the roots, using large round brush on back section.

Hairista™ This prepping emulsion harnesses the power of sophisticated split end mending technology that effectively repairs split ends and gets your hair style ready.

1. Apply Catwalk® by TIGI® Hairista™ onto wet hair from roots to ends.

Camera Ready™ Smoothing shine spray

2. Blowdry side sections forward to create volume around the face using a round brush.

Camera Ready™ Smoothing shine spray

2. Starting from the back, blowdry each section straight and flat from roots to ends.

Continue same technique section by section moving towards the top and towards the face.

3. Continue the same technique on the crown area and through the top working towards face.

3. Finish the hair with flat irons, spraying each section with Catwalk® by TIGI® Hairista™.

4. Finish the look by spraying Catwalk® by TIGI® Camera Ready™ shine spray.

4. Finish and lock in shine, use Catwalk® by TIGI® Camera Ready™ shine spray.

Ready to wear hair 25

Trish Forderer’s

Surviv r Story Trish Forderer, Mother of three, TIGI® Stylist and Cancer Survivor Trish always had a passion for hairdressing and knew that this was the path she wanted to follow. She began beauty school at 16 when still in high school and was thrilled when she received a scholarship for Mr. Lee’s Beauty School. A few years after beauty school, Trish landed a spot at London House Hair Design in Burien, WA which has been a TIGI® salon for 25 years now. She was on top of the world and enjoying every minute of being a hairstylist.

She was living the dream and very content with her life, however in 1997 her whole world turned upside down when she felt a pea-sized lump on her breastbone.

“I wasn’t worried at first and dismissed it since it was so small and nothing abnormal had shown up during a previous mammogram,” says Forderer. When she went into work that morning, she started talking to one of her favorite clients, Judith, who had been coming to her for years. Judith nervously told Trish that she was recently diagnosed with breast cancer. Trish was shocked and devastated and felt that it was the right time to tell Judith about the lump she had found on her breastbone earlier that day. Judith was alarmed and begged her to call the doctor immediately. Trish assured her that she would call as soon as she woke up the following morning.

“I was thoroughly confident that nothing was wrong when I entered the doctor’s office, but after my ultrasound, I was devastated to find out that I had two tumors in my right breast and was ordered an MRI, “says Forderer. A few weeks later, the MRI detected more tumors and after several biopsies, she was informed that she had breast cancer.

She didn’t know what she was going to do as her mind started racing with hundreds of different thoughts and questions. She couldn’t quite wrap her head around all of the fear, anxiety and grief. The doctors told her that the most important thing she needed, besides any surgery, was support, and Trish was very fortunate to have endless amounts of support from family, friends and coworkers.

Trish had 26 lymph nodes removed, completed 3 treatments of chemotherapy, 18 months of Taxol chemo and 5 years of Tamofixen. She also had reconstructive surgery on her breast which was lost due to skin damage. She has now been cancer free for more than 17 years!

“I thank God every day and try to live life to the fullest. I couldn’t have done this without all of the wonderful people who guided me through this rough journey, especially my client, Judith,” says Forderer. One in eight women are affected by breast cancer.

TIGI® is donating $50,000 to the National Breast Cancer Foundation to support its mission of Helping Women Now. Please visit www.nbcf.org for more information.

Helping women now. Providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

29 26

SEPTEMBER / OCTOBER 2014

PINK PROMOTIONS

PINK MASTERPIECE™

Buy Pink Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client) Item# 610997 UPC# 615908957013

PINK HARD HEAD™

each Salon Price: Salon Value: Salon Savings: Retail Price: Retail Value:

Buy Pink Hard Head™ Hairspray 10.6 oz for a special price.

$9.50 $11.00 $1.50 / 14% $18.99 $21.99

(to the salon and retail client)

Item# 611001 UPC# 615908957037 each Salon Price: $8.00 Salon Value: $9.50 Salon Savings: $1.50 / 16% Retail Price: $15.99 Retail Value: $18.99

HAVE A PINK PARTY Buy After Party™ 3.4 oz, get Pink Masterpiece™ Hairspray 9.5 oz for half price. (to the salon and retail client)

Item# 611000 UPC# 615908956986 each Salon Price: $16.50 Salon Value: $22.00 Salon Savings: $5.50 / 25% Price Per Piece: $8.25 Retail Price: $32.99 Retail Value: $43.98 27

PINK DIRTY SECRET™

Buy Pink Dirty Secret™ Dry Shampoo 6.3 oz for a special price. (to the salon and retail client)

Item# 611005 UPC# 615908957020

Salon Price: Salon Value: Salon Savings: Retail Price: Retail Value:

POSITIVELY PINK

Buy Pink Hard Head™ 10.6 oz, get Headrush™ 5.3 oz for half price. (to the salon and retail client)

Item# 611004 UPC# 615908956948 each Salon Price: $15.00 Salon Value: $20.50 Salon Savings: $5.50 / 27% Price Per Piece: $7.50 Retail Price: $29.99 Retail Value: $40.98

28

each $9.50 $11.00 $1.50 / 14% $18.99 $21.99

NEW PINK CURLS ROCK AMPLIFIER™ Buy NEW Pink Curls Rock Amplifier™ 5.07 oz for a special price.

(to the salon and retail client)

Item# 611013 UPC# 615908956870 each Salon Price: $8.00 Salon Value: $9.00 Salon Savings: $1.00 / 11% Retail Price: $15.99 Retail Value: $17.99

NEW PINK ROOT BOOST® Buy NEW Pink Root Boost® 8.1 oz for a special price. (to the salon and retail client)

Item# 611010 UPC# 615908956900 each Salon Price: $6.50 Salon Value: $8.00 Salon Savings: $1.50 / 19% Retail Price: $12.99 Retail Value: $15.99

29

SEPTEMBER / OCTOBER 2014

COLOUR CARE PROMOTIONS HAIR GODDESS TRIO

Buy Colour Goddess™ Shampoo 13.5 oz, Conditioner 6.76 oz and Mask 7.05 oz for a special price. (to the salon) Item# 610912 UPC# 615908958287 Salon Price: $19.99 Salon Value: $26.00 Salon Savings: $6.01 / 23% Price Per Piece: $6.66 Retail Value: $51.97

HAVE A BLONDE MOMENT Buy Dumb Blonde™ Shampoo 13.5 oz, Conditioner 6.76 oz, Toning Protections Spray 4.23 oz and Purple Shampoo 13.5 oz for a special price. (to the salon) Item# 610911 UPC# 615908958294 Salon Price: $24.99 Salon Value: $34.50 Salon Savings: $9.51 / 28% Price Per Piece: $6.25 Retail Value: $68.96

30

CHECK HAIR INTO REHAB Before you check your client’s hair into rehab get to know the NEW Urban Antidotes™ Treatment Masks and Reboot™ Shampoo.

CAN THE CONDITIONERS IN THE RANGE BE USED WITH THE TREATMENT MASKS?

Yes! All the products in the range are designed to work with each other in harmony to allow maximum personalization to a client’s needs. The shampoos and conditioners have different technology than the treatment masks so they offer different benefits. Use the shampoo first, boost the surface repair with the conditioner, then apply the mask for 3-5 minutes to give a dose of internal repair. Bed Head® clients who might be short on time could skip conditioner for their at-home weekly treatment but in salon we recommend to use all 3.

WHAT IS THE DIFFERENCE BETWEEN URBAN ANTIDOTES™ CONDITIONERS AND MASKS? Conditioners in the range are extremely effective at repairing the surface of the hair and giving it exactly what is required, dependant on the variant e.g.

Recovery™ boosts moisture. Treatment masks target the internal protein bonds within the hair shaft and deliver tailored benefits that the hair requires, dependant on the variant e.g. Re-Energize™ does this with a lightweight dose of silicones to smooth the hair without weighing it down. Conditioners can be used daily for upkeep and treatment masks should be used once a week for a deep conditioning treatment. It’s also important to remember this is a way for salons to boost profits incrementally.

WHAT IS THE PH LEVEL OF REBOOT™ SCALP SHAMPOO? The pH level is approximately 4.8-5.4 making it slightly acidic (that’s a good thing!). Acidity in shampoo helps to strengthen the inter-protein bonds within the hair fiber and smooth down the cuticle leaving hair softer and shinier.

WHAT IS ZINC PYRITHIONE? It has fungistatic properties (can slow down the rate at which fungal cells multiply), and acts as a bacteriostatic (inhibits bacterial cells from multiplying). It also has antibacterial properties. It’s a common ingredient in treating dandruff and seborrhoeic dermatitis among other skin problems.

CAN IT BE USED ON COLOURED HAIR? The formula is colour safe. It won’t cause colour to fade faster than it would normally and won’t strip it. It won’t however, protect colour. Dumb Blonde™ and Colour Goddess™ are our best and first choice products for prolonging colour.

WHAT TYPE OF HAIR IS REBOOT™ FOR?

Bed Head® Masks Differentiation

This is for clients with sensitive scalps and signs of imbalance such as dryness, flaking and itchiness. It’s a good way to balance out the scalp after chemical exposure such as an on-scalp colour treatment or chlorine from swimming, if activities such as this cause sensitivity.

RE-­‐ENERGIZE™

RECOVERY™

RESURRECTION™

COLOUR GODDESS™

ELECTRIFYING COLOUR

+

+

+

+++

TAMING FLYAWAYS/ SMOOTHING

+++

++

++

++

MOISTURIZING

+

+++

++

++

REPAIRING DAMAGE/SPLIT ENDS

+

++

+++

++

A VERY TIGI® CHRISTMAS HOLIDAY 2014 OCT/NOV/DEC

Make the season bright with our fun and festive Bed Head® and Catwalk® promotions.

We’ve created the perfect gift boxes ready for giving… and receiving!

Don’t forget to stuff your stockings with our top selling mini shampoos, conditioners and styling products.

PARTY GIRL

Let Your Hair Loose Buy After Party™ 3.4 oz, Headrush™ 5.3 oz and Masterpiece™ Hairspray 9.5 oz for a special price. (to the salon and retail client) Item# 611075 UPC# 615908956443 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$23.00 $33.00 $10.00 / 30% $7.67 $45.99 $65.97

SUPERSTAR UNLEASHED Volume To Match Your Ego

Buy Superstar™ Blowdry Lotion 8.5 oz and Superstar™ Queen for a Day 10.2 oz for a special price. (to the salon and retail client) Item# 611077 UPC# 615908956405 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

RISE AND SHINE

Texture And Lift With A Sparkle Buy Oh Bee Hive!™ 5 oz and Headrush™ 5.3 oz for a special price. (to the salon and retail client) Item# 611078 UPC# 615908956382 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

33

$13.00 $20.50 $7.50 / 37% $6.50 $25.99 $40.98

$15.00 $20.00 $5.00 / 25% $7.50 $29.99 $39.98

BLONDE THERAPY

Reconstruction For Blondes

Buy Dumb Blonde™ Shampoo 13.5 oz and Dumb Blonde™ Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611076 UPC# 615908956429 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$13.50 $16.50 $3.00 / 18% $6.75 $26.99 $32.98

RECOVERY KIT

Hair Hangover Antidote

Buy Recovery™ Shampoo 8.45 oz and Conditioner 6.76 oz for a special price. (to the salon and retail client) Item# 611087 UPC# 615908956412 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$11.50 $15.50 $4.00 / 26% $5.75 $22.99 $30.98

*While supplies last.

Mini Resurrection Shampoo 2.54 oz Mini Manipulator™ 1 oz Item# 300276 Item# 140074 UPC# 615908419375 UPC# 615908407112 Salon Price: $4.00 Salon Price: $5.00 Retail Price: $7.99 Retail Price: $9.99

Mini Recovery™ Conditioner 2.54 oz Item# 330275 UPC# 615908419368 Salon Price: $4.00 Retail Price: $7.99

Mini Hard Head™ Hairspray 3 oz Item# 140381 UPC# 615908961485 Salon Price: $5.00 Retail Price: $9.99

Mini Resurrection™ Conditioner 2.54 oz Item# 330276 UPC# 615908419382 Salon Price: $4.00 Retail Price: $7.99

Mini Small Talk™ 4.2 oz Item# 140086 UPC# 615908407617 Salon Price: $5.00 Retail Price: $9.99

Mini Masterpiece™ Hairspray 2.2 oz Item# 140425 UPC# 615908961454 Salon Price: $5.00 Retail Price: $9.99

OPEN STOCK MINIS ™

Mini Recovery™ Shampoo 2.54 oz Item# 300275 UPC# 615908479351 Salon Price: $4.00 Retail Price: $7.99 34

VOLUME COLLECTION

Volume So Loud You Can See It Buy Root Boost速 8.5 oz and Firm Hold Hairspray 9 oz for a special price. (to the salon and retail client) Item# 611079 UPC# 615908956368 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

$14.50 $19.00 $4.50 / 24% $7.25 $28.99 $37.98

OATMEAL & HONEY

Beautiful, Healthy Looking Hair

Buy Oatmeal & Honey Shampoo 10.14 oz and Conditioner 8.45 oz for a special price. (to the salon and retail client) Item# 611080 UPC# 615908956344 Salon Price: Salon Value: Salon Savings: Price Per Piece: Retail Price: Retail Value:

35

$12.00 $17.46 $5.46 / 31% $6.00 $23.99 $34.90

TIGI PRESS ®

Nylon

beauty queen

mane event tigi struts its stuff at america’s beauty show. by katie dickens

Bed Head® Dumb Blonde™ Toning Protection Spray

American Salon

Catwalk® Work It Hairspray Catwalk® Thickening Gel Crème

allure

The weird wide world of hair shows is one that most people will never see. It’s an exclusive club (of sorts) that requires attendees be a member of the salon industry (or, in this case, a curious writer) to gain admission. These trade shows span the globe, and while the vibe is mostly dictated by geography— Salon International London skews trendy, Top Hair International in Germany is edgier, and America’s Beauty Show in Chicago is a decidedly Midwestern affair (more on that later)— the objective is always to educate, entertain, and, most importantly, sell hair products.

Held at the Windy City’s McCormick Place Convention Center, ABS features football-stadium-

sized rooms crammed with a dizzying number of booths, mostly occupied by haircare brands (along with a smattering of companies selling equipment like salon chairs and shears). They hawk their wares to salon owners, many of whom lug wheelie suitcases stuffed with discounted goods and free samples. Some of the booths feature small stages on which they offer brief cutting and coloring demos.

A permanent cloud of hairspray hangs over the whole affair.

What can be gleaned from ABS is this: Much of America is impervious to magazine-ascribed beauty trends. That whole bedheadat-the-beach thing isn’t happening here, as among the 50,000 showgoers, a majority displays a dogged allegiance to the Kate Gosselin reverse mullet (or as a friend derisively calls it, the Bloomin’ Onion). Amid a convention center full of Gosselin disciples, Londonbased TIGI is an oasis of cool (nary a chunky highlight or asymmetrical chop in sight), with a mission to convince the pros to follow a more fashion-forward path.

Tasked with communicating TIGI’s trend-driven vision is the brand’s global creative director Nick Irwin. “I’m kind of in two worlds: One is the

high editorial sessions and the other involves traveling the globe doing these big trade events, where I’m spreading the message of the fashion world,” says Irwin. “They might think, ‘ Oh, that’s rubbish.’ If I’ve converted five or six people, that’s who I’m concerned with. They’re the ones who mean a lot to me.” Irwin’s chance to enlighten happens during the TIGI demonstration, which is presented to a few hundred people gathered around a stage within a cavernous ballroom (previous presentations included a parade of cartoonish wigs and a wedding hair how-to hosted by a jokecracking stylist).

The brand’s backstage pedigree means Irwin focuses on looks he crafted for the recent spring and fall fashion weeks in London and New York. He and his team offer instructions on creating a few of them, and then present a fashion show

with models rocking his runway creations while wearing pieces from the corresponding collection.

Some of the more theatrical looks are met with a bit of skepticism, but it seems like most are enjoying this glimpse into the world of fashion. “I try to pick looks that are a good balance between something slightly edgier, like the Mark Fast gothic wig, and ones that are more appealing to commercial hairdressers, like Ruffian’s beautiful blowdry,” says Irwin. “The most important thing is to educate.”

The culmination of the weekend is the Stylist Choice Awards, which is like the SAGs of the salon industry but with free drink tickets, a thumping soundtrack, and racy on-stage banter. Between awards, some brands present abbreviated demos, which means that Irwin gets yet another chance to share his vision—this time with a larger, more captive audience. For someone who usually works behind the scenes, he’s surprisingly comfortable doing his thing in front of thousands of industry pros. But, again, it’s a testament to his belief that he has a responsibility to make stylists aware of the trends and fashion’s relationship to hair. “TIGI was founded on this fashion platform so we made a really clear decision to have that equity of authenticity backstage,” explains Irwin.

“It’s always been in our DNA.” It could be the booze or the celebratory atmosphere, but on this go-round, his work is met with giddy, unequivocal approval. After 10 minutes of how-tos, Irwin wraps things up with a quick bow and vanishes behind a phalanx of beaming models. The crowd—and soon, I suspect, their hair, too—goes wild.

OK ONLINE

backstage and show photographed by heath m. cofran.

modernsalon.com

tigi shamrock ahol poo ic , $19 dirty .50, secr et ulta .comdry

American Salon

Bed Head® Rockaholic™ Dirty Secret™ Dry Shampoo

muscle and fitness

Bed Head® Dumb Blonde® Purple Toning Shampoo

muscle and fitness

Catwalk® Fast Fixx Style Prep™,Strong Mousse, Your Highness® Weightless Shine Spray, Sleek Mystique™ Look-Lock Hairspray

Hottest Hair Accessory TIGI® Hair Wrap Pom Poms

Hair Reborn™ Hydra-Synergy™ Conditioner

36

Bed Head® Dumb Blonde™ Toning Protection Spray

MIAMI Swim 2014 Fashion Week Catwalk® by TIGI® and Nick Irwin JOINED MIAMI Swim 2015 Fashion Week backstage

TIGI® Global Creative Director, Nick Irwin, and the US Session Team recently wrapped up an influential weekend of inspiring hairstyling at Mercedes-Benz Fashion Week - Swim 2014 in Miami, Florida.

Designers We Are Handsome, Suboo and Mara Hoffman, some of the industry’s most attention grabbing and trendy names, worked closely with Nick to make their boldest hair fantasies come true!

In particular, Mara Hoffman and Nick, a cosmically connected duo, collaborated to create what can only be called the ‘graphic, Guatemalan jungle warrior’ look. This look incorporated ‘candy-flossy’ textured curls, a 3-plait braid and palm leaf accent to create a look that even the most classic fashionista can use as inspiration to add a little bohemian chic to her look.

Get the Look

swim 2014

Hair by: CATWALK® by TIGI® Global Creative Director Nick Irwin Inspiration: “Nick, let’s do something EPIC,” was the first thing designer Mara Hoffman said to TIGI® Global Creative Director Nick Irwin at the Miami SWIM 15 hair-test. This impactful look was based on the notion that all things (and fashion collections) are derived from and rooted in nature. Through conversations surrounding ‘plant worship and devotion’ and ‘living off the land’ (and perhaps even the hallucinogenic properties of some plants), Mara and Nick landed on a very specific girl who they lovingly refer to as a ‘graphic, Guatemalan jungle warrior’.

Jungle Naturalista How-To: 1. Using a layered approach, glue in double wefts of hair from ear to ear at the back of the head until desired length and fullness is achieved.

2. Create a clean, center part and use CATWALK® Work It Hairspray to achieve definition.

3. Using a large tong, ‘curl’ non-uniform 2-inch sections of hair towards the face; prep and set each ‘curl’ with CATWALK® Work It Hairspray.

4. Once head is fully ‘curled’, use a flat brush to gently brush out and back-brush the curls to achieve the desired ‘candy-flossy’ texture.

5. Gather most of the hair at the back and prep the bottom 3-inches with CATWALK® Camera Ready™ Shine Spray before braiding said section in a 3-plait technique. Secure with clear elastic.

6. Attach a small top section of palm leaves to the bottom of the braid using another clear elastic and a single palm leaf to wrap around/cover the end of the braid.

7. Set the look with CATWALK® Work It Hairspray. *NOTE: In efforts to highlight the beautiful details in the back of some of Mara’s pieces, some models feature two braids in front rather than the one in back.

Products Used: • CATWALK® Work It Hairspray • CATWALK® Camera Ready™ Shine Spray 37

Based in the SoHo district of NYC, TIGI® Academy is more than a space for education. It is a world of opportunity that keeps the art of hairdressing fun, alive and technical with a balance of expression and invention.

ARE YOU READY TO GO

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Calling All Beauty & Fashion Industry Professionals!

WHAT IS TIGI® ELITE PRO?

Exclusively offered at TIGI® Academy NY this membership program was created for professionals in the beauty and fashion industry. Members will have access to special discounts on education, products and access to members’ only events and insider tips. More importantly, this is a realm that will support your craft and inspirations because we are a brand driven

BY HAIRDRESSERS. FOR HAIRDRESSERS.

WHO CAN JOIN?

Hairstylists, Make-up Artists, Models, Aestheticians, Photographers and all other like Artists!

DISCOUNT HAIRSTYLISTS, 50% OFF PRODUCTS* ALL OTHERS, 40% OFF PRODUCTS* ALL MEMBERS WILL RECEIVE 35% OFF EDUCATION As an Elite Pro member you can bring another licensed hairdresser to the same course and date with you and extend the 35% education discount.

LOYALTY CREDIT Receive 10% of dollar amount off the original course cost to credit towards a future course** Education discount and credit acquisition is honored at the TIGI® Learning Lab in Dallas, TX, does not include product discount.

Contact us TODAY for more information and be a part of our world…

BY HAIRDRESSERS. FOR HAIRDRESSERS. 466 Broome St, 2nd Flr, NY NY 10013 • 212.702.9771 academy.nyc@tigihaircare.com www.tigiprofessional.com Annual Enrollment fee is $50.00 and must be renewed each year on original enrollment date.

*A limited quantity of products is allowed at the point of purchase – inquire within and see below terms. **Loyalty credits expire 18 months after the date of acquisition.

DISCOUNTS DO NOT APPLY TO SHEARS, TOOLS, PRIVATE TRAINING OR LITERATURE.

TERMS

• Cannot purchase more than 2 of the same products in one transaction • Total amount of products purchased with membership discount cannot surpass 12 items in a month, any items surpassing the monthly limit is to be purchased at regular price, no exceptions • Please be advised members accompanying stylist (non-member) must attend same course and course date • In the event either registrant cannot attend the same date, emergency circumstances, payment is non-refundable and the non-member loyalty credit will be forfeited regardless of future attendance date • Must have a valid and active cosmetology license to enroll in membership program and courses with TIGI®

For NY Academy Course Inquiries - 212.702.9771 38

ACADEMY AND LEARNING LAB COURSE DESCRIPTIONS Fundamental Colour and Basic Highlighting

COLOUR CORRECTION

This course is the ideal introduction to TIGI® copyright©olour™ and all hair colour universally. Fundamental Colour is ideal for all hairdressers who wish to strengthen their understanding of colour, colour principles and fundamental skills involved in highlighting services. Looking at technical information, basic colour theory and the TIGI® copyright©olour™ product portfolio in depth, this course has been created to help hairdressers understand how to best use the range in order to fully express themselves creatively.

Every technical service should be viewed as a colour correction. In any colour service, we do three things; we darken, we lighten and we work tone on tone. This course will build confidence in basic and advanced colour correction skills with a focus on how to resolve problems with both basic and creative solutions.

SESSION HAIR

Using information and references gained from the world of fashion, TIGI® has developed a Session Hair course to give hairdressers insider-knowledge of the latest trends. The styling and finishing ideas, combined with product usage, enable hairdressers to create quick and effective dressed looks straight from the catwalk.

GRADUATION SKILLS

The purpose of this Graduation Skills course is to master one of the most difficult and technical concepts in haircutting: Graduation. Students start the course learning the methodology, terminology & the basic techniques used to simplify and understand Graduation. Video presentations are used to clarify and reinforce the information presented and expert technical breakdown of the concept of Graduation is followed by hands-on workshops on TIGI® mannequin heads.

TIGI® CLASSIC CUTTING

Classic Cutting is perhaps the most important of all courses as it provides the foundation of all haircutting techniques. Without a strong understanding of classic techniques, no hairdresser can progress to an advanced, artistic level. Throughout the course, emphasis is placed on TIGI® methodology and terminology, focusing on the achievement of perfect balance and technique. The technical breakdown covers one length, graduation and layering, and is followed by hands-on workshops on TIGI® block heads.

CREATIVE CONSULTATION

This Creative Consultation course has a totally original and individual approach to growing your colour business through creative thinking and fashion knowledge. As a result, you can work creatively while also providing opportunities to up-sell colour and build client loyalty. TIGI®’s unique concept of creatively blending hair analysis and identifying fashion tribes, provides descriptive language and explains in-depth complexion analysis to upgrade customer service and give clients a highly personal salon experience. Gain knowledge in how to best communicate with their clientele in a creative way that will lead to up-sell of colour, client loyalty and a chance to work creatively every day.

TIGI® CLASSIC COLOUR

This 4 day course is ideal for a hairdresser who wants to gain a full understanding of a Classic Colour approach, encompassing the philosophy and techniques through to theory and practical workshop sessions.

TRANSITION CUTTING AND COLOUR

The objective of this transitional course is to enable students to experience both cut and colour through live demonstration. The overall emphasis is to look at innovative ways to create timeless, salon-viable work. Focus is placed on perfecting cutting techniques through personalizing and texturizing with complimentary colouring techniques and colour placement. The aim of the course is to help students enhance skills, taking their work to a higher level. During the afternoon workshop students work on mannequin heads and have the option of focusing on cut or colour.

CREATIVE CUTTING AND COLOUR

The TIGI® International Creative Team constantly evolve their work merging new ideas, research and techniques. This highly advanced cutting course provides innovative information that is both directional and functional based on the latest collections created by the team.

Inspiration is key to being a successful colourist. This colour course explores the world of colour, taking inspiration from art, fashion and new-media creating new and exciting colour techniques through the application of fundamental principles of hair colour and a classic technical approach to develop skills that give exciting contemporary, creative results your clients will love.

Excellent for colourists with knowledge of fundamental colour, and hairdressers who want to gain confidence with creative colouring techniques and colour mixtures taking inspiration from art, fashion and media.

MEN’S Focus

This 2 day course is designed to give students insight into the latest cutting techniques and current trends for today’s modern man. With a focus on salon viable techniques, students will learn the essentials of men’s hair cutting. Emphasis is placed on scissor over comb, clipper cutting, texturizing, thinning scissor, razor cutting and the styling and finishing techniques utilized in men’s grooming.

Students will experience demonstrations on live models of varying lengths and textures followed by hands-on workshops on male mannequin heads.

course calendar SEPTEMBER2014

OCTOBER2014

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MONDAY

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WEDNESDAY

THURSDAY

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SUNDAY

MONDAY

TUESDAY

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FRIDAY

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1

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6

28

29

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1

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3

4

9

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13

5

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9

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11

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LABOR DAY

7

8

session hair Colour Correction (ACADEMY)

Fundamental Colour and Basic Highlighting (Learning Lab)

14

15

16

Creative Consultation (learning lab)

17

Creative Cutting and Colour (LEARNING LAB)

18

19

12

20

13

14

Men’s focus (academy) Transition Cutting and Colour (ACADEMY)

21 28

22

23

Men’s focus (learning lab)

24

25

26

19

27

Classic Colour and Classic Cutting (AcademY)

20

21

Colour Correction (learning lab)

Fundamental Colour and Basic Highlighting (academy and Learning Lab)

Classic Colour and Classic Cutting (Academy)

Creative Consultation Graduation Skills (ACADEMY)

29

30

1

2

3

26

4

Creative Cutting and Colour (ACADEMY)

27

28

Transition Cutting and Colour (learning lab) Creative Cutting and Colour (ACADEMY)

For US Learning Lab Course Inquiries - 1.800.269.8596 39 6

HALLOWEEN

STAND OUT. DON’T FIT IN. Mix, match and manipulate new Bed Head® cult creations to suit your unique style. Go it alone! Don’t be a clone.

You can find Bed Head® at cutting edge salons.

www.bedhead.com

/bedheadbytigi

Your Hair. Your Way.

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