Who would be the audience for your media product? AGE
The demographic for our potential target audience would be a fairly young audience because of the young cast we have in our Thriller, therefore the audience would be able to relate to them more. For example as our Thriller is set around a group of students sharing university housing an older audience may not fully understand or be able to relate to the audiences the way in which actual students possibly even university students might. A younger audience may also be able to relate more to the character of Tillie as she is young and they may feel more relatable to her which would then build up more tension as the film goes on and help to shock the audience more. An older audience may not be able to relate to the characters as much as they are young and therefore may not feel shocked or moved at all by our Thriller. The age for the target audience of our Thriller would be around (15-18 years old) although I am aware that older audiences may still be interested the main demographic would be this younger audience because of the young actors we have and the genre of it being a crime thriller involving young actors. Our thriller is more of a contemporary modern British Thriller, An older audience may be more interested in the older Thriller such as ‘The third man’ which could be seen as quite slow paced compared to ours which is very faced paced and uses fast heavy music that may appeal more to a young audience. The target audience being fairly young also could mean that they would show an interest towards our film because of our group being also young people who have produced the film.
GENDER The gender of our Target audience would be male and female. Both genders are presented equally in our production. Therefore both genders would be able to relate to the characters in the film, it would appeal to both genders. I think that our production could also appeal to girls more than other Thriller films may. For example it is very common for femme fadeless to be used in Thrillers and they are commonly killed off. By using the character of Louisa who is very head-strong and independent and actually an antagonist this may appeal to younger female audience who may be appealed by this more progressive representation of Women. Despite the character of Tillie being represented as an victim she is not seen as weak and she is framed with a crime rather than attacked physically so rather than a female audience being put off because of the way she is a victim they may relate to her. As her gender is not relevant in the way she is presented.
CLASS Our thriller would be aimed at the Middle Class, the characters used in the Thriller are middle class characters and it would appeal to a middle class audience as they would experience the same education through university and could relate to this experience. Because we would ideally like to use film four for some of our distribution this would help to market the film to both a working class and middle class audience as both would have access to the film. . But primarily we are targeting the film at a middle class audience because of the middle class actors and middle class location. Also by the use of the location of a middle class households in a city and middle class area, a middle class audience could relate more to the characters.
ETHNICITIES Our Thriller is a British crime thriller therefore although this may appeal to other a wide range of ethnicities as it gives the film a British appeal because of the British actors and locations, the primary ethnicity for our target audience would be a British audience though as they may relate to the characters more and therefore be more interested in the film. Our thriller film does not just feature White actors which makes sure that our Thriller isn’t purely using white British actors which means that wider ethnicities and people will enjoy our film more as-well. Primarily I would say that our target audience would be British but also wider ethnicities will also be targeted.
INTERESTS The interests of our target audience would manly be interests such as that of thriller TV shows and films in general. For example TV shows like ‘The killing’, ‘The Bridge’ and ‘Happy Valley’. They may also have an interest in the TV show ‘Marcella’ which was released recently on TV, This T.V show as the writer of ‘The Bridge’ has also written ‘Marcella’. Our target audience will be interesting In TV shows such as these as for example with ‘Marcella’ they may identify similar aspects in the show that our show also presents. For example the detective lives in a Similar house as we use in our Thriller opening and has an Afro Caribbean boyfriend, we also have a ethnically diverse cast. Our target audience would generally be aware of popular culture within the younger people and have a wider knowledge of media and the use of technology than an older audience would. Our audience would be more able in using the internet and websites such as twitter and you tube to find out about our film, seeming as some of our target audience would also be students and we are student film makers they may also of heard of our film through film competitions and programmes for young film makers .