My name is Terrence Curtis "T.C." Liggins. I have always been described as a free-flowing individual with an electrifying personality; dancing to my own beat. Even before I was able to enjoy the scene myself, at the age of 14, I worked as a club promoter in Chicago. Having my hands in everything, from the venue to the marketing, I noticed my passion for creating an experience for consumers that matched my personality.
ARTIST’S STATEMENT
I am currently a graduating, Marketing Communication student at Columbia College Chicago. I am confident, goal-orientated, and determined. I am eager to start a career in special events and promotions after graduating. Through my body of work that I am producing at Columbia College, I have further developed my skills and passion in creating a positive experience within every opportunity for my consumers.
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SPECIAL EVENTS & PROMOTIONS
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MC DONALD’S THANKSGIVING PARADE
The McDonald's Thanksgiving Parade, "Chicago's Grand Holiday Tradition," is an annual parade produced and presented by the Chicago Festival Association (CFA). It is held on State Street in Downtown Chicago, Illinois, every Thanksgiving from 8 am until 11 am CST. The parade is telecast live on WGN-TV (in the Chicagoland area) and on WGN America (nationwide).
Role: Production Assistant/Volunteer Coordinator for Chicago Festival Association Responsibilities: •
event/social media marketing
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media/celebrity relations
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sponsorship coordination and parade unit and volunteer recruitment
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organizing and managing the activities of approximately 1,300 volunteers including CFA's Volunteer Leadership Board
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*To see more view online portfolio
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MANIFEST: URBAN ARTS FESTIVAL
Manifest is a student-run and programmed event at Columbia College Chicago that showcases graduating senior and graduate student work. As an annual tradition and defining ritual, Manifest serves to bring the entire community together to celebrate our creative spirit and to develop long-lasting, memorable relationships between students, the college and our community. Role: Producer/Volunteer Coordinator Responsibilities: •
event//social media marketing
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sponsorship coordination
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volunteer/partner recruitment
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event/volunteer management
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The Events Management: Practicum course is designed to provide resources, tools, and training necessary for planning and management of live events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events.
“Urban Cloud” (lot 1001 South Wabash Ave.) is to bring together the entire Columbia community in celebration of its creativity, aspirations, and cultural vibrancy. The events and activities planned for the lot by graduating seniors, graduate students, student organizations, and other college committees will inspire the annual tradition that is Manifest Urban Arts Festival. With a “Flight” theme, “Urban Cloud” hopes to allow guests to explore what flight he or she will take in life and the exciting adventures that await.
*To see more view online portfolio
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Rendering of the Urban Cloud lot. Strategic placement of all partners and affiliates within the Urban Cloud.
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SOCIAL MEDIA
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MOVE BEYOND
“Move Beyond: Dance Against Bullying�is a social media campaign for Hubbard Street Dance Chicago that focuses on raising bully awareness within schools while bringing more attention to the famous dance company.
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Utilizing the Power of Dance
Attract student and media attention
Engage the Community online and in-Person
Encourage Supporter and Donor action
This campaign was a project for my Social Change Communications class. This course focused on using emerging communication strategies and techniques to promote social causes and issues. We looked at the inextricable link between public opinion and communication. Through analyses of social causes and issues, we explored how those practices created an impact in areas such as social welfare, health, energy, gender, and multiculturalism. With Hubbard Street Dance Chicago as a client, we were given the challenge of choosing a social issue that the company would stand behind and create a campaign for it. The campaign was presented to and judged by Zachary Whittenburg, Manager of Communications for Hubbard Street Dance Chicago. This campaign won 1st place; beating our four (4) competitors.Â
*To see more view online portfolio
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Included fund-raising component that relied heavily on social media sharing and student participation.
This page displays all of the schools’ YouTube submissions, Hubbard Street Dance Company’s Twitter and Facebook accounts, and provides a link to Hubbard Streets’ already existing fund-raising page.
*To see more view online portfolio
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Introduced the client to “Vine�
Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.
Dance is all about movement and vine is a perfect medium to use to showcase Hubbard Street Dance.
*To see more view online portfolio
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ADVERSTISING
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METHOD
Method is the pioneer of premium planet-friendly and designdriven home, laundry and personal care products. their naturally derived, biodegradable ingredients clean like heck, smell like heaven, and put the hurt on dirt without doing harm to people, creatures or the planet.
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“Less Work, More Play” This creative brief was designed for my Intro to Advertising class. This introductory course examined traditional and emerging fundamentals of advertising as an interdisciplinary marketing-based practice, career option, and cultural force.
Strategically planned a series of Method sponsored Foam Parties across the nation.
Redesigned and repurposed Method brand laundry truck to fit the use of current campaign.
We had to choose a lesser known brand/product and compose an ad campaign for it. My contribution was the idea of repurposing the Method Laundry Truck, College Care Packages, and Method sponsored Foam Parties.
Demographics Gender: Fe/Male Age: 18-24 Location: college campuses; small apartments/college dorms Income: $0-20,000
*To see more view online portfolio
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WRITING SAMPLES
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Volunteer Communication 24!
Media Alert
Press Release 25!
Pitch Letter
Confirmation Letter 26!
Copyright Š 2014 by Terrence Curtis Liggins All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.