Case Study Research
Why Social Media?
Social media is the interaction among people where they create, share, and exchange information and ideas through virtual communicates via websites and/or applications (apps).
10 Reasons Why You Should Use Social Media
1 People are already there.
2
3
Branding Opportunities
Puts Your Ear to the Ground
5
4
SEO
Gives You Reach
7
6 Add Your Personality
8
Rewarding Customer Loyalty
9
10
The Frame Work is There
It’s Free!
Promotion
What is‌
•
micro-blogging platform and social networking website. It allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private.
•
Founded by David Karp Accquired by Yahoo! Inc in 2007
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Features Dashboard !
• • • •
Live feed of recent posts from blogs (of other users) they follow Able to like, comment, reblog Upload text, photos, quotes, links, chats, music, and video posts Ability to connect to Twitter and/or Facebook
• • •
Queue (Hash)tags HTML Coding
• • •
Tumblr on the Go Tumblrette Tumblr for iPhone Available for all iOS devices, Android, Blackberry and Window Phone users
Who uses‌
13.25 64.5 185.6
billion pageviews per month worldwide
million unique visitors in the US million unique visitors Globally
17 million via Mobile Devices
37 million
via Mobile Devices
Traffic
186 93
billion Tumblr blogs
million posts per day
Activity
83.1
billion Tumblr posts
Traffic Sources (visits per month in millions):
13 different languages
64.2 USA 12.7 Brazil
10.6 UK
7.5 Canada
Who are they‌
7% 13% 32% 67%
of Internet users are on Tumblr of users are 18-29
of users are 18-24 of users are under 35
48% 65% 19%
have a college education
Demographics
have an income under 50K of users are Hispanic
67%
of users DO NOT have kids
54%
Female
46%
Male
Usage Trends
What are they up to? !
• 1% of the total user population are ADDICTS 36% of page views are made by ADDICTS • 37% of the total user population are FREQUENT USERS 48% of page views are made by FREQUENT USERS • 62% of the total user population are CASUAL USERS 16% of page views are made by CASUAL USERS
Usage Trends • 4.8 days – average number of days per visitor per month • 35 min. – average time per visit spent on Tumblr • 30.6 views – average number of pages viewed per visit • 3 reblogs – number of reblogs per month b average Tumblr user • 50% of posts are photos
Which brands use‌
http://brands.tumblr.com
Case Study http://americanapparel.tumblr.com
Case Study http://axepeace.tumblr.com
Case Study http://hulu.tumblr.com
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